ny times tras el paywall del 2009
TRANSCRIPT
![Page 1: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/1.jpg)
![Page 2: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/2.jpg)
AdolphOchsyelTimes
![Page 3: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/3.jpg)
Larutainformativa
• El lema de Ochs era “Entregar las noticias con imparcialidad, sin temor ni favoritismo".
• El lema que aun mantiene el diario es "All the news that fit to print".
![Page 4: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/4.jpg)
LasventajasdelTimes
• Cuando bajó el precio el mercado apostó que a sus lectoresles daba igual y que perdería atractivo para los avisadoresque valoraban su exclusiva clientela.
• La circulación pasó de 25 mil a 75 mil, algo que le aseguróun puesto firme en el periodismo de Nueva York.
• El Times quedaba como un diario de calidad pero asequiblea más lectores, con los meses se convirtió en el secreto del éxito.
![Page 5: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/5.jpg)
Modelodenegocio•Ingresos publicitarios (70 a 80%)
•Pagos directos de los lectores (por ejemplares o suscripciones) (20 a 30%)
![Page 6: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/6.jpg)
Imagendelprimerweb
![Page 7: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/7.jpg)
Programa TimeSelect
• StartedinSeptember2005• Exclusiveaccessto:
• Op-EdColumns• TheArchive• WebTools• Andmore.
• Subscription-basedservice fordailycolumns
• $7,95permonth• $49,95peryear• FreeforprintsubscribersandUniversitystudentsandfaculty
• Endedin2007
![Page 8: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/8.jpg)
Lacrisis
![Page 9: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/9.jpg)
![Page 10: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/10.jpg)
![Page 11: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/11.jpg)
![Page 12: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/12.jpg)
![Page 13: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/13.jpg)
![Page 14: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/14.jpg)
![Page 15: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/15.jpg)
![Page 16: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/16.jpg)
![Page 17: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/17.jpg)
Strategy
• TheNewYorkTimeshasanstrategicfocusondeliveringhigh-qualityjournalismthatengagesaudiencesacrossmultipleplatforms.
• ThedigitalsubscriptionusingapaidmodelallowsTheNewYorkTimestoinvestincreatinghigh-qualityjournalismtomaintainitspresenceasapremierglobalnewssource.
![Page 18: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/18.jpg)
![Page 19: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/19.jpg)
![Page 20: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/20.jpg)
![Page 21: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/21.jpg)
![Page 22: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/22.jpg)
![Page 23: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/23.jpg)
![Page 24: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/24.jpg)
![Page 25: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/25.jpg)
![Page 26: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/26.jpg)
![Page 27: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/27.jpg)
![Page 28: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/28.jpg)
![Page 29: Ny times tras el paywall del 2009](https://reader031.vdocuments.co/reader031/viewer/2022021923/58f05c8b1a28ab0a098b463d/html5/thumbnails/29.jpg)