Download - DENOMINACIONES COMERCIALES
-
7/23/2019 DENOMINACIONES COMERCIALES
1/28
UNIVERSIDAD ARTURO MICHELENA
FACULTAD DE CIENCIAS JURIDICAS Y POLITICAS
CATEDRA: DERECHO MERCANTIL
SECC. 03 T-N
DENOMINACIONES COMERCIALES
LA MARCA COMERCIAL
REALIZADO POR:
DIAZ MEDINA, WILLIANS RAMON, C.I V-12.771.!
"UTIERREZ DAVILA, ANDRES MANUEL, C.I V-
LO#ATON RODRI"UEZ, YARIAN"EL, C.I V-
MONSALVE ESTEVES, MARIA "A#RIELA, C.I V-21.$70.130
VIZCARRONDO, "A#RIEL ALEJANDRO, C.I V-
SAN DIE"O, 22 DE SEPTIEM#RE DE 201%
-
7/23/2019 DENOMINACIONES COMERCIALES
2/28
INTRODUCCION
L& '()&*+&+* / '*(' R)+4(' 45* &(+6+'4 * V*& & &
'89*+& P'( N&+'*& &*' * &49' 44&*+' '8' * &
;&& ()&8*&(+& '*;(+& 9'( '*4+/* &&4 ;*&8*&4 B ''()& ()' '*4++'*&, 4*+&8*
9(''(& (?' 9('9+&, 4&6+' 9&(& &9*&&( '4 (?'4
'*8+'4 / )&(&*>&4 9('9+&8* +?'4 B 4&' 8'(5+' '* &'4 +&&*'4.
P(' 4 * & L/ P('9+& I*4(+& '* 4 **(& '' ' (&+' & &4
M&(&4, L8&4 / D*'8+*&+'*4 C'8(+&4, &*' 4 4&6 * 4
&(>' 1 B +?& L/ (+) '4 (?'4 '4 +**'(4, 46(+'(4
+*(''(4 4'6( &4 (&+'*4, +**'4 ' 46(+8+*'4 (&+'*&'4 '* &
+*4(+& / '4 '4 9(''(4, ;&6(+&*4 ' '8(+&*4 4'6( &4 ;(&44 '
4+)*'4 49+&4 B &'9* 9&(& +4+*)+( '4 4+8+&(4 '4 (4&'4 4(&6&' ' &++&.
T&86+* '*89& & 9(+&& L/ * 4 &(>' 2 B E4&' ''()&(5
(+;+&'4 ()+4(' & '4 9('9+&(+'4 &4 8&(&4, 8&4 / *'8+*&+'*4
'8(+&4, B 4 ()+4(* / 9&*4 & '4 9('9+&(+'4 '4 +**'4,
8'(&4, 8''4 ' +6'4 +*4(+&4, / & '4 +*(''(4 +**'4 '
8'(&4, B &86+* 4 ()+4(*.
-
7/23/2019 DENOMINACIONES COMERCIALES
3/28
DENOMINACIONES COMERCIALES Y LA MARCA COMERCIAL
L&4 *'8+*&+'*4 '8(+&4 4()* * & / 8(&*+ 4+* 86&()' &86+*
&9&( * & / 9('9+& +*4(+& B 4 '* 4 **(& )(4'
& 8+48& *' '* & 8&(& '8(+&, 4 +*+49*4&6 (;(+(*'4 &'(*&8+*' (>+' * 4& 8&(+&. E* 4 4*+' *'*(&8'4 &4 *'(8&4
4'6( & Propiedad Industrial* '4 +*4(8*'4 )&4 4+)+*4:
En la Constitucin de la Repblica.
En el Cdigo Ciil igente.
Codigo de Co!ercio.
En la Le" de Propiedad Industrial.
En la Le" Org#nica de Procedi!ientos Ad!inistratios.
CONSTITUCION DE LA REPUBLICA BOLIVARIANA DE VENEZUELA. L&
C'*4++* 30 ++86( 2000, garanti$a el derec%o de propiedad de
una !anera general, +*+& & P('9+& I*4(+&, & '8' ' (8+*&*
44 &(>'4 =!, 11% / 12$ 4+)+* *'(:
Artculo 98. L& (&+* (& 4 +6(. E4& +6(& '89(*
(?' & & +*(4+*, 9('+* / +)&+* & '6(& (&+&, +*>;+&,
*')+& / ?8&*>4+&, +*/*' & 9('+* )& '4 (?'4 &'(
' & &'(& 4'6( 44 '6(&4. E E4&' ('*'(5 / 9(')(5 & 9('9+&
+*& 4'6( &4 '6(&4 +*>;+&4, +(&(+&4 / &(>4+&4, +**+'*4,
+**'&+'*4, *'8+*&+'*4, 9&*4, 8&(&4 / 8&4 &(' '* &4
'*++'*4 / 9+'*4 B 4&6&* & / / '4 (&&'4 +*(*&+'*&4
44(+'4 / (&+;+&'4 9'( & R9@6+& * 4& 8&(+&.
Artculo 11.S )&(&*+& (?' 9('9+&. T'& 9(4'*& +*
(?' & 4', )', +4;( / +49'4++* 44 6+*4. L& 9('9+& 4&(5
4'8+& & &4 '*(+6+'*4, (4(++'*4 / '6+)&+'*4 B 4&6& & /
'* ;+*4 ++& 9@6+& ' +*(4 )*(&. S' 9'( &4& ++&
-
7/23/2019 DENOMINACIONES COMERCIALES
4/28
9@6+& ' +*(4 4'+&, 8+&* 4**+& ;+(8 / 9&)' '9'(*' 4&
+*8*+&+*, 9'(5 4( &(&& & 9('9+&+* &B+( &4 6+*4.
