trabajo grupo#3 caracteristicas de la declaracion de mision.docx

8/19/2019 TRABAJO GRUPO#3 CARACTERISTICAS DE LA DECLARACION DE MISION.docx

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REGIONAL CHALATENANGO

FACULTAD DE ECONOMÍA

“CARACTERÍSTICAS DE UNA DECLARACIÓN DE LA MISIÓN”

ESTUDIANTES:

MIRNA GEORGINA SEGOVIA MONGE

SIXTO ALCIDES PERAZA SANTOS

DAYSI DEL CARAMEN SANTOS LOPEZ

CRISTIAN ULISES AVELAR CARDOZA

MARIA EVELYN URBINA PALACIOS

CÁTEDRA:

GERENCIA AVANZADA

DOCENTE:

LICDO. JESUS ALIRIO TOBAR TOBAR

FECHA:

3-DE MARZO-2016

Espacio para el mensaje. Para causar un mayor impacto, escriba dos o tres

frases.


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CARACTERÍSTICAS DE UNA DECLARACIÓN DE LA MISIÓN

I. UNA DECLARACIÓN DE ACTITUD

Una !"#a$a"%&n ! #a '%(%&n !( ')( *+! +na !"#a$a"%&n ! !,a##!( !(!"/%"( !( +na

!"#a$a"%&n ! a",%,+!( +n,( ! %(,a. P$ # 4!n!$a#5 (+ a#"an"! !( a'#% a# '!n(

$ ( ',%( $%n"%a#!(

En $%'!$ #+4a$5 +na 7+!na !"#a$a"%&n ! #a '%(%&n !$'%,! #a "$!a"%&n #a "n(%!$a"%&n

! +na a$%!a ! 78!,%( (%7#!( a#,!$na,%a( ! !(,$a,!4%a( (%n $!$%'%$ !n /$'a

!9"!(%a #a "$!a,%%a ! #a 4!$!n"%a5 a *+! !# !9"!( ! !(!"%/%"%a #%'%,a$a !#

,!n"%a# ! "$!"%'%!n, "$!a,% ! #a !'$!(a. P$ ,$ #a5 +na !"#a$a"%&n !'a(%a

4!n!$a# *+! n !9"#+a a n%n4+na ! #a( a#,!$na,%a( !(,$a,:4%"a( $a (!$ %(/+n"%na#.

En (!4+n #+4a$5 +na !"#a$a"%&n ! #a '%(%&n n!"!(%,a (!$ a'#%a a$a $!"n"%#%a$ "n

!/%"a"%a #a( %/!$!n"%a( !n,$! #( %!$(( grupos de interés ! +na !'$!(a a,$a!$#(.

E(,( 4$+( ! %n,!$:( !(,)n "n(,%,+%( $ #( %n%%+( 4$+( ! %n%%+( *+!

(!!n +n %n,!$:( !$!"; !(!"%a# (7$! #a !'$!(a.

L( 4$+( ! %n,!$:( %n"#+!n a !'#!a(5 4!$!n,!(5 a""%n%(,a(5 "n(!8( %$!",%(5

"#%!n,!(5 $!!$!(5 %(,$%7+%$!(5 a"$!!$!(5 47%!$n(


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Una !"#a$a"%&n ! #a '%(%&n !/%"a a #a %'$!(%&n ! *+! +na !'$!(a !( !9%,(a5 (!!

%$!""%&n "+!n,a "n (+/%"%!n,! ,%!'5 a ! %n!$(%&n ! a$,! ! ,( #( 4$+(

("%!"n&'%"( ! !$(na(.

La !"#a$a"%&n ! #a '%(%&n $!/#!8a #( 8+%"%( (7$! #a( %$!""%n!( !(,$a,!4%a( /+,+$a( *+!(! 7a(an !n an)#%(%( $n&(,%"( !9,!$n( ! %n,!$n(.

La !"#a$a"%&n ! #a '%(%&n !7! (!$ %n)'%"a !n $%!n,a"%&n5 !$'%,%!n #( +n,( !

%(,a (7$! #a( %$!""%n!( ! "$!"%'%!n, ')( $'!,!$a( #a( '!n( $'!,!$a(.

