To

yo

ta M

oto

r E

uro

pe

Toyota

in E

uro

pe

Andre

a F

orm

ica

Vic

e P

resid

ent, S

ale

s &

Mark

eting

Toyota

Moto

r E

uro

pe

To

yo

ta M

oto

r E

uro

pe

To

yo

ta M

oto

r E

uro

pe

To

yo

ta –

in t

he w

orl

d

•T

oyota

Moto

r C

om

pa

ny e

sta

blis

he

d in 1

937

•22 m

an

ufa

ctu

ring p

lants

in J

ap

an

•52 m

an

ufa

ctu

ring p

lants

in 2

7 c

ountr

ies o

uts

ide o

f Jap

an

•€1

52 b

illio

n n

et re

ve

nu

e in 2

005

•8.4

M v

eh

icle

s s

old

an

nua

lly in m

ore

tha

n 1

70 c

ou

ntr

ies a

nd locatio

ns

Model A

A, 1936

Kiic

hiro T

oyoda

To

yo

ta M

oto

r E

uro

pe

To

yo

ta –

a t

ruly

glo

bal co

mp

an

y 29

%

14

%3

3%24

%

•M

ark

et div

ers

ific

ation –

red

uced d

epe

nd

en

cy o

n h

om

e m

ark

et

45

%

26

%

9%20

%1

9%

13

%

34

%

34

%

Nort

h A

merica

Oth

er

Euro

pe

Japan

1996

2000

2005

To

yo

ta M

oto

r E

uro

pe

To

yo

ta –

in E

uro

pe

•E

mplo

y 5

5,0

00 p

eop

le (

aro

un

d 1

9,0

00 d

irectly)

•O

pera

te in 4

8 c

ou

ntr

ies

•O

ver €

6b

n in

veste

d in E

uro

pe s

o far

•N

early t

wo-t

hir

ds o

f o

ur

sa

les a

re b

uilt

in E

uro

pe

•S

pe

nd o

ver €

5b

n e

ach y

ear

with s

up

plie

rs

•A

rou

nd 9

0%

of our

Euro

pea

n c

onte

nt is

Euro

pe s

ourc

ed

To

yo

ta M

oto

r E

uro

pe

Man

ufa

ctu

rin

g p

lan

ts:

localisati

on

•8 m

anufa

ctu

ring p

lants

��

�

�

�

��

�

Avensis

Coro

lla (

hatc

hback)

Engin

e

Yari

s &

Engin

e a

ssem

bly

Com

merc

ial veh

icle

s

Engin

e

AY

GO

Coro

lla V

ers

o

Coro

lla (

sedan &

wagon)

Engin

e &

Tra

nsm

issio

n

0

100,0

00

200,0

00

300,0

00

400,0

00

500,0

00

600,0

00

700,0

00

'96

'97

'98

'99

'00

'01

'02

'03

'04

'05

Eu

rop

ea

n p

rod

uc

tio

n

To

yo

ta M

oto

r E

uro

pe

St.

Pete

rsb

urg

pla

nt

to o

pen

next

year

��

�

�

�

��

�

Avensis

Coro

lla (

hatc

hback)

Engin

e

Yari

s &

Engin

e a

ssem

bly

Com

merc

ial veh

icle

s

Engin

e

AY

GO

Coro

lla V

ers

o

Coro

lla (

sedan &

wagon)

Engin

e &

Tra

nsm

issio

n

�C

am

ry

To

yo

ta M

oto

r E

uro

pe

Desig

n c

en

tre in

Eu

rop

e �

To

yo

ta M

oto

r E

uro

pe

•28

Natio

nal

Mark

eting &

Sale

s

Com

pa

nie

s

•C

overa

ge in 4

8countr

ies

•2966

sa

les o

utlets

Sale

s n

etw

ork

��

� ��

�

�

�

��

�

���

�

�

��

��

�

�

� �

�

��

�

West

East

Oth

ers

To

yo

ta M

oto

r E

uro

pe

10 y

ears

of

co

nsecu

tive s

ale

s g

row

th

2.4

2.6

2.8

3.0

3.1

3.6

4.4

4.7

5.0

5.1

0

20

0

40

0

60

0

80

0

10

00

12

00

14

00

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

10

'000 units

0.0

0

1.0

0

2.0

0

3.0

0

4.0

0

5.0

0

6.0

0

Sale

s (

units)

