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Final Year Project – ISHABBIR TILES & CERAMICS LIMITEDA GROUP COMPANY OF HOUSE OF HABIB
PRESENTED BYFAIZAN AHMED58579 DATE : 02-08-2015
Introduction
Shabbir Tiles & Ceramics Limited is a group company of House of Habib (HOH). A leading manufacturer of floor and wall tiles.
Inkjet Tile printing is the only product produced by STCL.
Currently Shabbir tiles using ERP Application Sap Business One
Products
Floor tiles. Ceramic tiles. Bathroom tiles. Tiles framework. Roof Tiles. Kitchen tiles. Glass tiles. Glass Ceramics & Concrete.
Report Objective
STCL is a very large manufacturing industry. STCL uses SAP B1 and this Application is for small business not for big industry. How SAP B1 is
running in STCL and meet their big challenges and requirements as well. My challenge is to how small business application works in large
industry.
Management Hierarchy
From top to Bottom Board of DirectorChairman
Vice ChairmanCEO
DirectorCFO
Assistant General ManagerDeputy General Manager
Assistant General ManagerSenior Manager
ManagerDeputy Manager
Assistant Manager
General Manager
Senior OfficerOfficer
LIST OF ERP FEATURES IN STCL
Financials Purchasing Sales Banking Production Inventory MRP CRM HRM
Financial Aspects of STCL with respect to ERP
Suggestion For Existing System or ERP
Features to enhance Business Processes Fixed Assets Production Module MRP Bin Locations Marketing Document Landed Cost Taxation Requisition
STCL Major ClientsTop Customers Products
Naeem Brother’s GROUT(UNSANDED) WHITE 1KG MISC.
MOMINA ASSOCIATES HELIX (NEW) IVORY 10x13GL STANDARD & Premium
MARIAM ASSOCIATES HELIX (NEW) IVORY 10x13GL AWAMI
STYLE ENTERPRISES STILE BOND MIXED COLOR 20KG MISC
CHAUDHRY IMPEX STILE BOND MIXED COLOR 20KG MISC
CHEEMA & SONS PAPER WHITE 8x12GL STANDARD
TILES SELECT STILE BOND MIXED COLOR 40KG MISC
BIG BUILDRES PAPER WHITE 8x12GL STANDARD
ASIF & COMPANY PLAIN (NEW) WHITE 8x10GL REGULAR
SUPER ENTERPRISESONYX 1.49 PINK 12x18GL PREMIUM STILE 2
MAJID SANITARY SUPER PINK 10x13GL PREMIUM
ZOAIB ALI & CO VITAL (LUS) WHITE 10x13GL STANDARD
EHSAN SANITARY STORE.PLAIN (NEW) SKY BLUE 8x8MT STANDARD
ZIA SANITARY HELIX (NEW) IVORY 10x13GL REGULAR
WAJID SHAH PAPER MASJID D.GREEN 8x12GL STANDARD
AKBAR SANITARY STORE.CORONA (LUS) BURGANDY WHITE 10x13GL PREMIUM
YASIR TILES DOLPHIN (LUS) SKY BLUE WHITE 10x13GL STANDARD
AL-JABUTA TRADERS HELIX BLACK 10x13GL STANDARD
M.N TRADERS RADIUM (NEW) IVORY WHITE 10x13GL STANDARD
ARIF BUILDERS GROUT(UNSANDED) MARBLE BEIGE 1KG MISC.
MP TRADERS PORCELAINCROSS (LUS) IVORY 10x13GL STANDARD
AKBER TILES & SANITARYPLAIN (NEW) SKY BLUE 8x8MT STANDARD
ASIF TRADERS HELIX SAGE WHITE 10x13GL STANDARD
PRICING STRATEGY
# Size Product Color Packing Pram. Price Std. Price1 8x8 Wall U1 Plain Light 1.3 688 6782 8x8 Wall U1 Plain Dark 1.3 713 7043 8x8 Wall U1 Plain Mid Night
Blue1.3 790 780
4 8x8 Wall U1 Plain Red 1.3 892 8825 8x8 Wall U1 Plain Burgundy 1.3 790 7806 8x8 Wall U1 Plain Yellow 1.3 892 8827 8x8 Wall U1 Texture Light 1.3 673 6628 8x8 Wall U1 Texture Dark 1.3 698 6889 8x8 Wall U1 Texture Burgundy 1.3 775 764
10 8x8 Wall U1 Hale All 1.3 673 66211 8x8 Wall U1 Die Punch Light 1.3 708 69812 8x8 Wall U1 Die Punch Dark 1.3 733 72313 8x8 Wall U1 Die Punch Burgundy 1.3 811 80014 8x10 Wall U1 Plain Light 1.4 689 67915 8x10 Wall U1 Plain Dark 1.4 714 70516 8x10 Wall U1 Plain Mid Night
Blue1.4 791 781
17 8x10 Wall U1 Plain Red 1.4 893 88318 8x10 Wall U1 Plain Burgundy 1.4 791 78119 8x10 Wall U1 Plain Yellow 1.4 893 88320 8x10 Wall U1 Plain Exotic Brown 1.4 791 781
21 8x10 Wall U1 Texture Light 1.4 674 66322 8x10 Wall U1 Texture Dark 1.4 699 689
CHANNEL STRATEGY
RECOMMENDATIONS FOR TOP MANAGEMENT
To improve the sale of all brands of the company from 65% to 95%.
To make the company market-driven organization to create superior values for customers.
To make strategies for the company that creates valuable designs for customers.
Financial Aspect
2014 2013July - june
0
1000000
2000000
3000000
4000000
5000000
6000000
7000000
Financial Chart
Series1 Turnover - NetEarnings before interest, tax and depreciation DepreciationFinance Cost Other ChargesProfit Before Tax Loss/Profit after taxLoss/earning per share(Rs.)
Turnover
Series10
1000000
2000000
3000000
4000000
5000000
6000000
TurnOver
2014 Rupees In '000'Turnover - Net 4779969 Earnings before interest, tax and depreciation 577080#REF! #REF!#REF! #REF!
Conclusion
STCL is a giant in tiles & ceramic industry, a sole partner since 1970’s. There is no such concept of marketing in the past era. But now a big challenge of each industry is to create needs. What customer wants, what they chosen, what they needed. A big loop hole of STCL is not efficient marketing department. Therefore other competitor takes advantage from marketing their product.
STCL have ERP, Company should have proper marketing department. SAP offers CRM which help STCL to communicate with their customer. Conduct survey, inbound and outbound customer facilitation center. Campaign management, lead management. So that needs or requirement can be cater and respond may be quick
If the company implements all strategies then the company will deserve the position for which it is known. The company will enjoy increase in sale and other benefits and will gain competitive advantage over their rivals by creating and delivering superior customer value