proyecto arshanty

8/19/2019 Proyecto Arshanty

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“Fantastic-Ice”Alumna: Ana Arshanty Escamilla Mendoza.

Como respuest !os "ue#os re$uer%m%e"tos &e !s empress "te e! pro'eso &e pertur ()!o*!%+'%," &e ! E'o"om- Me.%'"/ Los Me.%'"os "os #emos e" ! "e'es%&& &e empre"&er &es&e &%0ere"tes "%#e!es 'o" ! sp%r'%," &e 1'er 're'er "uestr e'o"om-2 por e!!o 'omoestu&%"tes &e! "%#e! me&%o super%or2 re'o"o'emos e! 'omprom%so $ue te"emos 'o" "uestromu"%'%p%o2 "uestro est&o ( "uestro P-s2 pr 'ome"+r te"er u" #%s%," empre"&e&or e" !$ue !e3os &e $ue ! 'o"'!u%r "uestr 0orm'%," super%or te")mos $ue estr re'!m"&o u" esp'%oo !u)r e" e! 4m*%to !*or!2 semos "osotros !os "ue#os 'tores &e! 'm*%o e'o",m%'o !

est*!e'er m%'roempress $ue so" e! &eto""te &em"&&o por "uestro P-s pr re't%#r !e'o"om-/

Pr 'o"tr%*u%r ! &%#u!)'%," ( e.p"s%," &e est 0%!oso0- 'o" ! $ue estmos s%e"&o 0orm&ose" ! Es'ue! Preprtor% 56e" P%)et7 es oportu"o pu*!%'r !os resu!t&os o*te"%&os &e !se.per%e"'%s &e #r%os pro(e'tos &e empress $ue ( ! 1" p!%'&o/ A&em4s &e prese"tr !e.per%e"'% !o)r&2 e! pro'eso m%smo s%r#e &e 0u"&me"to pr e#!ur !o $ue se 1 1e'1o2 0%"&e tomr !s ''%o"es 'orre't%#s e" !os 'sos $ue s- se re$u%er/

S%" prete"&er $ue 8ste se u" tr*3o tot!me"te '*&o2 'o"t%"u'%," se prese"t e!&o'ume"to $ue re'op%! e! 'so &e ! empres “FANTASTIC ICE” S.A. DE C.V. /e" 8! se &et!!"

!os A"te'e&e"tes2 M%s%,"2 V%s%," ( O*3et%#os &e me&%"o p!+o &e es or)"%+'%,"2 I"&%'&ores &eGest%," &e Pro'esos2 I"&%'&ores &e Gest%," &e Re'ursos 9um"os2 p!" &e mer'&ote'"%*s&o e" u" estu&%o &e mer'&o pre#%o pr "!%+r e! )r&o &e 0't%*%!%&&;'o" !s'orrespo"&%e"tes 'o"'!us%o"es &e ! e.per%e"'% !o)r& tr#8s &e! pr%mer semestre/

INTRODUCCION

ANTECEDENTES 9e!&os 5F"tst%'


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Los or-)e"es &e! 1e!&o se remo"t" ! s%)!o II "tes &e Cr%sto2 s%" em*r)o2 "o e.%ste "%")u"0e'1 e.'t "% "%")" %"#e"tor $ue 1( po&%&o 're&%trse su &es'u*r%m%e"to/Se t%e"e %"0orm'%," &e $ue A!e."&er e! Gr"&e &%s0rut* &e ! "%e#e ( e! 1%e!o s*or%+&os 'o"m%e! ( "8'tr &e 0ruts/

M%!es &e =os m4s tr&e2 se t%e"e %"0orm'%," &e $ue Mr'o Po!o #o!#%, It!% Este 'o" u"re'et s%m%!r !o $ue 1o( se &e"om%" 5Sor*ete7/ De 'uer&o 'o" !os 1%stor%&ores2 est re'et

e#o!u'%o", !o $ue es e! 1e!&o &ur"te e! s%)!o VI/ S%" em*r)o2 "o 0ue s%"o 1st HH? e" $uee! 1e!&o estu#o ''es%*!e ! p*!%'o e" )e"er! pero perm"e'%, 1st ?? 'omo u" postree.,t%'o $ue er &%s0rut&o so*re to&o por ! 8!%te &e ! so'%e&&/

L 1%stor% &e! 1e!&o se remo"t t%empos mu( !e3"os: 'ue"t" &%st%"tos re!tos &e #%3eros$ue !os '1%"os ( !o e!*or*" &es&e #r%os =os "tes &e 6esu'r%sto/ Dur"te e! s%)!o III2 u"0moso perso"3e s'u&%, ! V%e3o Mu"&o 'o" sus &es'u*r%m%e"tos: Mr'o Po!o re!t, $ue e" C1%"prepr*" e! 1e!&o 'o" 0ruts2 m%e! ( "%e#e/ M4s tr&e2 !os perss &optro" est prepr'%,"2&e"om%"4"&o! Js1r*etsJ/ Poster%orme"te 0ue &opt& por )r%e)os ( rom"os/ 6ustme"te e"este !u)r2 It!%2 es &o"&e tu#o su m(or &esrro!!o 1%st,r%'o2 &&o $ue 0ue &es&e Ve"e'% $ue su'o"sumo se e.p"&%, 'o" rp%&e+ por Europ ( !ue)o por e! Nue#o Co"t%"e"te/ E" e! s%)!o VII2 e!

'1e0 0r"'8s &e Cr!os I &e I")!terr prepr, u" J"%e#e 1e!&J $ue s%r#%, 'omo postre 'o"t%"u'%," &e u"o &e !os t"tos 0m&os *"$uetes &e! mo"r'/ A prt%r &e es "o'1e2 e! re(s,!o perm%t%, $ue se s%r#%er t! &e!%'% e" 'om%&s re!es ( !e pro1%*%, ! 'o'%"ero &%#u!)r ! re'et/Pr su &es'o"te"to2 e! '1e0 "o )ur&, e! se'reto ( ! re'et &e! 1e!&o se espr'%, por to&o e!re%"o/E! 1e!&o !!e), Est&os U"%&os e" e! s%)!o VIII2 s%r#%8"&ose p*!%'me"te por pr%mer #e+&ur"te u" 'e" &e )! &e! e"to"'es pres%&e"te2 6mes M&%so"/ Fue e" este p-s e" &o"&e2 me&%&os &e! s%)!o I se %"%'%, ! e!*or'%," %"&ustr%! &e 1e!&os/ Poster%orme"te2 'o" e!&esrro!!o ( per0e''%o"m%e"to &e !os s%stems &e re0r%)er'%,"2 estos &$u%r%ero" u" 'r4'ter 'omer'%! e %"&ustr%! !!e)"&o2 0%"es &e s%)!o2 'o"#ert%rse e" e! postre &e 'o"sumo ms%#o m4spopu!r &e! mu"&o/ L 1%stor% &e! 1e!&o est4 ro&e& &e m%tos ( !e(e"&s ps&s &e )e"er'%,"

e" )e"er'%," pero !o '%erto es $ue se 1 'o"#ert%&o e" u"o &e !os postres ( re0r%)er%os 1*%tu!ese" "uestr !%me"t'%,"/ Nest!8 resp!& est tr&%'%," o0re'%e"&o !os s*ores ( espe'%!%&&esm4s pet%toss pr !os Co"sum%&ores/

NOMBRE DE LA EMPRESA“Fa!a"!#$%I$&” S.A. '& C.V.

DESCRIPCION DE LA EMPRESA F"tst%' I'e S/A/ &e C/V/ es u" empres ??K me.%'" &e&%'& ! e!*or'%,"2'omer'%!%+'%," ( &%str%*u'%," &e !os postres 0r-os ( sus 'omp!eme"tos2 $ue *s su estrte)% &e

&%0ere"'%'%," e" ! '!%&& ( e! ser#%'%o te"'%," $ue *r%"& sus '!%e"tes %"ter"os ( e.ter"os2!o)r"&o &e est m"er "o so!o ! pe"etr'%," e" e! mer'&o s%"o &em4s e! pos%'%o"m%e"to &e! mr' e" e! mer'&o re)%o"!2 estt! ( pr,.%mme"te e" e! mer'&o "'%o"!/

UBICACIÓN A#/ 6u4re+ No2 @2 o" 'e"tro e" M%.$u%1u! &e 6u4re+2 9%&!)o2 C/P/: >??

ESTRUCTURA ORGANIZACIONAL

ORGANIGRAMA


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DESCRIPCION DE PUESTOSPERFIL DE PUESTOSGERENTE

E! )ere"te es e! )r" e3e'ut%#o2 e! e3e'ut%#o $ue2 est"&o por e"'%m &e to& ! empres2 est4 !0re"te &e ! )est%," &e ! empres/ e! )ere"te2 'o" %"&epe"&e"'% &e !s otrs perso"s $ue !e(u&e" e" sus tres o e" $u%e" te") &e!e)&s &eterm%"&s 0u"'%o"es2 es e! $ue &%r%)e !

empres/

PERFILE&& &e ? @ =osSe.o %"&%st%"toEst&o '%#%! 's&oEstu&%os pro0es%o"!es e" &m%"%str'%," o 'rrers 0%"es/E.per%e"'% e" !s 't%#%&&es &e! puesto/


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ACTITUDES• Esp-r%tu &e tr*3o e" e$u%po• Ser o*3et%#o• A't%tu& &e !-&er• Te"er &o" &e m"&o• I"%'%t%# prop%•

Cp'%&& &e tom &e &e'%s%o"es/• Pro't%#o•

FUNCIONES• P!"em%e"to estrt8)%'o &e 't%#%&&es• Represe"t'%," !e)! &e ! empres• D%r%)%r !s 't%#%&&es )e"er!es &e ! empres/• Co"trt'%," &e perso"! &m%"%strt%#o• Apro*'%," &e presupuestos e %"#ers%o"es/•

D%r%)%r e! &esrro!!o &e ! 't%#%&&es &e ! empres• Em%s%," &e '%r'u!res pr e! perso"! e" )e"er!/• Co"tro! ( pro*'%," &e %"#ers%o"es &e ! empres/• Se!e''%," &e perso"! /• Autor%+r ,r&e"es &e 'ompr/• Autor%+r 'o"#e"%os "om*re &e ! empres/• D%r%)%r ! empres e" ! mr'1 &e! "e)o'%o• I"te!%)e"'% pr reso!#er pro*!ems $ue se prese"te"• Cp'%&& &e "4!%s%s ( &e s-"tes%s• Cp'%&& &e 'omu"%''%,"

• Dotes &e ps%'o!o)-• Cp'%&& &e es'u'1• Esp-r%tu &e o*ser#'%,"• Dotes &e m"&o• Cp'%&& &e tr*3o• Esp-r%tu &e !u'1• Perse#er"'% ( 'o"st"'%• Fort!e+ me"t! ( 0-s%'• Cp'%&& &e !%&er+)o• I"te)r%&& mor! ( 8t%'

• Esp-r%tu 'r-t%'o

SUBGERENTEPer0%!E&&: &e ? @ =osSe.o %"&%st%"toEst&o '%#%! 's&o


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Estu&%os pro0es%o"!es e" &m%"%str'%," o 'rrers 0%"es/E.per%e"'% e" !s 't%#%&&es &e! puesto/

ACTITUDES• !to se"t%&o &e respo"s*%!%&& ( 1o"or*%!%&&/• 'p'%&& &e or)"%+'%,"/• 'p'%&& pr 'oor&%"r )rupos &e tr*3o/• 't%tu&es pos%t%#s e" !s re!'%o"es %"terperso"!es• est*%!%&& ( 'o"tro! emo'%o"!/• 'ostum*r&o tr*3r *3o pres%," ( por o*3et%#os/• 'p'%&& &e tom &e &e'%s%o"es• !%&er+)o

FUNCIONES• sesorr ! )ere"te )e"er! ( !s &em4s &epe"&e"'%s &e! "%#e! &%re't%#o &e ! empres2 e"

su"tos 3ur-&%'os ( &m%"%strt%#os $ue %"terese" ! m%sm ( *so!#er !s 'o"su!ts $ue se!e 0ormu!e" e" ests mter%s/

• e3er'er ! represe"t'%," &e ! empres e" !os pro'esos e" $ue est se prte o te")%"ter8s/

• reso!#er !s 'o"su!ts $ue 0ormu!e" !os tr*3&ores &e ! e"t%&& o !os prt%'u!res2 so*re!s 0u"'%o"es 'o"st%tu'%o"!es ( !e)!es &e ! m%sm/

• pro(e'tr !os 'tos &m%"%strt%#os "e'esr%os pr e! 'ump!%m%e"to &e !s 0u"'%o"es 'r)o&e ! empres/

• e!*orr !os 'o"trtos ( 'o"#e"%os $ue &e* 'e!e*rr ! empres• se!e''%o"r2 'o"trtr ( e"tre"r perso"! &m%"%strt%#o '!%0%'&o pr %mp!eme"tr ests

po!-t%'s2 "orms ( mets/• re#%sr per%,&%'me"te e! pote"'%! &e ! empres pr %")resr o mp!%rse "ue#os

mer'&os &e tr"sport'%," t!es 'omo: #e"ts• 1'er '1e$ues 0re'ue"tes &e to&os !os &eprtme"tos pr &eterm%"r u" &esempe=o

prop%&o &e to&os !os puestos &e ! or)"%+'%,"• reso!#er !os 'o"0!%'tos $ue sur3" &e"tro &e ! empres• !e#"tr 'ts !*or!es• #%)%!r $ue e! perso"! 'ump! 'o" !s po!-t%'s &e ! empres• super#%sr ! e!*or'%," &e !os pro)rms "u!es &e ! su*)ere"'%/• e!*orr ( re&'tr %"0ormes u o0%'%os re$uer%&os 'orrespo"&%e"tes ! 4re/• #er%0%'r $ue se t%e"&" oportu"me"te !s re$u%s%'%o"es &e 'ompr &e *%e"es ( ser#%'%os

pr ! opert%#%&& &e ! e"t%&&/

• re#%sr ( #er%0%'r e! pro)rm "u! &e &$u%s%'%o"es/• e!*orr propuests pr ! me3or &e !s 't%#%&&es &e su*)ere"'%/

RESPONSABLE DE VENTAS

E! )ere"te &e #e"ts &e*e !o)rr sus &e*eres &e"tro &e u" es$uem m(or &e o*3et%#osor)"%+'%o"!es2 estrte)%s &e mret%") ( o*3et%#os &e mer'&o2 e" t"to $ue mo"%tore'o"t%"ume"te e! m'ro 4m*%to 0'tores te'"o!,)%'os2 'ompet%t%#os2 e'o",m%'os2 !e)!es2


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'u!tur!es ( 8t%'os; ( to&o $ue!!o p*!%'o &e ! 'omp=- emp!e&os2 pro#ee&ores2 'omu"%&&0%""'%er2 !os me&%os2 !os ''%o"%sts p*!%'os )e"er!2 et'/;/

PERFIL:E&&: &e >@ @ =osSe.o ms'u!%"oEst&o '%#%! 's&o

Estu&%os pro0es%o"!es e" &m%"%str'%," o 'rrers 0%"es/E.per%e"'% m-"%m &e &os =os

ACTITUDES

• !to se"t%&o &e respo"s*%!%&& ( 1o"or*%!%&&/• 'p'%&& &e respuest ! &em"& &e! '!%e"te/• 't%tu&es pos%t%#s e" !s re!'%o"es e"tre '!%e"tes• 'ostum*r&o tr*3r *3o pres%," ( por o*3et%#os/• 'p'%&& &e tom &e &e'%s%o"es•