Artculo 1!".S )&(&*+& / 9(') & 9('9+& +*& '+&
'4 '*'+8+*'4, *'')>&4 +**'&+'*4 '4 96'4 +*>)*&4. T'&&++& (&+'*&& '* '4 ((4'4 )*+'4 / '4 '*'+8+*'4 &4'+&'4 &
'4 8+48'4 9(4)+(5* 6*;++'4 '+'4. S 9('?>6 ()+4(' 9&*4
4'6( 4'4 ((4'4 / '*'+8+*'4 &*4(&4.E '*4+/*, ?&
'*4+(&' +89'(&* 9&(& & +& '*8+& 9&>4, )&(&*+&( (?' & &
9('9+& +*4(+&. N' ?& B(+' &(' & &(6+(+' *& / ' * (' '
(4'+* +'4, 4+*' B ?& '*4+(&' *4&(+' ;+*+(' / 9(+4&('
8&*(& &)(+&, * 9('9+' ' '*4++'*&. A4> 4 '*4&)(&,
;+*++&8*, * *4(' '(*&8+*' (>+', (?' & 4' &4
8&(&4, *'8+*&+'*4 / 8&4 '8(+&4, '8' +*8&** & 9('9+&
C'*4++*, 9(')+' 9'( & / 4&*+'*&' 9'( +49'4++'*4 49+&4.
CODI#O CIVIL. E* C&9>' 1 T>' II L+6(' II C+)' C++, * '4
&(>'4 %$% / %$, 4 ?& 4&6+', (49+&8* '*9' 9('9+&
/ &4 '4&4 B 9* 4( '6' & 8+48&, & 4&6(:
Artculo ". L& 9('9+& 4 (?' 4&(, )'&( / +49'*( *&'4& 8&*(& 4+&, '* &4 (4(++'*4 / '6+)&+'*4 4&6+&4 9'( &
L/.
Artculo "$.E 9('' ' &'( (&6&' ' +*4(+& >+'4, &4> '8' &4
9('+'*4 +*)*+' ' &*' &B+( 9(4'*& 4'* 9('9+& 4/&, /
4 (+)* 9'( &4 /4 (&+&4 & & 9('9+& * )*(& / &4 49+&4 4'6(
4&4 8&(+&4.
E* &(+' %$% (&*4(+' 4 (;+( & & 9('9+& '8' (?' 4+'
B +* *& 9(4'*& 9&(& 4&(, )'&( / +49'*( *& '4& 8&*(&
4+&, '* &4 4'&4 (4(++'*4 B +89'* & L/. E* 8&(+& 8&(&4
'8(+&4 ' P('9+& I*4(+& * )*(&, 4 '*4&)(&* * & L/
(49+&, '4 (?'4 **+&'4 &*(+'(8* / 4 4&6* &4
-
7/23/2019 DENOMINACIONES COMERCIALES
5/28
(4(++'*4 / &4 '6+)&+'*4 & B 4 (;+( & +49'4++* )& 8*+'*&&.
E* &*' & &(>' %$, )+4&'( 4 &)(+' & &4*&(, B &4
9('+'*4 +*)*+' ' &*' &B+(& 9(4'*& 4'* 9('9+& 4/& /
*(' 4&4 4 **(&* +*&68*, &4 8&(&4 '8(+&4. N' ?&/ &
8*'( & B * 4 (9' (>+', &86+* )+4&'( ' 49+&
+&' & 9(')( & 9('9+& +*4(+&.
LEY DE PROPIEDAD INDUSTRIAL. L& +)* L/, B ()& & P('9+&
I*4(+& * V*&, ; 4&*+'*&& 9'( C'*)(4' 2= &)'4' 1=%%
/ 94& * +)*+& 2 49+86( 4 8+48' && 9&(& *'*4 & L/ M&(&4 ;56(+&,
C'8(+' / A)(+(&, ;?& 23 *+' 1=30, / &4> ' ?&6>&* 4&'
4+89( 9'( /4 &*(+'(4, '8' & 1=27 / & 1!77, & &4 &4 *'4
?8'4 (;(+' &*4 /, &4 9&*4 +**+*, &86+* ?&6>&* *+' 4+*'
()+&4 9'( /4 49+&4, '8' &4 1!$2, 1!%$, 1!0, 1!7!, 1!!2 / &
@+8&, 1=27, (')&& 9'( & +)* L/ P('9+& I*4(+&. E )+4&'(
9&(+' *+;+ &86&4 )+4&+'*4 B, 9'( (&'*4 +(4&4, *>&* ;*+'*&*'
49&(&&4 &* &*' (+)* *& 4'& &4 9('9+& B, '8' /& ?8'4+4', 45 '*4&)(&& * & C'*4++* / * C+)' C++. +54 4 4& *'
'4 &49'4 ;*&8*&4 & L/ B *'4 '9&, /& B * 4 &(+&'
4 ()&* &*' &4 9&*4 +**+* / '4 9(++)+'4 +*4(+&4 '8' &4
8&(&4 '8(+&4, B & ;+* / & &6', '*4+/* 9('' +*)*+' /
&*', & '8' ' ('*' )+4&'( ++ 1=$2.
E* /4 &*(+'(4, +*+& & 1!77, )+4&'( ?&>& *& +;(*+& 49+&
/ 9(+4& * 8&(&4 ;56(+&, '8(+', &)(+(& / *'8+*&+'*4
'8(+&4. E* & +)*, * 4 C&9>' IV, 4 *)'6&* '&4 &4 6&'
*'86( 8&(&4 '8(+&4 / &4 ;+* * *& ;'(8& (8+*&* / 9(+4&,
* &(>' 27.
