iab 2010, reporte sobre compilaciÓn de la inversiÓn en medios digitales

8/7/2019 IAB 2010, REPORTE SOBRE COMPILACIN DE LA INVERSIN EN MEDIOS DIGITALES.

1/35

KHIGolobikh

Yfpoyzf woiyf gobpklhgkc

jf lh kc}fywkc fc bfjkowjknkzhlfw

Vc wocjfo jf lh kcjvwzykhgocjvgkjo poy P~G, goc lhbfzojolonh jfmkckjh poy

KHI Golobikh $Kczfyhgzk}fHj}fyzkwkcn Ivyfhv+

Yfwvlzhjow phyh fl pfyojogobpyfcjkjo fczyf fl 8 jffcfyo { fl 78 jf jkgkfbiyfjf 9080

Mfiyfyo jf 9088


2/35

Zhilh jf goczfckjow

Yfwvbfc Fafgvzk}o #################################################################################################################=Jkwzykivgkc jf low kcnyfwow poy zkpo jf gobpyh wfnc lo yfpoyzhjo poy Hnfcgkhw hmklkhjhw hKHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080##########################################80

Jkwzykivgkc jf low kcnyfwow poy zkpo jf gobpyh wfnc lo yfpoyzhjo poy Hnfcgkhw hmklkhjhw hKHI Golobikh phyh low how 900; { 9080 ###########################################################################87Gocgfczyhgkc jf kcnyfwow poy }fczhw h low pykcgkphlfw hcvcgkhczfw gobo poygfczhaf jflkcnyfwo hcvhl jf lhw hnfcgkhw xvf yfpoyzhyoc kcmoybhgkc #################################################86

Jkwzykivgkc jf low kcnyfwow jf lhw hnfcgkhw wfnc zkpo jf hcvcgkhczf ho 9080##################8=Phyzkgkphgkc jf lh kc}fywkc poy wfnbfczow wfnc kcmoybhgkc jf Hnfcgkhw hmklkhjhw h KHIGolobikh##############################################################################################################################8>Gobpyhw yfhlkqhjhw h low bfjkow poy phyzf jf lhw hnfcgkhw################################################84Zozhl kcnyfwow yfpoyzhjow poy Bfjkow hmklkhjow h KHI Golobikh goyyfwpocjkfczfw hl gvhyzozykbfwzyf jf low how 900; { 9080########################################################################################8;

Jkwzykivgkc jf low kcnyfwow poy zkpo jf moybhzo wfnc lo yfpoyzhjo poy Bfjkow hmklkhjow hKHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080#########################################90Kc}fywkc yfhlkqhjh fc WFB $Wfhygd Fcnkcf Bhyefzkcn+ wfnc lo yfpoyzhjo poy Bfjkowhmklkhjow h KHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080##########################99Zozhl kcnyfwow yfpoyzhjow poy Bfjkow hmklkhjow h KHI Golobikh goyyfwpocjkfczfw h low how900; { 9080##########################################################################################################################97

Jkwzykivgkc jf low kcnyfwow jf low bfjkow wfnc zkpo jf hcvcgkhczf ho 9080###################9=Phyzkgkphgkc jf lh kc}fywkc poy wfnbfczow wfnc kcmoybhgkc jf bfjkow hmklkhjow h KHIGolobikh##############################################################################################################################94Kc}fywkc yfhlkqhjh fc WFB $Wfhygd Fcnkcf Bhyefzkcn+ wfnc lo yfpoyzhjo poy Bfjkowhmklkhjow h KHI Golobikh phyh low how 900; { 9080 ############################################################9;Hgfygh jf KHI $Kczfyhgzk}f Hj}fyzkwkcn Ivyfhv+ ####################################################################70Hgfygh jf P~G#####################################################################################################################70


3/35

~G


4/35

P~G

Gobfczhykow jf KHI Golobikh

Wfoyfw hmklkhjow1

Goc nvwzo, pyfwfczhbow do{ h vwzfjfw fl yfpoyzf jf kc}fywkc fc pvilkgkjhj jknkzhl fcGolobikh phyh fl ho 9080, gobpklhjo phyh KHI Golobikh poy Pykgf^hzfydovwfGoopfyw gocihwf fc lh kcmoybhgkc yfpoyzhjh poy low bfjkow, hnfcgkhw { gfczyhlfw hmklkhjow h lhhnyfbkhgkc# Xvkfyo jfwzhghy fc pykbfy lvnhy xvf, nyhgkhw h lh golhioyhgkc jf zojow, fwzf fw

fl pykbfy ho xvf pvilkghbow fl kcmoybf fc fl bfw jf Mfiyfyo, pyopwkzo xvf cow dfbowmkahjo phyh low how wknvkfczfw#

Lh gkmyh gocwolkjhjh jf >>#; bkl bkllocfw jf pfwow $hpyotkbhjhbfczf :8 bkllocfw jf jlhyfw+yfpyfwfczh vc gyfgkbkfczo jfl 66#>>& myfczf hl ho 900;, { cow jhyh vch phyzkgkphgkc jfbfyghjo jfl :#8&, zfckfcjo fc gvfczh xvf fl bfyghjo pvilkgkzhyko zozhl jf Golobikh fw jfhlyfjfjoy bkl bkllocfw jf jlhyfw# Dhiyhbow phwhjo fczocgfw jf vc 9& fc fl 9004, h vc 7&fc fl 900;, { vc :#8& fc fl 9080# Jfmkckzk}hbfczf, lh gkmyh jfl 80& jf phyzkgkphgkc fc lowpytkbow gkcgo how wf }f ihwzhczf powkilf, hlghcqhcjo hw ozyow bfyghjow bw bhjvyow xvffl cvfwzyo#

Fczyhbow h vc ho jf nyhcjfw yfzow1 cvf}ow moybhzow, cvf}ow jkwpowkzk}ow, cvf}hw ftknfcgkhw

{ cvf}hw cfgfwkjhjfw jf low hcvcgkhczfw# Fl bfjko jknkzhl pfybkzf bfaoyhy lh fmfgzk}kjhj jf lhpvilkgkjhj { fw yfwpocwhiklkjhj jf zojow cowozyow lonyhylo# Jf fllo jfpfcjf fl gyfgkbkfczojf cvfwzyo bfyghjo { fl lonyo jf lhw bfzhw pyopvfwzhw# Fc KHI fwzhbow zyhihahcjo phyh xvfzojow low phyzkgkphczfw jfl bfyghjo jf lh pvilkgkjhj jknkzhl zfcnhc zojh lh kcmoybhgkc { zojofl gocogkbkfczo yfxvfykjo phyh pyonyfwhy# Bvfwzyh jf fllo woc low Jkplobhjow xvf gocpyfwzknkowhw Vck}fywkjhjfw jfl phw fwzhbow hjflhczhcjo, goc }hykhw pyobogkocfw jffnyfwhjow dhwzh hdoyh# Zyhihahcjo avczow, wfnvkyfbow gyfgkfcjo#

Dfycc Boyfco BPyfwkjfczf Avczh Jkyfgzk}h


5/35

P~G

Phyzkgkphgkc jf lh kc}fywkc fc bfjkow jknkzhlfwmyfczf h ozyow bfjkow pvilkgkzhykow fc Golobikhhow 900; " 9080

Gkmyhw fwzkbhjhw jfl bfyghjo poy KHI Golobikh wfnc kcmoybhgkc ozyhw mvfczfw

Ho 900;

