wps - presentation - pdf

8/19/2019 WPS - Presentation - PDF

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Size of Indian Time wear Industry is

Rs.4000 – Rs.4200 crores.

12% -15% growth in next few years

Watches

Fashion Specialist

Factors : Demographs, Types, sex, etc



•Ages 21-30 occupying 32%•People between the ages 10-20 are next with a share of 26%.•People between the ages 31-40 and 41-50 share 22% and 11%•People above the age of 50 account to 9 % of the total buyers.

Majority of Buyers are from Youth



•

Youth are more fond of Up to date Fashion• Over the last five years, there is a steady increase in the share of fashion-wear .• The share of fashion-wear watches is only expected to increase with increase inpercentage of youth population.• Companies like Titan, Timex, Quartz made considerable changes in theirdesigns to please the fast growing demographic



• Male buyers are major costumers occupying 65% of the total

buyers leaving 35% women.• Female buyers have more percentage of growth in the past twoyears• Women only had a share in fashion-wear watches andnegligible share in specialist watch market.• => There is going to be a huge growth in demand of fashion-

wear watches in the next few years



Indian Market Progression

YoungPopulation

Rising disposableincomes of the Indian

consumers

The changing perceptionof the common Indian

about his/ her looks

• With the onset of globalization and liberalization India is on its way torapid progression.•This is the time for any Fashion wear company to make entrance intoIndian Markets



•Today’s luxury watches are made from lightweight materials

• More inclined towards technological edge than diamond or crystalstudded looks.

• These Watches can display different phases of the moon, Altitude,Precise chronographs, etc.

Trends :

Challenges slower than anticipated change in theconsumer behaviour

large unorganised market

stringent government regulations



•The Indians are mainly interested in brand image (77%)• The influence of the existing international brand ambassadors may not

be as strong on the Indian population as local Indian icons .• Media Plays an important role in reaching public

Suggestions :

Few facts to be kept in mind :

1. Launching a Mixed brand product with one of the established companieswill help in branding and also acceptance of the brand by Indian population.

2. Branding should be given more importance by concentrating onAdvertising media.3. The average cost of watches should be close to Rs.1000 with equal stresson luxury ,fashion-wear and specialist watches, keeping some of the modelsat affordable prices to the middle-class and higher middle-class.4. Brand ambassadors for Indian market should be chosen with great carekeeping all demographics in mind.5. Special brands for women are to be launched to tap into rapidly increasingfemale buyers.6. New models for fast changing trends should be introduced from time totime in order to keep the population interested.



India definitely has a market that could be quite ludicrous iftapped into through the right channels. The growingeconomy and rising economic status of Indian population hasresulted in their growing interest in fashion-wear especially

watches. In spite of the growing cell phone industry, watchsales have only grown up in the last few years as shownearlier. So, establishing a new brand is not too difficult if anappropriate market strategy is followed. The target of Indiacontributing 20% to the company’s total turnover in three

years is achievable

wps - presentation - pdf

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