Mark

et

share

(%

)

targ

et

To

yo

ta M

oto

r E

uro

pe

To

yo

ta p

rod

ucts

sh

are

a c

om

mo

n D

NA

Sourc

e: B

PS

2005, M

M5

Innovatio

n

Drivin

g p

leasure

Desig

n

Su

peri

or

Qu

ality

To

yo

ta M

oto

r E

uro

pe

Su

peri

or

Qu

ality

is f

ou

nd

ati

on

of

To

yo

ta’s

pro

du

ct

DN

A

Sourc

e: B

PS

2005, M

M5

Innovatio

n

Drivin

g p

leasure

Desig

n

Su

peri

or

Qu

ality

To

yo

ta M

oto

r E

uro

pe

Inn

ovati

on

= d

iffe

ren

tiati

on

Sourc

e: B

PS

2005, M

M5

Innovatio

n

Drivin

g p

leasure

Desig

n

Su

peri

or

Qu

ality

DIF

FE

RE

NT

IAT

ION

RE

LE

VA

NC

E

To

yo

ta M

oto

r E

uro

pe

To

yo

ta c

om

mit

s t

o C

O2

red

ucti

on

•H

ybri

d S

yn

erg

y D

rive

•R

evam

pe

d g

asolin

e e

ngin

e a

nd tra

nsm

issio

n lin

e-u

p b

y 2

010

•In

trod

uction o

f fle

x-f

uel e

ng

ines

•F

urt

her

develo

pm

ent of fu

el-

cell

tech

no

logy

•In

trod

uction o

f sm

all

cars

e.g

. T

oyota

AY

GO

To

yo

ta M

oto

r E

uro

pe

No

n-o

wn

ers

do

n’t

kn

ow

ab

ou

t T

oyo

ta

qu

ality

Ran

ke

d a

cco

rdin

g t

o

imp

ort

an

ce

of

likin

g

1.G

ood q

ualit

y, re

liable

cars

2.C

ars

with g

ood p

erf

orm

ance

3.W

ell

sty

led c

ars

4.C

om

fort

able

cars

5.C

ars

whic

h a

re fun to d

rive

20

40

60

80

100

TO

YO

TA

ow

ne

rsT

OY

OT

A n

on

-ow

ners

To

yo

ta M

oto

r E

uro

pe

To

yo

ta q

uality

co

nfi

rmed

by t

hir

d p

art

y

su

rveys &

car

en

thu

sia

sts

0%

10%

20%

30%

40%

50%

2001

2002

2003

2004

Sourc

e: A

uto

Moto

r und S

port

report

: B

est cars

2005

Very

re

liab

le c

ars

Sourc

e: 2004, J.D

. P

ow

er,

Germ

any

Qu

ali

ty D

ura

bil

ity R

eliab

ilit

y

890

837

800

820

840

860

880

900

Toyota

industr

y a

vera

ge

To

yo

taIn

du

str

y a

ve

rage

To

yo

ta M

oto

r E

uro

pe

To

yo

ta U

nit

s In

Op

era

tio

n lo

w v

ers

us

esta

blish

ed

co

mp

eti

tio

n

05

10

15

20

25

Millions of cars

20

18

18

15

14

13

4

To

yo

ta M

oto

r E

uro

pe

Co

nsu

mers

are

less lik

ely

to

see

To

yo

ta c

ars

on

th

e r

oad

in

Eu

rop

e

Jap

an

= 3

0%

Eu

rop

e =

3%

US

= 9

%

To

yo

ta M

oto

r E

uro

pe

Bra

nd

str

en

gth

dir

ectl

y r

ela

ted

to

u

nit

s in

op

era

tio

n

Brand strength

Toyota share of units in operations

10

00

-

90

0 -

80

0 -

70

0 -

60

0 -

50

0 -

40