-
7/23/2019 DENOMINACIONES COMERCIALES
6/28
Artculo !%. #&' & *'8+*&+* 8&(& '8(+& 4 '89(* ''
4+)*', ;+)(&, +6', 9&&6(& ' '86+*&+* 9&&6(&4, /*& &B+(& '(&
4'4 B 9(', &B'4 '* '4 &4 '8(+& ' 4 9('9+&
89(4&. L& 8&(& B +* 9'( '6' +4+*)+( *& 89(4&, *)'+',
9'&+* ' 4&6+8+*' 8(&*+, +*4(+&, &)(>'& ' 8+*(', 4 &8&
*'8+*&+* '8(+&. A 94&( *'86( )*(+' B )+4&'( 1=%%
?& 94' & &4 8&(&4, & 8+48& +49'4++* (&*4(+& 4 49(* &
+4*+& &4 (&++'*&4 8&(&4 ;56(+&, '8(+' / &)(+(&.
E4& *'8+*&+* )*(+& 8&(& '8(+&, 4 & &'9&& * &4 854
8'(*&4 )+4&+'*4 / 4 (8+*' 4&' *'(8&8* 9'( '4 (&&+4&4
& 8&(+& 9&(& (;(+(4 & '4 868&4 ' 8*'4 ++&'4 * 4& &++&.
L& L/ P('9+& I*4(+& ()+(5 '4 (?'4 '4 +**'(4,
46(+'(4 +*(''(4 4'6( &4 (&+'*4, +**'4 ' 46(+8+*'4
(&+'*&'4 '* & +*4(+& / '4 '4 9(''(4, ;&6(+&*4 ' '8(+&*4
4'6( &4 ;(&44 ' 4+)*'4 49+&4 B &'9* 9&(& +4+*)+( '4 4+8+&(4
'4 (4&'4 4 (&6&' ' &++&.
COMPETENCIA AL RE#ISTRO DE PROPIEDAD INTELECTUAL
E S&r'(c(o Aut)*o+o ,& l- Pro(&,-, I*t&l&ctu-l /SAPIG, 4 * '()&*+48'
&4(+' & M+*+4(+' P'( P'9&( 9&(& C'8(+', B ( &
'89*+& B 4'6( & 9('9+& +*& '((49'* & E4&'
V*'&*', * 8&(+& D(?' A'(, M&(&4 / P&*4.
S&r'(c(o Aut)*o+o ,& l- Pro(&,-, I*t&l&ctu-l /SAPI G 4 '9& '' '
(;(* & R)+4(' P('9+& I*&, ' B '89(* & &8+*+4(&+*
& '*4+* (?'4 & '4 +**'(4 4'6( 44 (&+'*4, & (&4 &49&*4 +**+*, 8'(&4, +6'4 / +4
-
7/23/2019 DENOMINACIONES COMERCIALES
7/28
8&4 '8(+&4 ()+4(', ;+4&+&+* +*49+* 4'6( '4 (?'4
&'( / '4 (?'4 '*'4, * 586+' &8+*+4(&+'.
Br&'& R&0&- 2(0t)r(c- ,&l SAPI
E SAPI, ; (&' 8+&* D(' N 1.7! 2% 8&(' 1==7, 96+&'
* & "&& O;++& N. 3.1=2 ;?& 2$-0$-=7 *(& * ;*+'*&8+*' 01
8&/' 1==! 4)@* R4'+* M+*+4(+& N 0%$ 07-0$-1==!, 96+&&
* & "&& O;++& N 3.$33 ;?& 1%-0$-=!.
L& (&+* SAPI, ?& 9(8++' *+( 6&' *& 8+48& '()&*+&+* & P('9+&
I*4(+& / D(?' A'(. E4& ;4+* ?& ??' 9'4+6 &)++&( / '9+8+&(
9('4' ()+4(', 9('+* / +;4+* &4 (&+'*4 +*'
?8&*' 6&' '4 +(4'4 4B8&4 B '9(&* &&8* * S+48&
V*'&*' P('9+& I*&.
E0tructur- Or3-*(4-t('-
D+(+* "*(&, D+(+* R)+4(' & P('9+& I*4(+&, D+(+*
N&+'*& D(?' A'(, D+(+* A44'(>& J(>+&, D+(+*
S'9'( A8+*+4(&+' / D+(+* D+;4+* / C''9(&+*.
O56&t('o0 ,&l SAPI
P('9'(+'*&( 4)(+& (>+& & (&4 & & & P('9+&
I*& 4'6( '6(&4 &(>4+&4, +*>;+&4, *')+&4, 9&*4,
*'8+*&+'*4 '(+)*, &(+&4 )&4, 8&(&4 / '('4 4+)*'4
+4+*+'4.
P('8'+'*&( 4&(('' & 4'+& '*'+8+*' 8+&* &
+;4+* & +*;'(8&+* 4'6( & 9('9+& +*&, '* '6' ;&++&( &(&*4;(*+& *')+& & '4 4'(4 9('+'4 / +**'&+*.
C'&/&( * & 9('+* / ;*4& & 9('9+& +*& '+&
'4 '*'+8+*'4 (&++'*&4, *'')>&4 +**'&+'*4 '4 96'4
-
7/23/2019 DENOMINACIONES COMERCIALES
8/28
+*>)*&4 / '8*+&4 '&4 &4'+&'4 & 4' / '*4(&+* & +(4+&
6+')+&.
I**+&( & (&+* +*& 9(')+*' D(?' A'( 4'6( &4
'6(&4.
C''9(&( / *)'+&( * 586+' '&, ()+'*& / 8*+&, '* '4 E4&'4,
&4 '()&*+&+'*4 / '4 96'4, 9&(& & 9('+* / 4&(('' & 9('9+&
+*& &(' '* '4 9(+*+9+'4 ;*&8*&4 & C'*4++*
R9@6+& #'+&(+&*& V*&.
F'(&( & & '*'8>& 4'+& '* +*4(8*' &4 8&(&4 '+&4.
C''(+*&( & &8+*+4(&+* '4 '**+'4 *&+'*&4 +*(*&+'*&49&(& & '*4'+&+* S+48& N&+'*& & P('9+& I*& /
44(+9+* *'4 '89('8+4'4.
P('8'( U4' T*'')>&4 / C(&+'*4 A(>4+&4 L+6(4.
