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  • 7/30/2019 Monitoreo electoral de cobertura televisiva de las elecciones federales en Mxico: Anlisis de la experiencia de la

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    Rmjvbyqjlhl Mhajemhd Hr|meoh lb Owjae

    Fhard|hl lb Ajbmajhq [ed|jahq z Qeajhdbq

    Oemj|eybe bdba|eyhd lb aeiby|ryh |bdbvjqjvh lb dhq bdbaajembqfblbyhdbq bm Owjae>Hmdjqjq lb dh bw{byjbmajh lb dh Hahlbojh Obwjahmh lb Lbybag

    Grohmeq$ 8::

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    9

    H dh oboeyjh lb leh Ybzmh z lem mcbd$xrjbmbq bq{bye bq|m eycrddeqeq z qh|jqfbageq {ey bq|h |bqjm

    xrb bq lb bddeq

    H ojq {hlybq$ Jyoh z Ojcrbd

    H oj gjnh$ Hdih Fhijedh

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    mljab

    Jm|yelraajm 2

    Ah{|rde 8- Hm|bablbm|bq> deq {yeabqeq bdba|eyhdbq bm Owjae

    8-8 Bd qjq|boh {ed|jae obwjahme 8;

    8-9 Dh aeiby|ryh fhddjlh lbd {yeabqe bdba|eyhd lb 8:77 bm Owjae {ey leq|bdbvjqeyhq 82

    8-1 DhHOLG z dh eiqbyvhajm lb dh aeiby|ryh bdba|eyhd lb me|jajhyjeq lb |bdbvjqjmbm 8::< 98

    Ah{|rde 9- Ob|eledech lbd hmdjqjq lb aem|bmjle 96

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    9-8-8 B|h{h jmfeyohd 96

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    9-8-1 B|h{h lb aemqedjlhajm 97

    9-9 [ye{hchmlh {ed|jah z dh ohlryhajm lbd hmdjqjq lb aem|bmjle 9

    9-1 Lbfjmjajm lb hmdjqjq lb aem|bmjle 19

    Ah{|rde 1- Lbqayj{ajm lb dh {ye{rbq|h lb hmdjqjq lb aem|bmjle lb dh aeiby|ryh lb

    obljeq lb aeormjahajm lb dhHOLG 17

    1-8 Bdhieyhajm lbd {yezba|e 17

    1-9 Lbqayj{ajm b jo{ey|hmajh lbd ohmrhd lb aljce

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    Dh ob|eledech lb hmdjqjq lb aem|bmjle bq rmh e{ajm |jd {hyh dh ybhdj~hajm lb oemjlb dh aeiby|ryh xrb ybhdj~hm deq obljeq lb aeormjahajm bm Owjae0 dhq jmvbq|jchajybhdj~hlhq h {hy|jy lb dh {ye{rbq|h lb hmdjqjq lb aem|bmjle lbqlb dhHOLG {byoj|jbyemjmajljy bm dh ljqojmrajm lb dh jmbxrjlhl bm dh aeiby|ryh xrb me|jajhyjeq lb |bdbvjqybhdj~hyem bm|yb 8::< z 9;;;-

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    Bq|h qj|rhajm |rve qr jo{ha|e bm dh ybdhajm Bq|hle z obljeq lb aeormjahajm$ dh arhd$ohmbyh qjord|mbh$ bo{b~ h |yhmqfeyohyqb$ qj ijbm lb rmh ohmbyh ljfajd z me bwbyb|yeabqeq lbqlb dh lahlh lb deq qbqbm|h0 bd {rm|e lb {hy|jlh qb bmarbm|yh bm dh bw{blb Bwadqjey arhmle frb ljyjcjle {ey Nrdje Qagbyby Chyah- [hyhlnjahobm|b$ bd cedobljhm|b bd arhd Drjq Bagbvbyyh hdbm| dh bw{rdqjm lb q|b z lb rm cyr{e lb {byjel'bm|yb xrjbmbq qb bmaem|yhih bd {byjeljq|h ybajbm|bobm|b fhddbajle Ojcrbd mcbd CyAgh{h*$ qb jmjaj rm {yeabqe lb cbmbyhajm lb mrbveq obljeq lb aeormjahajm |bmljbyem h ohm|bmby jmlb{bmlbmajh lbd ceijbyme aeoe[yeabqe $Vrbd|h $ rmeoqrme $ Dh

    Neymhlh$ bm|yb e|yeq0 hq$ qb decyhyem hvhmabq bm dh djiby|hl lb bw{ybqjm bm bd {hjijl >82/9;*-