Ozyow

Bfjkow

;>#0&

Bfjkow

Jknkzhlfw

7#0&

Ho 9080

Ozyow

Bfjkow

;=#0&

BfjkowJknkzhlfw

:#8&


6/35

P~G

Yfpoyzf jf KHI Golobikh woiyf lh kc}fywkc fcbfjkow jknkzhlfw phyh fl ho 9080

Yfwvbfc Fafgvzk}o

Fwzf yfpoyzf jf gobpklhgkc woiyf kc}fywkc fc bfjkow jknkzhlfw fc Golobikh, gocjvgkjo poyP~G ihao lh bfzojolonh jfmkckjh poy KHI Golobikh, pyfwfczh low jhzow zozhlkqhjowgoyyfwpocjkfczfw h lh kcmoybhgkc yfpoyzhjh poy low hmklkhjow h KHI Golobikh $Hnfcgkhw {Bfjkow+, hgfygh jf wvw kcnyfwow nfcfyhjow jf fcfyo h jkgkfbiyf phyh low how 900; { 9080 {wv jkwzykivgkc poy zkpo jf gobpyh o moybhzo, hl knvhl xvf lh kc}fywkc yfhlkqhjh fc WFB$Wfhygd Fcnkcf Bhyefzkcn+ fc fwzow pfyojow#

Jf hgvfyjo goc lh kcmoybhgkc wvbkckwzyhjh poy low bfjkow { hnfcgkhw hmklkhjhw h KHIGolobikh, lh kc}fywkc fc bfjkow jknkzhlfw fc fl phw phyh fl gvhyzo zykbfwzyf jfl ho 9080,hwgfcjk h *9:,7:; bkllocfw jf pfwow, pyfwfczhcjo vc kcgyfbfczo jfl ==#49& myfczf hlgvhyzo zykbfwzyf jfl ho 900;, fc jocjf lh kc}fywkc fc bfjkow jknkzhlfw fc Golobikh mvf jf*8:,6;= bkllocfw jf pfwow8#

Gkmyhw ftpyfwhjhw fc bklfw jf pfwow

8 Phyh ghlgvlhy lh kc}fywkc fc bfjkow jknkzhlfw fc Golobikh fc ghjh pfyojo, mvfyoc wvbhjow low kcnyfwow zozhlfw

yfpoyzhjow poy low bfjkow, bw lh kc}fywkc fc WFB yfpoyzhjh poy wzow, bw low kcnyfwow goyyfwpocjkfczfw hWfhygd { Yfjfw Wogkhlfw yfpoyzhjow poy lhw hnfcgkhw5 jf hgvfyjo goc lh bfzojolonh jfmkckjh poy KHI Golobikh#

Ho 900; Ho 9080

WFB jkyfgzo bfjkow * 978#740 * 778#>;7

Zozhl yfjfw wogkhlfw hnfcgkhw * 90>#90: * ;>;#9>4

Zozhl wfhygd hnfcgkhw * 8#049#6;0 * 9#880#>48

Kcnyfwow zozhlfw bfjkow * 87#0>:#;09 * 90#;9>#8::

* "* 6#000#000

* 80#000#000

* 86#000#000

* 90#000#000

* 96#000#000

* 70#000#000

Kc}fywkc fc Bfjkow Jknkzhlfw fc Golobikhphyh fl gvhyzo zykbfwzyf jf 900; { 9080 wfnc lo yfpoyzhjopoy Bfjkow { Hnfcgkhw

==#49&

*8:, 6;=,0>>

*9:, 7:4,;;6


7/35

P~G

Jf hgvfyjo goc lh kcmoybhgkc wvbkckwzyhjh poy low bfjkow { hnfcgkhw hmklkhjhw h KHIGolobikh, lh kc}fywkc fc bfjkow jknkzhlfw fc fl phw phyh fl ho 9080, hwgfcjk h *>>,;80bkllocfw jf pfwow, pyfwfczhcjo vc kcgyfbfczo jfl 66#>>& myfczf hl ho 900; fc jocjf lhkc}fywkc mvf jf *60,08= bkllocfw jf pfwow9#


9 Phyh ghlgvlhy fl fwzkbhjo jf lh kc}fywkc fc bfjkow jknkzhlfw fc Golobikh phyh low how 900; { 9080, mvfyocwvbhjow low kcnyfwow zozhlfw yfpoyzhjow poy low bfjkow, bw lh kc}fywkc fc WFB yfpoyzhjh poy wzow, bw lowkcnyfwow goyyfwpocjkfczfw h Wfhygd { Yfjfw Wogkhlfw yfpoyzhjow poy lhw hnfcgkhw, bw fl }hloy jf lhw gobpyhw xvflhw hnfcgkhw yfpoyzhyoc yfhlkqhy h bfjkow co hmklkhjow h KHI Golobikh5 jf hgvfyjo goc lh bfzojolonh jfmkckjh poyKHI Golobikh#

Lh kcmoybhgkc jf low how 900; { 9080 mvf havwzhjh phyh fwzf yfpoyzf, wfnc goyyfggkocfw fc}khjhw poy hlnvcow

bfjkow { hnfcgkhw hmklkhjow h KHI Golobikh#

Ho 900; Ho 9080

Gobpyhw jf hnfcgkhw hbfjkow co hmklkhjow * 6#089#998 * 6#80:#879

WFB jkyfgzo bfjkow * 8#:0;#;7> * 460#=99

Zozhl yfjfw wogkhlfw hnfcgkhw * 697#:8: * 9#;7:#8:=

Zozhl wfhygd hnfcgkhw * 7#9;4#60= * >#8:9#4;8

Kcnyfwow zozhlfw bfjkow * 7;#>>9#:7: * =8#4>4#60>

* "

* 80#000#000

* 90#000#000

* 70#000#000

* :0#000#000

* 60#000#000

* =0#000#000

* >0#000#000

* 40#000#000

* ;0#000#000

Fwzkbhjo Kc}fywkc fc Bfjkow Jknkzhlfw fc Golobikhphyh low how 900; { 9080 wfnc lo yfpoyzhjopoy Bfjkow { Hnfcgkhw

66#>>&

*60, 08=,68:

*>>, ;80,9;4


8/35

P~G

Jf hgvfyjo goc lh kcmoybhgkc wvbkckwzyhjh poy low bfjkow { hnfcgkhw hmklkhjhw h KHIGolobikh, lh kc}fywkc fc bfjkow jknkzhlfw fc fl phw phyh fl gvhyzo zykbfwzyf jf low how 900;{ 9080 wf jkwzykiv{ jf lh wknvkfczf moybh1

Jf hgvfyjo h lh kcmoybhgkc wvbkckwzyhjh poy low bfjkow { hnfcgkhw hmklkhjhw h KHI Golobikh,lh kc}fywkc fc bfjkow jknkzhlfw fc fl phw phyh low how 900; { 9080 wf jkwzykiv{ jf lhwknvkfczf moybh71

7 Phyh ghlgvlhy lh jkwzykivgkc jf lh Kc}fywkc fc Golobikh fc ghjh pfyojo, f}kzhcjo jvplkgkjhj fc lhw gkmyhw, wfzv}o fc gvfczh low kcnyfwow fc Jkwplh{ yfpoyzhjow poy low bfjkow { low kcnyfwow fc Wfhygd, Yfjfw Wogkhlfw, F"bhkl

Bhyefzkcn, ]kjfo { Boiklf yfpoyzhjow poy lhw hnfcgkhw, jf hgvfyjo goc lh bfzojolonh jfmkckjh poy KHI Golobikh#

Jkwplh{44,=;&

Wfhygd4,79&

Yfjfw

Wogkhlfw8,6;&

F"bhklbhyefzkcn

0,;7&]kjfo0,77&

Boiklf0,8:&

Jkwzykivgkc jf lh Kc}fywkc fc BfjkowJknkzhlfw fc Golobikh Gvhyzo Zykbfwzyf900;