DENOMINACIONES COMERCIALES
L& *'8+*&+* C'8(+& 4 (;+( & 4+)*&+* B 4 & & & A4'+&+*
8+&* 4 >' ' *'86( '* & ;+*&+& +4+*)+( *& 89(4&, *)'+',9'&+* ' 4&6+8+*' 8(&*+, +*4(+&, &)(>'& ' 8+*('. L&4
'89&&4 '8(+' 9* 4( 4)@* C+)' C'8(+' * 4 A(>'
201.
C'89&& * N'86( C'+': * & & &4 '6+)&+'*4 4'+&4 45*
)&(&*+&&4 9'( & (49'*4&6++& ++8+&& / 4'+&(+& ''4 '4 4'+'4.
C'89&& * C'8&*+&: * & & &4 '6+)&+'*4 4'+&4 45* )&(&*+&&4
9'( & (49'*4&6++& ++8+&& / 4'+&(+& *' ' 854 4'+'4, / 9'( &
(49'*4&6++& +8+&& & *& 48& (8+*&& *' ' 854 4'+'4.
-
7/23/2019 DENOMINACIONES COMERCIALES
9/28
C'89&& A**+8&: * & & &4 '6+)&+'*4 4'+&4 45* )&(&*+&&4 9'(
* &9+& (8+*&' / * & B '4 4'+'4 *' 45* '6+)&'4 4+*' 9'( 8'*'
4 &+*.
C'89&& R49'*4&6++& L+8+&&: * & & &4 '6+)&+'*4 4'+&445* )&(&*+&&4 9'( * &9+& (8+*&', +++'4 * '&4
9&(++9&+*, &4 &4 *' 9'(5* 4&( (9(4*&&4 * *+*)@* &4' 9'(
&+'*4 ' >'4 *)'+&64.
S)@* & / P('9+& I*4(+& 1=%, & 8&(& B +* 9'( '6'
+4+*)+( *& 89(4&, *)'+', 9'&+* ' 4&6+8+*' 8(&*+,
+*4(+&, &)(>'& ' 8+*(', 4 &8& *'8+*&+* '8(+&. P'( >&
9+*, 9'(5 ()+4(&(4, '8' 4+ ;(& *& *'8+*&+* '8(+&, &B+(
*'86( ' 4+)*' +4+*+' * B *)& +*(4 *& 9(4'*&, &*B 4 +*(4 *'
4& '8(+&, &4 '8' '4 '*4'(+'4 8+'4, 6;4 &6')&'4,
')+'4 9(';4+'*&4, +*4++'*4 6*;+&4, *('4 (&4 / +*>;+'4,
'(9'(&+'*4 9'>+&4' (+)+'4&4 / &B+( '(& &)(9&+* 4+8+&(. L& *'(8& &
B *'4 (;(+8'4, + &4>:
Artculo !8. P'( >& 9+*, 9'(5 ()+4(&(4, '8' 4+ ;(& *&
*'8+*&+* '8(+&, &B+( *'86( ' 4+)*' +4+*+' * B *)&
+*(4 *& 9(4'*&, &*B 4 +*(4 *' 4& '8(+&
L& *'8+*&+* '8(+& 4' 9'(5 ()+4(&(4 9&(& +4+*)+( &
'((49'*+* ;+(8& ' 89(4& * *' ' 854 (&8'4 (8+*&'4
'9(&+'*4 ' &++&4.
LA MARCA COMERCIAL
L& 8&(& '8(+& 4 '' 4+)*', ;+)(&, +6', 9&&6(& ' '86+*&+*
9&&6(&4, /*& / &B+(& '(& 4
-
7/23/2019 DENOMINACIONES COMERCIALES
10/28
9(4'*& *&(& ' (>+& 9&(& +4+*)+( '4 9(''4 ' 4(++'4 '* '4 &4
'8(+&. T+** '8' ;+* 4'+& ;&++&( & &4 9(4'*&4 &4' & '4 6+*4 /
4(++'4 4 9(;(*+&, 68'4 +&( '& 9(5+& B 9(''B '*;4+*.
L& 8&(& 4 4+)*' 9(')+' * +( 4 +*4(+9+* * R)+4(' &
P('9+& I*4(+& KSAPIG, B 9(* & *& 9(4'*& *&(& ' (>+& / 4
++& 9&(& +4+*)+( 9(''4 /' 4(++'4 * 8(&' 9(8++*' 4
+;(*+&+* '(&4 9(4'*&4 B ;&6(+B* ' '8(+&+* 8+48' 9(''.
A (&4 & '*48+'( 9 '*'( & 9('*+& &(>' B
&B+( 9&(& B +& 9('' /' 4(++' 4 9(;(*+& / & +&( B
'8(+&+ 4 9('' ' 4(++' 4+* (+4)' B 4 '*;*&* '*
8*'4 ' 4(++'4 &*5')'4, )&(&*+5*'4 & (9&+* / &9&+*
8+48'.
S ;*&8*' )& 45 '*4&)(&' * & L&7 ,& Pro(&,-, I*,u0tr(-l &* 0u
Artculo !%:
Artculo !%. T'' 4+)*', ;+)(&, +6', 9&&6(& ' '86+*&+* 9&&6(&4,
/*& / &B+(& '(& 4'4 B 9(', &B'4 '* '4 &4
'8(+& ' 4 9('9+& 89(4&.
DERECHO DE USAR UNA MARCA.
E4&6 & L/ P('9+& I*4(+& B:
Artculo . E (?' 4&( 4+&8* *& 8&(& ()+4(&&
9(8&*(5 * +)'( 9'( (8+*' B+* &
-
7/23/2019 DENOMINACIONES COMERCIALES
11/28
Artculo 1.E ()+4(' *& 8&(& 4(5 (*'&6 9'( 9(+''4 44+'4
B+* &'
10.
CLASIFICACIN DE LAS MARCAS COMERCIALES.
