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1 UNIVERSIDAD GALILEO DE GUATEMALA IMPLEMENTACION DE MENUS DIGITALES EN MESAS EN CADENA DE RESTAURANTES DE COMIDA RAPIDA. PRESENTADO POR MARYLYN ESTEPHNAY HERNANDEZ HERNANDEZ Carné 1105487 Licenciatura en gerencia de Negocios y Servicios Asesor: Lic. Oscar Humberto Flores

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1UNIVERSIDAD GALILEO DE GUATEMALAIMPLEMENTACIONDE MENUS DIGITALES EN MESAS EN CADENA DERESTAURANTESDE COMIDA RAPIDA.PRESENTADO PORMARYLYN ESTEPHNAY HERNANDEZ HERNANDEZCarn 1105487L!"n!a#$ra "n %"r"n!a &" N"%'!'( ) S"r*!'(A("('r+ L!. O(!ar H$,-"r#' ./'r"(G$a#",a/a 0$/' 10152A2STRACE/ (%$"n#" "(#$&' "( $na 3r'3$"(#a &" ,3/","n#a!4n &" ,"n5( &%#a/"( "n !a&"na&" r"(#a$ran#"( &" !',&a r63&a &" "/ ,$n!3' &" E(!$n#/a G$a#",a/a7 "(#a,3/","n#a!4n #$*' !',' '-8"#*' ,"8'rar "/ ("r*!' a/ !/"n#" ,'&"rn' ) a$,"n#ar ($(a#(9a!!4n 3'r ,"&' &" /a #"!n'/'%:a &%#a/ 3ara r"(#a$ran#"( ) &(,n$r !'n "(#a"(#ra#"%a /'( r"!/a,'( 3'r 'r&"n"( n!',3/"#a( ' n";a!#a(. A/' /ar%' &" /an*"(#%a!4n"/ a$#'r ,$"(#ra/a,3'r#an!a&"3'n"r a#"n!4na/a(n"!"(&a&"(!a,-an#"( &" /'( !/"n#"( ) a /a &*"r(&a& &" !',3"#"n!a "n "/ 6,-#' a/,"n#!' &"/a( n&$(#ra( ,'&"rna(7 a&",6( (" ,$"(#ra /a( ,"8'ra( a!4n1.4 0$(#9!a!4n1.5 O-8"#*'(1.? H34#"((1.?.1 *ara-/"( &"3"n&"n#"(1.?.1 *ara-/"( n&"3"n&"n#"(1.?.= n&!a&'r"(1.?.4 ,"#'&'/'%:a2 . ,ar!' #"4r!'1.1 r"(#a$ran#"( &" !',&a r63&a1.1.1 !ara!#"r:(#!a( &" /'( r"(#a$ran#"( &" !',&a r63&a1.1.1S"r*!' &" /'( r"(#a$ran#"( &" !',&a r63&a1.1.= ,3'r#an!a &"/ ("r*!' a/ !/"n#" &" @') "n &:a1.1 ";%"n!a( ) n"!"(&a&"( &" /'( !/"n#"( a!#$a/"(1.1.1 !/"n#"( #ra&!'na/"(1.1.1 !/"n#"( #"!n'/4%!'(1.= @(#'ra &" /a #"!n'/'%:a1.=.1 "*'/$!4n &" /a #"!n'/'%:a1.4 ,3'r#an!a &" /a #"!n'/'%:a "n /'( n"%'!'( ,'&"rn'(1.5 ,"n5( &%#a/"(1.5.1 ,'&"/'( &" ,"n5( &%#a/"(1.5.1 !'(#'( &" n*"r(4n ((#",a( '3"ra#*'(1.? *"n#a8a( ) &"(*"n#a8a( &" $(' &" ,"n5( &%#a/"(1.7 *"n#a8a( ) &"(*"n#a8a( &"/ ((#",a a!#$a/1.8 3r'!"(' &" ,3/","n#a!4n= "(#$&' ";3"r,"n#a/=.1 ,"#'&'/'%:a=.1 !r'n'%ra,a=.= ,$"(#ra ) 3r'!"(' &" "/"!!4n=.4 n(#r$,"n#a'( &" r"!'/"!!4n &" &a#'(=.4.1 "n!$"(#a(4=.=.1.1 r"($/#a&'( ) #a-$/a!4n=.4.1 "n#r"*(#a( a %"r"n#"(=.=.1.1 r"($/#a&'( ) #a-$/a!4nC'n!/$('n"(R"!',"n&a!'n"(.$"n#"(An";'(1.1Seleccin y delimitacin del tema:En /'( r"(#a$ran#"( &" !',&a r63&a (" @a *(#' $na %ran 3ar#" &" r"!/a,'( &"-&' a/a( 'r&"n"( n";a!#a( ' ,$) 3'3$/ar "n "/"(#a-/"!,"n#'&"!'n*"n"n!a)3'r"(#ara>4n("/"!'n'!"#a,-na/ a/,"n#'3r"3ara&'!','Na/,"n#'&"!'n*"n"n!aN.A 9na/"(&"/'(aA'(1EE0",3">anaa3ar"!"r ,'*,"n#'( "n !'n#ra &" /a ) &"n$n!an a/%$n'( a(3"!#'( a!"r!a &" /a 3'!an9'r,a!4n7 "/ a/#' !'n#"n&' &"%ra(a(7 a>5!ar"( ) !a/'r:a( &"a/%$n'( &" ($(a/,"n#'( Fa3ar"!" a!$Aa&' "/ #r,n' !',&a !@a#arra ' !',&a -a($raG.A !',"n>'( &"/ (%/' III a3ar"!"n !"r#a( !'rr"n#"( !'n#rara( a!"r!a &" /a !',&ar63&a7 a/%$n'( !',' "/ ,'*,"n#' S/'O P''& na!&' "n "/ aA' 1E84 F3r','*&' 3'r0'( 2'*G 3'n" !',' ($( '-8"#*'( /$!@ar "n !'n#ra &" /'( @6-#'(