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POLITÉCNICO GRANCOLOMBIANO
FACULTAD DE CIENCIAS ADMINISTRATIVAS, ECONÓMICAS Y CONTABLES
CONTADURÍA PÚBLICA
ANALISIS HISTORICO Y EVOLUTIVO DE LAS ESTRATEGIAS IMPLEMENTADAS
POR LAS EMPRESAS COLOMBIANAS
LAVERDE MORALES SEBASTIAN
LOPEZ BERNAL ROSA YANETH
MAYOR VALDERRAMA DIANA MARCELA
MORENO TARAZONA TANIA MISLED
NIETO DIAZ ZULMA VIRGINIA
GERENCIA ESTRATÉGICA
PULIDO RAMIREZ MARIA DEL PILAR
BOGOTA, D.C.12 DE SEPTIEMBRE DE 201
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INDICE
1 INTRODUCCIÓN !
2 "USTIFICACION
# OB"ETIVOS $
! PLAN DE TRABA"O %
!.1 APORTE MAYOR VALDERRAMA DIANA MARCELA&EMPRESA GABRICA S.A.S %
!.1.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 %!.1.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
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*:496 :' 5* 5-7* '(-/*-'8* 11
!.2 APORTE LAVERDE MORALES SABASTIAN& EMPRESA DEENERGIA DEL PACIFICO S.A ESP 1#
!.2.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 1#!.2.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
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*:496 :' 5* 5-7* '(-/*-'8* 1$
!.# APORTE LOPEZ BERNAL ROSA YANETH& EMPRESASERVIENTREGA 1%
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*:496 :' 5* 5-7* '(-/*-'8* 2#
!.! APORTE NIETO DIAZ ZULMA VIRGINIA& EMPRESACEMENTOS ARGOS 2
!.!.1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 2!.!.2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**
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*:496 :' 5* 5-7* '(-/*-'8* 2@
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!. APORTE TANIA MISLED MORENO TARAZONA EMPRESAGRUPO BIMBO 2
!..1 R'(')* +(-/* ( '3456 '6 '5 '6-4/64 2
!..2 U5-7* '(-/*-'8* 795'7'6-*:* 94/ 5* '79/'(* ;' (' +**46(45:*:4 '6 54( *)4( #!!..# N*//*/ 54( +'+4( ;' 7*/*6 '5 <=-4 >4 ?/**(4 '6 5*
*:496 :' 5* 5-7* '(-/*-'8* #!..! A65(( FODA #$
!.$ SELECCIÓN ME"OR PROPUESTA
!.% ANALISIS DE LOS RESULTADOS OBTENIDOS POR LAEMPRESA EN FUNCIÓN DE
!.%.1 E?'6* :' 54( /'(5-*:4( 4-'6:4(!.%.2 E?'6* '6 '5 79*-4 :' 54( 9/4'(4(, '(-/-/*
4/8*6*46*5 4 *-*6 '(-/*-<8*
!.@ ANALISIS Y SINTESIS DE LOS RESULTADOS OBTENIDOS
CONCLUSIONES
$ BIBLIOGRAFIA
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1. INTRODUCCION
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2. JUSTIFICACIÓN
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3. OBJETIVOS
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4. PLAN DE TRABAJO
4.1 APORTE MAYOR VALDERRAMA DIANA MARCELA; EMPRESA GABRICA
S.A.S
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N47/' :' 5* E79/'(* G*/* S.A.S.
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Datos Básicos de la empresa:
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Visión Corporativa: E6 '5 201 ('/ '5 *5*:4 9/'?'/:4 :' 54( '(9'*5(-*( '6 '5
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PACIICO S.A ESP
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4.3 APORTE LOPE= BERNAL ROSA YANET>; EMPRESA SERVIENTREGA
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1. NOMBRE DE LA EMPRESA0 SERVIENTREGA S.A
5. DATOS B?SICOS DE LA EMPRESA0
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4. VISIN CORPORATIVA0
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26
4.4 APORTE NIETO DIA= =ULMA VIRGINIA; EMPRESA CEMENTOS ARGOS
4.4.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
NOMBRE DE LA EMPRESA0 CEMENTOS ARGOS S.A
DATOS B?SICOS DE LA EMPRESA0
CEMENTOS ARGOS S.A., '(-* '79/'(* '( 75-:47<(-*, 9/4:-4/* 47'/*5*:4/* :' '7'6-4 46/'-4, 46 9/'('6* '6 C4547*, E(-*:4(
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VISIN CORPORATIVA0
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4.4.3 Na""a" ('s he#h's 6%e /a"#a) e( 8i' $9' *"a#as' e) (a a'+#i!) e (a
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29
4.7 APORTE TANIA MISLED MORENO TARA=ONA0 EMPRESA GRUPO BIMBO
4.7.1 Reseña his!"i#a $ s% e&'(%#i!) e) e( e)'")'
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U6* '79/'(* 6643*:4/*, ;' 7/* +** '5 ?-/4.
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VALORES CORPORATIVOS
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LINEA DEL TIEMPO
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32
CONCLUSIONES
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4.7.5 U(i/a es"ae,ia i/+(e/e)aa +'" (a e/+"esa 6%e se ha$a #')s'(ia'
e) ('s 7 añ's
Es"ae,ia e a6%isi#i')es. “Identificamos nuevas oportunidades de
crecimiento” .
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35
BIMBO ADQUIERE SARA LEE
Ha empresas !ue induda"#emente son triunfadoras. A #o #ar$o de #os a%os&
'im"o (a demostrado innovaci)n& a$resividad& in$enio so"re todo* una $ranvisi)n.
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4.7.4 A)-(isis ODA
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+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>N'(-/*E79/'(*>7(46>^->9>*1>+Y%LC(IFES_"--7E5_FaQ-V;E4P-9("E;(8Z;UNF/$$2CO=@OZ7U(F*8@;YL$U1(6'4/@?$T=7AD8A0-a6CU::A-LA3C`@3Z5RYTTNI=GG%6Y?O_D%C:UF`U3F%NI#P4+AUVT92UU$!-Y'1@NCQ*985;*G'UIYO3RVRNU165ZE74S?C4%2/T%FM"/S$%LQOP/Q=>:5>:>L2:"QSE3UU-#QS@0S75FL142a0V"SFZUS0=MDAMASTA=T1IMU4ME(=>
+--9>>.('/3'6-/'8*.47>9(>94/-*5>64>N'(-/*E79/'(*>E79/'(*(A5*:*(>^->9>*1>ZDB(IEES_+YO3@:+NOL7S71`U;*/9TLIBE3B+aSP#$94'ILC#H2ZS2V-`LS;;O9VTDO;Z35%O3@a/0''M8AIAVS@$GD8PUA!M4I6P(
_SF5RY!M=OUST;'Q6;SPZ_@IMNY__?:?A1"#_0BT?@GZV1!*6V$2F#R"T*aaO21%%IOD*OEBH#?R#2R$N-@L90:Y:B/a-CF/6824IDV!8+'1:F2+1`YS2+%I(;@#3R`Ta1IZ6$M^>:5>:>L2:"QSE3UU-#QS@0S75FL142a0V"SFZUS0=ME@2UTSTA=Q0(=ODEME@=>
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