II.UNA ORIENTACIÓN HACIA EL CLIENTE

Una 7+!na !"#a$a"%&n ! #a '%(%&n !("$%7! !# $&(%,5 #( "#%!n,!(5 #( $+",(

(!$%"%(5 #( '!$"a(5 #a /%#(/a #a ,!"n#4a 7)(%"a ! +na !'$!(a.

Según Vern McGnn!5 +na !"#a$a"%&n ! #a '%(%&n !7!

1= !/%n%$ # *+! #a !'$!(a !( # *+! a(%$a a (!$.

2= (!$ # (+/%"%!n,!'!n,! #%'%,aa *+! !9"#+a a#4+na( !'$!(a( # (+/%"%!n,!'!n,!

a'#%a *+! !$'%,a !# "$!"%'%!n, "$!a,%.

3= %(,%n4+%$ a +na !'$!(a !,!$'%naa ! ,a( #a( !')(.

= (!$%$ "' +n !(*+!'a a$a !a#+a$ ,an, #a( a",%%a!( $!(!n,!( "' #a( /+,+$a(.

= !(,a$ !(,a7#!"%a !n ,:$'%n( ,an "#a$( *+! (!a !n,!n%a a ,$a:( ! ,a #a !'$!(a.

Una 7+!na !"#a$a"%&n ! #a '%(%&n $!/#!8a #a( a""%n!( an,%"%aa( ! #( "#%!n,!(. En #+4a$

! !(a$$##a$ +n $+", !(+:( ,$a,a$ ! !n"n,$a$ +n '!$"a5 #a /%#(/a !$a,%a

! #a( !'$!(a( !7! (!$ %!n,%/%"a$ #a( n!"!(%a!( ! #( "#%!n,!( !n,n"!( /$!"!$ +n

$+", (!$%"% *+! (a,%(/a4a %";a( n!"!(%a!(. La( 7+!na( !"#a$a"%n!( ! #a '%(%&n

!9$!(an #a +,%#%a *+! ,%!n!n #( $+",( ! +na !'$!(a a$a (+( "#%!n,!(.

Una $a&n %'$,an,! a$a !#a7$a$ +na !"#a$a"%&n ! #a '%(%&n !( a,$a!$ a #( "#%!n,!( *+!

an (!n,% a +na !'$!(a.

Una !("$%"%&n "#)(%"a !# $&(%, ! +na !'$!(a $!!#a #a %'$,an"%a $!#a,%a ! #(

"#%!n,!( !n +na !"#a$a"%&n ! #a '%(%&n


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• E# "#%!n,! !( *+%!n !,!$'%na # *+! !( +na !'$!(a. E# !(! *+! ,%!n! !# "#%!n,!

$ ( '%(' ! a4a$ $ +n $+", (!$%"% "n%!$,! #( $!"+$(( !"n&'%"(

!n $%*+!a #a( "(a( !n $+",(.

• L *+! +na !'$!(a %!n(a *+! $+"! n !( ! %'$,an"%a $%$%,a$%a5

!(!"%a#'!n,! n # !( a$a !# /+,+$ ! #a !'$!(a a( "' a$a (+ :9%,.

• L *+! !# "#%!n,! %!n(a *+! !(,) "'$an5 # *+! "n(%!$a a#%(5 !( ( !(

!"%(%5 +!( !,!$'%na # *+! +na !'$!(a !(5 # *+! $+"! (% $(!$a$).

• Y # *+! !# "#%!n,! "'$a "n(%!$a a#%( n+n"a !( +n $+",5 (%n (%!'$!

!( +na +,%#%a5 !( !"%$5 # *+! +n $+", (!$%"% ;a"! $ :#. E# "#%!n,! !( !#

/+na'!n, ! +na !'$!(a #a 'an,%!n! !n !9%(,!n"%a.

III.UNA DECLARACIÓN DE LA "OLÍTICA SOCIAL

E# ,:$'%n #,%"a ("%a# a7a$"a #a /%#(/a ! #a 4!$!n"%a !# !n(a'%!n, ! #( n%!#!(

')( a#,( ! +na !'$!(a. P$ !(,! ',%5 #a #,%"a ("%a# a/!",a #a !#a7$a"%&n ! #a

!"#a$a"%&n ! #a '%(%&n ! +na !'$!(a.

