MEDIA MIX CLIENTE : SUPERINTENDENCIA DE BANCO PROPUESTA DE MEDIOSENEROFEBREROMARZOABRILMAYOJUNIOPRODUCCIONTOTAL16%15%13%12%12%11%20%100%3,966,802.463,673,938.263,294,202.463,052,267.063,120,117.062,857,567.065,000,000.0024,964,894.36

MEDIA MIX

ENERO Presupuesto No.CLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalJan-1512345678910111213141516171819202122232425262728293031TotalCostoJVSDLMMJVSDLMMJVSDLMMJVSDLMMJVSCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.001113150,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.0011114400,000.00Nuria57,500.00111115287,500.00TELESISTEMATelenoticas Emision Estelar132,500.001111111111111131,722,500.00TELECABLE NACIONALAXN12,650.00111111111111113164,450.00Warner Channel15,180.001111111119136,620.00Discovery Channel15,180.00111111111111113197,340.00TNT15,180.001111111119136,620.00Total3210423232142323114232321423231713,361,697.0018 % ITBIS605,105.46Total General3,966,802.46

FEBREROCLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalFeb-1412345678910111213141516171819202122232425262728TotalCostoDLMMJVSDLMMJVSDLMMJVSDLMMJVSCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.001113150,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.0011114400,000.00Nuria57,500.0011114230,000.00TELESISTEMATelenoticas Emision Estelar132,500.00111111111111121,590,000.00TELECABLE NACIONALAXN12,650.0011111111111112151,800.00Warner Channel15,180.00111111118121,440.00Discovery Channel15,180.0011111111111112182,160.00TNT15,180.00111111118121,440.00Total0423232142323114232321423231653,113,507.0018 % ITBIS560,431.26Total General3,673,938.26

MARZOCLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalMar-1512345678910111213141516171819202122232425262728293031TotalCostoDLMMJVSDLMMJVSDLMMJVSDLMMJVSDLMCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.0011114200,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.00111115500,000.00Nuria57,500.0011114230,000.00TELESISTEMATelenoticas Emision Estelar132,500.001111111181,060,000.00TELECABLE NACIONALAXN12,650.00111111111111113164,450.00Warner Channel15,180.001111111119136,620.00Discovery Channel15,180.00111111111111113197,340.00TNT15,180.001111111119136,620.00Total0423222142322114232221423221132672,791,697.0018 % ITBIS502,505.46Total General3,294,202.46

ABRILCLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalApr-15123456789101112131415161718192021222324252627282930TotalCostoMJVSDLMMJVSDLMMJVSDLMMJVSDLMMJCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.0011114200,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.0011114400,000.00Nuria57,500.0011114230,000.00TELESISTEMATelenoticas Emision Estelar132,500.00111111111111121,590,000.00Total100212010111201012120101112010262,586,667.0018 % ITBIS465,600.06Total General3,052,267.06

MAYOCLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalMay-1512345678910111213141516171819202122232425262728293031TotalCostoVSDLMMJVSDLMMJVSDLMMJVSDLMMJVSDCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.0011114200,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.0011114400,000.00Nuria57,500.00111115287,500.00TELESISTEMATelenoticas Emision Estelar132,500.00111111111111121,590,000.00Total0102010121201011120101212010111272,644,167.0018 % ITBIS475,950.06Total General3,120,117.06

JUNIOCLIENTE: SUPERINTENDENCIA DE BANCOSCampaa: InstitucionalJun-15123456789101112131415161718192021222324252627282930TotalCostoLMMJVSDLMMJVSDLMMJVSDLMMJVSDLMCuasTotalTELEVISIONSpot 50'CanalesProg./CiudadCosto X CuaTELEMICROZona 583,333.50112166,667.00Objetivo 550,000.0011114200,000.00COLOR VISIONEl Informe con Alicia Ortega100,000.00111115500,000.00Nuria57,500.0011114230,000.00TELESISTEMATelenoticas Emision Estelar132,500.001111111111101,325,000.00Total201012120101112010021201001110252,421,667.0018 % ITBIS435,900.06Total General2,857,567.06