!%&er+)oRESPONSABILIDADES Y FUNCIONES

< p!"e'%," ( presupuesto &e #e"ts/< &eterm%"'%," &e! tm=o ( estru'tur &e ! or)"%+'%," &e #e"ts/< re'!utm%e"to2 se!e''%," ( e"tre"m%e"to &e ! 0uer+ &e #e"ts/< &%str%*u'%," &e !os es0uer+os &e #e"ts ( est*!e'%m%e"to &e !s 'uots &e #e"ts/< 'ompe"s'%,"2 mot%#'%," ( &%re''%," &e ! 0uer+ &e #e"ts/< "4!%s%s &e! #o!ume" &e #e"ts2 'ostos ( ut%!%&&es/< me&%'%," ( e#!u'%," &e! &esempe=o &e ! 0uer+ &e #e"ts/

< mo"%toreo &e! 4m*%to &e ! 'omer'%!%+'%,"/6EFE DE RECURSOS 9UMANOSE! &m%"%str&or &e re'urso 1um"os es u" perso" $ue &e*e poseer 1*%!%&&es t8'"%'s21um"s ( 'o"'eptu!es $ue !e perm%t" &%r%)%r &e'u&me"te e! re'urso 1um"o $ue t%e"e su'r)o/por otr prte se 'o"s%&er %mporte $ue e! &m%"%str&or &e re'ursos 1um"os mo&er"o &e*eposeer #%s%," estrt8)%'2 'p'%&& 'o"'ert&or2 %"te)r&or2 %""o#&or ( so*re to&o &esrro!!r u" est%!o &e !%&er+)o $ue se 3uste !s "e'es%&&es ( re$uer%m%e"tos &e ! 'u!tur or)"%+'%o"!&e ! empres e" $ue &esempe=e/

As%m%smo2 es %mport"te $ue te") 'p'%&& pr &ptrse r4p%&me"te !os 'm*%os &e!

m*%e"te2 tom"&o !os 'ursos &e ''%," m4s 'o"#e"%e"te pr so!u'%o"r !os pro*!ems $ue se !eprese"te"/

PERFILE&u''%,": re$u%ere )r&o u"%#ers%tr%o "%#e! &e !%'e"'%tur e" &m%"%str'%," &e empress2ps%'o!o)- %"&ustr%!2 %")e"%er- %"&ustr%! o &m%"%str'%," &e re'ursos 1um"os/

ACTITUDES


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E.per%e"'%: re$u%ere &e =os &e e.per%e"'% e" &m%"%str'%," &e spe'tos re0ere"tes ! re'urso1um"o pr !o)rr su 'o"tr%*u'%," e" ! 'o"se'u'%," &e !os o*3et%#os &e ! empres/9*%!%&& m"u!: pre'%s &e 1*%!%&& pr e! m"e3o &e e$u%po &e o0%'%"2 e$u%po &e ',mputo21errm%e"ts o %"strume"tos prop%os &e! tr*3o2 m"e3o &e #e1-'u!os/9*%!%&&es 1um"s: re$u%ere &e 'p'%&& pr tr*3r 'o" otrs perso"s2 pr mot%#r!s2t"to %"&%#%&u!me"te 'omo e" )rupo/9*%!%&&es 'o"'eptu!es: pre'%s &e 'p'%&& me"t! &e "!%+r ( &%)"ost%'r s%tu'%o"es

'omp!e3s/Re!'%o"es &e! puesto: re$u%ere &e 1*%!%&& pr !s re!'%o"es %"terperso"!es $ue !e perm%t"&esempe=r sus !*ores st%s0'tor%me"te2 est*!e'%e"&o 'o"t'tos %"ter"os ( e.ter"os !or)"%+'%,"/ Otros 'o"o'%m%e"tos: mp!%os 'o"o'%m%e"tos &e !os spe'tos !e)!es2 0%s'!es (!*or!es/ Co"o'%m%e"tos &e! %&%om %")!8s/

FUNCIONES:Respo"s*!e por ! p!"e'%,"2 or)"%+'%,"2 !%&er+)o ( 'o"tro! &e !os re'ursos/P!"e'%,": %"'!u(e ! &e0%"%'%," &e mets2 est*!e'%m%e"to &e estrte)%s ( e! &esrro!!o &e p!"espr 'oor&%"r 't%#%&&es/Or)"%+'%,": &eterm%" $u8 tres 1" &e re!%+rse2 $u%8" !s e0e'tur42 $u%e" report $u%e" (

&,"&e se tomr4" !s &e'%s%o"es/L%&er+)o: %"'!u(e ! mot%#'%," &e !os 'o!*or&ores2 se!e''%o"r !os '"!es &e 'omu"%''%,"m4s e0%''es ( reso!#er 'o"0!%'tos/Co"tro!: se)u%m%e"to &e !s 't%#%&&es pr se)urrse &e $ue se re!%'e" &e 'uer&o !op!"e&o ( 'orre)%r 'u!$u%er &es#%'%," s%)"%0%'t%#/

6EFE DE MERCADOTECNIAPERFIL

E&&: &e >@ @ =os

Se.o %"&%st%"toEst&o '%#%! 's&oEstu&%os pro0es%o"!es e" &m%"%str'%," o 'rrers 0%"es/E.per%e"'% m-"%m &e tres =os

DEPARTAMENTO DE MERCADOTECNIA/U*%''%," or)"%+'%o"!:Se e"'ue"tr e" e! se)u"&o "%#e! 3er4r$u%'o &e ! or)"%+'%,"2 su*or&%"&o ! &%re''%," &e !m%sm/

COORDINACIÓN:

Su pr%"'%p! 'oor&%"'%," 1'% &e"tro &e ! or)"%+'%," es 'o" ! &%re''%," ( 'o" e! &eprtme"to&e &m%"%str'%," ( 0%""+s ( 'o" &%st%"tos me&%os pu*!%'%tr%os 1'% 0uer/

DESCRIPCIÓN GENRICA DEL PUESTO:Se e"'r) &e propor'%o"r ! p*!%'o u" *ue" %m)e" 'orport%#DESCRIPCIÓN ESPECFICA:

• Se e"'r) &e &%se=r &%st%"ts 'mp=s pu*!%'%tr%s &e 'uer&o !s tempor&s &e e"!s 'u!es se #e"&e/

• Se!e''%o" !os me3ores me&%os pu*!%'%tr%os pr trer !os '!%e"tes/


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• Su)%ere %&es &e te"'%," ! '!%e"te/• Se e"'r) &e me3orr 'o"t%"ume"te e! ser#%'%o $ue se o0re'e2 &e m"er $ue se

st%s0)" !s "e'es%&&es &e &em"&• De*e re!%+r "u!me"te u" %"#est%)'%," &e mer'&os e" ! 'u! se "!%'e !os m4s

'tu!es re$uer%m%e"tos &e! mer'&o2 'o"st"teme"te &e*e #%)%!r e! &esrro!!o &e otrsor)"%+'%o"es $ue represe"te" 'ompete"'% pr ! empres//

• Per%,&%'me"te &e*e p!%'r 'uest%o"r%os &e retro!%me"t'%,"

6EFE DE RECURSOS FINANCIEROSPERFIL

E&&: &e >@ @ =osSe.o %"&%st%"toEst&o '%#%! 's&oEstu&%os pro0es%o"!es e" 'o"t&ur- p*!%' o 'rrers 0%"es/E.per%e"'% m-"%m &e &os =osU*%''%," or)"%+'%o"!:Se e"'ue"tr e" e! se)u"&o "%#e! 3er4r$u%'o &e ! or)"%+'%,"2 su*or&%"&o ! &%re''%," &e !m%sm/COORDINACIÓN:Su pr%"'%p! 'oor&%"'%," 1'% &e"tro &e ! or)"%+'%," es 'o" ! &%re''%," ( 'o" e! &eprtme"to&e mer'&ote'"% 'o" e! &esp'1o 'o"t*!e ( pro#ee&ores 1'% 0uer &e ! m%sm/

DESCRIPCIÓN GENRICA DEL PUESTO:Se e"'r) &e tomr !s &e'%s%o"es &m%"%strt%#s ( 0%""'%ers "e'esr%s pr e! *ue" &esrro!!o&e !s 't%#%&&es &e ! empres2 me&%"te ! em%s%,"2 "4!%s%s e %"terpret'%," oportu" &e !%"0orm'%," 0%""'%er $ue rro) ! or)"%+'%,"/DESCRIPCIÓN ESPECFICA:Prt%'%p e" ! 're'%," &e! Jp!" )e"er! &e &esrro!!o "u!J2 e" 'oor&%"'%," 'o" ! &%re''%,"/Prt%'%p e" ! e!*or'%," &e! presupuesto &e %")resos ( e)resos2 3u"to 'o" ! &%re''%,"/Se e"'r) &e ! s%stemt%+'%," &e !os pro'esos &m%"%strt%#os &e ! %"st%tu'%,"/Re!%+ ( prue* e! p)o &e 1o"orr%os2 %mpuestos2 m"te"%m%e"to2 re"t ( &em4s )stosre!'%o"&os 'o" ! 't%#%&& &e ! empres/L!e# ! 'o"t*%!%&& 0%""'%er ( se e"'r) &e em%t%r ! %"0orm'%," 'orrespo"&%e"te/Me"su!me"te propor'%o" ! &esp'1o 'o"t*!e %"0orm'%," "e'esr% pr ! e!*or'%," &e !'o"t*%!%&& 0%s'!/

MISIÓN E" 5F"tst%' I'e7 "os &e&%'mos St%s0'er 1st e! p!&r m4s e.%)e"te &e "uestros '!%e"tes2s%empre 'o"t"&o 'o" u" ser#%'%o &e '!%&& pr $ue e! '!%e"te pue& s*orer ( &%s0rutr &e !os

r%'os 1e!&os ( pro&u'tos re!'%o"&os2 s- 'omo 'rer u" m*%e"te me"o ( )r&*!e &e"tro &e!"e)o'%o pr $ue '& )rupo 0m%!%r se s%e"t 'omo e" su 's

VISIÓNComo empres prete"&emos estr e" '& 1o)r Que te")" u" po'o &e 5F"tst%' I'e7 e" '&re0r%)er&or pr $ue pue&" &%s0rutr &e "uestros &e!%'%osos pro&u'tos e" 0m%!% ( $ue e!!o !os!!e#e pos%'%o"r"os &e! mer'&o "%#e! "'%o"!/


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OBJETIVOS(Nuestros o*3et%#os 0u"&me"t!es so" !os s%)u%e"tes:< I"'reme"tr ! prt%'%p'%," e" e! mer'&o tr#8s &e u" me3or 'o"t%"u &e ! '!%&& &e"uestros pro&u'tos/< I"'reme"tr ! pro&u't%#%&& e" to&s !s 4res 'o" e! prop,s%to &e o*te"er "%#e!es m4s !tos &e'ompet%t%#%&& ( re"t*%!%&&/< Pos%'%o"r "uestros pro&u'tos e" e! mer'&o "'%o"! me&%"te u" m(or prt%'%p'%," e" e!

m%smo ( e! est*!e'%m%e"to &e re!'%o"es &%re'ts 'o" "uestros &%str%*u%&ores2 'o"sum%&ores 0%"!es( re!'%o"&os/< Me3orr ! '!%&& &e #%& &e "uestros emp!e&os ( 'o!*or&ores2 0'%!%t"&o su ''eso !os*e"e0%'%os &e !os ser#%'%os ( pro&u'tos $ue propor'%o"e" m(or *%e"estr 'u*r%e"&o "o so!o !os&ere'1os $ue por !e( so" est*!e'%&os s%"o &em4s superr!os/

POLÍTICAS(

Ls po!-t%'s $ue p!%'mos e" "uestr empres so":

Re!%+r to&o tr*3o 'o" e.'e!e"'%/

Br%"&r trto 3usto ( esmer&o to&os !os '!%e"tes2 e" sus so!%'%tu&es ( re'!mos 'o"s%&er"&o$ue e! 0%" &e ! empres es e! ser#%'%o ! 'omu"%&&/ Co"trtr perso"s &e ! ter'er e&& pr $ue re!%'e" 't%#%&&es $ue sus 'p'%&&es0-s%'s !e perm%t" ( pro#e'1r ! m4.%mo su e.per%e"'%/ Co"trtr m&res so!ters $ue so" m"o &e o*r 'ump!%& ( e0%'+ por ! respo"s*%!%&& $uere'e e" e!!s e" su 1o)r/ De0%"%r por es'r%to2 e! t%empo m4.%mo &e respuest &e to&o re$uer%m%e"to %"ter"o o e.ter"o2 esrespo"s*%!%&& &e '& u" &e !s 4res/ Ate"&er ! '!%e"te es respo"s*%!%&& &e to&os !os %"te)r"tes &e ! empres2 pr !o 'u! &e*er4"'o"o'er !os pro'e&%m%e"tos 0%" &e or%e"tr!os/ To&os !os %"te)r"tes &e ! empres &e*e" m"te"er u" 'omportm%e"to 8t%'o/

Desterrr to& 0orm &e pter"!%smo ( 0#or%t%smo2 'ump!%e"&o ! re)!me"t'%," #%)e"te/ Los puestos &e tr*3o e" ! empres so" &e 'r4'ter mu!t%0u"'%o"! "%")" tr*3&or po&r4"e)rse 'ump!%r u" 't%#%&& pr ! $ue est8 &e*%&me"te 'p'%t&o/ Impu!sr e! &esrro!!o &e ! 'p'%&& ( perso"!%&& &e !os re'ursos 1um"os me&%"te''%o"es s%stem4t%'s &e 0orm'%,"/ To&s !s 't%#%&&es so" sus'ept%*!es &e &e!e)'%,"2 t"to e" ! ''%," 'omo e" surespo"s*%!%&& %mp!-'%t/ Re!%+r e#!u'%o"es per%,&%'s2 perm"e"tes to&os !os pro'esos &e ! or)"%+'%,"/ M"te"er u" ses%," me"su! &o'ume"t& &e tr*3o &e '& u"%&&2 0%" &e 'oor&%"r (e#!ur p!"es ( pro)rms2 &e0%"%r pr%or%&&es ( p!"ter so!u'%o"es/ Prese"tr !os presupuestos ( p!"es opert%#os 1st e! @ &e sept%em*re !os %"0ormes &e

't%#%&&es 1st e! > &e 0e*rero &e '& =o/ Preser#r e! e"tor"o m*%e"t! ( ! se)ur%&& &e ! 'omu"%&& e" to&o tr*3o/ M"te"er e" ! empres u" s%stem &e %"0orm'%," so*re !os tr*3os re!%+&os e" 'ump!%m%e"to&e sus 0u"'%o"es2 pro(e'tos ( p!"es opert%#os/ D%0u"&%r perm"e"teme"te ! )est%," &e ! empres e" 0orm %"ter" ( e.ter"/

REGLAMENTO INTERNOREGLAMENTO INTERIOR DE TRABAJO DE LA EMPRESA


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FANTASTIC%ICECp-tu!o I

)*+#!, '& a-#$a$#/

/ Est4" su3etos ! prese"te Re)!me"to2 to&s !s perso"s $ue &esempe=e" 'u!$u%er tr*3o su*or&%"&o 0#or &e ! empres/

>/ E! prese"te Re)!me"to es &e o*ser#"'% o*!%)tor% t"to pr ! empres 'omo pr !ostr*3&ores su ser#%'%o %"'!u(e"&o2 &es&e !ue)o2 to&os !os tr*3&ores $ue %")rese"'o" poster%or%&& ! 0e'1 &e &ep,s%to &e! m%smo/

/ E! perso"! &e ! empres est4 o*!%)&o 'ump!%r tm*%8" 'o" !s &%spos%'%o"es &e or&e"t8'"%'o ( &m%"%strt%#o $ue &%'te ! m%sm2 !s 'u!es !es ser4" &&s 'o"o'er tr#8s &e!os me&%os &e'u&os pr e! 'so/

Ca-0!1, III23&", a a &*-3&"a

/ E" !os 'sos e" $ue se "e'esr%o $ue e! tr*3&or o*te") pro*'%," e.pres &e !s

utor%&&es pr &esempe=r e! tr*3o 'o"trt&o2 ser4 re$u%s%to %"&%spe"s*!e $ueprese"te &e"tro &e !os primeros dos dias posteriores a su contratación , !s !%'e"'%s2utor%+'%o"es o &o'ume"tos respe't%#os &e "o 1'er!o e" &%'1os t8rm%"os2 se suspe"&er4! re!'%," !*or! 1st su prese"t'%,"2 otor)4"&ose u" pr,rro) por %)u! per-o&o su#e"'%m%e"to2 pre#%o ! term%"'%," &e ! re!'%," !*or! por inhabilidad manifiesta paradesempeñar el trabajo.

