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REGIONAL CHALATENANGO
FACULTAD DE ECONOMÍA
“CARACTERÍSTICAS DE UNA DECLARACIÓN DE LA MISIÓN”
ESTUDIANTES:
MIRNA GEORGINA SEGOVIA MONGE
SIXTO ALCIDES PERAZA SANTOS
DAYSI DEL CARAMEN SANTOS LOPEZ
CRISTIAN ULISES AVELAR CARDOZA
MARIA EVELYN URBINA PALACIOS
CÁTEDRA:
GERENCIA AVANZADA
DOCENTE:
LICDO. JESUS ALIRIO TOBAR TOBAR
FECHA:
3-DE MARZO-2016
Espacio para el mensaje. Para causar un mayor impacto, escriba dos o tres
frases.
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CARACTERÍSTICAS DE UNA DECLARACIÓN DE LA MISIÓN
I. UNA DECLARACIÓN DE ACTITUD
Una !"#a$a"%&n ! #a '%(%&n !( ')( *+! +na !"#a$a"%&n ! !,a##!( !(!"/%"( !( +na
!"#a$a"%&n ! a",%,+!( +n,( ! %(,a. P$ # 4!n!$a#5 (+ a#"an"! !( a'#% a# '!n(
$ ( ',%( $%n"%a#!(
En $%'!$ #+4a$5 +na 7+!na !"#a$a"%&n ! #a '%(%&n !$'%,! #a "$!a"%&n #a "n(%!$a"%&n
! +na a$%!a ! 78!,%( (%7#!( a#,!$na,%a( ! !(,$a,!4%a( (%n $!$%'%$ !n /$'a
!9"!(%a #a "$!a,%%a ! #a 4!$!n"%a5 a *+! !# !9"!( ! !(!"%/%"%a #%'%,a$a !#
,!n"%a# ! "$!"%'%!n, "$!a,% ! #a !'$!(a. P$ ,$ #a5 +na !"#a$a"%&n !'a(%a
4!n!$a# *+! n !9"#+a a n%n4+na ! #a( a#,!$na,%a( !(,$a,:4%"a( $a (!$ %(/+n"%na#.
En (!4+n #+4a$5 +na !"#a$a"%&n ! #a '%(%&n n!"!(%,a (!$ a'#%a a$a $!"n"%#%a$ "n
!/%"a"%a #a( %/!$!n"%a( !n,$! #( %!$(( grupos de interés ! +na !'$!(a a,$a!$#(.
E(,( 4$+( ! %n,!$:( !(,)n "n(,%,+%( $ #( %n%%+( 4$+( ! %n%%+( *+!
(!!n +n %n,!$:( !$!"; !(!"%a# (7$! #a !'$!(a.
L( 4$+( ! %n,!$:( %n"#+!n a !'#!a(5 4!$!n,!(5 a""%n%(,a(5 "n(!8( %$!",%(5
"#%!n,!(5 $!!$!(5 %(,$%7+%$!(5 a"$!!$!(5 47%!$n(
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Una !"#a$a"%&n ! #a '%(%&n !/%"a a #a %'$!(%&n ! *+! +na !'$!(a !( !9%,(a5 (!!
%$!""%&n "+!n,a "n (+/%"%!n,! ,%!'5 a ! %n!$(%&n ! a$,! ! ,( #( 4$+(
("%!"n&'%"( ! !$(na(.
La !"#a$a"%&n ! #a '%(%&n $!/#!8a #( 8+%"%( (7$! #a( %$!""%n!( !(,$a,!4%a( /+,+$a( *+!(! 7a(an !n an)#%(%( $n&(,%"( !9,!$n( ! %n,!$n(.
La !"#a$a"%&n ! #a '%(%&n !7! (!$ %n)'%"a !n $%!n,a"%&n5 !$'%,%!n #( +n,( !
%(,a (7$! #a( %$!""%n!( ! "$!"%'%!n, ')( $'!,!$a( #a( '!n( $'!,!$a(.
II.UNA ORIENTACIÓN HACIA EL CLIENTE
Una 7+!na !"#a$a"%&n ! #a '%(%&n !("$%7! !# $&(%,5 #( "#%!n,!(5 #( $+",(
(!$%"%(5 #( '!$"a(5 #a /%#(/a #a ,!"n#4a 7)(%"a ! +na !'$!(a.