Artculo 1$.A '4 ;+*4 ()+4(' 8&(&4 '8(+&4, 4 4&6 &
4+)+* &4+;+&+*: 1G M&(+&4 9(+8&4 ' 9&(+&8* 9(9&(&&4. 2G
R95'4. 3G C('4 / 9+4 9(9&(&'4 / '('4 &(>'4 ('
8&*;&(&'4 B *' 4&* +*8*&(+&4. $G S4&*+&4 9+8*&(, +89+&(
/ ()*4, &6* '8@*, &4 ;4;'('4, &8+*, &+' / '(&4 9(9&(&+'*4
9&(& &&'. %G A9&(&'4 4' * & &(B+(& / & '*4(+*. G
S4&*+&4 B>8+&4, 9(9&(&+'*4 ;&(8&+&4, 9(;8(>&. 7G C'((>&,
4&'4 / &(>'4 &*5')'4. !G A9&(&'4 &+&+*. =G E9'4+'4, &(8&4
;)', 9('/+4 / &(('4 8++&(4. 10G F(++&*4 / &6'*'4. 11G S4&*+&4
+*(&4. 12G M&(+&4 &6&&, &(>'4 '(*&8*&+* ' '(&+*
+;++'4, &4;&'. 13G A(>'4 ;(((>& / 6'4 ?+(('. 1$G M&4
;*+'4 / ;'(&'4, &&86(. 1%G A+4 / )(&4&4 B *' 4&* 9&(& &+8*'4. 1G
P+*(&4 / 8&(+&4 9&(& 9+*'(4, 9' &+4 / 9+(&4. 17G P(''4
&6&'. 1!G M&B+*&(+&4 / &4'(+'4 9&(& &)(+(& / ?(>&. 1=G V?>'4,
9' ''8''(&4. 20G L+*'4, ?4 / 4+8+&(4. 21G A9&(&'4, 85B+*&4 /
&4'(+'4 (+'4. 22G J)4, &(>'4 9'(4 / )'. 23G
-
7/23/2019 DENOMINACIONES COMERCIALES
12/28
C?+(>&, 8&B+*&(+& / &4'(+'4 B *' 4&* (+'4, ?((&8+*&4. 2$G
A(>'4 9+&, &9&(&'4 ;'')(5;+'4 / &4'(+'4. 2%G C((&(&4 / &&4
4)(+&. 2G A(>'4 / &9&(&'4 8*4(& / +*>;+'4. 27G M5B+*&4
+*4(8*'4 9&(& 8+( +89'. 2!G A(>'4 '/(>&, '/&4 / 8&4
9(+'4'4 8&*;&(&'4. 2=G E4'6&4, 6('?&4 / 98('4. 30G A(>'4
6&((', '& / 9'(&*&. 31G F+('4 / &9&(&'4 (;(+)(&+*. 32G M64 /
&9+(>&. 33G A(>'4 +(+' / (+4&. 3$G A9&(&'4 &;&+*, *+&+*
+8+*&+* B *' 4&* (+'4. 3%G C'((&4 +*'(&4, 8&*)(&4, 4'9&4,
&*&4 *' 85+&4 / &(>'4 ??'4 &?'. 3G I*4(8*'4 84+&4 /
44 &4'(+'4. 37G P&9 K9' &9+(>&G, &(>'4 4(+'(+' / +6('4 *
6&*'. 3!G L+6('4 / 96+&+'*4 '' )*('. 3=G A(>'4 4+(,
4'86(('4 / &&'. $0G #''*4, B+*&(>&, &(>'4 9('9&)&*& '8(+&
B *' 4&* 96+&+'*4. $1G #&4'*4, 9&(&)&4 / 4'86(+&4. $2G T&4 *
9+&4, +'4, 9&4&8&*(>& / 6'(&'4. $3G H+'4, ?+&&4 / '+'4 / 8&&4. $$G
I*4(8*'4 / @+4 9&(& 8+'4 / *+4&4. $%G A)&4 8+*(&4 / )&4'4&4,
*&(&4 / &(+;++&4. $G A+8*'4 +*)(+*4 &+8*++'4. $7G V+*'4,
9&*' '4 8++*&4. $!G #6+&4 8&& / (&. $=G L+'(4
&'?+'4. %0G M(&*>&4 *' &4+;+&&4 / D*'8+*&+'*4 C'8(+&4.
MARCAS PARA VARIOS PRODUCTOS.
S)@* & L/ P('9+& I*4(+&:
Artculo !9. C&B+( 8&(& 9'(5 4+*&(4 & +4+*)+( 854 * )(9'
'4 9(''4 B 4 (8+*&* &(' '* & &4+;+&+* 4&6+&
-
7/23/2019 DENOMINACIONES COMERCIALES
13/28
* &(>' 10.
A '4 ;+*4 ()+4(' & 8&(& * 4 &4', +*(4&' 6(5 ?&(,
9'( 49&(&', & '((49'*+* 4'++ ()+4(' 9&(& && &4.
L& *'8+*&+* '8(+& 4'' 9'(5 ()+4(&(4 9&(& +4+*)+( &
'((49'*+* ;+(8& ' 89(4& * *' ' 854 (&8'4 (8+*&'4
'9(&+'*4 ' &++&4. A '4 ;+*4 ()+4(' & 8&(& * 4 &4',
+*(4&' 6(5 ?&(, 9'( 49&(&', & '((49'*+* 4'++
()+4(' 9&(& && &4.
MARCAS COLECTIVAS
E4 * 4+)*' B 4+( 9&(& +*+;+&( ' +4+*)+(, 9(''4 ' 4(++'4, )*(&'4
9'( *+&4 '+&4 &4 '8': '()&*+&+'*4 4'+'9('+&4 6&'
()+8* 9('9+& 4'+& '8*&, 89(4&4 9('9+& 4'+& +(& '
+*+(& '8*&, *+&4 9('+&4 ;&8++&(4, &4'+&+'*4 ''9(&+&4
8+(', 9B
-
7/23/2019 DENOMINACIONES COMERCIALES
14/28
COSAS QUE NO PUEDEN REISTRARSE COMO MARCA.