Ca-0!1, IIIO32a#4a$#/ '& -&3",a

@/ Los tr*3&ores se '!s%0%'" &e 'uer&o 'o" ! &ur'%," &e! 'o"trto e":

• T3a+a5a',3&" -&3*a&!&"( $ue!!os 'u( re!'%," &e tr*3o t%e"e e! 'r4'ter &et%empo %"&eterm%"&o 'o"0orme ! 'o"trto %"&%#%&u! o 'o!e't%#o &e tr*3o/• T3a+a5a',3&" !&*-,3a&"( $ue!!os $ue 1" s%&o 'o"trt&os pr ! e3e'u'%," &e

tr*3os tempor!es o tr"s%tor%os2 ( se por obra o por tiempo determinado,'o"s%&er4"&ose e" este 'so !os 'o"trtos 'omo term%"&os ( s%" respo"s*%!%&& pr !empres2 ! mo&%0%'rse o 'o"'!u%r !os o*3et%#os $ue mot%#ro" su 'e!e*r'%,"/

Cp-tu!o IV

L12a3 6 !#&*-, '& !3a+a5,

H/ Los tr*3&ores %"%'%r4" ( term%"r4" sus !*ores e" !os !u)res $ue ! empres !es&es%)"e ( &e*er4" te"&er 'u!$u%er otr 't%#%&& 'o"e. su o'up'%," pr%"'%p!/

/ A! %"%'%rse ! 3or"& &e tr*3o &%r%me"te2 !os tr*3&ores &e*er4" '1e'r su tr3et &es%ste"'% ( &e %"me&%to pro'e&er4" %"st!rse e" !os !u)res &e tr*3o/

/ E" !os &-s ( 1ors $ue se est*!e+'" pr ! !%mp%e+ &e! 4re &e tr*3o2 m$u%"r%2prtos e %"strume"tos &e tr*3o o por 'u!$u%er otr 'us2 e" !os $ue e! tr*3&or "o sepue& &e&%'r !s !*ores $ue 1*%tu!me"te &esempe=2 ! empres t%e"e e! &ere'1o &e


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ut%!%+r sus ser#%'%os ( e! tr*3&or e! &e*er &e prestr!os2 e" 'u!$u%er otr !*or 'ompt%*!e$ue se !e s%)"e2 s%" me"os'*o &e ! retr%*u'%," &e su 'te)or-/ A! term%"r est'%r'u"st"'% e.tror&%"r%2 e! tr*3&or re)resr4 su puesto 1*%tu!/

Ca-0!1, VJ,3a'a '& !3a+a5,

/ L 3or"& sem"! &e tr*3o ser4 &e 1ors trt4"&ose &e! tur"o &%ur"o/ E! 1orr%o u1orr%os $ue re)%r4" e" !os &%st%"tos &eprtme"tos &e ! empres ser4 &e !u"es s4*&o&e !s :?? !s @:?? 1rs/2 'o" u" 1or pr tomr !%me"tos/ E!!o %mp!%' $ue empres (tr*3&ores est4" &e 'uer&o e" &%str%*u%r ! 3or"& 'orrespo"&%e"te ! s4*&o2'o"s%&er4"&ose 'omo &-s 14*%!es &e !u"es #%er"es2 e" !os t8rm%"os &e! rt-'u!o @ &e !!e(/

?/Los !%me"tos ser4" tom&os por !os tr*3&ores 0uer &e! 'e"tro &e tr*3o2 por !o $ue&%'1o per-o&o $ue& 0uer &e ! 3or"& !*or!/

/ E! 1orr%o se=!&o po&r4 ser mo&%0%'&o pet%'%," &e ! empres ( por "e'es%&&es &e !m%sm2 pre#%o 'o"#e"%o 'o" !os tr*3&ores/

>/Los tr*3&ores2 s%" e.'ep'%," !)u"2 &e*er4" estr e" sus !u)res &e oper'%," e %"%'%r

sus !*ores e.'tme"te ! 1or se=!& e" e! rt-'u!o ? s%" em*r)o2 se 'o"tr4 'o"u" to!er"'% &e 15 minutos, ps&os !os 'u!es se 'o"s%&err4 'omo retr&o ! %"%'%o &e!*ores/

/Cu"&o por re$uer%m%e"to 3ust%0%'&o &e ! empres se "e'esr%o pro!o")r ! 3or"&2 !ostr*3&ores re$uer%&os 'o"t%"ur4" e" e! &esempe=o &e sus !*ores2 previa autorización

por escrito de la empresa./Los tr*3&ores e3e'utr4" su tr*3o 'o" ! %"te"s%&&2 'u%&&o ( esmero prop%&os e" !os

t8rm%"os 'o"#e"%&os/

Ca-0!1, VID0a" '& '&"$a", 6 7a$a$#,&"

@/L empres 'o"'e&er4 sus tr*3&ores u" &- &e &es'"so2 por '& se%s &-s &e tr*3o/Cu"&o "o !*ore" &ur"te !os se%s &-s 14*%!es2 ! empres 'u*r%r4 u" se.t prte &e!s!r%o2 mu!t%p!%'&o por !os &-s &e ! sem" $ue se 1u*%ere" !*or&o/

H/So" &-s &e &es'"so o*!%)tor%o 'o" )o'e -"te)ro &e s!r%o2 !os s%)u%e"tes:

• &e e"ero • >? &e No#%em*re• Pr%mer !u"es &e 0e*rero2 e"

'o"memor'%," &e! @ &e0e*rero2

• / &e &%'%em*re &e '& se%s =os2

'u"&o 'orrespo"& ! tr"sm%s%," &e!Po&er E3e'ut%#o Fe&er!2 (• Ter'er !u"es &e! mes &e

mr+o2 e" 'o"memor'%," &e!> &e mr+o2

• >@ &e &%'%em*re &e '& =o/

• &e m(o2 • E! $ue &eterm%"e" !s !e(es 0e&er!es (!o'!es e!e'tor!es2 e" 'so &ee!e''%o"es or&%"r%s2 pr e0e'tur !

3or"& e!e'tor!


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• H &e sept%em*re2

/L empres 'o"'e&er4 sus tr*3&ores #''%o"es "u!es 'o"0orme ! rt-'u!o H &e !!e(2 e" ! %"te!%)e"'% &e $ue t!es &-s ser4" p)&os 'o" s!r%o -"te)ro2 m4s e! >@K &e su

s!r%o &%r%o &%'%o"! por 'o"'epto &e pr%m #''%o"!//L 0orm &e &%s0rutr!s ser4" e" &os per-o&os "u!es2 'o"s%&er"&o pr%or%tr%me"te !perso"! $ue te") &ere'1o m4s &e se%s &-s e" e! =o2 &e*%e"&o prese"tr su so!%'%tu& !

3e0e %"me&%to2 por !o me"os 'o" @ &-s &e "t%'%p'%,"//Pr e! ',mputo &e !s #''%o"es &e! perso"! se %"'!u%r4" "%'me"te !os &-s !*or*!es2

e"te"&%8"&ose 'omo t!es !os $ue "o est8" %"'!u%&os e" e! &es'"so sem"!2 "% !os &-s &e&es'"so se=!&os e" e! rt-'u!o &e este re)!me"to/

Ca-0!1, VII

P&3*#",">?/Los tr*3&ores est4" o*!%)&os so!%'%tr !os perm%sos pr 0!tr sus !*ores2 por es'r%to

&%r%)%&o su 3e0e %"me&%to/>/To& 0!t "o mpr& 'o" utor%+'%," es'r%t2 se 'omputr4 'omo %"3ust%0%'&/>>/So" 'o"s%&er&s 0!ts 3ust%0%'&s2 s%" e! re$u%s%to &e! perm%so utor%+&o por es'r%to2 !s

$ue o*e&e+'" 'so 0ortu%to o 0uer+ m(or &e*%&me"te 'ompro*&s/ L 'ompro*'%,"&e ! 3ust%0%''%," &e*er4 ser 1e'1 por e! tr*3&or &e"tro &e !s > 1ors s%)u%e"tes !%"%'%o &e ! 3or"& ! 'u! "o s%st%,/

>/E! tr*3&or $ue "e'es%te ret%rrse &e ! empres &ur"te ! 3or"& &e tr*3o por e"0erme&&2 r+o"es perso"!es o e.tror&%"r%s2 &e*er4 so!%'%tr e! perm%so su 3e0e%"me&%to2 $u%e" !e e"tre)r4 ! utor%+'%," 'orrespo"&%e"te por es'r%to/

Ca-0!1, VIIIL12a3 6 '0a" '& -a2,>/Los s!r%os &e !os tr*3&ores ser4" 'u*%ertos e" e! !u)r &o"&e se preste" !os ser#%'%os2 (

&e"tro &e !s 1ors &e tr*3o/>@/S% por use"'% &e! tr*3&or 1u*%ere "e'es%&& &e $ue otr perso" 'o*re su s!r%o2 8st

&e*er4 prese"tr 'rt po&er otor)& por e! tr*3&or use"te ( sus'r%t por &os test%)os/>H/To&os !os tr*3&ores est4" o*!%)&os 0%rmr !os re'%*os &e p)o2 !%sts &e r( o

'u!$u%er &o'ume"to $ue e.%3 ! empres 'omo 'ompro*"te &e! p)o &e !os s!r%os/ L"e)t%# &e! tr*3&or otor)r ! 0%rm &e &%'1os &o'ume"tos2 re!e#r4 ! empres &ee"tre)r !os s!r%os respe't%#os/

>/Pr !os e0e'tos &e! p)o &e #''%o"es2 ! empres p)r4 !os tr*3&ores !os s!r%os'orrespo"&%e"tes ! per-o&o respe't%#o2 e! &- "ter%or ! %"%'%o &e su &%s0rute/

Ca-0!1, IXM&'#'a" '& 8#2#&& 6 "&213#'a'>/L empres est*!e'er4 !s me&%&s &e 1%)%e"e ( se)ur%&& $ue &eterm%"e ! Le( Fe&er!

&e! Tr*3o2 e! Re)!me"to Fe&er! &e Se)ur%&& e 9%)%e"e e" e! Tr*3o2 !s NormsO0%'%!es Me.%'"s re0er%&s ! 't%#%&& &e ! empres2 !s &%'%o"!es $ue est%me'o"#e"%e"tes2 ( !s $ue !s utor%&&es 'ompete"tes !es se=!e"/


14/54


15/54


Cutro use"'%s: res'%s%," &e 'o"trto/

/Retr&os %"3ust%0%'&os e" u" per-o&o &e ? &-s: U" retr&o: mo"est'%,"/ Dos retr&os: suspe"s%," &e u" &-2 s%" )o'e &e sue!&o/ M4s &e tres retr&os: suspe"s%," por &os &-s2 s%" )o'e &e sue!&o/ M4s &e '%"'o retr&os: suspe"s%," &e 'utro &-s2 s%" )o'e &e sue!&o/

M4s &e o'1o retr&os: suspe"s%," &e '%"'o o'1o &-s2 s%" )o'e &e sue!&o2 &e'uer&o 'o" ! re%"'%&e"'% &e! tr*3&or/

?/ E! t%empo "o !*or&o por retr&os2 se &es'o"tr4 &e! sue!&o &e! tr*3&or// Los tr*3&ores $ue *"&o"e" %"3ust%0%'&me"te su !u)r &e tr*3o 'o" "t%'%p'%," !1or &e ! s!%&2 ser4" s"'%o"&os 'o" u" mo"est'%," o 1st 'o" u" &- &e suspe"s%,"2s%" )o'e &e sue!&o2 &epe"&%e"&o &e !s 'o"se'ue"'%s &e su *"&o"o e" !s 't%#%&&es2 !$ue &em4s po&r- &r 'omo resu!t&o u" 'us! &e res'%s%,"2 e" 'so &e 'usr u" )r#e&=o ! ptr%mo"%o &e ! empres/>/ Cu!$u%er otr %"0r''%," !s &%spos%'%o"es &e! prese"te re)!me"to ser4 s"'%o"& 'o"u" mo"est'%," o 'o" u" &- &e suspe"s%," &e 't%#%&&es2 *3o e! &es'ue"to s!r%!

