Lean Entrepreneurship ProjectGeneration Entrepreneur

Afonso Brás | Constança Morais | Rita Santos Silva | Yernar Akim

Does the product fit my idea of a perfect present?

Is the price affordable?Does the price include all the expenses

(taxes, transport)How can I do it without leaving home?

TiredConfused

DeterminedExcited to find

something brand new online

I want to find the best product

Through this app I can compare prices

It is a firm’s party

Business People

Find the most

adequate gift

Personalized and easy service

Purchase online, without going to the physical store

Compare the pricesTalk with colleagues to know their preferences

Recommendations

Coupon sitesNews

PainsToo much information

Lack of centralized informationHigh Costs

Lack of time due to work

GainsSaving time, money and effort

Obtain all the information needed

Parent warnings

Hear the news on TV

Friends

EMPATHY MAP BUSINESS PEOPLE

Meet Mr. Wonderful! He is a young professional in an audit/consulting company. He is 26 years old, and he joined his firm 3 years ago. As of now, he has a team of 5 people with whom he executes projects in limited time settings. He is always busy.Mr. Wonderful is living alone. He is tired of living alone since he has to take care of household by himself and he misses his friends and family.When Mr. Wonderful has a chance to be around friends and family, he likes to make them happy by giving presents. Besides, Mr. Wonderful is aware of his reputation and wants to maintain a positive image. He does that by never forgetting favors done to him and always gets back with a present or favor of his own.

07:00 am – Wake up, shower, suit up and breakfast08:30 am – Arrive at work, meets up with the boss and has a briefing with his team01:00 pm – Lunch time until 02.00 am06:00 pm – Ideally, the working day finishes, but Mr. Cordeiro and the company rarely go home, especially in a busy season.09:00 pm – Go home and dine. After, he either stays home to talk to his family/friends via social networks/phone or goes to the gym. If the project deadline is approaching he may stay late to finish his tasks.11:30 pm – plans for tomorrow and preparation to go to bed

Personal objectives:• Maintain good relationships• Save money• Find a stable relationship

Professional objectives:• Develop professional skills• Build a strong network• Acquire constant clients• Advance in career

Mr. Wonderful

Business People

Does the product fit my needs?Is the Affordable price?

Does the price include all the expenses (taxes, transport)

How can I do it without leave home?

TiredConfused

Want to go homeExcited to find

something online

I want to find the best product

Through this app I can compare prices

It is my friend birthday

Millennials

Find the perfect gift

AffordablePersonalized and easy

service

Purchase online, without go to the physical store

Search for what he wantsCompare the prices

Talk with friends to know their preferences

Online sitesFriends and

familyDisorganized

room

Parents telling him to studyHear music while online

Hear the news on TV

PainsToo much information

Lack of centralized informationHigh Costs

Lack of time due to studies

GainsSaving time, money and effort

Obtain all the information neededExciting way to buy products

EMPATHY MAP MILLENIALS

This is Justin Bieber. He is just a regular student, currently doing a master in management in Católica Lisbon and he is 21 years old.Justin is also inside a lot of extra curricular activities, both inside and outside the University, like the financial club and football. Justin is loving all his college experience, but in the future he wants to be an entrepreneur and create a business on his own.Besides all his classes, assignments, homework and extra curricular activities, Justin finds some time to go watch some Sporting games in the stadium and to hang out with his friends.

09:00 am – Wake up 09:30 am – Get ready, have breakfast and leave for school10:00 am – Meeting with his group11:00 am till 14:00 am – Classes02:00 pm – lunch with friends3:00 pm – financial club meeting5:00 pm – another group meeting7:00 pm – football practice8:30 pm – dinner with his family22:00 pm – assignments23:00 pm – getting ready to go to bed (of getting to go out if it is a Friday)

Personal Objectives:• Travel• Have a successful relationship• Constitute family

Professional Objectives:• Build a successful business• Gain relevant experience• Build a powerful network

Justin Bieber

Millennials

EMPATHY MAP MUMSDoes the product fit the needs?

Does the price include all the expenses (taxes, transport)?

Don’t I have time for other things?How can I do all this without leave

home?

TiredConfused

Want some free timeStressed

Excited to find something new

I want to find somethingeasy because I don’t want to

waste much timeI still have work to do

I need to prepare dinner

Take care of the childrenPrepare family’s clothes

Work at home sometimesDo grocery shopping Buy the gifts for kids’

parties

Children’s complainsHusband’s

worriesTalks with

other mums

PainsToo many people to take care

Lack of time for her own thingsNeed to go shopping regularly

GainsSaving time, money and effort

Comfortable way to buy productsCan have more spare time

Children’s messHusbandFriends

SmartphoneBirthday parties

Mums

Find the perfect gift

Time-savingPersonalized and easy

service

This is our mum, Mrs. Mama Bear. She is 40 years old, married, with two kids with 5 and 8 years old and she works at a full time job in an office.Although she has a lot of work, she loves her work and her children and she is not planning to stop so soon. She has a babysitter to help her with her kids, so once and a while she likes to go for a walk and to meet a few friends for coffee.

07:30 am – wake up to the smell of fresh coffee– Get ready and wake up the kids

07:45 am – Help the kids take a bath and get ready08:00 am – Breakfast for her and the rest of the family08:30 am – Drop the kids in school and head to work for another day at the office06:00 pm – Expected time to leave the office, however, still working when arriving home06:30 pm – Arrive home; work until 7:30 pm (time that the babysitter leaves)07:30 pm – Start making dinner08:30 pm – Have dinner with the whole family and watch some television and soap operas10:00 pm – Prepare her, the husband and kids’ clothes10:30 pm – put the kids to sleep11:00 pm – prepare to go to bed

Personal Objectives:• Successful and happy lives for her kids; • happy marriage;• free time to spend with family, like travelling;

Professional Objectives:• Success in her career• Possibility to go further in her career

Mrs. Mama Bear

Mothers

INTERVIEWS RESULTS

H1.1 H2.1 H7.1 H2.20

1

2

3

4

5

6

7

Positive

Negative

Mothers

Positive Negative

H1.1 H2.1 H7.1 H2.20

0.10.20.30.40.50.60.70.80.9

1

Positive

Negative

Business People

Positive Negative

H1.1 H2.1 H7.1 H2.20

1

2

3

4

5

6

Positive

Negative

Millennials

Positive Negative

H1.1 We believe that at least 50% of mothers with children between 5 – 15 years old will use our platform regularly when we survey 200 mothers.

H2.1 We believe our clients will be willing to pay online with a credit card or a debit card when we prove our partners have a secure payment method by having a survey to their customers that reaches 90% positive answers.

H7.1 We believe that our website will generate more sales than our app when our survey reaches 65% of positive responses from our potential clients.

H2.2 We believe that, by offering gifts to orphanages and other social organizations, we will boost at least 25% of our sales/revenues/brand awareness when an A/B testing proves that a platform with an option to donate has more movement than a platform without that option.

16 interviews