S)@* & L/ P('9+& I*4(+&:
Artculo . N' 9'(5 &'9&(4 *+ ()+4(&(4 '8' 8&(&4: 1;.L&4 9&&6(&4,
;(&44, ;+)(&4 ' 4+)*'4 B 4)+(&* +&4 +*8'(&4 ' 4+(&* 9&(& +4+*)+(
'6'4 +*8'(&4 ' 8(&*>&4 9('+* ' '8(+' 9('?+6+'4 / '4 B 4
4* * *)'+'4+>+'4 ' 4'6( * &(+' &*'. ";. L& #&*(&, E4' A(8&4 '(&4 +*4+)*+&4 *&+'*4
(&*(&4, 4&' &*' 4 4' '8(+& 4 6+&8* &'(+&' 9'(
(+;+&' 9+' 9'( & ';++*& '((49'*+* & *&+*+*(4&&. ;.L'4
*'86(4 )')(5;+'4, '8' +*+&+* )&( 9('*+&. $;.L& ;'(8& /
''( B 4 & '4 &(>'4 ' 9(''4 9'( ;&6(+&*, *+ '4 ''(4 '
'86+*&+'*4 ''(4 9'( 4+ 4''4. %;.L&4 ;+)(&4 )'8(+&4 B *' (+4*
*'&. 8;. L&4 &(+&(&4, ((&'4, +6'4 ' 9(4+'*4 B +*&* &
(+++&( +&4, 9(4'*&4 '6'4 +)*'4 (49' / '*4+(&+*. 9;. L'4
(8+*'4 / '+'*4 B ?&/&* 9&4&' & 4' )*(&, / &4 9(4+'*4
'8@*8* 89&&4 9&(& +*+&( )*(', & 49+, *&(&&, '(+)*,
&+& ' ;'(8& '4 9(''4. 1;.E *'86( '89' ' &9+'4 *&9(4'*& *&(&, 4+ *' 4 9(4*& * *& ;'(8& 9+&( / +4+*&, 4;++* 9&(&
+;(*+&(' 8+48' *'86( &*' ' 4* '(&4 9(4'*&4, / &* * 4
&4', 4+ 4 (&& *'86( * ((', 4+ *' 4 9(4*& '* '*4*+8+*'
http://www.monografias.com/trabajos15/plan-negocio/plan-negocio.shtmlhttp://www.monografias.com/trabajos13/arbla/arbla.shtmlhttp://www.monografias.com/trabajos910/la-republica-platon/la-republica-platon.shtmlhttp://www.monografias.com/trabajos34/el-caracter/el-caracter.shtmlhttp://www.monografias.com/trabajos14/origenestado/origenestado.shtmlhttp://www.monografias.com/trabajos5/colarq/colarq.shtmlhttp://www.monografias.com/trabajos5/colarq/colarq.shtmlhttp://www.monografias.com/trabajos5/biore/biore.shtml#autohttp://www.monografias.com/trabajos6/geli/geli.shtmlhttp://www.monografias.com/trabajos15/plan-negocio/plan-negocio.shtmlhttp://www.monografias.com/trabajos13/arbla/arbla.shtmlhttp://www.monografias.com/trabajos910/la-republica-platon/la-republica-platon.shtmlhttp://www.monografias.com/trabajos34/el-caracter/el-caracter.shtmlhttp://www.monografias.com/trabajos14/origenestado/origenestado.shtmlhttp://www.monografias.com/trabajos5/colarq/colarq.shtmlhttp://www.monografias.com/trabajos5/colarq/colarq.shtmlhttp://www.monografias.com/trabajos5/biore/biore.shtml#autohttp://www.monografias.com/trabajos6/geli/geli.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
15/28
4. 11;. L& 8&(& B 4 9&(& )(5;+& / ;'*+&8* & '(& /&
()+4(&&, 9(')(5 & 9&( &(&(>4+&, / 1!;. L& B 9& 9(4&(4 &
'*;4+* '* '(& 8&(& /& ()+4(&& ' B 9& +*+( & (('( 9'( +*+&( *&
;&4& 9('*+& ' &+&.
Artculo ". T&89'' 9'(5* ()+4(&(4: 1;.L&4 *'8+*&+'*4 '8(+&4
8(&8* 4(+9+&4 & 89(4& B 4 9(*& +4+*)+(, 4&' B,
&854 4& 9&( 4(+9+&, '**)&* &)*& &(&(>4+& B 4+(& 9&(&
+*++&+&(&4. E* 4 &4' ()+4(' 4' 9(')(5 & 9&( &(&(>4+&, /
!;. L'4 8&4 '8(+&4 B '**)&* &4+'*4 & 9(''4 ' 8&(&4
4+8+&(4, ' 9(4+'*4 B 9&* (*&( * 9(++' 4'4 9(''4 '
8&(&4.
Artculo . N' 9'(5* 4&89&(4 * &4 8&(&4 8*+'*4 +9'8&4,
8&&4, 9(8+'4 / '('4 4+)*'4 B ?&)&* 49'*( & +4*+& )&&('*4
'6*+'4 * 9'4++'*4 ' (58*4, 4&' B 9& &(+&(4 &
(&+& &4 )&&('*4.
PRINCIPIOS APLICA!LES A LAS MARCAS
T&rr(tor(-l(,-,: L'4 (?'4 '*;(+'4 9'( & D+(+* R)+4(' &
P('9+& I*4(+& KSAPIG * V*&, 4'* 5+'4 @*+&8* *('
((+'(+' *'&*'.