'orrespo"&%e"te2 se)" ! )r#e&& &e ! %"0r''%,"/

T3a"#!,3#,"P3#*&3,. L Com%s%," M%.t pr ! e!*or'%," &e! prese"te &o'ume"to &e*er4 &epos%tr e!prese"te &o'ume"to e" ! 6u"t &e Co"'%!%'%," ( Ar*%tr3e2 &e"tro &e !os &os &-s s%)u%e"tes su 0%rm/S&21',. E! prese"te Re)!me"to &e*er4 ser &%str%*u%&o to&os !os tr*3&ores $ue'tu!me"te !*ore" e" ! empres ( !os $ue %")rese" 'o" poster%or%&&/T&3$&3,. Su #%)e"'% %"%'%r4 prt%r &e! &- s%)u%e"te e" $ue se &epos%t&o "te ! 6u"t &eCo"'%!%'%," ( Ar*%tr3e/C1a3!,. Este Re)!me"to "o po&r4 ser mo&%0%'&o s%"o &e 'om" 'uer&o e"tre empres (

tr*3&ores2 "ot%0%'"&o !os 'm*%os ! 6u"t respe't%#2 s- 'omo to&os !os tr*3&ores &e! or)"%+'%,"/

M8.%'o2 D/F/2 @ &e e"ero &e >??@

Por ! Empres Por !os Tr*3&ores

________________________ ______________________________ L%'/ A" Ars1"t( Es'm%!! M&+/ L%'/ I#4" Isre! N# But%st

SEGURIDAD E HIGIENE

L 1%)%e"e se e"t%e"&e 'omo !s 'o"&%'%o"es o pr4't%'s $ue 'o"&u'e" u" est&o &e *ue" s!u&/E" ! 1%)%e"e e.%ste" 0'tores $ue (u&" pre#e"%r !s e"0erme&&es/ Los est&os &e *ue"1%)%e"e2 so" *ue"os pr !os pro&u'tos ( pr e! tr*3&or2 'omo e" ! pro&u''%," &e !%me"tos opro&u'tos $u-m%'os2 se)" !os m4s !tos re$u%s%tos &e pure+/


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L se)ur%&& se e"t%e"&e 'omo !s ''%o"es o pr4't%'s $ue 'o"&u'e" ! '!%&& &e se)uro es&e'%r2 ! p!%''%," &e !os &%spos%t%#os &est%"&os e#%tr ''%&e"tes/ L se)ur%&& e" !sor)"%+'%o"es; %mp!%' ! prote''%," &e !s %"st!'%o"es 0-s%'s2 &e ! m$u%"r%2 e&%0%'%os21errm%e"ts2 mter%!es ( e$u%po/ Ls empress mo&er"s m"t%e"e" perso"! &e 1%)%e"e (se)ur%&& &%spo"%*!e pr me3orr ! se)ur%&& &e ! )e"te ( !s prop%e&&es/

ASPECTOS LEGALES DE LA HIGIENE Y SEGURIDAD.

Ls !e(es me.%'"s 'o"s%)"" !o re0ere"te 1%)%e"e ( se)ur%&& e" e! tr*3o2 e" ! Co"st%tu'%,"Po!-t%' ( e" ! Le( Fe&er! &e! Tr*3o/

L Co"st%tu'%," Po!-t%' est*!e'e e" su Art-'u!o >2 prt&o JAJ2 0r''%o"es III2 ( V: $ue !sempress 'u!$u%er $ue se su 't%#%&&2 estr4" o*!%)&s propor'%o"r sus tr*3&ores'p'%t'%," &%estrm%e"to pr e! tr*3o/

As%m%smo2 !os empresr%os ser4" respo"s*!es &e !os ''%&e"tes &e tr*3o ( &e !s e"0erme&&espro0es%o"!es &e !os tr*3&ores2 su0r%&os 'o" mot%#o o e" e! e3er'%'%o &e ! pro0es%," o tr*3o $uee3e'ute" por t"to2 !os ptro"es &e*er4" p)r ! %"&em"%+'%," 'orrespo"&%e"te2 se)" 1(

tr-&o 'omo 'o"se'ue"'% ! muerte o s%mp!eme"te %"'p'%&& tempor! o perm"e"te prtr*3r2 &e 'uer&o 'o" !o $ue !s !e(es &eterm%"e"/

E! ptr," estr4 o*!%)&o o*ser#r2 &e 'uer&o 'o" ! "tur!e+ &e ! empres2 !os pre'eptos!e)!es so*re 1%)%e"e ( se)ur%&& e" !s %"st!'%o"es &e su est*!e'%m%e"to2 ( &e &optr !sme&%&s &e'u&s2 pr pre#e"%r ''%&e"tes e" e! uso &e !s m4$u%"s2 !os %"strume"tos ( !osmter%!es &e tr*3o2 s- 'omo or)"%+r &e t! m"er 8ste2 $ue resu!te ! m(or )r"t-pr ! s!u& ( ! #%& &e !os tr*3&ores/

L Le( Fe&er! &e! Tr*3o2 e" su Art-'u!o > 0r''%o"es V2 VI! ( VIII2 est*!e'e $ue !osptro"es &e*er4" propor'%o"r 'p'%t'%," ( &%estrm%e"to sus tr*3&ores2 s- 'omo

'ump!%r 'o" !s &%spos%'%o"es &e se)ur%&& e 1%)%e"e $ue 0%3e" !s !e(es ( !os re)!me"tos prpre#e"%r !os ''%&e"tes ( e"0erme&&es e" os 'e"tros &e tr*3o2 ( e" )e"er!2 e" !os !u)rese" $ue &e*" e3e'utrse !s !*ores2 ( &%spo"er e" to&o t%empo &e !os me&%'me"tos (mter%!es &e 'ur'%," %"&%spe"s*!es2 pr $ue se preste" oportu" ( e0%'+me"te !os pr%merosu.%!%os2 &e*%e"&o &r #%so ! utor%&& 'ompete"te &e '& ''%&e"te $ue o'urr/

A su #e+2 e! Art/ 2 0r''%o"es II2 Y II2 est*!e'e $ue !os tr*3&ores &e*er4" o*ser#r !sme&%&s pre#e"t%#s e 1%)%8"%'s2 $ue 'uer&e" !s utor%&&es 'ompete"tes ( !s $ue %"&%$ue" !osptro"es pr ! se)ur%&& ( ! prote''%," perso"! &e !os tr*3&ores &e*er4" someterse !osre'o"o'%m%e"tos m8&%'os pre#%stos e" e! re)!me"to %"ter%or ( &em4s "orms #%)e"tes2 pr'ompro*r $ue "o p&e'e" "%")u" %"'p'%&& o e"0erme&& &e tr*3o2 'o"t)%os o %"'ur*!e2 ('omu"%'r ! ptr," o su represe"t"te2 !s &e0%'%e"'%s $ue %erte"2 0%" &e e#%tr &=os o

per3u%'%os !os %"tereses ( #%&s &e sus 'omp=eros &e tr*3o o &e !os ptro"es/ As%m%smo2 e" e! Art/ @ F2 se est*!e'e $ue ! 'p'%t'%," ( e! &%estrm%e"to &e*er4 te"er poro*3et%#o pre#e"%r !os r%es)os &e tr*3o/Resum%e"&o !s pr%"'%p!es &%spos%'%o"es me.%'"s e" mter% &e se)ur%&& e 1%)%e"e e" e!tr*3o2 utor%+ pr &esrro!!r2 !e"tr ( re0or+r e! est*!e'%m%e"to &e "orms "'%o"!esm-"%ms ( u"%0ormes &e 1%)%e"e ( se)ur%&&/

E" ! so'%e&& mo&er" se esper $ue !s or)"%+'%o"es o0re+'" 'o"&%'%o"es &e tr*3o2 $ue "o&=e" ! s!u& &e sus emp!e&os/ Por t"to2 &e*e" o0re'er u" m*%e"te &e tr*3o $ue res)ur&e


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!os emp!e&os &e ''%&e"tes o e"0erme&&es pro&u'%&s por 'o"tm%""tes &e ! tm,s0er2 ru%&o2m4$u%"s &es'u%&&s2 sust"'%s $u-m%'s o r&%'%,"/

COMISIONES MIXTAS DE HIGIENE Y SEGURIDAD

E! rt-'u!o @? &e ! Le( Fe&er! &e Tr*3o est*!e'e $ue e" '& empres o est*!e'%m%e"to&e*er4 or)"%+rse u" 'om%s%," m%.t &e se)ur%&& e 1%)%e"e2 ! 'u! &e*er4 %"te)rrse 'o" %)u!

"mero &e represe"t"tes &e o*reros ( emp!e&ores2 ( 0u"'%o"r perm"e"teme"te 'o" e! 0%" &epre#e"%r e"0erme&&es ( ''%&e"tes &e tr*3o/ E! >> &e o'tu*re &e 2 se pu*!%'ro" e" e! D%r%oO0%'%! !s mo&%0%''%o"es ! "orm NOM


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'om%s%," "'%o"!2 estt!2 'e"tr! o u.%!%r/II/ Poseer ! %"stru''%," ( ! e.per%e"'% "e'esr% e" se)ur%&& e 1%)%e"e/III/ Ser &e 'o"&u't 1o"or*!e ( 1*er &emostr&o e" e! tr*3o se"t%&o &e respo"s*%!%&&/IV/ De pre0ere"'%2 ser e! sost8" e'o",m%'o &e u" 0m%!%V/ Comprometerse respetr2 p!%'r ( &%0u"&%r ! "ormt%#%&& e.%ste"te e" se)ur%&& e

1%)%e"e/Ls 0u"'%o"es &e !os represe"t"tes &e ! 'om%s%,"

Se 1r4" &e"tro &e ! 3or"& &e tr*3o 'omo prte &e e!! &e m"er perm"e"te ( )rtu%t2s%e"&o 0'u!t& &e $u%e"es !os "om*re" e! remo#er!os 'u"&o 1( mot%#os $ue s- !o 3ust%0%$ue"/

Los represe"t"tes &e*er4" reu"%rse pr e!*orr e! A't Co"st%tut%#2 $ue 'o"tr4 'o" !oss%)u%e"tes &tosW: !u)r2 0e'1 &e ! reu"%,"2 t%po &e 'om%s%,"2 "om*re &e ! Depe"&e"'% o E"t%&&2'e"tro &e tr*3o2 "mero &e tr*3&ores2 &om%'%!%o &e! 'e"tro &e tr*3o2 se=!r $ue e! mot%#o &e!&o'ume"to es 'o"st%tu%r ! Com%s%," M%.t/

9:1; #"!#!1$#/ &7a a $a+, & 3&2#"!3,<

Ls Com%s%o"es M%.ts &e Se)ur%&& e 9%)%e"e $ue se est*!e+'" e" !s Depe"&e"'%s (

E"t%&&es &e! Se'tor P*!%'o2 &e*er4" ser re)%str&s "te eI I/S/S/S/T/

9COMO DEBE REGISTRARSE<

Ut%!%+"&o ! 0orm &e re)%stro2 m%sm $ue po&r4 'o"se)u%rse e" ! Su*&%re''%," Ge"er! &ePrest'%o"es E'o",m%'s2 e" ! De!e)'%," Estt! 'orrespo"&%e"te o repro&u'%e"&o &%'1o 0ormto$ue #%e"e "e.o ! I"stru't%#o re!t%#o !s Com%s%o"es M%.ts &e Se)ur%&& e 9%)%e"e ( $ue&e*er4 e"tre)rse e" !os !u)res me"'%o"&os2 'omp=&o &e! A't Co"st%tut%#

Fu"'%o"es &e u" 'om%s%," m%.t &e se)ur%&& e 1%)%e"e E!*orr u" C!e"&r%o A'tu! &e A't%#%&&es/ V%)%!r e! 'ump!%m%e"to &e !s "orms &e se)ur%&& e 1%)%e"e e" e! tr*3o2 e" !os 'e"tros

!*or!es e" su Depe"&e"'% o E"t%&&/ Fome"tr ! %"te)r'%,"2 re)%stro ( e0%'%e"te 0u"'%o"m%e"to &e !s Com%s%o"es

Su*or&%"&s $ue se" "e'esr%s/ Promo#er ( 'oor&%"r ! 'p'%t'%," ( &%estrm%e"to &e to&os !os tr*3&ores &e su

Depe"&e"'% o E"t%&& e" mter% &e se)ur%&& e 1%)%e"e e" e! tr*3o2 or)"%+"&oe#e"tos e" 0orm perm"e"te/

Co"o'er e %"ter#e"%r e" ! reso!u'%," &e su"tos re!'%o"&os 'o" sus Com%s%o"esSu*or&%"&s/

L!e#r re)%stro &e !os ''%&e"tes ( e"0erme&&es &e tr*3o o'urr%&os ( e!*orr !sest&-st%'s 'orrespo"&%e"tes/

M"te"er %"0orm&os !os tr*3&ores &e !os r%es)os espe'-0%'os &e !s !*ores $ue se!!e#" '*o e" sus 'e"tros &e tr*3o ( &e !s me&%&s pr pre#e"%r !os ''%&e"tes (e"0erme&&es2 'o!o'"&o #%sos !us%#os/

V%)%!r !o re!t%#o ! e$u%po &e prote''%," perso"! &e !os tr*3&ores/ V%)%!r $ue !os *ot%$u%"es &e pr%meros u.%!%os 'o"te")" !os e!eme"tos $ue se=! e!

Re)!me"to 'orrespo"&%e"te/ V%)%!r e! 'ump!%m%e"to &e !s me&%&s re!t%#s ! pre#e"'%," &e !os ''%&e"tes (

e"0erme&&es &e tr*3o propuests por e!!/


19/54


E! re'orr%&o &e o*ser#'%,"• Se !!e#r4 '*o por !o me"os u" #e+ ! mes2 &e*%e"&o *r'r to&s !s %"st!'%o"es &e!

'e"tro &e tr*3o/• /A pet%'%," &e !os tr*3&ores o &e !s utor%&&es2 'u"&o &ete'te" !)u" 'o"&%'%,"

%"se)ur e" su 4re &e tr*3o/Los spe'tos re#%sr2 &e 'uer&o 'o" !s "e'es%&&es $ue &eterm%"e" !s Com%s%o"es M%.ts&e*e" ser e" su 'so:

o Aseo2 or&e" ( &%str%*u'%," &e !s %"st!'%o"es2 m$u%"r%2 e! e$u%po ( &e !os tr*3&orese" e! 'e"tro &e tr*3o/

o M8to&os &e tr*3o e" re!'%," 'o" !s oper'%o"es $ue re!%+" !os tr*3&ores/o Esp'%o &e tr*3o2 ps%!!os ( ser#%'%os s"%tr%os/o Prote''%o"es e" !os me'"%smos &e tr"sm%s%,"/o Prote''%o"es e" e! pu"to &e oper'%,"/o Est&o &e m"te"%m%e"to pre#e"t%#o ( 'orre't%#o/o Est&o ( uso &e 1errm%e"ts m"u!es/o Es'!ers2 "&m%os ( otros/o Crros &e m"o2 'rret%!!s2 mo"t'r)s utopropu!s&os ( #e1-'u!os &e motor &e

'om*ust%," %"ter"/o P%sos ( p!t0orms/o Grs2 '*rest"tes ( e" )e"er!2 prtos pr %+r/o A!um*r&o2 #e"t%!'%," ( 4res 'o" temperturs e.trems rt%0%'%!es/o E$u%po e %"st!'%o"es e!8'tr%'s e.te"s%o"es2 'o"e.%o"es ( otros;/o As'e"sores/o E$u%po &e prote''%," perso"! por 4re &e tr*3o/o A)e"tes &=%"os: ru%&o2 #%*r'%o"es2 po!#os2 )ses ( otros/o Pe!%)ros &e e.p!os%," por )ses2 po!#os ( otros/o M"e3o &e sust"'%s $u-m%'s/

o M8to&os $ue se s%)ue" pr 'e%tr/o C&e"s2 '*!es2 'uer&s2 pre3os/o A''esos e$u%pos e!e#&os/o S!%&s "orm!es ( &e emer)e"'%/o Pt%os2 pre&es2 te'1os ( p%sos/o S%stems &e pre#e"'%," &e %"'e"&%os/

Y $ue!!os otros $ue est*!e+'" !os or&e"m%e"tos 'orrespo"&%e"tes ( $ue se" p!%'*!es !'e"tro &e tr*3o/

ENFERMEDADES PROFESIONALES Y ACCIDENTES DE TRABAJO.