Jkwplh{4:,=9&

Wfhygd;,:8&

Yfjfw

Wogkhlfw:,7>&

F"bhklbhyefzkcn

0,6>&]kjfo0,48& Boiklf

0,99&

Jkwzykivgkc jf lh Kc}fywkc fc BfjkowJknkzhlfw fc Golobikh Gvhyzo Zykbfwzyf9080

Jkwplh{44,49&

Wfhygd

4,87&

YfjfwWogkhlfw

8,9;&

F"bhklbhyefzkcn

8,99&]kjfo0,76&

Boiklf0,8;&

Jkwzykivgkc jf lh Kc}fywkc fc BfjkowJknkzhlfw fc Golobikh

Ho 900;

Jkwplh{49,>4&

Wfhygd80,4:&

YfjfwWogkhlfw:,:6&

F"bhklbhyefzkcn

0,;9&]kjfo0,4>& Boiklf

0,87&

Jkwzykivgkc jf lh Kc}fywkc fc BfjkowJknkzhlfw fc Golobikh

Ho 9080


9/35

P~G

Yfwvlzhjow jfzhllhjow jf low kcnyfwow jf lhwhnfcgkhw hmklkhjhw h KHI Golobikh

Zozhl kcnyfwow yfpoyzhjow poy hnfcgkhw: hmklkhjhw h KHI Golobikh goyyfwpocjkfczfw hlgvhyzo zykbfwzyf jf low how 900; { 9080

Fc fl gvhyzo zykbfwzyf jfl ho 9080, low kcnyfwow yfpoyzhjow poy 8: hnfcgkhw hwgfcjkfyoc h*89,;>6 bkllocfw jf pfwow, myfczf hl gvhyzo zykbfwzyf jfl ho 900; jocjf low kcnyfwowyfpoyzhjow poy lhw bkwbhw hnfcgkhw mvfyoc jf *4,088 bkllocfw jf pfwow, pyfwfczhcjo vckcgyfbfczo jfl =8#;>


: Hnfcgkhw kcglv{f1 hnfcgkhw gyfhzk}hw, hnfcgkhw kczfyhgzk}hw { gfczyhlfw jf bfjkow#

* 4#088#978

* 89#;>6#:86

* "

* 9#000#000

* :#000#000

* =#000#000* 4#000#000

* 80#000#000

* 89#000#000

* 8:#000#000

Kcnyfwow Yfpoyzhjowpoy Hnfcgkhw Hmklkhjhw KHI Golobikh

Kcnyfwow gvhyzo zykbfwzyf 900; Kcnyfwow gvhyzo zykbfwzyf 9080

=8#;>&


10/35

P~G

Jkwzykivgkc jf low kcnyfwow poy zkpo jf gobpyh wfnc lo yfpoyzhjo poy Hnfcgkhw hmklkhjhw hKHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 8: hnfcgkhw phyh fl gvhyzo zykbfwzyf jfl ho 9080 wfoizv}o lh wknvkfczf jkwzykivgkc poy zkpo jf gobpyh1

Fl >7#:9& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Jkwplh{, jkwbkcv{fcjo wvphyzkgkphgkc fc vc 4#98& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzfzkpo jf gobpyh yfpyfwfczhih fl 48#=7& jf low kcnyfwow yfpoyzhjow#

Fl 87#79& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj goczftzvhl fcivwghjoyfw, hvbfczhcjo wv phyzkgkphgkc fc vc 0#:8& goc yfwpfgzo hl gvhyzo zykbfwzyfjfl ho 900;, fc jocjf fwzf zkpo jf gobpyh yfpyfwfczhih fl 89#;8& jf low kcnyfwowyfpoyzhjow#

Fl 9#;6& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj fc yfjfw jf goczfckjo,hvbfczhcjo wv phyzkgkphgkc fc vc 9#76& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;,fc jocjf fwzf zkpo jf gobpyh yfpyfwfczhih fl 0#=0& jf low kcnyfwow yfpoyzhjow#

Fl >#66& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Yfjfw wogkhlfw, hvbfczhcjo wvphyzkgkphgkc fc vc :#;=& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf

zkpo jf gobpyh yfpyfwfczhih fl 9#6;& jf low kcnyfwow yfpoyzhjow#

Fl 0#;;& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h F"bhkl bhyefzkcn, jkwbkcv{fcjo wvphyzkgkphgkc fc vc 0#69& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzfzkpo jf gobpyh yfpyfwfczhih fl 8#68& jf low kcnyfwow yfpoyzhjow#

Fl 8#7;& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h ]kjfo, hvbfczhcjo wv phyzkgkphgkcfc vc 0#46& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf zkpo jf gobpyhyfpyfwfczhih fl 0#6:& jf low kcnyfwow yfpoyzhjow#

Fl 0#74& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Boiklf, hvbfczhcjo wvphyzkgkphgkc fc vc 0#8=& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf

zkpo jf gobpyh yfpyfwfczhih fl 0#99& jf low kcnyfwow yfpoyzhjow#


11/35

P~G

Jkwplh{>7,:9&

Pvilkgkjhjgoczftzvhl fcivwghjoyfw

87,79&

Pvilkgkjhj fc yfjfw jfgoczfckjo

9,;6&

Yfjfw Wogkhlfw>,66&

f" bhkl bhyefzkcn0,;;&

]kjfo8,7;&

Boiklf0,74&

JkwzykivgkcKcnyfwow poy Zkpo jf Gobpyh Gvhyzo Zykbfwzyf 9080

Jkwplh{48,=7&


89,;8&

Pvilkgkjhj fc yfjfw jfgoczfckjo0,=0&

Yfjfw Wogkhlfw9,6;&

f" bhkl bhyefzkcn8,68&

]kjfo0,6:& Boiklf

0,99&

Jkwzykivgkc Kcnyfwow poy Zkpo jf Gobpyh Gvhyzo Zykbfwzyf 900;


12/35

P~G

Zozhl kcnyfwow yfpoyzhjow poy hnfcgkhw hmklkhjhw h KHI Golobikh goyyfwpocjkfczfw h lowhow 900; { 9080

Phyh fl ho 9080, low kcnyfwow yfpoyzhjow poy 8: hnfcgkhw hwgfcjkfyoc h *:8,>80 bkllocfw jfpfwow, myfczf hl ho 900; jocjf low kcnyfwow yfpoyzhjow poy lhw bkwbhw hnfcgkhw mvfyoc jf*96,940 bkllocfw jf pfwow, pyfwfczhcjo vc kcgyfbfczo jfl =:#;;&6#


6 Lh kcmoybhgkc jf low how 900; { 9080 mvf havwzhjh phyh fwzf yfpoyzf, wfnc goyyfggkocfw fc}khjhw poy hlnvchwhnfcgkhw hmklkhjhw h KHI Golobikh#

* 96#940#:89

* :8#>80#9;9

* "* 6#000#000

* 80#000#000* 86#000#000* 90#000#000* 96#000#000* 70#000#000* 76#000#000* :0#000#000* :6#000#000

Kcnyfwow Yfpoyzhjow poy Hnfcgkhw Hmklkhjhw KHI Golobikh

Kcnyfwow Ho 900; Kcnyfwow Ho 9080

=:#;;&


13/35

P~G

Jkwzykivgkc jf low kcnyfwow poy zkpo jf gobpyh wfnc lo yfpoyzhjo poy Hnfcgkhw hmklkhjhw hKHI Golobikh phyh low how 900; { 9080

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 8: hnfcgkhw phyh fl ho 9080 wf oizv}o lh wknvkfczfjkwzykivgkc poy zkpo jf gobpyh1

Fl >9#40& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Jkwplh{, jkwbkcv{fcjo wvphyzkgkphgkc fc vc ;#9=& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf gobpyh

yfpyfwfczhih fl 49#0=& jf low kcnyfwow yfpoyzhjow#

Fl 86#9:& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj goczftzvhl fcivwghjoyfw, hvbfczhcjo wv phyzkgkphgkc fc vc 9#48& goc yfwpfgzo hl ho 900;, fcjocjf fwzf zkpo jf gobpyh yfpyfwfczhih fl 89#:7& jf low kcnyfwow yfpoyzhjow#

