lufthansa presentation
TRANSCRIPT
About Lufthansa
• History traces back to January 6, 1926 after two airlines joined forces and found “Deutche Lufthansa AG”, commonly known as Lufthansa.
• Rated as one of top 10 Safest Airlines, awarded as one of the top 10 Airlines of 2014, and is the Largest Airline in Europe
• Member of Star Alliance as of May 1997 and is one of the founding airlines of the Alliance
Facts and Figures
• It’s Frequent Flyer Program is Miles & More• Annual Passengers=76,30 M• Daily departures=2,086• Number of countries served=78• Hubs(airports)=Frankfurt, Munich, and
Düsseldorf, Germany (Vienna and Zurich)
Target Market
• Age: 19-25• Most of them include students and more
than half of them are employed• Why this age range? We are the future
generation!
Problem1st:Not a lot of people have ever heard of Lufthansa
2nd: Do not like the layover in Germany
24%
72%
Sales
Yes No
32%
20%4%
4%
40%
Column1
Family/ Friend Website Social Media Interest Never heard of it
Solution/Recommendations1st Problem (continued): Target more the studentsBenefits:• The lowest Lufthansa
fares for students• Up to 12 months
abroad and 1 free date change on student fares
• An extensive network of international flights
Solution/Recommendations
• 2nd problem: • Create more hubs in the popular destinations– Tokyo, Mumbai, London, Paris, Madrid, Rome
• Offer non-stop flights – Layovers or connecting flights are time consuming
and have a greater risk
Results
• Brand awareness will increase
• Reached a new target audience : the students
• Profit and revenue will increase