Información
general
• ONG holandesa
• + 50 años de experiencia
• Justicia, dignidad y medios de vida sostenibles
• También es una empresa social
• Socios de gente emprendedora
Seguridad alimentaria y
consumo sostenible
Empoderamiento económico
Negocios responsables
Reducción de riesgos ante
desastres
ICCO 2020
Áreas temáticas
Temas transversales: Género & grupos marginalizados; gestión del
conocimiento
Poblaciones meta y
problemáticas
• Emprendedores/as: brechas de acceso y capacidades, competitividad, impacto, innovación, inclusión, RSE
• Pequeños/as productores/as: brechas de acceso y capacidades, cadenas de valor inclusivas, cambios de comportamiento, derechos humanos, innovación, inseguridad alimentaria, intensificación sostenible, RSE, “rutas de graduación”, vulnerabilidad climática,
• Afrodescendientes, indígenas, jóvenes y mujeres: derechos humanos, diálogo, empoderamiento, equidad, participación, RSE, vulnerabilidad climática
Global, regional, nacional,
local
Sector empresarial
Sector académico
Medios de comunicación
Sector público
Sociedad civil
Alianzas y articulación
Enfoques, herramientas y
modelos
• EnfoquesAlianzas Públicas Privadas CívicasCo-creación de valor compartidoICCOnomicsInvestigación y Desarrollo
• HerramientasC-SCANPolíticas y posicionesRuta para gestión de los DDHH en
el sector agro-alimentario• Modelos
AbBICCO InvestmentsMANQ’A
AGRIBUSINESS BOOSTER
•Co-emprendimiento, inversión
• PYME agro-alimentarias líderes: motor
económico de países en desarrollo
• Sector en crecimiento, nuevos
mercados para cultivos más valiosos
• Enorme potencial económico y social
de agro-emprendimientos innovadores
• Aliados y expertos: cadenas de valor,
gerencia, logística etc.
• 10 millones EUR, 90 PYME, 2023
• Cacao, café, caña de azúcar orgánica,
lácteos, yuca
PURPOSE OF COBOCE AND ICCO
COBOCE’s purpose: to build a better future for Bolivia with
community, customers and employees
ICCO’s purpose: to unleash the social potential of
enterprising people → Justice & Dignity, Sustainable
Livelihoods
OUR SHARED PURPOSE
OUR SHARED PURPOSE :TO CO-CREATE SHARED VALUE IN ORDER TO BENEFIT FAMILIES, ACHIEVE ENVIRONMENTAL SUSTAINABILITY AND IMPROVE BUSINESS PERFORMANCE
OPPORTUNITY OF SHARED VALUE
BUILDING STRONGER RELATIONSHIPS WITH
STAKEHOLDERS FOR PEOPLE, PLANET AND PROFIT
3
Coboce
Customers
Communities
Government
Employees
• Coboce’s value to communities:
Development of their community, open
communication
• Communities’ value to Coboce: Respect,
trust, social license to operate
• Coboce’s value to customers: Inspire with an excellent
product made the right way
• Customer’s value to Coboce: higher customer
satisfaction, customer loyalty and increased brand
awareness
• Coboce’s value to Government: Contribution to
their community development program
• Government’s value to Coboce: Scale up and
embedding of Coboce’s impact in society
• Coboce’s value to Employees: possibility
to co-decide and co-investment in social
impact
• Employees’ value to Coboce: company
pride, enthusiasm, leadership and loyalty
OPPORTUNITY OF SHARED VALUE >> VARIOUS STAKEHOLDERS
IDEAS FOR INCREASED IMPACT AND BUSINESS VALUE
BUSINESS VALUE
SOCIAL
VA
LUE
BUSINESS VALUE
ENVIRONMEN
TAL
VA
LUE
A B
C D
A B
C D
Building roads in reaction to
stakeholder demands
Paying for public
illumination
Burning of hazardous
waste
Reforestation
Waste management
plan
Cement giveaways and river
banks
Planned collaboration on
infrastructure
Reduction of pollution
Integral environmental
approach
Coordinating strategic public
investments
Risk prevention
planning
Social giftsPlastic
cleanup and recycling
Social development
DESIGN CHALLENGES FOR INCREASED EFFICIENCY AND VISIBILITY
Customers
Communities
Government
Employees
• How to have communities appreciate Coboce’s social program?• How to have communities participate, contribute and create content?• How to persuade communities to provide Coboce a social license to operate?
• How to to motivate and engage employees in social activities and the social responsibility program?
• How to meet the norms and standards set by the government?• How to change the government’s perception of Coboce’s added value
to community and environment?
• How to build an aspirational brand and communicate “made the right way”?
ICCO’S PROPOSED SERVICES TO COBOCE
Customers
Communities
Government
Employees
Context analysis Program design Implementation
Community mapping, baseline surveys, focus
groups, stakeholder meetings
De
sig
n o
f In
teg
rate
d m
on
ito
rin
g s
yst
em
fo
r so
cia
l an
d e
nv
iro
nm
en
tal i
mp
act
Design community programs
Engage Employees in
program design
Manage employee engagement programs
Analysis of the government programs and synergy with
Coboce’s social strategy
Analysis of employees’ motivation to engage in
social program
Monitoring and communication of the actual social activities
Facilitate alignment with gov programs
Ad
vic
e o
n h
ow
to
op
tim
ise
CS
R p
oli
cy &
str
ate
gy
Management of community program
Co
nd
uct
Mo
nit
ori
ng
, Ev
alu
ati
on
an
d L
ea
rnin
g
Ide
nti
fy p
art
ne
rs a
nd
co
nd
uct
du
e d
ilig
en
ce
CSR training
MANQ’A
• Alimento en Aymara
• Medios de vida sostenibles para
jóvenes en el sector gastronómico
• Formación para la vida, el
emprendimiento y la cocina
• Co-creación con chef y
emprendedor danés
• 10 escuelas MANQ’A en Bolivia
• 7 escuelas MANQ’A en Colombia
•Alianzas con chefs y restaurantes
• Vínculos con agricultores/as
• Prontamente en Centroamérica
Gestión del conocimiento
• Crear/capturar, preservar, compartir e integrar (actuar)
• Sistematización y réplica de modelos
• TICsAKVO-FLOW
• Planificación, monitoreo y evaluaciónDDSHFIAS