edgar alan hernández morales *fuente:
TRANSCRIPT
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Edgar Alan Hernández Morales
*Fuente: www.sigma-alimentos.com wwwl.alfa.com.mx
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Agenda
• Nuestra Empresa
• Red de Distribución
• Cómo está conformada
• Estrategia de distribución
• Red de distribución México
• Proceso de sincronización de la CS
• Catalogo de Vehículos Flota Sigma
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Perfil de la empresa
• Productor líder en alimentos:
• Carnes frías
• Quesos
• Yoghurt
• Comidas refrigeradas
• Bebidas
• Ventas de más de 2.0 B USD
• Red de distribución refrigerada altamente eficiente
CA & RD8%
México84%
EUA7% Región
Perú1%
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Sólido portafolio de Marcas
• Marcas líderes en cada categoría
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Red de distribución
• Sigma posee una de las mayores redes de distribución refrigerada en México y Centroamérica:
– 141 Centros de distribución
– Llega a más de 400 mil puntos de venta
– 30 Plantas
• 16 Carnes Frías
• 11 Productos Lácteos
• 2 Comidas Preparadas
• 1 Bebidas
– Canales de distribución
• Autoservicios
• Detalle
• Food Service
• Mayoristas
• Conveniencia
• Distribuidores
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Red de distribución
• Más de 3 mil rutas en canal de detalle que visitan a clientes al menos 1 vez por semana
• Refrigeradores en tiendas del cliente
• Promotoras en canal AS
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Cadis Transporte Cedis Rutas de Reparto
Tiendas ExhibiciónPlantas
Primaria Secundaria
Estrategia de distribución
Premisas
•Integración de la distribución
•Nivel de servicio / fill rate (enfoque a clientes y consumidores)
•Velocidad de respuesta
•Flexibilidad
•Frescura
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Red de distribución México
PlantasPlantasCentros de distribuciónCentros de Distribución primariosCentros de distribuciónCentros de Distribución primarios
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Catálogo de Vehículos Flota
SigmaControl y Mantenimiento Vehicular
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Flota SigmaVehículos de Carga
Primaria
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•Caja Trailer 40 ftCaja Trailer 40 ft•Caja Trailer 40 ftCaja Trailer 40 ft
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•Caja TrailerCaja Trailer 53 ft 53 ft•Caja TrailerCaja Trailer 53 ft 53 ft
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•Freightliner Tractor FL-120Freightliner Tractor FL-120•Freightliner Tractor FL-120Freightliner Tractor FL-120
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•Freightliner Tractor FL-COLFreightliner Tractor FL-COL•Freightliner Tractor FL-COLFreightliner Tractor FL-COL
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•Kenworth Tractor T600Kenworth Tractor T600•Kenworth Tractor T600Kenworth Tractor T600
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•Kenworth Tractor T660Kenworth Tractor T660•Kenworth Tractor T660Kenworth Tractor T660
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•International Tractor ProstarInternational Tractor Prostar•International Tractor ProstarInternational Tractor Prostar
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•Utility DollyUtility Dolly•Utility DollyUtility Dolly
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Flota SigmaVehículos de Carga
Secundaria
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•Nissan Chasis Cabina Nissan Chasis Cabina cap. 600 Kg.cap. 600 Kg.•Nissan Chasis Cabina Nissan Chasis Cabina cap. 600 Kg.cap. 600 Kg.
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•Nissan Chasis Diesel cap. 600 Kg. •Nissan Chasis Diesel cap. 600 Kg.
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•Chrysler H-100 cap. 1100 Kg. •Chrysler H-100 cap. 1100 Kg.
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•Nissan Cabstar Nissan Cabstar cap. 1800 Kg. cap. 1800 Kg. •Nissan Cabstar Nissan Cabstar cap. 1800 Kg. cap. 1800 Kg.
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•Isuzu Elf 300 cap. 1800 Kg. •Isuzu Elf 300 cap. 1800 Kg.
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•Mercedes Sprinter cap. 2000 Kg. •Mercedes Sprinter cap. 2000 Kg.
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•Chevrolet Heavy Duty Chevrolet Heavy Duty cap. 3000 Kg. cap. 3000 Kg. •Chevrolet Heavy Duty Chevrolet Heavy Duty cap. 3000 Kg. cap. 3000 Kg.
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•RAM 4000 Diesel cap. 3000 Kg. •RAM 4000 Diesel cap. 3000 Kg.
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•International CF-500 cap. 3000 Kg. •International CF-500 cap. 3000 Kg.
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•Isuzu Elf 400 Isuzu Elf 400 cap. 3000 Kg. cap. 3000 Kg. •Isuzu Elf 400 Isuzu Elf 400 cap. 3000 Kg. cap. 3000 Kg.
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•Hino 716 cap. 3000 Kg. •Hino 716 cap. 3000 Kg.
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•Freightliner 360 cap. 3000 Kg. •Freightliner 360 cap. 3000 Kg.
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• Chevrolet Kodiak Chevrolet Kodiak cap. 5000 Kg. cap. 5000 Kg. • Chevrolet Kodiak Chevrolet Kodiak cap. 5000 Kg. cap. 5000 Kg.
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• Freightliner M2 cap. 6000 KgFreightliner M2 cap. 6000 Kg.. • Freightliner M2 cap. 6000 KgFreightliner M2 cap. 6000 Kg..
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• Kenworth T270 Kenworth T270 cap. 7000 Kg. cap. 7000 Kg. • Kenworth T270 Kenworth T270 cap. 7000 Kg. cap. 7000 Kg.
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•Freightliner Torton FL80 Freightliner Torton FL80 cap. 11000 Kg. cap. 11000 Kg. •Freightliner Torton FL80 Freightliner Torton FL80 cap. 11000 Kg. cap. 11000 Kg.
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•Kenworth Torton T300 Kenworth Torton T300 cap. 11000 Kg. cap. 11000 Kg. •Kenworth Torton T300 Kenworth Torton T300 cap. 11000 Kg. cap. 11000 Kg.
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Flota SigmaUnidades Utilitarias
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• Moto Yamaha YB125Moto Yamaha YB125• Moto Yamaha YB125Moto Yamaha YB125
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• Moto Yamaha YB105Moto Yamaha YB105• Moto Yamaha YB105Moto Yamaha YB105
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•Volkswagen SedanVolkswagen Sedan•Volkswagen SedanVolkswagen Sedan
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•Nissan Tsuru INissan Tsuru I•Nissan Tsuru INissan Tsuru I
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•Nissan Tsuru IINissan Tsuru II•Nissan Tsuru IINissan Tsuru II
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• General Motors Chevy• General Motors Chevy
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•Renault ClioRenault Clio•Renault ClioRenault Clio
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•Nissan PickUpNissan PickUp•Nissan PickUpNissan PickUp
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•Nissan Pickup Doble Cabina•Nissan Pickup Doble Cabina
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•Chevrolet Tornado •Chevrolet Tornado
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•Chevrolet PickUp •Chevrolet PickUp
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•Ram PickUp•Ram PickUp
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•Chevrolet VanChevrolet Van•Chevrolet VanChevrolet Van
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•Chrysler Van•Chrysler Van
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•Renault VanRenault Van•Renault VanRenault Van
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•Volkswagen EuroVan •Volkswagen EuroVan
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•Nissan Urvan•Nissan Urvan
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