jesus cedeño - wikot - webcongress bogotá 2013
DESCRIPTION
Jesus Cedeño - Wikot - WebCongress Bogotá 2013TRANSCRIPT
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MiamiMéxico CityPanamá CityCaracasBogotáGuayaquilLimaSantiagoSao PauloBuenos Aires
Jesus CedenoCEO, Wikot Corporation
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PLATAFORMAS DIGITALES
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Es una técnica de marketing de creación y distribución de contenido relevante para atraer, adquirir, entender y hacer
partícipe a un público objetivo.
El objetivo es el de impulsar estrategias de contenido rentables con los clientes.
Fuente: Content Marketing Institute
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Marketing that the target WANTS to see.
Vs. Interruption Marketing.
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COMPAÑÍA: Zapatos DeportivosTARGET: 12-21 Mujeres
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IDEA: NOVELA MUSICAL TEENS.
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TELENOVELA 6 CAPÍTULOS
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• El interés del target y el producto estaban alineados.
• La organización y el consumidor participarón en la idea.
• Invirtieron media y cobranding
• Buscaron feedback continuo del consumidor.
• Incrementó ventas 700%.
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• El interés (niños) del target (mujeres) y producto (crema dental) están alineados.
• Alineamos productos con el contenido.
• Focus groups y Psicólogos Infantiles participaron en el proceso de la idea.
• Guionistas/Productoras.
• Syndication US Channel.
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MiamiMéxico CityPanamá CityCaracasBogotáGuayaquilLimaSantiagoSao PauloBuenos Aires