S*emos $ue &e 1e'1o e! tr*3&or2 ! re!%+r sus 't%#%&&es &%r%s &e"tro &e u" empres2est4 e.puesto su0r%r u" ''%&e"te o u" ser%e &e e"0erme&&es pro0es%o"!es $ue #" &es&e !'-& &e u" '3," &e r'1%#ero e" e! p%e2 1st u" &ermtos%s por e.pos%'%," *3stemperturs/ As-2 e! emp!e&or &e*e 'o"s%&err $ue e! perso"! $ue t%e"e *3o su m"&o es2 1st'%erto pu"to2 respo"s*%!%&& &e 8! (2 por t"to2 t%e"e ! o*!%)'%," mor! &e pre#e"%r 1st &o"&ese pos%*!e ! o'urre"'% &e ''%&e"tes ( X o e"0erme&&es2 otor)"&o !os %"strume"tos o&%tme"tos "e'esr%os/

U" ''%&e"te o u" e"0erme&& pro0es%o"! o's%o" ! or)"%+'%," &%#ersos 'ostos:


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/ T%empo &e tr*3o &e! ''%&e"t&o>/ T%empo &e! perso"! $ue !o t%e"&e e" e! mome"to/ T%empo &e sus 'omp=eros por trtr &e e"trrse &e !o su'e&%&o/ T%empo e" $ue se 'p'%t otro tr*3&or pr $ue sust%tu( ! %"'p'%t&o@/ T%empo &e re'uper'%," &e! %"'p'%t&o

De*e tomrse e" 'ue"t $ue e! prop%o tr*3&or ''%&e"t&o o e"0ermo pro0es%o"!2tm*%8" %"'urre e" m(ores )stos: su 0m%!% &e*e te"&er!o/

I&e"t%0%''%," &e !s 'uss &e !os ''%&e"tes:

L m(or prte &e !os ''%&e"tes %"'!u(e 'tos ( 'o"&%'%o"es %"se)uros2 m*os )e"er!me"teresu!t" &e 0!!s 1um"s/ S%" em*r)o2 e.%ste" otrs 'uss $ue %"#o!u'r" e! )e"te &e!''%&e"te2 e! 0'tor perso"! &e %"se)ur%&&2 et'/ Los 'o"'eptos re'ome"&&os por ! Amer%'"St"&r&s Asso'%t%o" so*re !s 'uss &e !os ''%&e"tes so" !s s%)u%e"tes:

E! )e"te es &e0%"%&o 'omo e! o*3eto o ! su*st"'% ! m4$u%"2 e! !o'! o e! e$u%po $ue po&r-"ser &e'u&me"te prote)%&os;2 &%re'tme"te re!'%o"&os 'o" ! !es%," 'omo ! pre"s2 ! mes2e! mrt%!!o2 ! t%" &e *=o2 et'/

L prte &e! )e"te es $ue!! $ue est4 estre'1me"te so'%& o re!'%o"& 'o" ! !es%," 'omo

e! #o!"te &e ! pre"s2 e! p%e &e ! mes2 e! '*o &e! mrt%!!o2 e! p%so &e ! t%" &e *=o2 et'/

L 'o"&%'%," 0-s%' o me'4"%'; %"se)ur2 es ! 'o"&%'%," 0-s%' o me'4"%' e.%ste"te e" e! !o'!2 e"! m4$u%"2 e" e! e$u%po2 o e" ! %"st!'%," $ue po&r- 1*er s%&o prote)%& o 'orre)%&;2 ( $ue!!e# %"1ere"te e! ''%&e"te 'omo: e! p%so res*!&%+o2 'e%toso2 mo3&o2 'o" protu*er"'%s o1ue'os ! m4$u%" &espro#%st &e prote''%,"2 o 'o" po!es o prtes m,#%!es &esprote)%&s !%"st!'%," e!8'tr%' 'o" 1%!os &esme'1&os motores s%" 1%!o t%err ! %!um%"'%," &e0%'%e"te o%"&e'u&/

E! t%po &e ''%&e"te es ! 0orm o e! mo&o &e 'o"t'to e"tre e! )e"te &e ''%&e"te ( e!''%&e"t&o2 o "2 e! resu!t&o &e ese 'o"t'to 'o" !os '1o$ues2 res*!o"es2 et'/

E! 'to %"se)uro es ! #%o!'%," &e! pro'e&%m%e"to 'ept&o 'omo se)uro o se2 &e3r &e usr e!e$u%po &e prote''%," %"&%#%&u!2 &%strerse o 'o"#ersr &ur"te e! ser#%'%o2 0umr e" u" 4re $ueest4 pro1%*%&2 !u*r%'r ! m4$u%" 'u"&o est4 e" mo#%m%e"to/

E! 0'tor perso"! &e %"se)ur%&& es 'u!$u%er 'r'ter-st%'2 &e0%'%e"'% o !ter'%," me"t!2ps-$u%' o 0-s%' ''%&e"t! o perm"e"te $ue perm%te e! 'to %"se)uro/ So" pro*!ems 'omo !#%s%," &e0e'tuos2 ! 0t%)2 o ! %"to.%''%,"2 pro*!ems &e! 1o)r2 &es'o"o'%m%e"to &e !s "orms (&e !s re)!s &e se)ur%&&/

Se)" estu&%os &e ! Su*&%#%s%," &e 9%)%e"e ( Se)ur%&& I"&ustr%!2 !s pr%"'%p!es 'o"&%'%o"es%"se)urs &e !os ''%&e"tes so":

/ Pre&es2 te'1os ( p%sos $ue "o o0re'e" "%")u" se)ur%&&>/ F!t &e !%mp%e+/ Es'!ers s%" *r"&/ Tpetes &=&os o sue!tos e" e! p%so o e" !s es'!ers@/ P"'rts2 #%sos2 espe3os e" !s es'!ers2 $ue pue&e" &%strer $u%e"es por 1- ps"H/ F!t &e &e0e"ss e" p!t0orms2 po+os2 et'// Tr4"s%to m! or%e"t&o/ I!um%"'%," &e0%'%e"te


21/54


/ Tempertur m! 'o"tro!&?/Ru%&o e.'es%#o/ Po!u'%," &e! me&%o m*%e"te>/M4$u%"s m! prote)%&s/A'umu!'%," &e m4$u%"s ( &e perso"s/No ut%!%+'%," &e se=!%+'%," &e'u&

@/F!t &e mter%! &e prote''%," perso"!H/9errm%e"ts &e0e'tuoss/A'umu!'%," &e o*3etos m! 'o!o'&os o %"se)uros/F!t &e m4$u%"s pr e!e#r o tr"sportr mter%!es/I"st!'%o"es e!8'tr%'s e" m! est&o>?/L!#es e!8'tr%'s s%" prote''%,">/F!t &e u"%," ! t%err &e e$u%pos $ue 0u"'%o"" 'o" !t te"s%,">>/Cre"'% &e mter%!es pre#e"t%#os 'omo: e.t%")u%&ores2 m")uers2 spr%"'!er2 et'/>/O*stru''%," &e es'!ers2 'orre&ores ( puerts>/F!t &e *"'s ( &e s%!!s pr !os operr%os2 'u(o tr*3o pue&e 1'erse se"t&o

>@/F!t &e )e"te e"tre"& e" ! pre#e"'%," &e %"'e"&%os>H/Ause"'% &e u"%0ormes &e'u&os>/Come&ores2 *=os pr%#&os2 &u'1s ( otros !o'!es 'o" ''esor%os e" m! est &o &e

'o"ser#'%," o 'o" p%sos res*!&%+os>/F!t &e perso"! e"tre"&o pr prestr !os pr%meros u.%!%os>/Dest%"o %"&e'u&o &e !os res%&uos?/Ause"'% &e "orms &e se)ur%&&

INCAPACIDADESL Se)ur%&& *us' m%"%m%+r !os ''%&e"tes &e tr*3o/ Po&emos 'o"'eptu!%+r ''%&e"te &e

tr*3o 'omo u" 'o"se'ue"'% &e! tr*3o $ue pro#o'2 &%re't o %"&%re'tme"te2 !es%," 'orpor!2pertur*'%," 0u"'%o"!2 o e"0erme&& $ue &eterm%"e ! muerte2 ! p8r&%& tot! o pr'%!2perm"e"te o tempor!2 &e ! 'p'%&& &e tr*3o/ L p!*r ''%&e"te ( s%)"%0%' u" 'to%mpre#%sto2 $ue pue&e e#%trse e" ! m(or- &e !os 'sos/

Los ''%&e"tes &e tr*3o se '!s%0%'" e":

$ccidentes sin incapacidad : &espu8s &e! ''%&e"te2 e! emp!e&o 'o"t%" tr*3"&o/ Este t%po &e''%&e"te "o es 'o"s%&er&o e" !os '4!'u!os &e !os 'oe0%'%e"tes &e 0re'ue"'% ( &e )r#e&&2u"$ue &e*e ser %"#est%)&o ( "ot&o e" e! %"0orme2 &em4s re)%str&o e" !s est&-st%'sme"su!es/

$ccidentes con incapacidad 2 so" !os $ue o's%o"":

A I"'p'%&& tempor! es ! p8r&%& tot! &e ! pt%tu& pr e! tr*3o &ur"te e! &- &e!''%&e"te o &ur"te u" per-o&o me"or &e u" =o/ A! re)resr2 e! emp!e&o sume su0u"'%," s%" re&u''%," &e su 'p'%&&/ E" e! 'so &e u" ''%&e"te2 s%" use"'% ( "te !)r#e&& &e ! !es%,"2 se &eterm%" ! %"'p'%&& prt%r &e! &- e" e! $ue se 'ompro*,! e"0erme&&/ E! ''%&e"te2 e" este 'so2 pro&u3o ! %"'p'%&& !*or! &e ret%ro ( se%"'!u%r4 e" e! %"0orme me"su!/

B I"'p'%&& perm"e"te pr'%! es ! re&u''%," &e ! 'p'%&& !*or! o'urr%& &ur"teu" &-2 o por u" per-o&o me"or &e u" =o/


22/54


L %"'p'%&& perm"e"te pr'%! es2 )e"er!me"te2 mot%#& por:

P8r&%& &e 'u!$u%er m%em*ro o prte &e! m%smo Re&u''%," &e ! 0u"'%," &e 'u!$u%er m%em*ro o prte &e! m%smo P8r&%& &e ! #%s%," o re&u''%," 0u"'%o"! &e u" o3o P8r&%& &e / u&%'%," o re&u''%," 0u"'%o"! &e u" o-&o ( Cu!$u%er otr !es%," or)4"%'2 pertur*'%," 0u"'%o"! o ps-$u%'2 $ue2 se)" e!

'o"'epto m8&%'o2 re&u+'" me"os &e tres 'urtos ! 'p'%&& &e tr*3o/C I"'p'%&& tot! perm"e"te: es ! p8r&%& tot!2 'o" 'r4'ter perm"e"te2 &e !

'p'%&& &e tr*3o/L %"'p'%&& tot! perm"e"te es )e"er!me"te mot%#& por:

Ξ P8r&%& &e ! #%s%," &e m*os o3osΞ P8r&%& &e ! #%s%," &e u" o3o 'o" re&u''%,"2 e" m4s &e ! m%t&2 &e ! #%s%," &e!

otroΞ P8r&%& "t,m%' o %mpote"'% 0u"'%o"! &e m4s &e u" m%em*ro e" sus prtes

ese"'%!es m"os o p%es;Ξ P8r&%& &e ! #%s%," &e u" o3o2 s%mu!t4"e 'o" ! p8r&%& "t,m%' o %mpote"'%

0u"'%o"! &e u" &e !s m"os o &e u" p%eΞ P8r&%& &e ! u&%'%," &e m*os o-&os2 o "2 re&u''%," e" m4s &e ! m%t& &e su

0u"'%,"Ξ Cu!$u%er otr !es%," or)4"%'2 pertur*'%o"es 0u"'%o"!es o ps-$u%'s per<

m"e"tes2 $ue o's%o"e"2 se)" 'o"'epto m8&%'o2 ! p8r&%& &e tres 'urtos m4s&e ! 'p'%&& pr e! tr*3o (

D Muerte/

INDICES DE FRECUENCIA Y GRAVEDADL VI Co"0ere"'% I"ter"'%o"! so*re Est&-st%' &e! Tr*3o2 reu"%& e" e! =o e" ! '%u&&

&e Mo"tre!2 est*!e'%, e! Coe0%'%e"te &e Fre'ue"'% ( e! Coe0%'%e"te &e Gr#e&& 'omo me&%&spr e! 'o"tro! ( e#!u'%," &e !os ''%&e"tes/ Am*os 'oe0%'%e"tes so" ut%!%+&os e" 's% to&os !osp-ses2 perm%t%e"&o 'ompr'%o"es %"ter"'%o"!es ! !&o &e 'ompr'%o"es e"tre rmos&%0ere"tes &e %"&ustr%s/

L 0,rmu! &e! %oeficiente &e &recuencia CF; es ! s%)u%e"te:

E! %oeficiente de &recuencia CF; s%)"%0%' e! "mero &e ''%&e"tes 'o" %"'p'%&& o'urr%&o por '& m%!!," &e 1om*res X 1ors tr*3&s &ur"te e! per-o&o 'o"s%&er&o/ Es u" -"&%'e $uere!'%o" e! "mero &e ''%&e"tes e" '& m%!!," &e 1om*resX1ors tr*3&s 'o" m%rs 'ote3r 'ompr'%o"es 'o" to&os !os t%pos ( tm=os &e %"&ustr%s/

Pr e! '4!'u!o &e! CF so" "e'esr%s !s s%)u%e"tes %"0orm'%o"es:

'(mero medio de empleados de la empresa en determinado intervalo de tiempo )d!a,

No/ Tot! &e ''%&e"tes 'o" use"'%

/???/???

No/ Tot! &e 1om*res X 1ors tr*3&s

Coe0%'%e"te &e Fre'ue"'% Z


23/54


mes o año*, es la relación entre el total de horas trabajadas por todos los empleados enese intervalo de tiempo y la duración normal del trabajo en el mismo intervalo )teniendocomo base las + horas diarias, 5 d!as - horas por mes y / d!as o .0 horas por año*.

9om*res X 1ors tr*3&s es e! "mero $ue &eterm%" ! sum &e to&s !s 1orse0e't%#me"te tr*3&s por to&os !os emp!e&os &e ! empres %"'!us%#e &e ! o0%'%"2&e ! &m%"%str'%,"2 &e #e"ts o &e otrs 0u"'%o"es/ So" 1ors e" $ue !os emp!e&os

est4" e.puestos ''%&e"tes &e tr*3o/ E" e! "mero &e 1ors X hombre trabajadasdeben ser incluidas las horas etras y ecluidas las horas remuneradas no trabajadas,tales como las ue se refieren a faltas abonadas, licencias, vacaciones, enfermedad y descanso remunerado. 2ara el empleado cuyas horas efectivamente trabajadas sean dedif!cil determinación, serán consideradas + horas diarias. 3l n(mero de horas 4 hombretrabajadas se refiere a la totalidad de los empleados de la empresa, o, en caso diferente,a una sección o a un departamento definido.