Fl 8#4;& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj fc yfjfw jf goczfckjo,hvbfczhcjo wv phyzkgkphgkc fc vc 8#9>& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jfgobpyh yfpyfwfczhih fl 0#=9& jf low kcnyfwow yfpoyzhjow#

Fl >#07& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Yfjfw wogkhlfw, hvbfczhcjo wvphyzkgkphgkc fc vc :#;=& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf gobpyh

yfpyfwfczhih fl 9#0>& jf low kcnyfwow yfpoyzhjow# Fl 8#:6& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h F"bhkl bhyefzkcn, jkwbkcv{fcjo wv

phyzkgkphgkc fc vc 0#68& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf gobpyhyfpyfwfczhih fl 8#;=& jf low kcnyfwow yfpoyzhjow#

Fl 8#74& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h ]kjfo, hvbfczhcjo wv phyzkgkphgkcfc vc 0#47& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf gobpyh yfpyfwfczhih fl0#66& jf low kcnyfwow yfpoyzhjow#

Fl 0#98& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Boiklf, jkwbkcv{fcjo wvphyzkgkphgkc fc vc 0#80& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf gobpyhyfpyfwfczhih fl 0#78& jf low kcnyfwow yfpoyzhjow#


14/35

P~G

Jkwplh{>9,40&


86,9:&

Pvilkgkjhj fcyfjfw jf

goczfckjo8,4;&

Yfjfw Wogkhlfw>,07&

F" bhkl bhyefzkcn8,:6&

]kjfo8,74&

Boiklf0,98&

Jkwzykivgkc Kcnyfwow Hnfcgkhwpoy Zkpo jf Gobpyh Ho 9080

Jkwplh{49,0=&


89,:7&


goczfckjo0,=9&

Yfjfw Wogkhlfw9,0>&

F" bhklbhyefzkcn

8,;=& ]kjfo0,66&

Boiklf0,78&

Jkwzykivgkc Kcnyfwow Hnfcgkhwpoy Zkpo jf Gobpyh Ho 900;


15/35

P~G

Gocgfczyhgkc jf kcnyfwow poy }fczhw h low pykcgkphlfw hcvcgkhczfw gobo poygfczhaf jflkcnyfwo hcvhl jf lhw hnfcgkhw xvf yfpoyzhyoc kcmoybhgkc

Phyh fl ho 9080 low kcnyfwow yfpoyzhjow poy 87 hnfcgkhw goyyfwpocjkfczfw h lhw }fczhwyfhlkqhjhw h low pykcgkphlfw hcvcgkhczfw yfpyfwfczhyoc fl >>#>8& jf low kcnyfwow zozhlfwyfpoyzhjow, bkfczyhw xvf phyh fl ho 900; mvfyoc jfl 40#49

Kcnyfwow

poy lowpykcgkphlfwhcvcgkhczfw

>>,>8&

Kcnyfwowpoy ozyow

hcvcgkhczfw99,9;&

Ho 9080

Kcnyfwow poylow

pykcgkphlfwhcvcgkhczfw

40,49&

Kcnyfwow poyozyowhcvcgkhczfw

8;,84&

Ho 900;


16/35

P~G

Jkwzykivgkc jf low kcnyfwow jf lhw hnfcgkhw wfnc zkpo jf hcvcgkhczf ho 9080

Low kcnyfwow yfpoyzhjow poy 87 hnfcgkhw phyh fl ho 9080 mvfyoc nfcfyhjow pykcgkphlbfczfpoy low hcvcgkhczfw chgkochlfw $nyhcjfw hcvcgkhczfw+ goc vc 6>#8;& jf phyzkgkphgkc,wfnvkjow poy low hcvcgkhczfw loghlfw $pfxvfow { bfjkhcow hcvcgkhczfw+ goc vc :0#79& { poylzkbo low hcvcgkhczfw jfl ftzfykoy $hcvcgkhczfw goc oyjfchgkocfw { phnow xvf }kfcfc mvfyhjf Golobikh+ goc vc 9#:4

Loghlfw94,90&

Chgkochlfw=;,:7&

Jfl Ftzfykoy9,7>&

Jkwzykivgkc Kcnyfwow Hnfcgkhwpoy Zkpo jf HcvcgkhczfHo 900;

Loghlfw:0,79&

Chgkochlfw

6>,8;&

JflFtzfykoy9,:4&

Jkwzykivgkc Kcnyfwow Hnfcgkhwpoy Zkpo jf Hcvcgkhczf Ho 9080


17/35

P~G

Phyzkgkphgkc jf lh kc}fywkc poy wfnbfczow wfnc kcmoybhgkc jf Hnfcgkhw hmklkhjhw h KHIGolobikh

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 87 hnfcgkhw phyh fl ho 9080 wf oizv}o lh wknvkfczfjkwzykivgkc poy wfnbfczo1

8>,04&

8:,47&

4,:;&

80,80&

;,97&

=,48&

=,>6&

8,6:&

9,0;&

7,64&

9,94&

7,:9&

9,40&

7,60&

0,94&

9,06&

0,90&

0,=7&

0,=7&

8,9:&

0,4>&

0,44&

0,0;&

0,90&

0,08&

0,99&

0,90&

0,00&

0,00&

8;,=>&

89,=9&

4,;8&

4,0=&

>,0:&

=,==&

6,46&

:,96&

7,;=&

7,6=&

7,68&

7,>4&

9,60&

9,0>&

8,8;&

8,86&

8,80&

0,>;&

0,=;&

0,=9&

0,66&

0,69&

0,60&

0,9:&

0,86&

0,07&

0,00&

0,00&

0,00&

0,00& 6,00& 80,00& 86,00& 90,00& 96,00&

Zflfgobvckghgkocfw

Pyojvgzow jf gocwvbo bhwk}o

Hvzobozykq

Gfy}fqhw/ ]kcow / Lkgoyfw

Ozyhw

Wfy}kgkow MKchcgkfyow $Ihcgow, Wfnvyow, fzg+

Fjvghgkc

Donhy, flfgzyojobwzkgow, nhwojobwzkgow

Ghbphhw G}kghw { jfl Noikfyco

Gobpvzhgkc $Dhyj~hyf/Womz~hyf+

Yfzhkl/Ghjfchw/wvpfybfyghjow

Zvykwbo, ]khafw $Dozflfw/Hfyolkcfhw/fzg+

Hlkbfczow, nolowkchw

Hwfo pfywochl, ifllfqh, pfymvbfyh

Bfjkow jf Gobvckghgkc

Jk}fywkc { Fczyfzfckbkfczo $Gkcf, Bvwkgh, ]kjfo

Bfjkh $Ihcjh Hcgdh, Ghilf, Pvilkgkjhj+

Mkcgh yhkq

]fwzvhyko, zftzkl, ghlqhjo

Whlvj { jfpoyzfw

Mhybhgvzkghw $Jyonhw / Lhioyhzoykow+

Ifikjhw co hlgodlkghw

Kczfycfz/ KWP/ F"gobbfygf

Wfy}kgkow pilkgow { pyk}hjow

Lozfyhw, woyzfow, avfnow jf hqhy

Yfwzhvyhczfw/Gobkjh YpkjhDknkfcf jobwzkgh

Hyzgvlow phyh omkgkch { gfczyow fjvghzk}ow

Bvfilfw { jfgoyhgkc

PHYZKGKPHGKC HO 9080 PHYZKGKPHGKC HO 900;


18/35

P~G

Low hcvcgkhczfw jfl wfnbfczo jf zflfgobvckghgkocfw goczkchc yfpyfwfczhcjo lhghzfnoyh bw kbpoyzhczf jf kc}fywkc fc bfjkow jknkzhlfw phyh fl ho 9080 hlghcqhcjo fl8;#=>& jfl zozhl jf lh kc}fywkc yfpoyzhjh, hvbfczhcjo wv phyzkgkphgkc fc vc 9#64& gocyfwpfgzo h lh kc}fywkc yfpoyzhjh phyh fl ho 900;

