kmart carmike presentation
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RETAIL AREA(K-Mart/Carmike)
By: Steven Killian, Oscar Nelson,
Tabitha Kastner, Binny Nguyen,
Kelsey Hawkins, Aaron Gutierrez,
and Dustin Guest.
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Brand Recognition Martha Stewart Everyday
living Home products From
Americas most trustedguide to living
Thalia Sodi Beauty, Passion & Style
Joe Boxer
Route 66
Stylish clothes/accessoriesfor men/women & kids
Jaclyn Smith For the casual, yet
sophisticated women
Website #1 on Forrester
Superior Shopping Experience
Strengths
Budgeting issues
Reputation
Not know for quality
Bums
Thanks to Safeway
Customer Service
Martha Stewart?
Weaknesses
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Merger w/ Sears
Sears Essentials
Safeway
Women shop for food,
men look at sporting
goods
Young Moms
KMART Focus
Opportunities
Shoplifting
Economy Customer Service
hreats
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General Info
Remodoling in a year to a year and a half to be a
lifestyle store
The Safeway is only two years old
Most of the customers are from HP before they go
home This store is smaller than the Philomath store but
bigger than downtown
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Well known name
Can try anything in the store, just askfirst
Good atmosphere
Has a Starbucks
Online delivery
To out of the way for regular
shopping by local residents
High prices
They just dont do much business
Strengths
Weaknesses
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Differentiate from the otherlocal Safeways
Drive through for regulargoods like milk, bread, exe.
K-Mart for non-food items
The other local Safeways Winco, Albertsons, Co-Op
Opportunities hreats
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Inside the Safeway
HP discount, $0.25 A lot of HP traffic
before work
Slow during the weekday
but a lot of customers in themornings and weekends
They should try to have the Starbucks be inside and a drivethrough/walkthrough window outside for quick pickups
Analysis
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Carmike Cinemas
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Background Information
Carmike Cinemas, Inc. started when Carl L. Patrick, Sr. and MichaelW. Patrick acquired Martin Theatres in 1982
Carmike Cinemas target markets are small to mid-sizes communities
with a population of 50,000 to 250,000 residents
Carmikes mission is to be the sole or premiere theatre with in the
communities
Today Carmike Cinemas operates
2,229 Screens
291 theatres in 36 states
Corvallis has the only Carmike Cinemas in the state of Oregon
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SWOTAnalysis
Strengths
Location
Parking Lot
Customer Service
Community Relations
Weaknesses
Cash Only Theatre
Location
Opportunities
Debt cards and Credit Cards
Other Community Events
Threats
Regal Entertainment Group(dont consider them athreat because of theircustomer service and movieselection)
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Carries over 7,000 brand nameproducts
Office supplies
Furniture
Computer stuff
Business Services
Everyday low prices on schoolsupplies
Features:full-service copy center
UPS Authorized ShippingOutlet.
Main focuses:
Small businesses
New businesses
Easy Button
http://gfx.dvlabs.com/klipmart/campaigns/sta001/easy_button_orig.html
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Traffic Flow HP
Downtown
Albany
Nearby Retailers Jack in the Crack
Safeway Kmart
Rewards Card
www.StaplesRewardsCenter.com
No Weaknesses According to Scott
Harvey
Small Copy Center Compared to Kinkos
Strengths Weaknesses
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New businesses in
Corvallis HP
Banks
Office Max
Kmart OSU bookstore
Closer to campus
Opportunities hreats
From the movie Office Space
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To be the leader in quick service restaurants
by serving the best sandwiches and
"products in and around sandwiches" in the
marketplace... one successful restaurant
and one "wowed"
customer at a time.
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First one opened 1981
Nearly 3,500 in 15countries
New restaurant opens
every 8 hours, on
average
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Most popular sandwich
use to be Classic Italian,
but now it is Mesquite
Chicken
Original store to do
toasting. This sets themapart from other
sandwich shops
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SWOT Analysis
Strengths
Original Toasted Sub Shop imitations arent as good
Punch Cards
Watch sandwich be made
Keeps up with low-carb trend (salads)
New Marketing Strategy (Baby)
Surrounding Stores bring in Business
Weakness
Location
Small eating area
Expensive
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Quiznos
Opportunities
Q card
Expanding menu all the time
Threats
Other sandwich shops toast
Jack-In-the-Box
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Oscar
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Started in October 2002
Business was REALLY slow in the beginning
It has grown a lot since they started but is still has asmall customer base than many other Blockbusters
A lot of business from HP
Overview
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Blockbuster is a well known
brand name for video renting Better store layout than the other
Blockbuster in the area (in my
opinion)
Can usually find what you are
looking for
End of late fees, and the Movie Pass
Very friendly, helpful staff.
(they dont have many customers so they jump on an occasion to do
something)
Strengths Interior
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Low customer base
due to out-of-the waylocation
No differentiation
from other Blockbusters
because it is run at aCorporate level
Parking in the area is not very good
Weaknesses
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The actual store cant capitalize
on any opportunities unless throughthe Corporate structure
If they could
More old movies
Better signs and advertising
More TV shows on DVD
More Games
Coffee, ice cream, and snacks
Opportunities
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Hollywood video could be a slight
threat, but since most of theBlockbusters customers comefrom HP in the K-Mart area its nota great threat.