L 0,rmu! &e! Coe0%'%e"te &e Gr#e&& CG; es ! s%)u%e"te:

Coe0%'%e"te &e Gr#e&& CG;2 s%)"%0%' e! "mero &e &-s per&%&os ( 'omput&os e" '& m%!!,"&e 1om*resX1ors tr*3&s2 &ur"te e! per-o&o &e t%empo 'o"s%&er&o/ Es u" -"&%'e $ue re!'%o"! '"t%&& &e ret%ros e" '& m%!!," &e 1om*resX1ors tr*3&s2 pr est*!e'er 'ompr'%o"es'o" otros t%pos ( tm=os &e %"&ustr%s/

Pr e! '4!'u!o &e %oeficiente de ravedad CG; so" "e'esr%s !s s%)u%e"tes %"0orm'%o"es:

6!as perdidos es e! tot! &e &-s e" !os $ue e! ''%&e"t&o $ue& %"'p'%t&o pr e!tr*3o ( es2 por 'o"s%)u%e"te2 u" ''%&e"te 'o" %"'p'%&& tempor!/ Los &-s per&%&os se'ue"t" &es&e e! &- s%)u%e"te ! ''%&e"te 1st e! &- $ue e! m8&%'o !e#"t !%"'p'%&&/ Por !o t"to2 e" ! 'ue"t &e &-s per&%&os se %"'!u(e" !os &om%")os2 !os &-s&e 0%est o 'u!$u%er otro "o !*or*!e e" ! empres/ E" 'so &e ''%&e"te %"%'%!me"te'o"s%&er&o s%" ret%ro pero $ue2 por 3ust r+,"2 ps ser %"'!u%&o e"tre !os ''%&e"tes 'o"ret%ro2 e! 'o"teo &e !os &-s per&%&os ser4 %"%'%&o e! &- &e ! 'omu"%''%," &e ! )r#e&&&e ! !es%,"/

* 6!as perdidos trasladados so" !os &-s per&%&os &ur"te e! mes2 por ''%&e"te &e! mes"ter%or o &e !os meses "ter%ores;/

' 6!as debitados, o &-s 'omput&os por re&u''%," &e ! 'p'%&&2 o muerte2 es e! "mero&e &-s $ue 'o"#e"'%o"!me"te se tr%*u(e !os 'sos &e ''%&e"tes $ue term%"" e"muerte2 %"'p'%&& perm"e"te2 tot! o pr'%! ( represe"t" ! p8r&%& tot! o ! re&u''%,"&e ! 'p'%&& pr e! tr*3o2 &e 'uer&o 'o" ! T*! &e E#!u'%," Co"#e"'%o"! &e !Re&u''%," Perm"e"te &e ! Cp'%&& pr e! Tr*3o/ Est t*! es &est%"& &eterm%"r 'o"#e"'%o"!me"te e" &-s2 ! re&u''%," perm"e"te2 pr'%! o tot!2 &e !'p'%&& &e tr*3o2 o muerte2 por e0e'to &e ''%&e"te2 tom"&o 'omo *se e! prome&%o &e#%& &e! tr*3&or ''%&e"t&o2 est%m& e" >? =os o H/??? &-s/

D-s per&%&os [ &-s 'omput&os

/???/???

9om*res X 1ors tr*3&sCoe0%'%e"te &e Gr#e&& Z


24/54


ESTADÍSTICA DE ACCIDENTES = MODELO

COMISION INTERNA DE PREVENCIÓN DE ACCIDENTES

CUADRO DE ESTADSTICA DE ACCIDENTES

CIPA No/ __________________

Nom*re &e ! empres __________________ D%re''%," _________________________ Dpto/ __________

T%po &e 't%#%&& _________________________________________ Mes _______________ A=o _______

A''%&e"tes Coe0%'%e"tes

Deprtme"to

Nmer o

9om*res <9ors

'o"p8r&%&

D-s D-s

o se''%," &eemp!e&os

tr*3&s &e t%empo per&%&os S%"p)r\

Fre'ue"'%\\

Gr#e&& O*ser#'%o"s


25/54


\Me"'%o"r e" Jo*ser#'%o"esJ $u8 'orrespo"&e" !os &-s s%" p)r/

\\Apro.%mr 1st &os '%0rs &e'%m!es C/F/

ELABORACION DE UN PROGRAMA DE SEGURIDAD E HIGIENETo&s !s 't%#%&&es &e"tro &e! 4m*%to or)"%+'%o"!2 so" %mport"tes pr o*te"er2 p!%'r (m"te"er !s 1*%!%&&es ( 't%tu&es2 'p'es &e se)urr ! e0%'%e"'% ( e0%''% or)"%+'%o"!/S%" em*r)o2 e.%ste" otrs 't%#%&&es pr!e!s2 %)u!me"te "e'esr%s2 pr se)urr !&%spo"%*%!%&& &e !s 1*%!%&&es ( !s 't%tu&es &e ! 0uer+ &e tr*3o/ Los 5pro)rms &ese)ur%&& ( &e s!u&72 'o"st%tu(e" !)u"s &e ests 't%#%&&es pr!e!s2 ese"'%!es pr e!m"te"%m%e"to &e !s 'o"&%'%o"es 0-s%'s ( ps%'o!,)%'s &e !os re'ursos 1um"os/

Des&e u" e"0o$ue &e &m%"%str'%," &e re'ursos 1um"os2 ! 51%)%e"e ( se)ur%&& e" e! tr*3o7constituyen una de las principales bases para la preservación de la fuerza de trabajo eficiente. L

1%)%e"e ( ! se)ur%&& #%e"e" ser &os 't%#%&&es mu( %"terre!'%o"&s2 pr )r"t%+r 'o"&%'%o"es perso"!es ( 0-s%'s &e tr*3o 'p'es &e m"te"er '%erto "%#e! &e s!u& &e !ostr*3&ores/

9%)%e"e e" e! tr*3o:

L 51%)%e"e e" e! tr*3o7 se re0%ere u" 'o"3u"to &e "orms ( pro'e&%m%e"tos2 $ue prote)e" !%"te)r%&& 0-s%' ( me"t! &e! tr*3&or2 preser#4"&o!o &e !os r%es)os &e s!u& %"1ere"tes !stres &e! 'r)o ( ! m*%e"te 0-s%'o2 &o"&e so" e3e'ut&s/ L 1%)%e"e e" e! tr*3o2 estre!'%o"& 'o" e! &%)"ost%'o ( 'o" ! preser#'%," &e !s e"0erme&&es o'up'%o"!es2 prt%r

&e! estu&%o &e &os #r%*!es: el hombre y su medio ambiente en el trabajo/I"terre!'%," tr*3&or


26/54


O*3et%#os &e ! 1%)%e"e e" e! tr*3oL 1%)%e"e e" e! tr*3o t%e"e u" 'r4'ter ese"'%!me"te 5pre#e"t%#o72 ( $ue posee 'omo prop,s%tola salud y el confort del trabajador e#%t"&o $ue se e"0erme o use"te pr'%! o &e0%"%t%#me"te e" e!tr*3o/

/ E!%m%"'%," &e !s 'uss &e e"0erme&&es pro0es%o"!es/>/ Re&u''%," &e !os e0e'tos per3u&%'%!es )e"er!es por e! tr*3o2 e" perso"s e"0erms o

port&s &e &e0e'tos 0-s%'os// Pre#e"'%," &e! empeorm%e"to &e e"0erme&&es o &e !es%o"es// M"te"%m%e"to &e ! s!u& &e !os tr*3&ores ( ume"to &e ! pro&u't%#%&&2 me&%"te e!

'o"tro! &e! m*%e"te &e tr*3oLos estu&%os &e 1%)%e"e e" e! tr*3o %"'!u(e" !s 'o"&%'%o"es &e tr*3o2 $ue so" #r%*!es &e !s%tu'%," $ue %"'!u(e" e" e! 'omportm%e"to 1um"o/ So" tres !os )rupos &e 'o"&%'%o"es &etr*3o:

• 6e naturaleza f!sica %!um%"'%,"2 ru%&o2 tempertur;/• 3l de tiempo 1ors &e tr*3o2 per%o&os &e &es'"so;/• 3l social dentro de la situación de trabajo or)"%+'%," %"0orm!2 esttus2 et'/;/L 1%)%e"e e" e! tr*3o2 se preo'up e.'!us%#me"te por !s 'o"&%'%o"es 0-s%'s &e! tr*3o2u"$ue "o &es'u%& !s otrs 'o"&%'%o"es/

Pa '& 8#2#&& & & !3a+a5,

Los pr%"'%p!es prt&os &e u" p!" &e 1%)%e"e e" e! tr*3o so":

/ P!" or)"%+&o/ Que %"'!u(e "o so!o !os ser#%'%os m8&%'os2 ( se &e t%empo %"te)r! opr'%! &epe"&e &e! tm=o &e ! or)"%+'%,"/

>/ Ser#%'%os m8&%'os &e'u&os/ I"'!u(e e! *ot%$u-" &e emer)e"'% ( !os pr%meros u.%!%os2 s% es"e'esr%o/ T!es 0'%!%&&es &e*e" %"'!u%r:

E.4me"es m8&%'os &e &m%s%,"/* Cu%&&os e0%'%e"tes &e 1er%&s2 pro#o'&s por mo!est%s pro0es%o"!es/' Ser#%'%os &e pr%meros u.%!%os/

& E!%m%"'%," ( 'o"tro! &e !s rres %"s!u*res/e Re)%stros m8&%'os &e'u&os/0 Super#%s%," &e'u& e" 'u"to 1%)%e"e ( s!u&/) E.4me"es m8&%'os per%,&%'os &e re#%s%,"/

/ Ser#%'%os &%'%o"!es2 'omo prte &e ! po!-t%' s"%tr% &e ! or)"%+'%," pr 'o" e!emp!e&o ( ! 'omu"%&&/

Se)ur%&& e" e! tr*3o

L 5se)ur%&& e 1%)%e"e e" e! tr*3o72 so" 't%#%&&es $ue est4" re!'%o"&s 'o" ! 'o"t%"u%&& &e! pro&u''%," ( ! mor! &e !os tr*3&ores/

'A(/


27/54


28/54


/ Prevención de incendios/ Se & pr%"'%p!me"te 'u"&o 1( mer'"'-s2 e$u%pos e%"st!'%o"es #!%oss $ue prote)e"2 !s 'u!es e.%ste" u" p!"t'%," 'u%&&os/ No so!o%"'!u(e u" 'o"3u"to &e e.t%")u%&ores &e'u&os ( reser# su0%'%e"te &e )u2 s%"otm*%8" s%stem &e &ete''%," ( !rm2 s- 'omo 'p'%t'%," &e! perso"!/

P3&7&$#/ M;'#$a

L Pre#e"'%," Me&%' se &e0%"e 'omo ! 't%#%&& $ue est*!e'e e! 'o"tro! &e !s e"0erme&&ese"&8m%'s ( 'o"t)%oss e" !os !o'!es &e tr*3o &e ! empres/

E"tre sus 0u"'%o"es est4" !s s%)u%e"tes:

I"mu"%+'%," o*!%)tor% 'o"tr t8t"os2 #%rue!s2 et'/ Otrs e.%)e"'%s &e 'uer&o 'o" !s "e'es%&&es re)%o"!es E.me" r&%o!,)%'o &e! t,r. ( 'o"tro! &e &o!e"'%s pu!mo"res Co"tro! &e &o!ores prop%os &e ! e&& o 'r,"%'os Co"tro! o&o"to!,)%'o per%,&%'o

Cmp" pr e! uso &e 0!or e" ! pre#e"'%," &e 'r%es or)"%+'%," &e pro)rms 'oor&%"&os 'o" otros ,r)"os %"teres&os e" ! 'o"ser#'%,"&e ! s!u&

D%#u!)'%," &e &tos e %"0orm'%,"2 re0ere"tes ! s!u&2 &e 'uer&o 'o" !os me&%os (t8'"%'s s"%tr%s/

P3&7&$#/ Sa#!a3#a

M"te"%m%e"to &e !s 'o"&%'%o"es &e s!u*r%&& e" e! tr*3o/ Co"t%"us super#%s%o"es &e !os !o'!es &e tr*3os &e ! empres pr #er%)ur su

se)ur%&& %"&ustr%! ( sus 'o"&%'%o"es s"%tr%s 'o"ser#'%," &e re$u%s%tos *4s%'os &e 1%)%e"e: trtm%e"to &e! )u2 &r u" &est%"o

'o"#e"%e"te !os &ere'1os ( *surs2 'o"tro! &e !s p!)s tr"sm%sors &e e"0erme&&esrto"es2 mos'os2 et'/;

E#!u'%," &e !s 'o"&%'%o"es s"%tr%s &e 1*%t'%o"es2 &orm%tor%os2 *res ( restur"tes2et'/

I"spe''%," &e 'ome&ores ( !o'!es &e !m'e"m%e"to2 trtm%e"to ( 'o"ser#'%," &e!%me"tos (

E#!u'%," &e !s 'o"&%'%o"es s"%tr%s &e !s res%ste"'%s "e.s ! empres/

Deprtme"to &e 9%)%e"e (Se)ur%&&

/E0. 'E I,I3A*0IA 4(+E00I(*

V%)%!"tes Pre#%s%," &e %"'e"&%os S!%&s &e ur)e"'% Po!%'- %"ter" Br%)&s &e %"'e"&%os

/E0. 'E EM3EA'(/3E/I(*A'(/

Pr%mer ur)e"'% As%ste"'% m8&%' e"

! or)"%+'%," Re)%stro &e

''%&e"tes Es0uer+os e&u't%#os

pr promo#er !se)ur%&& e 1%)%e"e

As%ste"'% poster%or !os !es%o"&os

/E0. EE*0I(*'E A00I'E*+E/

Prote''%," 0-s%' Se)ur%&& M8to&os e&u't%#os Com%s%," M%.t &e

1%)%e"e ( se)ur%&& Cmp"s &e

se)ur%&& S"em%e"to Re#%s%," t8'"%'


29/54


30/54


DESCRIPCIÓN DEL MERCADOCARACTERÍSTICAS Y TAMA>O DE MERCADO

M8.%'o es e! p-s &e Lt%"om8r%' &o"&e m4s se 'ome" 1e!&os2 'o" u" 'o"sumo per?/??

E" tot!2 se est%m $ue e! mer'&o me.%'"o pro&u'e e" tor"o ? m%!!o"es &e !%tro ! =o ( 0'tur'er' &e US@? m%!!o"es/Pese ! #r%e&& &e 'te)or-s "e#er-s 'sers2 '0eter-s ( e!*or&ors &e este t%po;2pro&u'tos ( s*ores2 !s mu!t%"'%o"!es 9o!"&2 Nest!8 S"t C!r2 s%)ue" s%e"&o !os !-&eres &e!mer'&o2 'o"'e"tr"&o H?K e" ! 'te)or- &e 1e!&os 0m%!%res/ Le s%)ue" e" ! re)%,":P!eter-s 'omo ! M%'1o'" $u%e" &em4s posee" sus s*ores ( 'om*%"'%o"es e.'!us%#s/

A"te ! 're'%e"te 'o"'%e"'% por m"te"er u" *ue" est&o &e s!u&2 !os 'o"sum%&ores 1" &er%#&o pro&u'tos m4s s"os/ O*e&e'%e"&o esto2 !s 1e!&er-s est4" pu"t"&o o0re'er pro&u'tos'o" 'r'ter-st%'s "utr%t%#s K/

Este es u" mer'&o summe"te 'ompet%t%#o2 &o"&e 1( $ue estr %""o#"&o 'o"st"teme"te prpo&er m"te"erse/ Los 'o"sum%&ores "o so" 0%e!es2 s%"o $ue se r%)e" por !os pre'%os (promo'%o"es/ A&em4s2 e" !os supermer'&os se 'omp%te 'o" otros sust%tutos 'omo pste!er-2 ($ue u" tort pue&e !!e)r 'ostr !o m%smo $ue u" 1e!&o/ Respe'to ! me"or 're'%m%e"to &e!

ru*ro e" e! >?? es por $ue e! %"#%er"o 0ue mu( !r)o ( $ue pr4't%'me"te "o 1u*o pr%m#er2 ( seps, *rus'me"te u" #er"o tr&-o2 !o $ue 0e't, ! mer'&o e" )e"er!/

E $,"1*#',3 *&?#$a, 3&"-,'& a ," -3&$#," 6 &"!0*1," -3,*,$#,a&"@ -,3 , !a!,@8a6 1& &"!a3 $,"!a!&*&!& a4a', 1&7a" $a*-aa" 6 -3,'1$!," -a3a &"!#*1a3 a

'&*a'a.