E0&c(-l(,-,: L&4 8&(&4 6* 4( 4'++&&4 / (4&* 9(')+&4
'*;'(8+& '* & *&(&& '4 9(''4 ' 4(++'4 B 9(**
+*+;+&(.
http://www.monografias.com/trabajos11/empre/empre.shtmlhttp://www.monografias.com/trabajos11/empre/empre.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
16/28
DERECHOS QUE O!TIENE EL TITULAR DE LA MARCA REISTRADA
1.-E+)+( )&(&*>& 9('+* '*(& 4(9&+'*4 ' +8+&+'*4 B &;*
(?' +&(.
2.- L 9(8+ & +&( &&( '*(& &B+( ((' B 4+* 4 '*4*+8+*'
4 ' &9+B & 8&(& 9(')+& & '('4 9(''4.
3.- V*& ' +*('& * 8(&' 9(''4 '* & 8&(& 9(')+&.
L&4 89(4&4 & (&4 & 96++& 8&(&(+&, &&9&* &4 *4+&4 '&4
& 44 9(''4 * )&( &&9&( 44 9(''4 & *4(&4 *4+&4 9'(
' 4 *4&(+' &( & &4 9(4'*&4, 9&(& +89+( B & 9('9&)&*& 4
'*+(& * * 8&*+48' 4+*;'(8&+*, 4+*)(&+* / 9((4+*
*4(&4 '486(4, 9(+*+9+'4 / &'(4.
DERECHO DE USO E"CLUSIVO DE UNA MARCA REISTRADA
Artculo . E (?' 4&( 4+&8* *& 8&(& ()+4(&&
9(8&*(5 * +)'( 9'( (8+*' B+* &
-
7/23/2019 DENOMINACIONES COMERCIALES
17/28
4+' ()+4(&& &(' '* & &4+;+&+* ';++&, 4&6+& * &(>'
10.
RENOVACI& B '& 9(4'*& B &49+(&4 & &
(*'&+* * ()+4(' 6>& 9(4*&( 4 4'++ * '4 8+48'4 (8+*'4 /
'*++'*4 '8' 4+ ' ?++4 9'( 9(+8(&, *&*' '4 (B+4+'4 / 4& ()+4(' 9(+8++'. C89+&4 4&4
+)*+&4, M+*+4(+' F'8*' *>& & +*(4&' * *' (+;+&',+*+' & &*(+'(, * & +)* L/ P('9+& I*4(+&, 4& 8'&+& 4
44+/ 9'( 8&*&' B &*' 4 '*& & (*'&+* * ()+4(',
4 9'*)& *& *'& 8&()+*& * &4+*' (49+', &*' '*4&*+& '
&&'. T& 4 '**+' &(>' !7
Artculo 8%.L& (*'&+* ()+4(' *& 8&(& 4 ;&(5 '* &4 8+48&4
;'(8&+&4 ()+4(' 9(+8++' 4&' &4 8'+;+&+'*4 4+)+*4: &4
96+&+'*4 4 '8++(5* &4+*' * '4 +6('4 ()+4(' 4 44++(5 9'( *&
*'& B R)+4(&'( 4&89&(5 * '4, ?&+*' '*4&( & (*'&+*
;&&, / 4& 4 (+;+&(5 9'( R)+4(&'( * 9('9+' (+;+&' '(+)+*&
()+4('. C'*+* '64(&( B, &(' '* *& (+* (+49(*+&
&8+*+4(&+&, ??' +4+( * ()+4(' '*+' &4&' * * '' & &
L/, *' '6+)& & 4&' & (*'&(' &*', * '*9' +&( & O;++*&
R)+4(' & P('9+& I*4(+&, & 8&(& B 4 9(') 4 **(
'89(*+&, 9&(& 8'8*' 4'++&(4 & (*'&+*, * *& &4
9('?+6++'*4 '*89&&4 * & L/ & 8&(+& ' 4& B ()+4(' *'4
http://www.monografias.com/trabajos12/elproduc/elproduc.shtmlhttp://www.monografias.com/trabajos11/parcuno/parcuno.shtml#JURISPhttp://www.monografias.com/trabajos12/elproduc/elproduc.shtmlhttp://www.monografias.com/trabajos11/parcuno/parcuno.shtml#JURISP -
7/23/2019 DENOMINACIONES COMERCIALES
18/28
&4)(& 8&*(& 9(8&** (?' 9('9+& 4'6( & 8&(&, /& B
4 9 &&( *' 4' 9'( &4 &4&4 9(4&8* 44+& 4, '* &B&. S+ 6+* 4 +('
B 4& +*(9(&+*9 4()+( & 8&*(& '8' 45 (&&& & (& K6G
&(>' $2 & L/ P('9+& I*4(+&, &86+* ' 4 B ' 4 &*'
'8' *)&( & 9'4+6++& B *& 8&(& (8+*&& 9& &B+(+( * 4+'
9(4+)+' 9'( & &+& '4 9(''4 B +4+*), /& B 4( &4> 4
'(((>& (+4)' B *&+ *(>& +*(4 * B 4 8&(& 4 9'9&(+&(&
9&(& +&( & *)&+& & (*'&+* 4 ()+4('. R4'+* N 3$$,
;?& 3-3-1 & ';++*& R)+4(' & P('9+& I*4(+&, 8+&* & &
*) & (*'&+* ()+4(' & 8&(& ?+4. P'( 4' '*4+(&8'4
'8' 8/ 9+)('4& 4& (+49(*+&, /& B 4+ 6+* 9'(>& +(4 B &
8+48& 4 &4& & & (& /, &86+* 9 &;+(8&(4 B *' 4 '
8+48' '* 49>(+ & +49'4++*. E* *4(' '*9', )+4&'( **&
B+4' &( & 4& *'(8& &&* / 4*+' B ?& &' & O;++*& R)+4('
& P('9+& I*4(+& * &4' B ?8'4 4+& 9'(5 '6*( ()+4('
&B+(& 8&(&, 89+*' 9(+&8* '4 (B+4+'4 4&6+'4 * &
9(4* L/.