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    Me {elboeq lbnhy lb ddhohy dh h|bmajm xrb bq|h {ye{rbq|h bdbvh bd cyhle lb aeo{dbnjlbd hmdjqjq$ bm dh obljlh xrb dh rmjlhl lb hmdjqjq me xrblh lb|byojmhlh {ey dh feyohxrb dhq me|hq qem {ybqbm|hlhq {ey bd oblje$ qjme hd {ybajqhy arm|eq ha|eybq {ed|jaeqqem |yh|hleq bm dh ojqoh0 bm dh aeljfjahajm lb dhq rmjlhlbq lb hmdjqjq ghiy bdboaeormbq h ahlh ybcjq|ye$ deq arhdbq aeo{hy|jym |hdbq aljceq$ {bye ghiy e|yeq ljvbyqexrb {ye{eyajemhy dh vbm|hnh xrb qb {ely bq{bajfjahy dhq ljfbybmajhq {ye{jhq lb ahlh'{ey bnbo{de$ |hoheq z |bmlbmajhq hqjcmhleq h ha|eybq ha|jveq lb ohmbyh {hy|jardhybq|h ohmbyh$ qb bvj|hy bd rqe lb e{ajembq |hdbq aeoe vhyjeq ha|eybq-2;

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    Dh {yjobyh qb lbmeojmh dh genh lb |bohq$ bm dh arhd qb hme|hm lh|eq iqjaeq lbjlbm|jfjahajm lb dh bljajm z lb|hddbq omjoeq lbd lbqhyyedde lb dh bojqjm$ aemvjy|jbq|b learobm|e bm rmh ij|aeyh lb dh bojqjm0 bq|b feyoh|e aem|jbmb bd |jbo{e |e|hd lb ahlme|h$ bd |jbo{e lb ve~ b johcbm lb ahlh ahmljlh|e$ hq aeoe bd mobye lb {dhmeq- Q{ybqbm|h rm bnbo{de lb genh lb |bohq lb dh bojqjm lb9< Geyhq aeyybq{emljbm|b hd lh 83lb hceq|e lb 8::

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    Hahlbojh Obwjahmh lb Lbybageq GrohmeqHmdjqjq lb aem|bmjle qeiyb bd {yeabqe bdba|eyhd 8:: 9< Geyhq Fbagh> 83 lb hceq|e lb 8::;7 \byojmhyem dhq aho{hhq {ed|jahq lb deq mrbvb ahmljlh|eq h dh

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    H {hy|jy lb yb{b|jy bq|b ayrab lb dhq vhyjhidbq lb ha|eybq {ed|jaeq aem e|yeq h|yjirlbfjmjleq bm bd ohmrhd lb aljce$ ljq{emlyboeq lb rm aemnrm|e lb lh|eq xrb qb aemvby|jybm dh ihqb {hyh bdhieyhy bd jmfeyob aeyybq{emljbm|b-

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    Bd 8 lb bmbye lb 8::< bm|yhih bm bfba|e bd \yh|hle lb Djiyb Aeobyaje '\DA* aem Bq|hleqRmjleq0 nrq|e bm qrq {yjobyeq ojmr|eq$ qb {yelrne bd hd~hojbm|e lbd Bnyaj|e ^h{h|jqDjibyhajm Mhajemhd 'B^DM*$ bd arhd qjcmjfja rm lbqhfe hd qjq|boh baemojae/{ed|jae lbOwjae> lbq{rq lb deq {yjobyeq lhq lb aeoih|bq$ z rmh vb~ xrb qb bo{b~hyem h aemeadhq lbohmlhq qeajhdbq bmhyiedhlhq {ey deq ~h{h|jq|hq$ obljhm|bdh ddhohlh [yjobyhlbadhyhajm lb dh qbdvh Dhahmlemh- Gez lbajoeq Zh ihq|h( $ hq aeoe dhq lbadhyhajembq zohmjfjbq|eq lbd qriaeohmlhm|b Ohyaeq$ qrycj rm oevjojbm|e lbqlb dh qeajblhl xrb bwjcjbd abqb lb deq aeoih|bq z xrb bd ceijbyme lbd bm|emabq {ybqjlbm|b Qhdjmhq lb Cebm|hidhyh mbceajhajembq aem deq ybibdlbq0 deq aeormjahleq lbd qriaeohmlhm|b Oh nrq|jfjahihm bd hd~hojbm|e bm dh bmeyob {eiyb~h lb deq jmlcbmhq$ bd edvjle hd xrb deaemlbmhle deq ybcobmbq lb dh Ybvedrajm obwjahmh$ hlboq lb dh jmvjhijdjlhl lb

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    aeiby|ryh bdba|eyhd lbqhyyeddhlh {ey deq obljeq lb aeormjahajm$ aeoe rmh feyoh lobneyhy dh bxrjlhl bm bd {yeabqe bdba|eyhd-

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    2:

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    eahqjm$ {ey de xrb qb lb|ba| xrb bm|yb deq bm|yb deq ahmljlh|eq lbd [YJ z bd ybq|e ghz rmhlbq{ye{eyajm lb 82

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    Deq hmdjqjq lb dhHOLG {byoj|jbyem ljq{emby lb rmh qbyjb aeo{db|h lb dh ohmbyh aoe9< Geyhq z Gbageq ariyjbyem bd {yeabqe bdba|eyhd fblbyhd lb 8::

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    6 jmjajhdobm|b$ lryhm|b bd {byjele bmbye/hiyjd qb lb|ba|hyem qjcmjfja

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    6; Bq|h jmvbq|jchajm qb {dhqo bm dh eiyh lb Hcrhze z Haeq|h$ 8::3-

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