SEGMENTOS :UE COMPONEN EL MERCADO

SEGMENTACIÓN PSICOGR)FICA(

< Se)" C!se so'%!: Po&emos &e'%r $ue e" !s &%st%"ts '!ses so'%!es e! 'o"sumo &e 1e!&o se&%str%*u(e pro.%m&me"te &e ! s%)u%e"te m"er:


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SEGN PERSONALIDAD(

E)o-st: so" $ue!!s perso"s $ue )ust" 'omer s%" ! 'omp=- &e otros/ So" perso"s $ue se'e"tr" e" e! e.'es%#o mor s- m%smos2 ( e" su st%s0''%," perso"!2 &o"&e "o 1( '*%& !st%s0''%," &e! resto/< Depres%#os: 'ompo"e" este se)me"to $ue!!s perso"s te"&%e"tes *3r su utoest%m &em"er %"e.p!%'*!e uto 'o"so!4"&ose2 mu'1s #e'es2 tr#8s &e ! 'om%&/< V"%&osos: so" $ue!!os $ue !es )ust mostrrse ! resto 'omo perso"s *e!!s ( e.%toss2 &%)"s&e ser e"#%&%&s2 t%e"e" !to 'o"'epto &e s- m%smos ( 'u%&" su pr%e"'% &e m"er mu(espe'%!/

SEGMENTACIÓN DEMOGR)FICA

SEGN SEGMENTACIÓN DEMOGR)FICA(

A$u- se t%e"e !os &%st%"tos t%pos &e ptro"es pr !s &%st%"ts etps &e !s perso"s/

N%=os: So" 'o"sum%&ores $ue se 'r'ter%+" por &$u%r%r pro&u'tos $ue 'o"te")" #r%&osrt-'u!os "o#e&osos2 #r%e&& &e 'o!ores2 e"#o!tor%os !!mt%#os2 mu'1s #e'es 'o" &%*u3os


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"%m&os &e mo& ( $ue su pre'%o "o se mu( e!e#&o/ A! pre)u"tr!e !os "%=os por $ue !es)ust" !os 1e!&os &%'e" $ue por $ue est4" ! #%st ( sus 'o!ores !es !!m" ! te"'%,"/

A&o!es'e"tes: Estos m(orme"te *us'" !s tres B &e u" pro&u'to2 *ue"o2 *o"%to ( *rto/ Preste se)me"to !o %mport"te es 'omprt%r 'o" sus pres u" rto )r&*!e ( 'o"#ersr !s 'oss$ue !es %"teres"/

A&u!to ( A&u!to 6o#e": E!!os pre0%ere" u" 'te)or- &e 1e!&os ms e!*or& t"to e" ! !-"e &e'o"os ( p!ets2 'omo e" ! !-"e &e postres/ Este se)me"to se 'r'ter%+ por *us'r 'omo&%&& (p!'er e" e! pro&u'to 0%"!/

A&u!to M(or: Este se)me"to *us' 'omprt%r 'o" ! 0m%!%2 !os "%etos2 !os 1%3os ( !os m%)os tr#8s &e postres 1e!&os2 torts ( e" )e"er! to&o e! surt%&o &e #r%e&&es $ue pue& o0re'er e!mer'&o/Ptro"es t-p%'os e %"0!ue"'%s &e 'ompr &e '& se)me"to

SEGN SEGMENTACIÓN PSICOGR)FICA(

ABC: este t%po por ser 'o"s%&er&o u" "%#e! !to 'o"sume u" K &e 1e!&os/C>


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E" este spe'to ! 't%#%&&es &e mret%") &e !os 'ompet%&ores se e"'ue"tr m(or%tr%me"te0#ore'%&o ( $ue 9OLANDA ( SANTA CLARA tr*3" mu( 0uerteme"te pr &rse 'o"o'er (se)u%r m"te"%e"&o su per0%!2 m*os 'ompet%&ores ut%!%+" )r"&es pu*!%'%&&es !s 'u!es tre" !os 'o"sum%&ores2 &e"tro &e sus 't%#%&&es po&emos me"'%o"r !os s%)u%e"tes spe'tos:Gr" pu*!%'%&& te!e#%s%#2 'omo 'omer'%!es ( promo'%o"!es &e !)u"os pro)rms te!e#%s%#ose"tre otros/

Gr"&es 'rte!es pu*!%'%tr%os u*%'&os e" !o'!es 'omer'%!es ( pr&eros &e ! !o'omo'%,"'o!e't%#/Tm*%8" est4" !os &1es%#os pu*!%'%tr%os &e !os &%0ere"tes pro&u'tos $ue o0re'e" ests empressut%!%+"&o u" re'urso2 e" este 'so !os m%'ro*uses !o $ue resu!t ser u" )r" #e"t3 por e! 1e'1o&e $ue re'orre" &%st%"tos !u)res/Los spe'tos me"'%o"&os "ter%orme"te 1'e $ue sus pro&u'tos se" re'o"o'%&os ms%#me"tepor !os 'o"sum%&ores2 ( s- sus mr's 'o"s%)ue" u" me3or per0%! pos%'%o"4"&ose u" m4s !to e"e! mer'&o/

BARRERAS DE ENTRADA Y AMENAZA DE COMPETIDORES POTENCIALES

Ls *rrers &e e"tr& $ue posee" !s empress ( %"st!&s so" u" s,!%& %"0restru'tur'p+ &e soportr )r"&es #o!me"es &e pro&u''%,"2 )r" 'p'%&& te'"o!,)%'2 e'o"om-s &ees'!2 pte"tes2 %m)e" &e mr'2 ''eso '"!es &e &%str%*u'%," ( 0%"!me"te e.per%e"'%/U" me"+ !te"te e" e! ru*ro &e 1e!&os e" M8.%'o es ! 0us%," &e empress e.tr"3ers 'o"u" empres "'%o"!/ De %)u! 0orm po&r- o'urr%r 'o" empress "'%o"!es $ue e"'ue"tre" e"este mer'&o u" oportu"%&& &e "e)o'%o/

AMENAZA DE SUSTITUTOS

Ls empress &e 1e!&os pue&e" e"'o"trrse 'o" pro*!ems por ! e.%ste"'% &e sust%tutos $ue e"tempor& *3 se pue&e" e"'o"trr !s '0eter-s2 !s $ue e"tre)" e! ser#%'%o ( pro&u'to &e

pste!er- ( $ue u" tort pue&e !!e)r 'ostr !o m%smo $ue u" 1e!&o/Otros sust%tutos so" !os pro&u'tos !4'teos2 !os 'u!es so" m4s s"os ( "utr%t%#os/Tm*%8" se pue&e tomr 'omo sust%tuto !s *e*%&s re0res'"tes2 ( $ue &e %)u! m"er $ue e!1e!&o !o)r $u%tr ! se&/

DISTRIBUIDORES Y PROVEEDORES PODER NEGOCIADOR

E.%ste" &%#ersos me&%os 'omo !os supermer'&os $ue 'omo ( s*emos es e! m(or '"! &e&%str%*u'%," &e este t%po &e pro&u'tos ( $ue e" e!!os se #e"&e" ! m%t& &e 8stos2 e! resto se&%str%*u(e e" m%"%mret2 restur"te2 %osos2 #e"t m*u!"te2 !o'!es &e utoser#%'%os ( otros/E" 'u"to !os pro#ee&ores 'o"tmos e" ! re)%," 'o" )r"&es empress )r-'o!s ( !e'1ers (

otrs pro&u'tors pe$ue=s &e !e'1e $ue 1'e" e"tre) &%re't !s empress 1e!&ers !s $ue'ue"t" 'o" ! mter% pr%m e!eme"t! pr ! 0*r%''%," &e ! m(or- &e !os 1e!&os $ue 'omos*emos es ! !e'1e/

OPORTUNIDADES DE MARETING

9o( e" &- e.%ste u" %"me"so mer'&o re0ere"te !os 1e!&os2 &e*%&o $ue 1( )r"&es0*r%'"tes ( $ue esto su #e+ se tr"s0orm e" u" )r" )m &e 'ompet%&ores2 !o 'u! tre'o"se'ue"'%s &e 'r4'ter restr%'t%#o e" 'u"to ! 'p'%&& &e sur)%r e" e! mer'&o/


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Ls empress m4s pe$ue=s se #e" 0e't&s por $ue su tm=o es %"0er%or otrs2 !s 'u!es (est4" pos%'%o"&s 0uerteme"te2 por e"&e ! 'p'%&& &e 'ompet%r e" e! mer'&o ( e.%ste"te es&%0-'%!2 &e*%&o $ue e.%ste u" r%#!%&& e"tre !s empress &e m(or tm=o 'omo es 9o!"& (!s &e me"or tm=o 'omo !o es L M%'1o'" puesto $ue !s $ue t%e"e" m4s pos%'%o"m%e"to e"e! mer'&o #" $uerer se)u%r *r'"&o ms2 m%e"trs $ue !s %"0er%ores #" $uerer 'o"se)u%r u" puesto $ue te") m4s re'o"o'%m%e"to e" e! mer'&o ( $ue sus pro&u'tos se" u" me3ores ($ue te")" u" )r" 'r4'ter 'ompet%t%#o ( &e me3or #!or &$u%s%t%#o/

Pr te"er u" *ue" oportu"%&& ( !!mr u" m4s ! te"'%," &e! mer'&o ( &e !os &em"&"tes1( $ue !o)rr e"trr &e 0uerte 'o" u" spot pu*!%'%tr%o &o"&e se muestre e! pro&u'to t! 'u! es2 (!os *e"e0%'%os $ue tre 'o"s%)o/ De est 0orm tomr u" #!or $ue !o)rr 'ompet%r 'o" !ospro&u'tos &e otrs mr's ( e.%ste"tes/

DEFINICIÓN DEL MERCADO META

Este pro&u'to est4 &%r%)%&o2 espe'%!me"te pr 3,#e"es &u!tos e"tre >? > =os ( pr &u!tos 3,#e"es e"tre ? =os &e! "%#e! so'%oe'o",m%'o '> ( ' $ue 'o"sume" 1e!&os !%)t1/Este pro&u'to est4 &eterm%"&o pr ests &os '!ses so'%!es &e*%&o $ue e!!os tm*%8"'o"sume" pro&u'tos !%)t1/ E" este 'so !os &em"&"tes #" o*te"er u" #r%*!e pre'%oX'!%&&

( $ue po&r4" o*te"er!o u" pre'%o ''es%*!e ( 'ump!%r4 e! m%smo ppe! $ue !os pro&u'tos $uee"tre) ! 'ompete"'%/

CARACTERÍSTICAS DEL SEGMENTO ELEGIDO

Ls 'r'ter-st%'s $ue posee este pro&u'to es $ue # e"0o'&o !os "%#e!es &e '!se '> ( ' ($ue e!!os %)u! &ese" &%s0rutr &e u" pro&u'to !%)1t $ue se e"'ue"tre su !'"'e se *ue"o2*rto ( 'o"#e"%e"te/Este t%po &e pro&u'to es 'o"sum%&o pre0ere"teme"te2 por perso"s $ue &ese" m"te"er u" &%ete$u%!%*r&2 *3 e" '!or-s ( so*re to&o m"te"er ! est8t%' &e! 'uerpo/

DESCRIPCIÓN DETALLADA

L 3ust%0%''%," $ue posee este pro&u'to perte"e'%e"te ! !-"e F"tst%' I'e es $ue est4 e"0o'&o !os "%#e!es so'%oe'o",m%'os '> ( ' ( $ue e! 'osto $ue posee es m4s *e"e0%'%oso pr !os&em"&"tes &e est '!se &e pro&u'tos2 ( $ue es m4s 04'%! &$u%r%r!o/ A&em4s e! 'r4'ter &e!pro&u'to es st%s0'er ( Mostr !os m%smos e0e'tos $ue pro#o'" !os otros pro&u'tos !%)1t $ue "osmuestr ! 'ompete"'%/Los pro&u'tos !%)1t so" &%se=&os pr st%s0'er e! &eseo &e &%s0rutr u" &e!%'% $ue # ser me"os per3u&%'%! pr ! s!u& e" 'ompr'%," 'o" u" pro&u'to "orm!/Por e"&e este t%po &e pro&u'to es ut%!%+&o e" perso"s $ue 0!u't" e"tre !os >? =os &ee&&2 por$ue e! &eseo &e 'u%&r e! 'uerpo ( &e !u'%r m4s es*e!ts es m4s e!e#&o $ue u"

&o!es'e"te $ue re'%8" se est4 &esrro!!"&o/

DESARROLLO DEL PRODUCTO

CONCEPTODe!%'% &e V"%&& es u" 1e!&o &%et2 &e ! !-"e &e pro&u'tos $ue m"e3 5F"tst%' I'e7 prperso"s s!u&*!es $ue !es )ust #erse *%e"/

A!3#+1!," 6 +&&#$#,"


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De!%'% &e V"%&& es e! postre 1e!&o pr 'omprt%r 'o" $u%e" m4s $u%ers2 m"te"erte s!u&*!e( #erte *%e"/ L me3or re!'%," pre'%oX'!%&& ! !'"'e &e tu m"o/

C,*-,&!&" #23&'#&!&"De!%'% &e V"%&& #%"%!!/ Los 'ostos &e! e"#se/ Estos est4" &&os por e! m8to&o *sor'%," $ue %"'!u(e"/ L res%ste"'% &e! e"#se/ D&s !s 'r'ter-st%'s &e! 'o"te"%&o e! e"#se ser4 prue* &e

%mp'tos m"te"%e"&o ! 0orm or%)%"! &e! postre 1e!&o De!%'% &e V"%&&// L 'o"ser#'%," &e! pro&u'to/ E! pro&u'to &e*e 'o"te"erse e" !s me3ores 'o"&%'%o"es pr e!!oes 0u"&me"t! m"te"er !s prop%e&&es &e 'o")e!'%,"/ E! pro&u'to &e*er4 estr e" to&omome"to @C/@/ Los spe'tos me&%o m*%e"t!es/ Respet"&o !s !e(es me&%om*%e"t!es !os e"#ses &e*er4"te"er u" trtm%e"to re'%'!*!e o reut%!%+*!e/H/ L pos%*%!%&& &e otros usos/ E! e"#se2 u" #e+ ut%!%+&o pue&e ser ut%!%+&o por e! 'o"sum%&or 'omo 'o"te"e&or &e !%me"tos 'o")e!&os/ E! &%se=o/ L %m)e" $ue tr"sm%t e! e"#se &e*er4ser 'o"'or&"te 'o" ! %&e 0uer+ &e! postre 1e!&o: De!%'% &e V"%&& es u" 1e!&o &%et2 prperso"s s!u&*!es $ue !es )ust #erse *%e"/