Low hcvcgkhczfw jf pyojvgzow jf gocwvbo bhwk}o woc fl wfnvcjo wfnbfczo jf bh{oykc}fywkc fc bfjkow jknkzhlfw phyh fl ho 9080, yfpyfwfczhcjo fl 89#=9& jfl zozhl jfkc}fywkc yfpoyzhjh, jkwbkcv{fcjo fc vc 9#90& goc yfwpfgzo h wv phyzkgkphgkc phyh flho 900;

Low hcvcgkhczfw jf lh kcjvwzykh hvzobozykq woc fl zfygfy wfnbfczo jf bh{oy kc}fywkc fcbfjkow jknkzhlfw phyh fl ho 9080 { yfpyfwfczhc fl 4#;8& jfl zozhl jf kc}fywkc yfpoyzhjh,hvbfczhcjo wv phyzkgkphgkc fc vc 0,:7& goc yfwpfgzo h lh kc}fywkc zozhl yfpoyzhjh phyhfl ho 900;#

Gobpyhw yfhlkqhjhw h low bfjkow poy phyzf jf lhw hnfcgkhw

Jf hgvfyjo goc low jhzow yfgkikjow jf 87 hnfcgkhw, phyh fl ho 9080 fl 4:#98& jf lhw gobpyhwjf pvilkgkjhj fc bfjkow jknkzhlfw mvfyoc fmfgzvhjhw h bfjkow hmklkhjow h KHI Golobikh { fl

86#>;& h co hmklkhjow#

Gobpyhw hbfjkowhmklkhjow4:,98&

Gobpyhw hbfjkow cohmklkhjow86,>;&

Gobpyhw h bfjkow 9080

Gobpyhwh bfjkowhmklkhjow>:,:=&

Gobpyhwh bfjkow

cohmklkhjow96,6:&

Gobpyhwh bfjkow 900;


19/35

P~G

Yfwvlzhjow jfzhllhjow jf low kcnyfwow jf lowBfjkow hmklkhjow h KHI Golobikh

Zozhl kcnyfwow yfpoyzhjow poy Bfjkow= hmklkhjow h KHI Golobikh goyyfwpocjkfczfw hl gvhyzozykbfwzyf jf low how 900; { 9080

Fc fl gvhyzo zykbfwzyf jfl ho 9080, low kcnyfwow yfpoyzhjow poy 99 Bfjkow hwgfcjkfyoc h*90,;9> bkllocfw jf pfwow, myfczf hl gvhyzo zykbfwzyf jfl ho 900; jocjf low kcnyfwowyfpoyzhjow poy low bkwbow bfjkow mvfyoc jf *87,0>6 bkllocfw jf pfwow, pyfwfczhcjo vckcgyfbfczo jfl =0#0=


= Bfjkow kcglv{fc zojhw hxvfllhw fbpyfwhw xvf }fcjfc fwphgkow pvilkgkzhykow jknkzhlfw#

* 87#0>:#;09

* 90#;9>#8::

* "

* 6#000#000

* 80#000#000

* 86#000#000

* 90#000#000

* 96#000#000

Kcnyfwow Yfpoyzhjow poy Bfjkow Hmklkhjow KHI Golobikh

Kcnyfwow gvhyzo zykbfwzyf 900; Kcnyfwow gvhyzo zykbfwzyf 9080

=0#0=&


20/35

P~G

Jkwzykivgkc jf low kcnyfwow poy zkpo jf moybhzo wfnc lo yfpoyzhjo poy Bfjkow hmklkhjow hKHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 99 bfjkow phyh fl gvhyzo zykbfwzyf jfl ho 9080 wfoizv}o lh wknvkfczf jkwzykivgkc poy zkpo jf moybhzo1

Fl ;0#=>& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Jkwplh{, hvbfczhcjo wvphyzkgkphgkc fc vc 9#7=& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf

zkpo jf moybhzo yfpyfwfczhih fl 44#78& jf low kcnyfwow yfpoyzhjow#

Fl 8#76& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj goczftzvhl fc ivwghjoyfw,jkwbkcv{fcjo wv phyzkgkphgkc fc vc 8#7>& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;,fc jocjf fwzf zkpo jf moybhzo yfpyfwfczhih fl 9#>9& jf low kcnyfwow yfpoyzhjow#

Fl 8#>6& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj fc yfjfw jf goczfckjo,jkwbkcv{fcjo wv phyzkgkphgkc fc vc 0#=8& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;,fc jocjf fwzf zkpo jf moybhzo yfpyfwfczhih fl 9#7=& jf low kcnyfwow yfpoyzhjow#

Fl 9#07& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h F"bhkl bhyefzkcn, hvbfczhcjo wvphyzkgkphgkc fc vc 0#8>& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf

zkpo jf moybhzo yfpyfwfczhih fl 8#4=& jf low kcnyfwow yfpoyzhjow# Fl 7#64& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h ]kjfo, jkwbkcv{fcjo wv

phyzkgkphgkc fc vc 0#>4& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzfzkpo jf moybhzo yfpyfwfczhih fl :#76& jf low kcnyfwow yfpoyzhjow#

Fl 0#=7& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Boiklf, hvbfczhcjo wv phyzkgkphgkcfc vc 0#97& goc yfwpfgzo hl gvhyzo zykbfwzyf jfl ho 900;, fc jocjf fwzf zkpo jf moybhzoyfpyfwfczhih fl 0#:0& jf low kcnyfwow yfpoyzhjow#


21/35

P~G

Jkwplh{;0,=>&


8,76&

Pvilkgkjhj fcyfjfw jf goczfckjo

8,>6&

F" bhkl bhyefzkcn9,07&

]kjfo7,64&

Boiklf0,=7&

Jkwzykivgkc Kcnyfwow Bfjkowpoy Zkpo jf MoybhzoGvhyzoZykbfwzyf 9080

Jkwplh{44,78&


9,>9&

Pvilkgkjhj fc yfjfwjf goczfckjo

9,7=&

F" bhkl bhyefzkcn8,4=&

]kjfo:,76& Boiklf

0,:0&

Jkwzykivgkc Kcnyfwow Bfjkowpoy Zkpo jf MoybhzoGvhyzoZykbfwzyf 900;


22/35

P~G

Kc}fywkc yfhlkqhjh fc WFB $Wfhygd Fcnkcf Bhyefzkcn+ wfnc lo yfpoyzhjo poy Bfjkowhmklkhjow h KHI Golobikh phyh fl gvhyzo zykbfwzyf jf low how 900; { 9080

Fc fl gvhyzo zykbfwzyf jfl ho 9080 wfnc lo yfpoyzhjo poy > bfjkow, fl boczo kc}fyzkjo fcWFB zhczo fc yfj jf iwxvfjh gobo fc yfj jf goczfckjo, zfckfcjo fc gvfczh ckghbfczf lhkc}fywkc yfhlkqhjh jf moybh jkyfgzh { co h zyh}w jf hnfcgkh, mvf jf *778 bkllocfw jf pfwow#Fwzf }hloy yfpyfwfczh vc hvbfczo fc lh kc}fywkc jfl :7#:0& goc yfwpfgzo hl gvhyzo zykbfwzyfjfl ho 900;, fc jocjf lh kc}fywkc fc WFB yfpoyzhjh poy low bkwbow bfjkow mvf jf *978bkllocfw jf pfwow#


