BPD1100 Integrated Business Challenge

Assessment 3b: Disney Scoping PresentationTeam: B.M.A.T

Group members:Chan Yuen Kun S4526157Ang Chia Wee S4531130Esther Teo Jia Xin S4526509Hng Boon Kiat S4526740Siau Qian Lin S4526188

INTRODUCTION

• You can never have too many Disneyland, so we wanted to give it a shot and make it 7.

• Chosen city: Jakarta, capital of The Republic of Indonesia

• Strengths - One of the most populous cities in the world, strong economic growth, city with many tourist attractions accessible.

• Weaknesses - Traffic congestions, huge gap between the rich and the poor, seasonal flooding.

Legal Systems• International legal system covers the business law.• The main legal system of Indonesia which need to be

understood are labour law and consumer law.2.1 Labour law• Labour law includes the law of working hours, overtime

regulation, minimum wages, annual leave right and the others, in Indonesia.

• Working hours: employees can choose between six days work week and five days work week.

• Overtime regulation: extra working hours are considered as overtime hours, the maximum are 3 hours per day and 14 hours per week.

• Minimum wages: The lowest monthly salary which employer must pay to employee, it is set based on the basic cost of living.

• Annual leave: Employees have a minimum annual leave of 12 days.2.2 Consumer law• Consumer law includes the right and obligation of consumer.• The right of consumer: to consume conveniently and safely, to

acquire clear and correct information of goods and services, to claim their comments and complaints, to receive consumer education and guidance, to obtain replacement or reparation for the losses, being served truthfully, equally and kindly, and others.

• Obligation of consumer: to read and follow the direction or guideline, to have a good intention when purchasing goods, made the payment accordingly, and follow appropriate attempts of legal settlement.

• Estimated Investment Funds: USD $4 billion

• Sources of Finance:

Form a partnership with local companyo more capital is available for the business

Loan from banko Easy, online application and fast approval

process

o Flexible

Financing the Expansion

Find investorsCost associated with getting capital:Loan from bank

oInterest rate chargesoFormalities charges

Partnership oDepends on the partnership agreement

Financing the Expansion

Marketing the Expansion

Indonesia- 4th most populous country- Jakarta (Capital): >9 million resides in the city, largest city in South East Asia,

youngest population ( >50% under 29 years old)- Increasing Middle Class – Estimated to be at 141 million by 2020 higher

spending, family-oriented- Largest Muslim population of the world (88.1% of Indonesia, >10% of the

world). - Product aspects to be taken into consideration: attractions and rides offered,

food & beverages and items that are going on sale to be in accordance and approved by Indonesian Ulema Council. Availability of prayer rooms, observation of Muslim calendar.

Marketing the Expansion- Local culture: Indonesia Batik elements to be

instilled into the park (uniforms, mascots, entertainers, performers).

- With Web 2.0, social media has emerged around the world Jakarta is the ‘number one social media city in the world’, Indonesia is the largest user of Twitter in the world, fourth most active Facebook user.

- Traditional marketing mediums magazine advertisements, posters, billboards, television programs, sponsorship programs are highly effective.

Business, Disney and Culture

Main questions

1. What is the dominant Culture of the city?

2. How will workforce culture impact the expansion?

Answer1. Multilingual – Make communicate easy and

understand business culture - religion and etiquette (halal)

2. Time gap – Working time,overtime, part-time

Staff clothing – Can’t expose, follow culture Staff welfare/benefit – Salary, get holiday,

promotion.

Business, Disney and Culture

Conclusion

• Legal Systems• Financing the Expansion• Marketing the Expansion • Business, Disney and Culture

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