L( $7#!'a( ("%a#!( !9%4!n *+! #( !(,$a,!4a( "n(%!$!n n ( # *+! #a !'$!(a !7!

a (+( %!$(( 4$+( ! %n,!$:(5 (%n ,a'7%:n #a( $!(n(a7%#%a!( *+! :(,a ,%!n! "n #(

"n(+'%$!(5 #( !/!n($!( !# a'7%!n,!5 #a( '%n$a(5 #a( "'+n%a!( ,$( 4$+(

!# $7#!'a ! #a $!(n(a7%#%a ("%a# (+$4! "+an +na !'$!(a !(,a7#!"! (+ '%(%&n.

La( #,%"a( ("%a#!( a/!",an !n /$'a %$!",a a #( "#%!n,!(5 #( $+",( (!$%"%(5 #(

'!$"a(5 #a ,!"n#4a5 #a $!n,a7%#%a5 !# "n"!, $% #a %'a4!n 7#%"a ! +na

!'$!(a. La #,%"a ("%a# ! +na !'$!(a !7! !(,a$ %n,!4$aa !n ,a( #a( a",%%a!( !

%$!""%&n !(,$a,:4%"a5 %n"#+!n #a !#a7$a"%&n ! +na !"#a$a"%&n ! #a '%(%&n. La #,%"a

("%a# "$$a,%a (! !7! %(!?a$ a$,%"+#a$ +$an,! #a /$'+#a"%&n ! #a !(,$a,!4%a5

!(,a7#!"!$ a'%n%(,$a$ +$an,! #a %'#an,a"%&n ! #a !(,$a,!4%a $!a/%$'a$ "a'7%a$

+$an,! #a !a#+a"%&n ! #a !(,$a,!4%a.

E# a## S,$!!, J+$na# "#a(%/%"& a #a( !'$!(a( ')( "'$'!,%a( "n #a $!(n(a7%#%a

("%a# !n #a /$'a (%4+%!n,!

1. J;n(n F J;n(n


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2. C"a-C#a

3. a#-Ma$,

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6. a#, D%(n!

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K. IBM

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CARACTERÍSTICAS DE UNA DECLARACIÓN DE MISIÓN EFICA#.

E# $&(%, ! +na !"#a$a"%&n ! '%(%&n !( a$ +na !9#%"a"%&n "n"%(a ! #a $a&n !#

n!4"% a$a #( 78!,%( a",+a#!( a #a$4 #a.

F$nc%n: La !"#a$a"%&n ! '%(%&n !7! %n"#+%$ a#4+na

!("$%"%&n ! #a /+n"%&n ! #a !'$!(a. P$ !8!'#5 a$a

$'!$ #a !9"!#!n"%a %n+(,$%a#5 n #! %"! naa a #( "#%!n,!(

n% a #( !'#!a(. Una !("$%"%&n ')( !/%"a (!$a P$!!$

(!$%"%( ! "n(+#,$a ! 4!(,%&n.

L&! c&n!$'(&re! &)*e+,&!: Una !"#a$a"%&n ! '%(%&n !/%"a !(,a7#!"!5 !n ,:$'%n(

4!n!$a#!(5 !# '!$"a 78!,%. Un /a7$%"an,! *+! ;a"! ,+!$"a( !$n( +!! !(,a7#!"!$ (+

'!$"a 78!,% "' #a( /!$$!,!$a( '%n$%(,a(5 /a7$%"an,!( ! 'a*+%na$%a5 a'7a( "(a(.

Me+- (e - Reg%n: La !'$!(a !7! !,!$'%na$ *+: $!4%&n (%$! '!8$ ,$an('%,%$ !(a

%n/$'a"%&n a ,$a:( ! #a !"#a$a"%&n ! '%(%&n. Un 4a$a8!5 $ !8!'#5 $a #%'%,a$ (+

$!4%&n ! !(,%n a #a "'+n%a5 '%!n,$a( *+! +na "'a?a ! $!%(,a $a a+n,a$ a +n a( !n,!$.

V-&re!: La( !"#a$a"%n!( ! '%(%&n (+!#!n %n"#+%$ +na !"#a$a"%&n ! a#$!( ! #a

!'$!(a. L( a#$!( ,a#!( "' (!$%"% a# "#%!n,!5 #a !/%"%!n"%a #a !"-"n"%!n"%a a

'!n+ aa$!"!n !n #a( #%(,a( ! a#$!( ! #a !'$!(a. En !# '!8$ ! #( "a((5 #(


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a#$!( ! #a !'$!(a !7!n !9$!(a$ #( $%n"%%( *+! #a !'$!(a ,$a,a ! a/%$'a$

!9#"%,a'!n,! !n #a( !$a"%n!( !# a a a.

