Download - Sted - Presentation
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STED“Something from
Somewhere”Fall 2013
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Part IProduct Development
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The Brand
High quality outerwear
Classic sophistication with endless inspiration
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The Inspiration
“Springled Dodge”by
Julian Carotfor
Principles of Geometry
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The CustomerMale
35-50
Entrepreneur
Trendy
Not at all price conscious
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Sven Von Volkmann39
Brown hair
Blue eyes
German
Bilingual
Loyal Friend
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Workaholic
Owns a 2.495M dollar condo
Currently dating
“You not only have to market your business and ideas, but your have to market yourself as a human being -- a think, a doer, and a problem solver.”
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The ProductWilhelm $995
Igman $1145
Forbes $845
Lindbjerg $845
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The ProductHalland $1395
Everest $1795
Pirin $1595
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The ProductGunnbjørn $1095 Damavand
$1595Gotland $1895
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Part IIDevelopment Distribution Store Layout
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Introductory Phase
Units: 150
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Fixtures
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Maintenance Phase
Units: 90
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Fixtures
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Closing Phase
Units: 40
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Fixtures