Online movie rentals
Threats
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Just not a great retail area for Blockbuster
It sounds like the business from HP is just enough to keepthe store float
If differentiation were possible, this store location wouldneed to maximize that to get higher traffic and growntheir customer base
Conclusion
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The first restaurant opened in San Diego byThe first restaurant opened in San Diego byRobert Peterson in 1951.Robert Peterson in 1951.
More than 2,000 restaurants in 17 states.More than 2,000 restaurants in 17 states.
Currently 44 stores in OregonCurrently 44 stores in Oregon Jack in the Box acquired Qdoba Mexican GrillJack in the Box acquired Qdoba Mexican Grill
in January of 2003.in January of 2003. Target Market: AdultsTarget Market: Adults
Reference: http://www.jackinthebox.com/aboutourco/index.php?section=1
BackgroundBackground
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SWOT AnalysisSWOT Analysis StrengthsStrengths: Convenient 24: Convenient 24--hour Drivehour Drive--throughthrough
Only drive through business located along this streetOnly drive through business located along this streetOnly fast food business in the Kmart business areaOnly fast food business in the Kmart business areaPlenty of parkingPlenty of parkingNot so many screaming children in the lobbyNot so many screaming children in the lobby
WeaknessesWeaknesses: Not located along 9: Not located along 9thth streetstreetDinning area is fairly smallDinning area is fairly smallNot a lot of foot trafficNot a lot of foot traffic
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SWOT AnalysisSWOT Analysis
OpportunitiesOpportunities: Slowly becoming an ideal location: Slowly becoming an ideal location
Work with area business. i.e. couponsWork with area business. i.e. couponsSignage: Direct cars to themSignage: Direct cars to them
ThreatsThreats: Theres no word on future competition within this area: Theres no word on future competition within this areaQuiznos: Healthier menu itemsQuiznos: Healthier menu items
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McGraths Fish HouseMcGraths Fish House
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McGraths BackgroundMcGraths Background
In1980, The first McGrath s FishIn1980, The first McGrath s FishHouse opened in Salem, Or.House opened in Salem, Or.
McGrath's Fish House is a casualMcGrath's Fish House is a casualfamily seafood restaurant that is afamily seafood restaurant that is adelicious and fun place to eat delicious and fun place to eat
--Website StatementWebsite Statement
McGraths currently has 20 locationsMcGraths currently has 20 locationsincluding many restaurants in Utah(4),including many restaurants in Utah(4),Arizona(3), Washington(2), Idaho(1),Arizona(3), Washington(2), Idaho(1),California(1), and Colorado(1).California(1), and Colorado(1).
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Corvallis McGrathsCorvallis McGraths350 NE Circle Blvd.350 NE Circle Blvd.Corvallis, OR 97330Corvallis, OR 97330
541541--752752--3474(FISH)3474(FISH)
Restaurant Hours:Restaurant Hours:Sunday:Sunday: 10:00am10:00am--10:00pm10:00pm
Mon.Mon.--Thurs.:Thurs.: 11:00am11:00am--10:00pm10:00pm
Fri.Fri.--Sat.:Sat.: 11:00am11:00am--11:00pm11:00pm
Customer Flow:Customer Flow:
Busiest Times:Busiest Times:
Lunch: 12:00pmLunch: 12:00pm--1:30pm ~30 customers/HR1:30pm ~30 customers/HR
Dinner: 5:00pmDinner: 5:00pm--9:00pm ~60+ customers/HR9:00pm ~60+ customers/HR
*Business usually starts slow on Mondays and peaks*Business usually starts slow on Mondays and peaksFriday/Saturday night.Friday/Saturday night.
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Corvallis McGraths Cont.Corvallis McGraths Cont.
Customer Analysis:Customer Analysis:Family Outings:Family Outings: ~50% sales~50% sales
Couples/Dates:Couples/Dates: ~30% sales~30% sales
Hungry Workers:Hungry Workers: ~15% sales~15% sales
Random Students:Random Students: ~5% sales~5% sales
Business SpikesBusiness SpikesBefore/After OSU sporting events (mainly Football games)Before/After OSU sporting events (mainly Football games)
Moms WeekendMoms Weekend
Dads WeekendDads Weekend
Very Beginning of OSU school year.Very Beginning of OSU school year.
START (summer)START (summer)
HighHigh--School PromSchool Prom
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SWOT AnalysisSWOT AnalysisStrengthsStrengths
Strong Brand RecognitionStrong Brand Recognition The only real Seafood restaurantThe only real Seafood restaurant
in Corvallisin Corvallis Repeat customersRepeat customers Use only fresh seafood productsUse only fresh seafood products
ParkingParking Good food with relatively cheapGood food with relatively cheap
pricesprices
OpportunitiesOpportunities Attraction of more college impulseAttraction of more college impulse
meals. Maybe add weakly collegemeals. Maybe add weakly collegespecials on basic seafood.specials on basic seafood.
More Advertising (Hwy 34More Advertising (Hwy 34Billboard is successful)Billboard is successful)
Weaknesses Lack of college impulse meals Almost solely a destination point Location Out of price range for lower-end
customers
Threats Safeway, Fred Meyers,
Winco (raw fish) Bay Street Crab Company Albany Seafood
Restaurants: Red Lobster,Red Beards, and Skippers.
Newport Bay????
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QUESTIONS???
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