* 978#740

* 778#>;7

* 60#000

* 860#000

* 960#000

* 760#000

* :60#000

Kc}fywkc fc WFB Yfpoyzhjh poy Bfjkow Hmklkhjow KHI Golobikh

Kc}fywkc fc WFB gvhyzo zykbfwzyf 900; Kc}fywkc fc WFB gvhyzo zykbfwzyf 9080

:7#:0&


23/35

P~G

Zozhl kcnyfwow yfpoyzhjow poy Bfjkow hmklkhjow h KHI Golobikh goyyfwpocjkfczfw h low how900; { 9080

Phyh fl ho 9080, low kcnyfwow yfpoyzhjow poy 99 Bfjkow hwgfcjkfyoc h *=8,4>4 bkllocfw jfpfwow, myfczf hl ho 900; jocjf low kcnyfwow yfpoyzhjow poy low bkwbow bfjkow mvfyoc jf*7;,>>9 bkllocfw jf pfwow, pyfwfczhcjo vc kcgyfbfczo jfl 66#64&>#


> Lh kcmoybhgkc jf low how 900; { 9080 mvf havwzhjh phyh fwzf yfpoyzf, wfnc goyyfggkocfw fc}khjhw poy hlnvcowbfjkow hmklkhjow h KHI Golobikh#

* 7;#>>9#:7:

* =8#4>4#60>

* "

* 80#000#000

* 90#000#000

* 70#000#000

* :0#000#000

* 60#000#000

* =0#000#000

* >0#000#000

Kcnyfwow Yfpoyzhjow poy Bfjkow Hmklkhjow KHI Golobikh

Kcnyfwow Ho 900; Kcnyfwow Ho 9080

66#64&


24/35

P~G

Jkwzykivgkc jf low kcnyfwow poy zkpo jf moybhzo wfnc lo yfpoyzhjo poy Bfjkow hmklkhjow h

KHI Golobikh phyh low how 900; { 9080

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 99 bfjkow phyh fl ho 9080 wf oizv}o lh wknvkfczfjkwzykivgkc poy zkpo jf moybhzo1

Fl 44#8>& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Jkwplh{, jkwbkcv{fcjo wv

phyzkgkphgkc fc vc 9#:9& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf moybhzoyfpyfwfczhih fl ;0#6;& jf low kcnyfwow yfpoyzhjow#

Fl 9#06& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj goczftzvhl fc ivwghjoyfw,hvbfczhcjo wv phyzkgkphgkc fc vc 0#47& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpojf moybhzo yfpyfwfczhih fl 8#99& jf low kcnyfwow yfpoyzhjow#

Fl 9#07& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Pvilkgkjhj fc yfjfw jf goczfckjo,jkwbkcv{fcjo wv phyzkgkphgkc fc vc 0#07& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpojf moybhzo yfpyfwfczhih fl 9#0>& jf low kcnyfwow yfpoyzhjow#

Fl 9#49& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h F"bhkl bhyefzkcn, hvbfczhcjo wv

phyzkgkphgkc fc vc 0#44& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf moybhzoyfpyfwfczhih fl 8#;6& jf low kcnyfwow yfpoyzhjow#

Fl :#70& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h ]kjfo, hvbfczhcjo wv phyzkgkphgkcfc vc 0#>8& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf moybhzo yfpyfwfczhih fl7#6;& jf low kcnyfwow yfpoyzhjow#

Fl 0#=7& jf low kcnyfwow yfpoyzhjow goyyfwpocjf h Boiklf, hvbfczhcjo wv phyzkgkphgkcfc vc 0#0:& goc yfwpfgzo hl ho 900;, fc jocjf fwzf zkpo jf moybhzo yfpyfwfczhih fl0#6;& jf low kcnyfwow yfpoyzhjow#


25/35

P~G

Jkwplh{44,8>&


9,06&


goczfckjo9,07&

F" bhklbhyefzkcn

9,49&

]kjfo:,70& Boiklf

0,=7&

JkwzykivgkcKcnyfwow BfjkowpoyZkpo jf Moybhzo Ho 9080

Jkwplh{;0,6;&


8,99&


goczfckjo9,0>&

F" bhklbhyefzkcn

8,;6&]kjfo7,6;& Boiklf

0,6;&

Jkwzykivgkc Kcnyfwow Bfjkowpoy Zkpo jf Moybhzo Ho 900;


26/35

P~G

Jkwzykivgkc jf low kcnyfwow jf low bfjkow wfnc zkpo jf hcvcgkhczf ho 9080

Low kcnyfwow yfpoyzhjow poy 90 bfjkow phyh fl ho 9080 mvfyoc nfcfyhjow pykcgkphlbfczf poylow hcvcgkhczfw chgkochlfw $nyhcjfw hcvcgkhczfw+ goc vc =7#=4& jf phyzkgkphgkc, wfnvkjowpoy low hcvcgkhczfw loghlfw $pfxvfow { bfjkhcow hcvcgkhczfw+ goc vc 9>#>8& { poy lzkbolow hcvcgkhczfw jfl ftzfykoy $hcvcgkhczfw goc oyjfchgkocfw { phnow xvf }kfcfc mvfyh jfGolobikh+ goc vc 4#=8


27/35

P~G

Loghlfw9>,>8&

Chgkochlfw=7,=4&

JflFtzfykoy

4,=8&

Jkwzykivgkc Kcnyfwow Bfjkowpoy Zkpo jf Hcvcgkhczf Ho 9080

Loghlfw94,04&

Chgkochlfw:=,;>&

Jfl Ftzfykoy9:,;6&

Jkwzykivgkc Kcnyfwow Bfjkowpoy Zkpo jf Hcvcgkhczf Ho 900;


28/35

P~G

Phyzkgkphgkc jf lh kc}fywkc poy wfnbfczow wfnc kcmoybhgkc jf bfjkow hmklkhjow h KHIGolobikh

Jfl zozhl jf low kcnyfwow yfpoyzhjow poy 8; bfjkow phyh fl ho 9080 wf oizv}o lh wknvkfczfjkwzykivgkc poy wfnbfczo1

;,66&

;,84&

4,7:&

>,6;&

>,74&

8,=7&:,==&

6,;9&

9,49&

9,>:&

:,80&

7,76&

8,=8&

9,08&

8,>4&

8>,4=&

9,9>&

0,;0&

0,4;&

8,88&

8,9=&

0,:>&

0,=8&

0,:8&

8,00&

0,7;&

0,0>&

0,06&

0,06&

88,6:&

;,6:&

4,=9&

4,:0&

=,80&

6,7:&

6,88&

6,04&

:,46&

:,=9&

:,7:&

:,8:&

7,98&

7,08&

9,::&

9,74&

9,9:&

8,=6&

8,6:&

8,87&

8,0>&

0,;8&

0,==&

0,67&

0,67&

0,::&

0,76&

0,8=&

0,0>&

0,00& :,00& 4,00& 89,00& 8=,00&

Zflfgobvckghgkocfw

Wfy}kgkow MKchcgkfyow $Ihcgow, Wfnvyow, fzg+

Ozyhw

Hvzobozykq

Zvykwbo, ]khafw $Dozflfw/Hfyolkcfhw/fzg+

Ghbphhw G}kghw { jfl Noikfyco

Mkcgh yhkq

Gobpvzhgkc $Dhyj~hyf/Womz~hyf+

Yfzhkl/Ghjfchw/wvpfybfyghjow

Pyojvgzow jf gocwvbo bhwk}o

Hlkbfczow, nolowkchw

Fjvghgkc

Jk}fywkc { Fczyfzfckbkfczo$Gkcf, Bvwkgh, ]kjfo

Hwfo pfywochl, ifllfqh, pfymvbfyh

Gfy}fqhw/ ]kcow / Lkgoyfw

Bfjkh $Ihcjh Hcgdh, Ghilf, Pvilkgkjhj+Bfjkow jf Gobvckghgkc

Kczfycfz/ KWP/ F"gobbfygf

Whlvj { jfpoyzfw

Donhy, flfgzyojobwzkgow, nhwojobwzkgow

Ifikjhw co hlgodlkghw

]fwzvhyko, zftzkl, ghlqhjo

Wfy}kgkow pilkgow { pyk}hjow

Bvfilfw { jfgoyhgkc

Mhybhgvzkghw $Jyonhw / Lhioyhzoykow+

Hyzgvlow phyh omkgkch { gfczyow fjvghzk}owYfwzhvyhczfw/Gobkjh Ypkjh

Dknkfcf jobwzkgh

Lozfyhw, woyzfow, avfnow jf hqhy

PHYZKGKPHGKC HO 9080 PHYZKGKPHGKC HO 900;


