gerencia 1era entrega
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POLITÉCNICO GRANCOLOMBIANO
FACULTAD DE CIENCIAS ADMINISTRATIVAS, ECONÓMICAS Y CONTABLES
CONTADURÍA PÚBLICA
ANALISIS HISTORICO Y EVOLUTIVO DE LAS ESTRATEGIAS IMPLEMENTADAS
POR LAS EMPRESAS COLOMBIANAS
LAVERDE MORALES SEBASTIAN
LOPEZ BERNAL ROSA YANETH
MAYOR VALDERRAMA DIANA MARCELA
MORENO TARAZONA TANIA MISLED
NIETO DIAZ ZULMA VIRGINIA
GERENCIA ESTRATÉGICA
PULIDO RAMIREZ MARIA DEL PILAR
BOGOTA, D.C.12 DE SEPTIEMBRE DE 201
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INDICE
1 INTRODUCCIÓN !
2 "USTIFICACION
# OB"ETIVOS $
! PLAN DE TRABA"O %
!.1 APORTE MAYOR VALDERRAMA DIANA MARCELA&EMPRESA GABRICA S.A.S %
!.1.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 %!.1.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
46(45:*:4 '6 54( *)4( 11!.1.# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* 11
!.2 APORTE LAVERDE MORALES SABASTIAN& EMPRESA DEENERGIA DEL PACIFICO S.A ESP 1#
!.2.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 1#!.2.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
46(45:*:4 '6 54( *)4( 1!.2.# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* 1$
!.# APORTE LOPEZ BERNAL ROSA YANETH& EMPRESASERVIENTREGA 1%
!.#.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 1%!.#.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
46(45:*:4 '6 54( *)4( 2#!.#.# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* 2#
!.! APORTE NIETO DIAZ ZULMA VIRGINIA& EMPRESACEMENTOS ARGOS 2
!.!.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 2!.!.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
46(45:*:4 '6 54( *)4( 2$!.!.# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* 2@
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!. APORTE TANIA MISLED MORENO TARAZONA EMPRESAGRUPO BIMBO 2
!..1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 2
!..2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**46(45:*:4 '6 54( *)4( #!!..# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* #!..! A65(( FODA #$
!.$ SELECCIÓN ME"OR PROPUESTA
!.% ANALISIS DE LOS RESULTADOS OBTENIDOS POR LAEMPRESA EN FUNCIÓN DE
!.%.1 E?'6* :' 54( /'(5-*:4( 4-'6:4(!.%.2 E?'6* '6 '5 79*-4 :' 54( 9/4'(4(, '(-/-/*
4/8*6*46*5 4 *-*6 '(-/*-<8*
!.@ ANALISIS Y SINTESIS DE LOS RESULTADOS OBTENIDOS
CONCLUSIONES
$ BIBLIOGRAFIA
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1. INTRODUCCION
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'6 5* '79/'(* 7'=*6* B74 5* *5 ?' ?6:*:* '6 M<=4 '6 '5 *)4 1!.G/94
B74 GB '( +4 '6 :* 6* :' 5*( '79/'(*( :' 9*6?*6 7( 794/-*6-'( :'5
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B74 64( 7'(-/* 6?4/7*6 :' 8/*6 /'5'3*6* 9*/* 5* 7*-'/* * ;' +* 94*(
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2. JUSTIFICACIÓN
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:' (( '(-/*-'8*(& (46 6''(*/4( * 5* +4/* :' '=95*/ 54( ?*-4/'( ;' 46-/'6
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*95*6, (4/' '5 <=-4 4 ?/**(4 '79/'(*/*5.
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3. OBJETIVOS
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4. PLAN DE TRABAJO
4.1 APORTE MAYOR VALDERRAMA DIANA MARCELA; EMPRESA GABRICA
S.A.S
4.1.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
N47/' :' 5* E79/'(* G*/* S.A.S.