0 -

30

0 -

20

0 -

10

0 -

0 -

Norway

Finland

Greece

Denmark

Sweden

Switzerland

Belgium

Turkey

Portugal

Italy

United Kingdom

Netherlands

Austria

Germany

France

Spain

-1

0.0

-1

6.0

-1

4.0

-1

2.0

-8

.0

-6

.0

-4

.0

-2

.0

-0

.0

To

yo

ta M

oto

r E

uro

pe

Ou

r ch

allen

ge m

ust

be t

o m

ake n

on

-o

wn

ers

aw

are

of

To

yo

ta’s

qu

ality

To

yo

ta M

oto

r E

uro

pe

Bra

nd

Po

wer

Sellin

gp

ow

er

Pro

du

ct

Po

wer

Aw

are

ness

Kn

ow

led

ge

Lik

ing

Co

nsid

era

tio

n

Pre

fere

nce

Mark

et

rep

resen

tati

on

Reta

il &

serv

ice c

ap

acit

y

Tra

de-i

n

Avail

ab

ilit

y

Bu

y o

rre

-bu

y

Pu

rch

ase f

un

nel d

oes n

ot

en

d w

ith

b

ran

d p

ow

er

Ow

ners

hip

Exp

eri

en

ce

To

yo

ta M

oto

r E

uro

pe

JIT

JIT

Jid

ok

aJ

ido

ka

To

yo

ta P

rod

ucti

on

Syste

mat

basis

of

bu

ilt-

in q

uality

To

yo

ta P

rod

uc

tio

n S

ys

tem

Sta

nd

ard

iza

tio

n &

Ka

ize

nS

tan

da

rdiz

ati

on

& K

aiz

en

To

yo

ta M

oto

r E

uro

pe

Auto

motive N

ew

s E

uro

pe, A

pril 3

rd2006

To

yo

ta M

oto

r E

uro

pe

Su

peri

or

Qu

ality

in

co

mm

un

icati

on

s

Qualit

y p

rom

ise o

n h

ost w

all

at re

taile

rQ

ualit

y p

rom

ise in first page o

f car

bro

chure

s

To

yo

ta M

oto

r E

uro

pe

Su

peri

or

Qu

ality

in

T

oyo

ta’s

en

vir

on

men

t

New

exte

rior

of T

oyota

reta

iler

New

inte

rior

of T

oyota

reta

iler

To

yo

ta M

oto

r E

uro

pe

Fra

nkfu

rt M

oto

r show

2005

Su

peri

or

Qu

ality

in

T

oyo

ta’s

en

vir

on

men

t

To

yo

ta M

oto

r E

uro

pe

Su

peri

or

Qu

ality

in

T

oyo

ta’s

en

vir

on

men

t

Le R

en

de

z-V

ous

Toyota

, P

aris

To

yo

ta M

oto

r E

uro

pe

Su

peri

or

Qu

ality

b

eh

avio

ur

To

yo

ta M

oto

r E

uro

pe

Ob

jecti

ve =

co

mp

lete

ly s

ati

sfi

ed

cu

sto

mers

0%

20

%

40

%

60

%

80

%

10

0%

Fairly

satisfied

Very

satisfied

Co

mp

lete

ly

sati

sfi

ed

Sati

sfa

cti

on

wit

h n

ew

car

% would definitely recommend

Recom

mendation

To

yo

ta M

oto

r E

uro

pe

To

yo

ta is c

om

mit

ted

to

qu

ality

K. W

ata

nabe

Pre

sid

ent

To

yota

Mo

tor

Co

rpora

tion

“I w

an

t to

be N

o.

1 in

Eu

rop

e,

no

t in

vo

lum

e,

bu

t in

qu

ality

”

Euro

pean M

eeting -

Bru

ssels

, F

eb. 27

th, 2006

To

yo

ta M

oto

r E

uro

pe

To

yo

ta M

oto

r E

uro

pe

Thank y

ou