Según Vern McGnn!5 +na !"#a$a"%&n ! #a '%(%&n !7!
1= !/%n%$ # *+! #a !'$!(a !( # *+! a(%$a a (!$.
2= (!$ # (+/%"%!n,!'!n,! #%'%,aa *+! !9"#+a a#4+na( !'$!(a( # (+/%"%!n,!'!n,!
a'#%a *+! !$'%,a !# "$!"%'%!n, "$!a,%.
3= %(,%n4+%$ a +na !'$!(a !,!$'%naa ! ,a( #a( !')(.
= (!$%$ "' +n !(*+!'a a$a !a#+a$ ,an, #a( a",%%a!( $!(!n,!( "' #a( /+,+$a(.
= !(,a$ !(,a7#!"%a !n ,:$'%n( ,an "#a$( *+! (!a !n,!n%a a ,$a:( ! ,a #a !'$!(a.
Una 7+!na !"#a$a"%&n ! #a '%(%&n $!/#!8a #a( a""%n!( an,%"%aa( ! #( "#%!n,!(. En #+4a$
! !(a$$##a$ +n $+", !(+:( ,$a,a$ ! !n"n,$a$ +n '!$"a5 #a /%#(/a !$a,%a
! #a( !'$!(a( !7! (!$ %!n,%/%"a$ #a( n!"!(%a!( ! #( "#%!n,!( !n,n"!( /$!"!$ +n
$+", (!$%"% *+! (a,%(/a4a %";a( n!"!(%a!(. La( 7+!na( !"#a$a"%n!( ! #a '%(%&n
!9$!(an #a +,%#%a *+! ,%!n!n #( $+",( ! +na !'$!(a a$a (+( "#%!n,!(.
Una $a&n %'$,an,! a$a !#a7$a$ +na !"#a$a"%&n ! #a '%(%&n !( a,$a!$ a #( "#%!n,!( *+!
an (!n,% a +na !'$!(a.
Una !("$%"%&n "#)(%"a !# $&(%, ! +na !'$!(a $!!#a #a %'$,an"%a $!#a,%a ! #(
"#%!n,!( !n +na !"#a$a"%&n ! #a '%(%&n
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• E# "#%!n,! !( *+%!n !,!$'%na # *+! !( +na !'$!(a. E# !(! *+! ,%!n! !# "#%!n,!
$ ( '%(' ! a4a$ $ +n $+", (!$%"% "n%!$,! #( $!"+$(( !"n&'%"(
!n $%*+!a #a( "(a( !n $+",(.
• L *+! +na !'$!(a %!n(a *+! $+"! n !( ! %'$,an"%a $%$%,a$%a5
!(!"%a#'!n,! n # !( a$a !# /+,+$ ! #a !'$!(a a( "' a$a (+ :9%,.
• L *+! !# "#%!n,! %!n(a *+! !(,) "'$an5 # *+! "n(%!$a a#%(5 !( ( !(
!"%(%5 +!( !,!$'%na # *+! +na !'$!(a !(5 # *+! $+"! (% $(!$a$).
• Y # *+! !# "#%!n,! "'$a "n(%!$a a#%( n+n"a !( +n $+",5 (%n (%!'$!
!( +na +,%#%a5 !( !"%$5 # *+! +n $+", (!$%"% ;a"! $ :#. E# "#%!n,! !( !#
/+na'!n, ! +na !'$!(a #a 'an,%!n! !n !9%(,!n"%a.
III.UNA DECLARACIÓN DE LA "OLÍTICA SOCIAL
E# ,:$'%n #,%"a ("%a# a7a$"a #a /%#(/a ! #a 4!$!n"%a !# !n(a'%!n, ! #( n%!#!(
')( a#,( ! +na !'$!(a. P$ !(,! ',%5 #a #,%"a ("%a# a/!",a #a !#a7$a"%&n ! #a
!"#a$a"%&n ! #a '%(%&n ! +na !'$!(a.