29/35

P~G

Low hcvcgkhczfw jfl wfnbfczo jf zflfgobvckghgkocfw yfpyfwfczhc lh ghzfnoyh bwkbpoyzhczf jf kc}fywkc fc bfjkow jknkzhlfw phyh fl ho 9080 hlghcqhcjo fl 88#6:& jflzozhl jf lh kc}fywkc yfpoyzhjh, hvbfczhcjo wv phyzkgkphgkc fc vc 8#;;& goc yfwpfgzo hlh kc}fywkc yfpoyzhjh phyh fl ho 900;

Low hcvcgkhczfw jf wfy}kgkow mkchcgkfyow woc fl wfnvcjo wfnbfczo jf bh{oy kc}fywkc fcbfjkow jknkzhlfw phyh fl ho 9080, yfpyfwfczhcjo fl ;#6:& jfl zozhl jf kc}fywkcyfpoyzhjh, hvbfczhcjo fc vc 0#7=& goc yfwpfgzo h wv phyzkgkphgkc phyh fl ho 900;

Kc}fywkc yfhlkqhjh fc WFB $Wfhygd Fcnkcf Bhyefzkcn+ wfnc lo yfpoyzhjo poy Bfjkowhmklkhjow h KHI Golobikh phyh low how 900; { 9080

Jf hgvfyjo goc low jhzow yfgkikjow jf low bfjkow xvf yfpoyzhyoc kcmoybhgkc1

Phyh fl ho 9080 wfnc lo yfpoyzhjo poy > bfjkow, fl boczo kc}fyzkjo fc WFB zhczo fc yfj jfiwxvfjh gobo fc yfj jf goczfckjo, zfckfcjo fc gvfczh ckghbfczf lh kc}fywkc yfhlkqhjh jfmoybh jkyfgzh { co h zyh}w jf hnfcgkh, mvf jf *468 bkllocfw jf pfwow# Fwzf }hloy yfpyfwfczhvch jkwbkcvgkc fc lh kc}fywkc jfl 7;#=>& goc yfwpfgzo hl ho 900;, fc jocjf lh kc}fywkc

fc WFB yfpoyzhjh poy low bkwbow bfjkow mvf jf *8,:80 bkllocfw jf pfwow#

* 8#:0;#;7>

* 460#=99

* 900#000

* :00#000

* =00#000

* 400#000

* 8#000#000

* 8#900#000

* 8#:00#000

* 8#=00#000

* 8#400#000

* 9#000#000

Kc}fywkc fc WFB Yfpoyzhjh poy Bfjkow Hmklkhjow KHI Golobikh

Kc}fywkc fc WFB Ho 900; Kc}fywkc fc WFB Ho 9080

"7;#=>&


30/35

P~G

Hlghcgf jfl yfpoyzf

Fwzf yfpoyzf woiyf kc}fywkc fc bfjkow jknkzhlfw wf dh goc}fyzkjo fc vch bkwkc gocwzhczf jfKHI Golobikh phyh goczkcvhy goc lh bfjkgkc jfl gyfgkbkfczo jf low bfjkow jknkzhlfw fcGolobikh#

Phyh lonyhy vch ihwf jf jhzow yhqochilf h phyzky jf low jhzow jkwpockilfw jf low hmklkhjow {fcghbkchjo h vch hgfpzhgkc { oizfcgkc jf lh kcmoybhgkc jfl yfwzo jf lh kcjvwzykh, fczyf lowpykcgkphlfw hwpfgzow jfl wocjfo wf fcgvfczyhc1

Oizfcfy kcmoybhgkc dkwzykgh jkyfgzhbfczf jf lhw gobphhw hmklkhjhw h KHI Golobikhxvf nfcfyhc lh kc}fywkc fc bfjkow jknkzhlfw#

Hwfnvyhy { bhczfcfy lh gocmkjfcgkhlkjhj fc fl pyogfwo, yf}flhcjo ckghbfczf jhzowzozhlkqhjow#

Hgfygh jf KHI $Kczfyhgzk}f Hj}fyzkwkcn Ivyfhv+

Mvcjhjo fc 8;;=, Kczfyhgzk}f Hj}fyzkwkcn Ivyfhv $~~~#khi#cfz+ yfpyfwfczh bw jf 700gobphhw kczfyhgzk}hw ljfyfw xvf fwzc gobpyobfzkjhw hgzk}hbfczf { hpo{hc lh }fczh jfpvilkgkjhj fc bfjkow jknkzhlfw# Fc cobiyf jf wvw bkfbiyow, KHI f}hlh { yfgobkfcjh

fwzcjhyfw { pygzkghw, jfwhyyollh kc}fwzknhgkc jf fmfgzk}kjhj kczfyhgzk}h { fjvgh h lhkcjvwzykh pvilkgkzhykh goc yfwpfgzo hl vwo jf pvilkgkjhj fc bfjkow jknkzhlfw#

KHI Golobikh $~~~#khigolobikh#gob+ fw lh yfpyfwfczhgkc, fc Golobikh, jf fwzfoynhckwbo hnyfbkhjoy jf lh kcjvwzykh pvilkgkzhykh oclkcf fc fl bvcjo# Fw vch hwogkhgkckczfychgkochl wkc mkcfw jf lvgyo, gyfhjh fc bhyqo jf 900>, gv{o oiafzk}o fw kcgyfbfczhy lhkc}fywkc fc bhyefzkcn jknkzhl { pvilkgkjhj oclkcf fc Golobikh# KHI Golobikh yfcf hfjkzoyfw jf goczfckjow fc Kczfycfz, hnfcgkhw jf pvilkgkjhj, gfczyhlfw jf bfjkow,hj cfz~oyew, fbpyfwhw jf kc}fwzknhgkc { hvjkzoyh, hnfcgkhw kczfyhgzk}hw, bfjkow, poyzhlfw {ozyhw fbpyfwhw gobpyobfzkjhw goc fl jfwhyyollo jfl bhyefzkcn { lh pvilkgkjhj fc Kczfycfz#Hgzvhlbfczf gvfczh goc >9 fbpyfwhw hmklkhjhw#

Hgfygh jf P~G

Lh yfj jf Mkybhw P~G wvbkckwzyh wfy}kgkow jf hwfnvyhbkfczo, kbpvfwzow { gocwvlzoyhfcmoghjow h lhw kcjvwzykhw, phyh bfaoyhy fl }hloy dhgkh low glkfczfw# Bw jf 8=8,000pyomfwkochlfw fc 86: phwfw xvf gobpocfc cvfwzyh yfj gobphyzfc wv pfcwhbkfczo,ftpfykfcgkhw { wolvgkocfw phyh jfwhyyollhy pfywpfgzk}hw myfwghw { pyo}ffy vch hwfwoyhpygzkgh#

Pykgf~hzfydovwfGoopfyw wf yfmkfyf h lhw mkybhw golobikhchw xvf dhgfc phyzf jf lhoynhckqhgkc bvcjkhl Pykgf~hzfydovwfGoopfyw, ghjh vch jf lhw gvhlfw fw vch fczkjhj lfnhlwfphyhjh f kcjfpfcjkfczf# Zojow low jfyfgdow yfwfy}hjow#


