hablarpublicodummies 1er cap

8/12/2019 HablarPublicoDummies 1er Cap

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El decálogo del buen comunicador El decálogo del buen comunicador G u í

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...para Dummies, colección de éxitos editoriales para principiantes

iley, el logotipo de Wiley Publishing, For Dummies, el logotipo del Dummies Man, el logotipo de For Dummies Bestselling Book Series y toda la apariencia comercial con ellos

acionada son marcas comerciales o marcas registradas de John Wiley & Sons, Inc. y sus fliales. Las restantes marcas comerciales son propiedad de sus respectivos dueños.

Una buena presentación no es fruto de la casualidad nide la suerte. Detrás de un gran momento de comunica-ción en público suele haber siempre una persona que haseguido las reglas que te detallo a continuación:

1. Aplica la lógica comercial a tus presentaciones. Séperfectamente consciente de que estás vendiendouna idea que te tienen que comprar.

2. Sé perfectamente consciente de qué esperas de tu

audiencia.

3. Ten una sola idea fuerza y comunícala con ecacia.

4. Conoce a tu audiencia y, por tanto, adapta tu lengua-je y el contenido de tu discurso a las expectativas detu público.

5. Respeta a su audiencia: cuida tu imagen personal,ajústate a los tiempos establecidos, facilita la inte-racción.

6. Domina las técnicas de comunicación.

7. Dedica tiempo suciente a la preparación del dis-curso.

8. Ensaya hasta que estés convencido de que puedeshacer tu intervención de forma ecaz.

9. Utiliza soportes a tu presentación que realmenterefuercen el sentido del mensaje principal.

10. Aprende constantemente de los mejores y buscanuevas fuentes de inspiración.



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10 cosas divertidas que puedes hacer en www.paradummies.es,en nuestra página en Facebook y en Twitter @ParaDummies

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Introducción ..............................................1Acerca de este libro ...........................................................5Algunas suposiciones ........................................................5

Cómo está organizado este libro .....................................6Parte I: Los fundamentos de la comunicación ......6Parte II: Un poco de malabares ...............................7Parte III: Cuando hablar en público es tu

profesión ..............................................................7Parte IV: Los decálogos ............................................7

Iconos utilizados en este libro ..........................................8Y ¿ahora qué? .....................................................................9

Parte I: Los fundamentos de lacomunicación .......................................11

Capítulo 1: Al principio fue el mensaje ............. 13

El arte de la retórica .........................................................14La fuerza de la pasión.............................................15

El abecé de la comunicación ...........................................16Cuestión de lógica comercial ................................17La fuerza de la idea .................................................18Fácil de entender ....................................................19Lo bueno, si breve... ..............................................21Nada de generalizar ................................................22Cuestión de credibilidad .......................................23

La curva de atención .......................................................24

Sumario



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