L( $7#!'a( ("%a#!( !9%4!n *+! #( !(,$a,!4a( "n(%!$!n n ( # *+! #a !'$!(a !7!
a (+( %!$(( 4$+( ! %n,!$:(5 (%n ,a'7%:n #a( $!(n(a7%#%a!( *+! :(,a ,%!n! "n #(
"n(+'%$!(5 #( !/!n($!( !# a'7%!n,!5 #a( '%n$a(5 #a( "'+n%a!( ,$( 4$+(
!# $7#!'a ! #a $!(n(a7%#%a ("%a# (+$4! "+an +na !'$!(a !(,a7#!"! (+ '%(%&n.
La( #,%"a( ("%a#!( a/!",an !n /$'a %$!",a a #( "#%!n,!(5 #( $+",( (!$%"%(5 #(
'!$"a(5 #a ,!"n#4a5 #a $!n,a7%#%a5 !# "n"!, $% #a %'a4!n 7#%"a ! +na
!'$!(a. La #,%"a ("%a# ! +na !'$!(a !7! !(,a$ %n,!4$aa !n ,a( #a( a",%%a!( !
%$!""%&n !(,$a,:4%"a5 %n"#+!n #a !#a7$a"%&n ! +na !"#a$a"%&n ! #a '%(%&n. La #,%"a
("%a# "$$a,%a (! !7! %(!?a$ a$,%"+#a$ +$an,! #a /$'+#a"%&n ! #a !(,$a,!4%a5
!(,a7#!"!$ a'%n%(,$a$ +$an,! #a %'#an,a"%&n ! #a !(,$a,!4%a $!a/%$'a$ "a'7%a$
+$an,! #a !a#+a"%&n ! #a !(,$a,!4%a.
E# a## S,$!!, J+$na# "#a(%/%"& a #a( !'$!(a( ')( "'$'!,%a( "n #a $!(n(a7%#%a
("%a# !n #a /$'a (%4+%!n,!
1. J;n(n F J;n(n
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2. C"a-C#a
3. a#-Ma$,
. An;!+(!$ B+(";
. !H#!,,-Pa"a$
6. a#, D%(n!
. M%"$(/,
K. IBM
. M"Dna#(
CARACTERÍSTICAS DE UNA DECLARACIÓN DE MISIÓN EFICA#.
E# $&(%, ! +na !"#a$a"%&n ! '%(%&n !( a$ +na !9#%"a"%&n "n"%(a ! #a $a&n !#
n!4"% a$a #( 78!,%( a",+a#!( a #a$4 #a.
F$nc%n: La !"#a$a"%&n ! '%(%&n !7! %n"#+%$ a#4+na
!("$%"%&n ! #a /+n"%&n ! #a !'$!(a. P$ !8!'#5 a$a
$'!$ #a !9"!#!n"%a %n+(,$%a#5 n #! %"! naa a #( "#%!n,!(
n% a #( !'#!a(. Una !("$%"%&n ')( !/%"a (!$a P$!!$
(!$%"%( ! "n(+#,$a ! 4!(,%&n.
L&! c&n!$'(&re! &)*e+,&!: Una !"#a$a"%&n ! '%(%&n !/%"a !(,a7#!"!5 !n ,:$'%n(
4!n!$a#!(5 !# '!$"a 78!,%. Un /a7$%"an,! *+! ;a"! ,+!$"a( !$n( +!! !(,a7#!"!$ (+
'!$"a 78!,% "' #a( /!$$!,!$a( '%n$%(,a(5 /a7$%"an,!( ! 'a*+%na$%a5 a'7a( "(a(.
Me+- (e - Reg%n: La !'$!(a !7! !,!$'%na$ *+: $!4%&n (%$! '!8$ ,$an('%,%$ !(a
%n/$'a"%&n a ,$a:( ! #a !"#a$a"%&n ! '%(%&n. Un 4a$a8!5 $ !8!'#5 $a #%'%,a$ (+
$!4%&n ! !(,%n a #a "'+n%a5 '%!n,$a( *+! +na "'a?a ! $!%(,a $a a+n,a$ a +n a( !n,!$.