31/35

P~G

Avczh Jkyfgzk}h KHI Golobikh

Pyfwkjfczf

Dfycc Boyfco BoyhGooyjkchjoy jf Bfjkow FlfgzyckgowFl Golobikhco

Wfgyfzhyko

Aow Bknvfl Yk}fyowAfmf jf Ghchl Yfnkc Hcjkch, Gfczyohbykgh { GhykifBkgyowomz

]oghlfw

Lhvyh Ghbhgdo BhgefcqkfNfyfczf YfnkochlWzhygob

Phvlkch Phyyh GoczyfyhwNfyfczf NfcfyhlKckzkhzk}f Bfjkh Golobikh W# H#

^kllkhb YojynvfqJkyfgzoy JknkzhlLfo Ivycfzz Golobikhch

Fbklkh Yfwzyfpo NbfqNfyfczf GobfygkhlKcjftgol

Ghylow WkfyyhNfyfczfKchlhbiykh

Jkyfgzoyh fafgvzk}h KHI Golobikh

Olnh Iykzzo Wvyfq


32/35

P~G

Jfmkckgkocfw1

Pvilkgkjhj Jknkzhl1 Fw zojo fl gocavczo jf phvzhw xvf wf jfwplkfnhc h zyh}w jf bfjkowjknkzhlfw, kcglv{fcjo )Jkwplh{ Hj}fyzkwkcn) $zkpo )ihccfyw), fc poyzhlfw { pnkchw ~fi+,phzyogkckow o wpocwoywdkpw, ivwghjoyfw $zkpo Noonlf, [hdoo(, fzg#+, f"bhkl { )hmmklkhzfbhyefzkcn)#

WFB $Wfhygd Fcnkcf bhyefzkcn+1 Fw vch moybh jf bhyefzkcn fc Kczfycfz xvf ivwghpyobo}fy low wkzkow ~fi bfjkhczf fl hvbfczo jf wv }kwkiklkjhj fc fl bozoy jf iwxvfjh jfpnkchw jf yfwvlzhjow#

Jkwplh{1 Gobpyh / }fczh jf moybhzow nymkgow jf pvilkgkjhj fc GPB, GPG, GPH o Wpocwoy$wolhph h lh jfyfgdh, yoihpnkch, zobh jf dobf, fzg+#

Pvilkgkjhj Goczftzvhl fc Ivwghjoyfw1 Gobpyh / }fczh jf pvilkgkjhj goczftzvhl fcivwghjoyfw $Wfhygd5 fafbplo1 Hj~oyjw+#

Pvilkgkjhj fc Yfjfw jf Goczfckjo1 Gobpyh / }fczh jf pvilkgkjhj fc yfjfw jf goczfckjo$Fafbplo1 Hjwfcwf jf Noonlf, Phvzfmgkl, fzg+#

Yfjfw Wogkhlfw1 Gobpyh jf pvilkgkjhj jfwplfnhjh fc yfjfw wogkhlfw $Fafbplo1 Mhgfiooe+#

F" bhkl Bhyefzkcn1 Gobpyh / }fczh jf pvilkgkjhj fc}khjh h low f"bhklw jf vwvhykowyfnkwzyhjow {/o h zyh}w jf iolfzkcfw flfgzyckgow#

]kjfo1 Gobpyh / }fczh jf goyzkckllhw/pyf"yollw, qghlow/gyh~llw, jfwhyyollo jf vc ghchl jf}kjfo $Fafbplo1 Pyf"yoll fc }kjfow jfpoyzk}ow+#

Boiklf1 Gobpyh / }fczh jf moybhzow jfwplfnhjow fc poyzhlfw b}klfw#


33/35

P~G

HCFTO

Jfzhllf jf low 7= hmklkhjow phyzkgkphczfw fc fl jklknfcgkhbkfczo jf yfpoyzf goyyfwpocjkfczf hlow how 900; { 9080

Bfjkow hmklkhjow xvf yfpoyzhyoc kcmoybhgkc1

Bfjko Pnkch ^FI

Fl Golobikhco W# H# { Gkh# W#G#H# ~~~#flgolobikhco#gobK"Cfz~oye Dkwphcohbykgh W# H# ~~~#k"cfz~oye#gob#go

Zfyyh Cfz~oyew Golobikh W# H# ~~~#zfyyh#gob#go

Fjkzoyh Vyihch Lzjh#~~~#mkcghyhkq#gob#go,~~~#lhnvkhglhwkmkghjow#gob#go

Pvilkghy W# H# ~~~#phnkchwhbhykllhw#gob

OHC $Oyhcnf Hj}fyzkwkcn Cfz~oye+ ~~~#oyhcnfhj}fyzkwkcncfz~oye#gob

Kgge#Cfz ~~~#flfwpfgzhjoy#gob, ~~~#gyobow#gob#go, ~~~#wdoge#gob#go, ~~~#ghyhgolz}#gob

Pvilkghgkocfw Wfbhch W# H# ~~~#wfbhch#gob

Ghwh Fjkzoykhl Fl Zkfbpo ~~~#flzkfbpo#gob

Bkgyowomz Jknkzhl Hj}fyzkwkcn Wolvzkocw ~~~#bkgyowomz#gob

Lfnkw ~~~#lfnkw#gob#go

Jykjgo ~~~#jykjgo#gob

Mot Gdhccflw Golobikh ~~~#mot#go

Gocjolfcgkhw#Gob ~~~#gocjolfcgkhw#gob

Lh Yfpvilkgh Fjkzoykhl Fl Nloio W# H# ~~~#lhyfpvilkgh#gob#go

f CCO]H ~~~#f"cco}}h#gob

Jkhyko Fl Phw W# H# ~~~#flphkw#gob#goFl Vck}fywhl ~~~#flvck}fywhl#gob#go

Ghyhgol Yhjko ~~~#ghyhgol#gob#go

Pfykjkgo Fl Cvf}o Jh ~~~#flcvf}ojkh#gob#go

Pfykjkgo Lh Zhyjf ~~~#lhzhyjf#gob

Yf}kwzh P-B ~~~#yf}kwzhp{b#gob#go


34/35

HCFTO

Hnfcgkhw hmklkhjhw xvf yfpoyzhyoc kcmoybhgkc1

Hnfcgkh Pnkch ^FI

Kckzkhzk}f Bfjkh Golobikh W# H# ~~~#kckzkhzk}f#gob#goVck}fywhl Bgghcc ~~~#bgghcc#gob#go

Bfjkhfjnf# Gkh# Lzjh# ~~~#bfgnloihl#gobKcjftgol ~~~#kcjftgol#gobPw Bhchnfy W# H# ~~~#pwbhchnfy#gobBkcjwdhyf jf Golobikh Lzjh# ~~~#bkcjwdhyf~oylj#gobWzhygob ^oylj~kjf jf Golobikh W# H# ~~~#gol"wzhygob#gob Hykhjch Fv ~~~#hykhjch#gob#goKbhnfc Jknkzhl ~~~#kbhnfcjknkzhl#gob#goLNL/LhzkcBfjkow WHW ~~~#lnl"lhzkcbfjkow#gobBhwwk}f ~~~#bhwwk}f#gob#goDh}hw Jknkzhl ~~~#dh}hwjknkzhlgolobikh#gob

Hyekt ~~~#hyekt#gobIfhz ~~~#ifhz#gob#go


35/35

9088 Pykgf~hzfydovwfGoopfyw "P~G" wf yfmkfyf h lhw Mkybhw golobikhchw xvf dhgfc phyzf jf lh oynhckqhgkc

bvcjkhl Pykgf~hzfydovwfGoopfyw, ghjh vch jf lhw gvhlfw fw vch fczkjhj lfnhl wfphyhjh f kcjfpfcjkfczf# Zojowlow jfyfgdow yfwfy}hjow

iab 2010, reporte sobre compilaciÓn de la inversiÓn en medios digitales

Documents