Tecn&&g/-: Pa$a #a( !'$!(a( *+! !!n!n !n 4$an '!%a ! #a ,!"n#4a5 #a

!"#a$a"%&n ! #a '%(%&n !7! %n"#+%$ +na !("$%"%&n ! #a ,!"n#4a !(!n"%a# *+! #a

!'$!(a ;a"! #an!a !'#!a$. P$ # '!n(5 !(, %$%4! a #( a4!n,!( ! "'$a( ;a"%a

#( $!!$!( a!"+a( ! #( 7%!n!( (!$%"%(.

E'0e-(&!: Caa !'$!(a ,%!n! +na #,%"a "n $!(!", a (+ $!#a"%&n "n #( !'#!a(.

Una !"#a$a"%&n ! '%(%&n $$"%na #a $,+n%a ! !("$%7%$ !(a #,%"a 7$!!'!n,!

a$a *+! #( !'#!a( (!an # !(!n"%a# !# #a !n *+! !(,)n.

"&!c&n-'en+& e!+r-+1gc& Una '%(%&n !/!",%a ,a'7%:n %n"#+! +na 7$!! !("$%"%&n

! #a (%"%&n !(,$a,:4%"a ! #a !'$!(a !n !# '!$"a. P$ !8!'#5 #a !'$!(a +!!

(7$!(a#%$ !n !# (!$%"% a "#%!n,!( $!(%!n"%a#!( 7+("a$ 'a9%'%a$ !(a !n,a8a !(,$a,:4%"a.

O)*e+,&! 2n-ncer&!: La( !'$!(a( "n /%n!( ! #+"$ $!*+%!$!n "#a$( 78!,%(

/%nan"%!$(. La "$!a"%&n ! +na n+!a !'$!(a +!! !(,a7#!"!$ +n ! (+( 78!,%(

/%nan"%!$( "' ;a"!$ +na /!$,a 7#%"a %n%"%a# ! a""%n!( $%na$%a( !n ( a?(. E(,

!$'%,! *+! #( !'#!a( #( %n!$($!( ,!n"%a#!( "n"an *+! #a !'$!(a ,%!n!

%n,!n"%&n ! (a#%$ a 7#(a5 "n ,a( #a( "n(!"+!n"%a( #!4a#!( !# 'an,!n%'%!n, !

$!4%(,$( *+! !( "n##!a.

I'-gen: C' #a( !$(na(5 #a( !'$!(a( !(a$$##an %')4!n!( 7#%"a(. La( !'$!(a(

"+%a(a( %(!?an #a %'a4!n 7#%"a *+! *+%!$!n !(,a7#!"!$ !9n!n #a( $%n"%a#!(

"a$a",!$(,%"a( ! #a '%('a !n #a !"#a$a"%&n ! #a '%(%&n. E(, a+a a #( 4!$!n,!( a

"$$!4%$ a #( !'#!a( *+! n $!$!(!n,!n #a %'a4!n ! #a "'a?a.


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ORGANI#ADOR GRAFICO


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3I3LIOGRAFIA

A('n!+r-c%n E!+r-+1gc-4 Fre( D-,(5 6n- E(c%n

•

T;! G$an,'an(;% C!n,!$ C&' !("$%7%$ +na !"#a$a"%&n ! '%(%&n Jan!,M.Ra,!51K

7++0:8809'e.-,&+;.c&'86


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ANE?O

3&g

Ln@: http://caracteristicadedeclaraciondelamision.blogspot.com/

http://l.facebook.com/l.php?u=http%3A%2F%2Fcaracteristicadedeclaraciondelamision.blogspot.com%2F&h=5AQECeBFLhttp://l.facebook.com/l.php?u=http%3A%2F%2Fcaracteristicadedeclaraciondelamision.blogspot.com%2F&h=5AQECeBFL


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Org-n-(&r Gr-2c&


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3-!e 3)&gr2c-


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trabajo grupo#3 caracteristicas de la declaracion de mision.docx

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