venturepreneuers gracias
TRANSCRIPT
GraciasFrom small giving to happiness of all
CEOGeneral Planning ·DesignDaegi Hong
CMOMarketingKieun Park
Member
Venturepreneuers
From small giving to happiness of all
Contents
Background
Description
Market analysis
Customers analysis
Differentiation factor
How to use
Introduction01
Revenue structure
Marketing Strategy
Annual Financial Planning
Plans02
Partner
Background
Description
Analysis of the market
Customers analysis
Differentiation factor
How to use
01
02
03
04
05
06
Introduction01
Background
A law banning public officials from getting a bribe and graft (Kim Young-ran Act)
Kim Young-ran Act, also known as the anti-graft law, refers to the Improper Solicitation and Graft Act.
Professor Student
COFFEE
It is to put civil servants accepting one million won or more in bribes in jail for up to three years,
regardless of whether the money was related to an official's duties or position, or whether favors were given in return.
Professor
Social organization
Student
Donationticket
Donationticket
Giving and taking a donation card is legal and lawful in that the donation card is not a bribe and graft
Background
Realization of social value
Transparency of accounting
Activating donation
Making a friendly society
Building customer’s trust
Improvement of welfare
The law-abiding spirit
Core Values
Purposes
Description
Get noticed about specific donation process
Increasing donations from the nation
Low credibility of donation organizations
Illegalization of giving a gift by Kimyoungran act
Deactivation of small donation
Micro-Donation
Express gratitude, legally
2014 Korea Donations total
4,322,208,385$The Beautiful Foundation Institute of Donation Culture2016 Planning Research Report
Analysis of the market
Customer’s Needs
Analysis of the market and customers
Micro-Donation
To make it easier to donate 500100
LegalizationTo provide a way to deliver a gift in compliance
Differentiation factor
Emotional expressionTo send a postcard to express gratitude, celebration, etc. Thanks
Stimulate positive feelingsTo promote donations by using bright images rather than sad/pitty/sympathetic images
① ②
③ ④
Name
Phone Num
Choose a feeling and an image of gift
Make a payment
Fill in the recipient’s personal information
Message transfer is complete
Mr.Honggave a coffeein appreciation$
How to use
감사 축하 사랑
2000 4000
7000 30000
Plans02
01
02
03
04
Revenue structure
Marketing Strategy
Annual Financial Planning
Key Partner
Revenue
5% Main RevenueThe 5% commission from the donation process
Extra RevenueAdvertising commission from key partners
Revenue structure
Pure donation that directly goes to donation organizations
Send a card
Provide overall information of donation
Conduct an audit
Business expensesProfitStructure
Marketing Strategy
MainTargets
16-30, Smartphone users
Celebrating anniversaries
Cooperating with Kakaotalk Gifticon
Stimulating user’s positive feelings
Recruiting Supporters
Marketing Strategy
1
7 8 9 10 11 12
2 3 4 5 6
가나다
Marketing strategy of anniversary for activating donationAttracting users to related organizations
Newyear
Valentine'sDay
IndependenceMovement Day
Tree-plantingDay
Children's Day
Teacher's Day
Memorial Day
IndependenceDay
HangulProclamation Day
Patriotic martyrsDay
X-mas Day
Gracias
Donation ticket (Coffee)Gracias
Thanks for your work! :)
Kakaotalk Gifticon
Marketing Strategy
Key Partner
Nature Disability
Medical Animal
Children Education
Only one organization by sectorAgreement with small organizations
Selected organizations in the sector will be easier for you to choose, and they will use your donations meaningfully.
