hi web 2 0 presentation

8/14/2019 HI Web 2 0 presentation

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Web 2.0: Opportunity forEngagement

Hostelling International USA

May 16, 2008Flickr: kurtxio


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Flickr: Stabilo Boss

Welco

me totheSocialWeb!


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Who am I?

Josh Fixler


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Your Goals

Flickr: espresso marco


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GoalsExplore Web 2.0

Compare Web 2.0 and

Web 1.0

Explore the impact ofSocial Networking

Identify best practices

Explore Facebook

Identify opportunities

for HI

Flickr: espresso marco


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Web 2.0

Social Networking

Facebook

Myspace

Youtube

Who is on Social

networking?

Web 2.0 Poll


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What is

?

Flickr: alexanderdrachmann

Nobody hangs around in the publish and browse Internetanymore. Increasingly people prefer to participate in a new

generation of user-fabricated communities where users engage andcocreate with their peers.

-Wikinomics by Don Tapscott and Anthony D. Williams. P. 38


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Web 1.0

ContentDistribution

Organizational

Identity

BinaryRelationship

Examples:

WebsitesFlickr: Obi Juan Kenobi


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Web 2.0

Content CollaborationIndividual Identity

CommunalRelationship

Examples:

Blogs Facebook

Wikipedia

YouTubeFlickr: kikikiliii


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HI

Web 1.0


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Web 1.0

HI


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Web 2.0

HI


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Web 2.0

HI


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Web 2.0

HI


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Thats a Social Map!


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Values of the Social Web

Creation

Communication

Collaboration


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Checking In

Anyquestions?

Flickr: Pragmagraphr


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Opportunities for HI

Where millennials are

Cultivate relationships

Meet my friends

friendsShorten feedback

loops


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Opportunities for HIWheremillennials are

Facebook has:70 million active users (Facebook.com)

250,000 new registrations per day (web-strategy.com)More than half of active users return daily (web-strategy.com)

People spend an average of20 minutes on the site per day

(comScore)


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Opportunities for HIWheremillennials are


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Millennials, What We Know

Flickr: Pear Biter

Born between1982-2002

Have grown up in

a globalized world

Seek ways toexpress multipleidentities

Hyperconnected-

Hypercommunica


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Opportunities for HICultivaterelationships

Statistics

Theyknow

you

Theyr

einvolve

d

Flickr: Meredith Farmer

Youknow

them


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Opportunities for HIMeet myfriendsfriends


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Flickr: euphoria


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Social Networking Sites

Use software to build online socialnetworks for communities of peoplewho share interests and activities orwho are interested in exploring theinterests and activities of others.(Wikipedia)

Examples:


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Facebook is a social utility that connects peoplewith friends and others who work, study and livearound them. People use Facebook to keep up

with friends, upload an unlimited number ofphotos, share links and videos, and learn moreabout the people they meet. (Facebook.com)


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The Stats:

70 million active users

6th most-trafficked website in the world (comScore)

2nd most-trafficked social media site in the world (comScore)55,000 regional, work-related, collegiate, and high school networks

More than half of Facebook users are outside of college

The fastest growing demographic is those 25 years old and older

14 million photos uploaded daily

6 million active user groups on the site

20,000 applications (140 new every day)

95% of Facebook members have used at least one application(Facebook.com)


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Facebooklingo in

Blue


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Facebooklingo in

Blue

Best


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BestPractices

Flickr: Andrew Feinberg

A N t O A th ti it


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A Note On Authenticity

Flickr: Telstar Logistics

"Any organization interested in leveraging communitieson MySpace and Facebook must learn about themfirsthand You will come across as clueless and woodenif you try to make a big splash in either place before youreally understand their culture of interaction.

- Chronicle of Philanthropy, Special Report: Face Time. 1/25/2007

Crowded


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CrowdedBar theory

ofdoing

business on

Facebook

Flickr: Kay McDonald

Organizational Identity Individual


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Organizational Identity IndividualIdentity

Flickr: Groovymarlin Flickr: tati.ana

Knowing


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Knowingthe

technologyslimitations

Flickr: Rosino


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BeRealis

tichttp://wings.avkids.com Be prepare to


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Be prepare torelease some

control

Flickr: renatotarga


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Dont abandon web 1.0!

Web 2.0 is not intended to bea replacement for web 1.0;

Its a supplement!

Flickr:


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Questions

Flickr: atomicity


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How Can HI UseFacebook?

Flickr: Auzigog


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What do you want tobe able to do?

How will you begin?

What will you need toget started?

Where do you want

to be in threemonths? In six?

Flickr: Earl What I Saw 2.0


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Questions

Flickr: Dom Dada


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Web 2.0:

Its not justcool!

Flickr: amortize

information


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information,sharing ideas, and working

together

Flickr: Stuck in Customs


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What can wecreate together?

hi web 2 0 presentation

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