shaikh ajaz ppt presentation

8/8/2019 Shaikh Ajaz Ppt Presentation

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NAME:-SHAIKH AJAZ SHAIKH RASHID

ROLL NO:- 107

MBA-II (MARKETING)

ALLANA INSTITUTE OF MANAGEMENT SCIENCES


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TITLE:- MARKET EXECUTION THROUGH (RED) RIGHT

EXECUTION DAILY IN COCA COLA OUTLETS.

.OBJECTIVES:-

1. To Study RED Methodology.2. To identify the measures of RED Management.

3. To focus on the market share of the Coke through RED Management.

HYPOTHESIS:- The Company claims that 60 percent of customersare very satisfied with the service they receive.


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COMPANY PROFILE:-

In May 1886, Doctor John Pemberton a pharmacist from Atlanta, Georgia

invented Coca Cola. John Pemberton concocted the Coca Cola formula in a three legged

brass kettle in his backyard. The name was a suggestion given by John Pemberton's

bookkeeper Frank Robinson. Being a bookkeeper, Frank Robinson also had excellent

penmanship. It was he who first scripted Coca Cola into the flowing letters which has

become the famous logo of today.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending

machines internationally. The Coca-Cola Company claims that the beverage is sold in

more than 200 countries. It is produced by The Coca-Cola Company in Atlanta, Georgia,

and is often referred to simply as Coke (a registered trademark of The Coca-ColaCompany in the United States since March 27, 1944). Originally intended as a patent

medicine when it was invented in the late 19th century by John Pemberton, Coca-Cola

was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coke to

its dominance of the world soft-drink market throughout the 20th century.


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RESEARCH METHODOLOGY:-

The methodology is primarily based on survey method, which is through

Questionnaires and interviewing the owners of the outlets like grocery retailer,

convenience store, E & D 1 & 2 and consumers. For survey, the sample is collected

from different locations of Parbhani.

RESEARCH DESIGNThe research includes the study, which was descriptive in nature. The

study includes two methods

Questionnaire/ interview method

RED scoring card

SAMPLING PLAN

Sampling unit- Retail outlets.

Sampling size- 100 outlets

Sampling procedure-Random sampling

Sampling method- Retailers survey


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FINDINGS & OBSERVATIONS:-

Though it is obvious that coke has a major share in the market, it seems

that new strategies under RED concept have definitely the reason, this has

indeed boosted the sales for the company.

As per the outlet owners, the product, which is seen is sold i.e. "Jo Dikhta

Hai Woh Bikta Hai". They do consider that it is because of the activation

elements.

Few activation elements like Table Top, Glow Shine Board, Hanger;

Road Stand plays a major role by inducing a desire in the customer mind to

buy the drink, in turn increasing the sales of the company

It is observed that there is a shortage in the supply of certain brands

unfortunately because the company could not cope up with the demand

during the season.


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CONCLUSION:-

Visiting outlets of different kinds in the market and observe the functioning of

merchandising standards in the outlets for 3 weeks and after survey of about 100outlets in the surrounding areas of Parbhani, has made it very clear that

executing the merchandising standards in the right way daily, keeping Coca-

Cola ahead of its competitor by increasing the sales and the profits.

Lastly concluding, RED is indeed the reason why the company is in better

position reaping profits through proper execution.

SUGGESTION:-Activation elements should be made available at outlets where they are absent.

MDs for that matter anyone above him has to ensure that the cooler installed

in the outlet is not being used for personal purpose

ASMs have to see that the delivery people are delivering the product to the

outlet without neglecting

All the Non-RED outlets should be converted in to RED outlets by educating

them.

Most of the outlet owners do not understand the importance of brand order,

this should be explained by the concerned people to the outlet owners


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THANK YOU

ANY QUESTIONS?

shaikh ajaz ppt presentation

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