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COBERTURA(

F"tst%' I'e "'e &e m"er %"%'%! e" e! Mu"%'%p%o &e M%.$u%1u! ( se 'om%e"+ e.p"&er e"! re)%," &e! V!!e &e! Me+$u%t! pr pos%'%o"rse &e ese mer'&o ( &eto"r &e m"er ms%# "%#e! estt! ( "'%o"!2 'omo su "om*re !o %"&%'2 &e &%str%*u%r !os 1e!&os e" 1e!&er-s ( perso"s $ue #e"&e" e" "e#er%ts (Xo 'rr%tos por ! '!!e/

A&em4s &e "uestros pro&u'tos2 #e"&emos !os &%str%*u%&ores2 ''esor%os t!es 'omo: 'o"osmr)os2 'o"os &u!'es2 'op%ts2 #sos 'om%*!es2 merme!&s2 'o*ertur &e '1o'o!te2 'u'1r%tsp!4st%'s ( &e m&er2 0u"&s ( trros #'-os2 pr $ue estos pue&" &r u" me3or ser#%'%o sus'o"sum%&ores 0%"!es/

PERSPECTIVAS(

De"tro &e "uestrs perspe't%#s est4": ! mp!%'%," ( pos%'%o"m%e"to e" e! mer'&o "'%o"!2mp!%'%," &e "uestro mer'&o me3or"&o !os '"!es &e &%str%*u'%," %"'orpor"&o m4s1e!&er-s ( &%str%*u%&ores e" to&o e! p-s; ( &em4s2 &%#ers%0%'"&o ! pro&u''%," 'o" "ue#ospro&u'tos pr 'o"tr 'o" u" )m m4s mp!% $ue pue& st%s0'er !s &em"&s &e !os

'o"sum%&ores/

9POR :UÉ FANTASTIC ICE ACOGE LA METODOLOGÍA DE MEDICIÓN Y MEJORA DE LAPRODUCTIVIDAD<INDICADORES ECONOMICOS FINANCIEROS

D&o $ue ! 0ue"te &e %"0orm'%," pr e! '4!'u!o &e !os %"&%'&ores e'o",m%'os 0%""'%eros es e!s%stem 'o"t*!e2 "os #%mos e" ! "e'es%&& &e re0ormr!o2 ( $ue este "o respo"&- !osre$uer%m%e"tos &e !os %"&%'&ores se!e''%o"&os pr su "4!%s%s/Se tomro" !os est&os 0%""'%eros 'omprt%#os pr !os =os >?? < >?? ( se '!'u!ro" !oss%)u%e"tes %"&%'&ores:

Be"e0%'%os e" oper'%,"XA't%#os e" oper'%," Be"e0%'%os e" oper'%,"X#e"ts Be"e0%'%o *rutoXVe"ts Mter% pr%mXV!or #e"t pro&u''%," Costos !*or!es &e pro&u''%,"XV!or &e ! pro&u''%," Costos 0%3osXV!or &e ! pro&u''%," Costos &e oper'%,"XVe"ts Costos &e tr"sporteXVe"ts Costos &e &m%"%str'%,"XVe"ts Costos !*or!esXPro&u''%," A't%#os e" oper'%,"XVe"ts

A't%#os 'orr%e"tesXVe"ts A't%#os 0%3osXVe"ts I"#e"tr%oXVe"ts Cue"ts por 'o*rrXVe"ts

A prt%r &e! "4!%s%s &e estos %"&%'&ores se &eterm%", $ue se re$uer-:< Est*!e'er estrte)%s pr re&u'%r !os 'ostos ( m"te"er "%#e!es &e pre'%os 'ept*!es ! p*!%'o/< Est*!e'er po!-t%'s e" e! 4re &e re'ursos 1um"os $ue t%e"&" m.%m%+r ! ut%!%+'%," &e!perso"! ( &%sm%"u%r !os 'ostos &e m"o &e o*r/< De0%"%r pro'e&%m%e"tos pr m.%m%+r ! ut%!%+'%," &e !os 't%#os 0%3os 'omo ! p!"t &epro&u''%,"2 e$u%pos &e tr"sporte ( otros 't%#os/


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< Est*!e'er po!-t%'s $ue t%e"&" m%"%m%+r !os 'ostos &e #e"ts ( &e &m%"%str'%,"/Co" ! %mp!eme"t'%," &e ests me&%&s se 1" o*te"%&o me3ors e": L rot'%," &e !os %"#e"tr%os Ls 1ors tr*3&s e" pro&u''%," e0%'%e"t%+'%,"; L m"o &e o*r &%re't/

A&em4s2 me&%"te ! p!%''%," &e u" s%stem &e p!"%0%''%," se !o)r, e0%'%e"t%+r e! pro'eso &e'omprs &e mter%s pr%ms ( mter%!es/

E" )e"er!2 se !o)r, re&u'%r !os 'ostos &e ! empres !o $ue "os perm%t%, m"te"er pre'%os'ompet%t%#os/

INDICADORES DE GESTION DE PROCESOS(

U" #e+ term%"&o e! &%)",st%'o se pro'e&%, 'o"#ert%r !s &e*%!%&&es e" o*3et%#os me&%"te !so!u'%," &e !os pro*!ems tr#8s &e %"&%'&ores $ue #" m%&%e"&o !os !o)ros !'"+&os e" '&u"o &e !os &eprtme"tos/Los %"&%'&ores &e pro'esos se 'o"stru(ero" prt%r &e! "4!%s%s &e u" &o'ume"to $ue 'u*re e!mr'o )e"er! &e ! empres2 su #%s%," estrt8)%' ( ! )est%," &e !os pro'esos2 'o" 8"0s%s e" !pro&u''%,"/

De! "4!%s%s re!%+&o se e#!uro" !os s%)u%e"tes %"&%'&ores:

TIEMPO DE ARRAN:UE(

E! t%empo &e rr"$ue es u" 0'tor %mport"te &e"tro &e! pro'eso &e pro&u''%,"2 se o*ser#, $ue seper&- u" t%empo mu( s%)"%0%'t%#o 1st @ 1ors; pr %"%'%r e! pro'eso &e pro&u''%," e" ! etp&e prepr'%," &e me+'!2 espe'-0%'me"te !os !u"es por 'o"s%)u%e"te e! re"&%m%e"to er &e u" @? ?K &e ! 'p'%&& &%r%/

A"te est s%tu'%," se &e'%&%, "t%'%pr ! 0*r%''%," &e ! 'rem ( me3orr e! s%stem &ee"0r%m%e"to pr su 'o"ser#'%,"2 &e est m"er !os !u"es se 'o"t* 'o" ! 'rem !%st pr%"%'%r ! pro&u''%,"/

A&em4s2 se e0%'%e"t%+, e! pro'e&%m%e"to &e e"'e"&%&o &e !s m$u%"r%s ( ! p!"%0%''%," &e !pro&u''%," 'o" ests me&%&s e" pr4't%' &%sm%"u(, pu!t%"me"te e! t%empo &e rr"$ue 1stpsr &e @ 1ors @ m%"utos &e mo&o $ue2 1o( e" &- ! pro&u''%," se %"%'% !s : m&%r%me"te/

EFICIENCIA EN PRODUCCION DE PALETAS(

Pr me3orr este %"&%'&or se '!r%0%', e! pro'eso &e 0*r%''%," &e p!ets2 est*!e'%8"&ose to&s!s oper'%o"es 'o" ! se'ue"'% ( !os t%empos 'orrespo"&%e"tes '& u"/Se e0%'%e"t%+ro" '& u" &e !s oper'%o"es 'o" 'm*%os te'"o!,)%'os %"tro&u'%&os ( me3ors !0u"'%o"m%e"to &e !s m$u%"r%s ( e$u%pos2 pro&u'%8"&ose )r"&es resu!t&os "%#e! )e"er!/ E"

e! pro'eso &e e"0r%m%e"to &e !s p!ets se re&u3o e! t%empo &e @ >? m%"utos por '& #ue!t2te"%e"&o 'omo resu!t&o u" m(or pro&u''%,"/

TIEMPOS MUERTOS(

A"tes2 ! 'ome"+r ! 3or"& &e tr*3o se per&- mu'1o t%empo e" ! or)"%+'%," &e !s mter%spr%ms pr %"%'%r ! pro&u''%,"2 esto o*!%), $ue se est*!e'%er" me'"%smos &e 'oor&%"'%," 'o"e! 4re &e !m'8" 'o" !o 'u! se o*tu#o u" re&u''%," &e! t%empo muerto/Se !o)r, me3orr e! 'o"tro! &e! re"&%m%e"to &e '& m4$u%" por 1ors e0e't%#s &e tr*3o !m"te"er u" super#%s%," &%re't ( m4s 'o"'%e"'% e" e! oper&or2 e! 'u! 0ue 'p'%t&o pr


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pro#eer!e &e u" m(or 'o"o'%m%e"to &e! 0u"'%o"m%e"to &e ! m4$u%"2 &e !os t%empos &e !!e"&o&e !os trros ( &e! t%empo "e'esr%o pr e! e"0r%m%e"to &e ! 'rem/E" ! 0*r%''%," &e ! 'rem se per&- mu'1o t%empo e" e! pes&o &e !os %")re&%e"tes2'tu!me"te se t%e"e ! mter% pr%m pre#%me"te pes& !%st pr e! pro'eso2 !o $ue &%sm%"u(e e!t%empo &e prepr'%," &e ! 'rem2 'tu!me"te este t%empo muerto se 1 re&u'%&os%)"%0%'t%#me"te/

REPROCESOS POR INEFICIENCIAS DE PRODUCCION@ MAL MANEJO DE ALMACEN YDESCONOCIMIENTOS TECNICOS.

U"o &e !os 0'tores m4s %mport"tes e" ! pro&u''%," &e 1e!&os es e! 0r-o2 s% 8ste 0!t e"'u!$u%er prte &e! pro'eso $ue !o re$u%er 1'e $ue e! pro&u'to pere+'2 pr e#%tr esto setomro" !s s%)u%e"tes me&%&s:< Aume"tr !os "%#e!es &e 0r-o e" !os t"$ues &e m&ur'%,"2 m$u%"r%s ( !m'e"es &epro&u'tos term%"&os 'urto 0r-o;/< Reprr ( super#%sr to&o e! s%stem &e 0u"'%o"m%e"to &e !s u"%&&es &e re0r%)er'%," &e !os'urtos 0r-os/< E#%tr ! e"tr& &e %re '!%e"te !os !m'e"es &e pro&u'to term%"&o 'o!o'"&o 'ort%"s

p!4st%'s e" ! e"tr&2 re0r%)er"&o e! ps%!!o $ue &%#%&e !os !m'e"es ( m"te"%e"&o !s puerts'err&s/< Co"ser#r !os 1e!&os por !o me"os 1ors "tes &e ser &esp'1&os !os 'o"sum%&ores2 estees u"o &e !os 0'tores m4s %mport"tes puesto $ue e#%t e! &es'o")e!m%e"to ! ser tr"sport&os! '!%e"te (2 por 'o"s%)u%e"te2 $ue se" &e#ue!tos por !!e)r e" m! est&o/ A'tu!me"te este 0'tor es mu( tom&o e" 'ue"t e" !os !m'e"es ! &esp'1r/< Re0r%)err !os #e1-'u!os $ue tr"sport" !os pro&u'tos/< Co!o'r 0ree+ers pr re'%*%r !os 1e!&os $ue !!e)" &e ruts e" 1ors $ue !os !m'e"es est4"'err&os/< Por !t%mo2 se re!%+ro" 3or"&s &e 'p'%t'%," pr pro#eer 'o"o'%m%e"tos t8'"%'os &e!pro'eso ( &e !s m$u%"r%s !os emp!e&os pr &%sm%"u%r !s ''%o"es $ue 'o"tr%*u(e"

%"'reme"tr !os repro'esos2 !o $ue s%)"%0%' ume"tr ! e0%'%e"'% &e ! pro&u''%,"/

INCREMENTO DEL RENDIMIENTO DE LA CREMA

L 'rem se 'o"#%erte e" 1e!&os u" #e+ ps ! m4$u%" $ue se e"'r) &e sum%"%strr!e %re (0r-o2 &ur"te este pro'eso e! 1e!&o # &$u%r%e"&o peso ( 'uerpo !o $ue se !!m O#er Ru"/ U"o &e!os resu!t&os o*te"%&os 'o" ! p!%''%," &e ! meto&o!o)- es ! est"&r%+'%," &e! peso ( e! 0r-o"e'esr%o $ue &e*e te"er e! 1e!&o/ Por e3emp!o2 se &eterm%", ! '"t%&& &e trros &e > )!o"es$ue &e*e s!%r &e @? )!s &e 'rem/ S% ! 'rem est4 pes& e! re"&%m%e"to &e! 1e!&o *32 e""uestro 'so est* s!%e"&o 1st 'o" !%*rs por e"'%m &e! peso est*!e'%&o/ A'tu!me"te sepes" to&os !os trros pro&u'%&os pr !!e#r u" 'o"tro! &e! re"&%m%e"to &e ! 'rem/

MANEJO Y ORGANIZACIÓN DE INVENTARIOS Y ALMACENES

A!m'8" &e Mter%s Pr%ms:L '"t%&& &e mter% pr%m !m'e"& &e*e ser ! "e'esr% pr ! pro&u''%,"/ Se &eterm%",e! "%#e! &e reor&e" ( ! '"t%&& pe&%r &e '& pro&u'to2 e" mu'1os 'sos es pos%*!e te"er !o

3usto pr pro&u'%r2 e" otros2 !os sup!%&ores t%e"e" u" '"t%&& m-"%m &esp'1r/Se est*!e'%ero" "ue#os 0ormu!r%os &e 'o"tro! $ue e0%'%e"t%+ro" e! 0u"'%o"m%e"to &e! !m'8" ('o" esto se &%sm%"u(, e! mr)e" &e error e"tre e! %"#e"tr%o 0-s%'o ( e! re)%str&o e" e! 'omput&or/


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Se re&u3o e! esp'%o &%spo"%*!e &e! !m'8" e" u" @?K 'o" e! 0%" &e ut%!%+r e! 4re rest"te pr !'o"stru''%," &e o0%'%"s !o $ue 'o"!!e#, u" me3or or)"%+'%," &e! m%smo/

A!m'8" &e Pro&u'to Term%"&o:E! pro'eso &e !m'e"m%e"to &e pro&u'to term%"&o er &%0%'u!toso e %mpro&u't%#o por$ue'o"tr%*u- ! &esper&%'%o &e t%empo ( ut%!%+'%," &e m"o &e o*r %""e'esr%2 ( $ue ! pro&u''%,"&%r% se 'o!o'* e" e! !m'8" `e

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