Download - ECM Presentation 2013b
The department has evolved remarkably over the last few years, from being a small in-house facility which design and executed all live and record-ed shows to a team which has become a one stop solution to design and deliver mega events such as :
• Masala Family Festivals, • Pantene Bridal Couture Week Style 360 • HUM Awards
Total Output From Set Department
Total No of Set Designers 4Total No of Sets Design 321
January To December 2013, For HUM TV, MASALA TV & HUM SITARAY
NEWSET DESIGNED
73SETCHANGEOVER'S
128SPECIALDAYS
33MARKETINGBRANDING EVENTS
10
STATIONBRANDINGS
34MEGAEVENTS
7
SPECIALTRANSMISSIONS
8ANNIVERSARY'S
17
CHANNELID's
4
MUSICALSHOWS
5DRAMASCREENING's
2
The Sets of Hum Network have created a buzz in the industry andhave added immense value to events by standing out from the clutter.
The Sets of Hum Network have created a buzz in the industry andhave added immense value to events by standing out from the clutter.
The much-awaited Pan-tene Bridal Couture Week has become
known for its extrava-gance and elaborate
production design. The thematic ramp designs
have not only surpassed the look and feel of all
local fashion shows but have also attracted
other fashion fraternities and fashion weeks to
build alliance with our network.
Marketing Creative &Communication Department
Overview of the DepartmentAn In-house creative department came into
being in October 2012 for better facilitation
to the Network’s Marketing Communication & Design
Human Resources: The department is led by an
HOD and assisted by an Art Director
Advantages of anIn-House DepartmentEfficiency in deliverables
• Complete control over Design & Execution
• Cost Cutting
• 24/7 Solution
• Smooth Execution
• Focus on improvement of Quality Better Time Management
Over viewof Work
Out door AdvertisingEvents
Press CampaignsCorporate
CommunicationsE.Marketing
Outdoor Campaigns9 Complete Outdoor Campaigns – Hoardings
with different adaptations + Mall Branding
Press Campaigns24 Press Ads (GLAM, MASALA, Dawn Images and Fashion & Cooking Magazines) + 1 Supplement for Zindagi Gulzar Hai
38 Eflyers – Drama Launch, Ratings, Ramadan, Events
EventsAll Marketing Collaterals for more than15 Mega Events held under theumbrella of HNL: Invitation Cards, On Ground Branding, Streamers,Pole Signs, Stalls, Neck Tags, T Shirts Designing,
Bridal Couture Week (Karachi & Lahore)Masala Family Festival (Karachi & Lahore)1st HUM AwardsScreening of Zindagi Gulzar Hai Premiere of BehaddTDAPFashion Pakistan WeekBeach View Club BasantMen’s Fashion WeekBranding for Plays like: Aangan Tera,Sawa 14 August, AvantiInvitation Cards for 10 Movies
CorporateCommunications
Annual ReportsGiveways like: CalendarNotebookMango BoxesRamadan BoxesEid CardsZindagi Gulzar Hai Mugs & Tshirts
Designing of Corporate Stationary as per re launch of theNetwork and Channels identity