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Datos Básicos de la empresa:
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Valores Corporativos:
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4.5 APORTE LAVERDE MORALES SABASTIAN; EMPRESA DE ENERGIA DEL
PACIICO S.A ESP
4.5.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
N'/2"e e (a E/+"esa<
E79/'(* :' '6'/8* :'5 9*?4 S.A E.S.P
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4.3 APORTE LOPE= BERNAL ROSA YANET>; EMPRESA SERVIENTREGA
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1. NOMBRE DE LA EMPRESA0 SERVIENTREGA S.A
5. DATOS B?SICOS DE LA EMPRESA0
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4. VISIN CORPORATIVA0
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%(i/a es"ae,ia
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4.4 APORTE NIETO DIA= =ULMA VIRGINIA; EMPRESA CEMENTOS ARGOS
4.4.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
NOMBRE DE LA EMPRESA0 CEMENTOS ARGOS S.A
DATOS B?SICOS DE LA EMPRESA0
CEMENTOS ARGOS S.A., '(-* '79/'(* '( 75-:47<(-*, 9/4:-4/* 47'/*5*:4/* :' '7'6-4 46/'-4, 46 9/'('6* '6 C4547*, E(-*:4(
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MISIN CORPORATIVA0
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VISIN CORPORATIVA0
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S'/ 5:'/ '6 '5 :'(*//4554 (4(-'65' :'(:' 54( 47946'6-'( ?4/7*-34( 9*/* /'*/
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VALORES CORPORATIVOS0
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F'6-' +--9>>.*/84(.4>4547*
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4.7 APORTE TANIA MISLED MORENO TARA=ONA0 EMPRESA GRUPO BIMBO
4.7.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
G/94 B74 S.A.B. :' C.V. '( 6* '79/'(* 7'=*6* 46 49'/*46'( '6
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VISIN CORPORATIVA
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U6* '79/'(* 6643*:4/*, ;' 7/* +** '5 ?-/4.
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En 2015 somos la mejor empresa de panificación en el mundo un l!der de la
industria alimenticia" donde nuestra #ente $ace la diferencia todos los d!as%
VALORES CORPORATIVOS
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LINEA DEL TIEMPO
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CONCLUSIONES
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4.7.5 U(i/a es"ae,ia i/+(e/e)aa +'" (a e/+"esa 6%e se ha$a #')s'(ia'
e) ('s 7 añ's
Es"ae,ia e a6%isi#i')es. “Identificamos nuevas oportunidades de
crecimiento” .
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BIMBO ADQUIERE SARA LEE
Ha empresas !ue induda"#emente son triunfadoras. A #o #ar$o de #os a%os&
'im"o (a demostrado innovaci)n& a$resividad& in$enio so"re todo* una $ranvisi)n.
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4.7.4 A)-(isis ODA
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SELECCIN MEJOR PROPUESTA
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BIBLIOGRAQA
B548/*?* S'/3'6-/'8*
+--9(>>.('/3'6-/'8*.47>
+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>
+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>N'(-/*E79/'(*>P/'('6-*46E79/'(*>^->9>*1>0!_SCP((0=PLM6M03MA?GOINA0#:D?2DM8-MDBLR:Q4#MCYE`I4E`DHAARNC8-Q=UB1VA^^>:5>:>L2:"QSE3UU-#QS@0S75FL142a0V"SFZUS0=MDAMASTA=T1IMU4MDQ#>
+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>N'(-/*E79/'(*>7(46>^->9>*1>+Y%LC(IFES_"--7E5_FaQ-V;E4P-9("E;(8Z;UNF/$$2CO=@OZ7U(F*8@;YL$U1(6'4/@?$T=7AD8A0-a6CU::A-LA3C`@3Z5RYTTNI=GG%6Y?O_D%C:UF`U3F%NI#P4+AUVT92UU$!-Y'1@NCQ*985;*G'UIYO3RVRNU165ZE74S?C4%2/T%FM"/S$%LQOP/Q=>:5>:>L2:"QSE3UU-#QS@0S75FL142a0V"SFZUS0=MDAMASTA=T1IMU4ME(=>
+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>N'(-/*E79/'(*>E79/'(*(A5*:*(>^->9>*1>ZDB(IEES_+YO3@:+NOL7S71`U;*/9TLIBE3B+aSP#$94'ILC#H2ZS2V-`LS;;O9VTDO;Z35%O3@a/0''M8AIAVS@$GD8PUA!M4I6P(
_SF5RY!M=OUST;'Q6;SPZ_@IMNY__?:?A1"#_0BT?@GZV1!*6V$2F#R"T*aaO21%%IOD*OEBH#?R#2R$N-@L90:Y:B/a-CF/6824IDV!8+'1:F2+1`YS2+%I(;@#3R`Ta1IZ6$M^>:5>:>L2:"QSE3UU-#QS@0S75FL142a0V"SFZUS0=ME@2UTSTA=Q0(=ODEME@=>
B548/*?* B74
+--9>>.8/9474.47>'(>6:'=.+-75
+--9>>*-*:'476*46.548(94-.47>2010>10>*6*5((?4:*74.+-75
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B548/*?* A/84(
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A/84(, 2012. &eporte inte#rado 2012 .
C/:'6*(, M, M'*, C G*/*, F. 200%. 'a industria del cemento en Colom(ia.
4/68 9*9'/( ('/'( :47'6-4 :' -/**4 Nb ##.
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determinantes comportamiento de la demanda )1**+,2005-. P46-?* 63'/(:*:
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