V-&re!: La( !"#a$a"%n!( ! '%(%&n (+!#!n %n"#+%$ +na !"#a$a"%&n ! a#$!( ! #a
!'$!(a. L( a#$!( ,a#!( "' (!$%"% a# "#%!n,!5 #a !/%"%!n"%a #a !"-"n"%!n"%a a
'!n+ aa$!"!n !n #a( #%(,a( ! a#$!( ! #a !'$!(a. En !# '!8$ ! #( "a((5 #(
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a#$!( ! #a !'$!(a !7!n !9$!(a$ #( $%n"%%( *+! #a !'$!(a ,$a,a ! a/%$'a$
!9#"%,a'!n,! !n #a( !$a"%n!( !# a a a.
Tecn&&g/-: Pa$a #a( !'$!(a( *+! !!n!n !n 4$an '!%a ! #a ,!"n#4a5 #a
!"#a$a"%&n ! #a '%(%&n !7! %n"#+%$ +na !("$%"%&n ! #a ,!"n#4a !(!n"%a# *+! #a
!'$!(a ;a"! #an!a !'#!a$. P$ # '!n(5 !(, %$%4! a #( a4!n,!( ! "'$a( ;a"%a
#( $!!$!( a!"+a( ! #( 7%!n!( (!$%"%(.
E'0e-(&!: Caa !'$!(a ,%!n! +na #,%"a "n $!(!", a (+ $!#a"%&n "n #( !'#!a(.
Una !"#a$a"%&n ! '%(%&n $$"%na #a $,+n%a ! !("$%7%$ !(a #,%"a 7$!!'!n,!
a$a *+! #( !'#!a( (!an # !(!n"%a# !# #a !n *+! !(,)n.
"&!c&n-'en+& e!+r-+1gc& Una '%(%&n !/!",%a ,a'7%:n %n"#+! +na 7$!! !("$%"%&n
! #a (%"%&n !(,$a,:4%"a ! #a !'$!(a !n !# '!$"a. P$ !8!'#5 #a !'$!(a +!!
(7$!(a#%$ !n !# (!$%"% a "#%!n,!( $!(%!n"%a#!( 7+("a$ 'a9%'%a$ !(a !n,a8a !(,$a,:4%"a.
O)*e+,&! 2n-ncer&!: La( !'$!(a( "n /%n!( ! #+"$ $!*+%!$!n "#a$( 78!,%(
/%nan"%!$(. La "$!a"%&n ! +na n+!a !'$!(a +!! !(,a7#!"!$ +n ! (+( 78!,%(
/%nan"%!$( "' ;a"!$ +na /!$,a 7#%"a %n%"%a# ! a""%n!( $%na$%a( !n ( a?(. E(,
!$'%,! *+! #( !'#!a( #( %n!$($!( ,!n"%a#!( "n"an *+! #a !'$!(a ,%!n!
%n,!n"%&n ! (a#%$ a 7#(a5 "n ,a( #a( "n(!"+!n"%a( #!4a#!( !# 'an,!n%'%!n, !
$!4%(,$( *+! !( "n##!a.
I'-gen: C' #a( !$(na(5 #a( !'$!(a( !(a$$##an %')4!n!( 7#%"a(. La( !'$!(a(
"+%a(a( %(!?an #a %'a4!n 7#%"a *+! *+%!$!n !(,a7#!"!$ !9n!n #a( $%n"%a#!(
"a$a",!$(,%"a( ! #a '%('a !n #a !"#a$a"%&n ! #a '%(%&n. E(, a+a a #( 4!$!n,!( a
"$$!4%$ a #( !'#!a( *+! n $!$!(!n,!n #a %'a4!n ! #a "'a?a.
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ORGANI#ADOR GRAFICO
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3I3LIOGRAFIA
A('n!+r-c%n E!+r-+1gc-4 Fre( D-,(5 6n- E(c%n
•
T;! G$an,'an(;% C!n,!$ C&' !("$%7%$ +na !"#a$a"%&n ! '%(%&n Jan!,M.Ra,!51K
7++0:8809'e.-,&+;.c&'86
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ANE?O
3&g
Ln@: http://caracteristicadedeclaraciondelamision.blogspot.com/
http://l.facebook.com/l.php?u=http%3A%2F%2Fcaracteristicadedeclaraciondelamision.blogspot.com%2F&h=5AQECeBFLhttp://l.facebook.com/l.php?u=http%3A%2F%2Fcaracteristicadedeclaraciondelamision.blogspot.com%2F&h=5AQECeBFL
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Org-n-(&r Gr-2c&
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3-!e 3)&gr2c-
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