http://www.monografias.com/trabajos7/doin/doin.shtmlhttp://www.monografias.com/trabajos37/interpretacion/interpretacion.shtmlhttp://www.monografias.com/trabajos13/ripa/ripa.shtmlhttp://www.monografias.com/trabajos7/doin/doin.shtmlhttp://www.monografias.com/trabajos37/interpretacion/interpretacion.shtmlhttp://www.monografias.com/trabajos13/ripa/ripa.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
19/28
Artculo %1. T'' B 9(*& '6*( ()+4(' *& 8&(&, 6(5 *&(
'4 4+)+*4 (B+4+'4:
1G 9(4*&( & 4'++ '((49'*+* / *& '9+& 4+89 & 8+48&, & &
O;++*& R)+4(' & P('9+& I*4(+&, 9'( 4> ' 9'( 8+' A)* &
P('9+& I*4(+&, * & & 4 ?&(5 '*4&(: &G *'86(, '8+++' /
*&+'*&+& 4'++&* / *'86( / '8+++' 8&*&&(+', &*' &
9++* 4 ?&)& 9'( 8+' &9'(&' 6G *& '89& 4(+9+* &
8&(&, * & B 4 (8+* '* &(+& / 9(+4+* & 9&( 4*+& ' 4
9(+*+9& 4+)*' +4+*+' / 4 +*4(* (&+&4 & &4&*' &4 /*&4 /
8*+'*4 B '**)& 4(+&4 * '(' ++'8& G &4 8&*;&(&4, 9(''4,
'6'4 ' &(>'4 B +4+*) & 8&(& / & &4 & B '((49'*&* G4+ &4
8&*;&(&4, 9(''4, '6'4 ' &(>'4 B +4+*) & 8&(& 4'*
9('+* *&+'*& ' (&*(& / 4+ 4 (&&, * 4 @+8' &4', *& 8&(&
()+4(&& * 9&>4 '(+)* G +89' (&* & & 8&(& ?6+(
4&' * 4', 4+ ;( &4' ;G 4+ & 8&(& 4 &9+&& & 9(''4 *&
+*4(+& 8&*;&((& ' (&+&, & '6'4 * '8(+' ' & 9(''4
&)(>'&4 /, )G B & 8&(& 4'++&& *' +* 48&*& '* '(& &*5')& /&
()+4(&& 9&(& +4+*)+( &(>'4 * & 8+48& &4 ' * '(& 4+8+&(, 8''
B 9& '*;*+(4 '* & / *)&8+ &*' & 8&(& 4
-
7/23/2019 DENOMINACIONES COMERCIALES
20/28
'*4++& 9'( *& 9&&6(& ' 9&&6(&4 +*9*+*8* &8&' 71 4& L/, R)+4(&'( '(5 & +*(4&' & 4'++ B 4
?6+( 9(4*&', '* 9'4++* &4 (&'*4 * B ;* & '+*. L&
'+* & 4'++ '*;'(8+& '* 4 &(>', *' +*) &
9(+'(+& & 9(4*&+* 4+ * 9&' (+*& >&4, '*&'4 4 & ;?&
& '+*, ;( (9('+& & 4'++ '* &4 '((+'*4 &4'. E
R)+4(&'( B& ;&&' 9&(& 9('((')&( 4 9&' ?&4& 9'( (8+*' (4
844 & 9++* +*(4&', &*' & 4 ++' & *&(&& &4*' &4> '
(B+(&.
Artculo %$. S+ & 4'++ ?6+( 4+' ??& &(' '* & L/,
R)+4(&'( '(*&(5 4 96+&+*, *' '* & +4 '((49'*+*, &
'4& +*(4&', * * 9(++' +(&+* +&(+& * & &9+& &
R9@6+&, / 9'4(+'(8*, * #'>* & P('9+& I*4(+& *&
(+6+& & 96+&+* &*(+'(.
Artculo %%.D(&* (+*& >&4 ?56+4 '*&'4 & 9&(+( & ;?& &
96+&+* * #'>* & P('9+& I*4(+&, &B+( 9(4'*& 9'(5
'6&( & 4'++ / '9'*(4 & & '*4+* & 8&(&: 1G 9'( '*4+(&( B
4& 4 ?&& '89(*+& * &4 9('?+6++'*4 '*89&&4 * '4 &(>'4 33,
3$ / 3% 4& L/ /, 2G 9'( '*4+(&(4 '9'4+'( '* 8'( (?' B
-
7/23/2019 DENOMINACIONES COMERCIALES
21/28
4'++&*
REISTRO DE MARCA SIN EFECTOS.
Artculo $.E ()+4(' *& 8&(& B& 4+* ;':
Por 'olu*t-, ,&l (*t&r&0-,o.
C&*' 4 ?& &' (&*4((+( 9&' & B 4 (;+( A(>' 31
4+* ?&6(4 9+' & (*'&+*.
A#t$%&lo '(. El #eg)st#o de &na ma#%a se#* #eno+a,le -o# -e#$odos
s&%es)+os de &)n%e a/os0 s)em-#e &e el )nte#esado sol)%)te la
#eno+a%)1n dent#o de los se)s meses ante#)o#es a la e2-)#a%)1n
de %ada -e#$odo. Cada -e#$odo de #eno+a%)1n se %onta#* a -a#t)#
de la 3e%4a de +en%)m)ento del -e#$odo ante#)o#.
C&*' 9'( ;&' '4 (+6*&4 '89*4 4 &* 9'( &(&('
9+' * 9(++' 8'( (?' ((', ', &*'
9('8'+& *& 4+* 4'6( &+ *& 8&(& ;&' ?&/&
&(&' B & 8&(& *' ?& 6+' 4( '*+&, /
C&*' &B 9'( *' ?&6(4 ??' 4' & 8&(& (&* '4
&
-
7/23/2019 DENOMINACIONES COMERCIALES
22/28
()+4(' *& 8&(&, /' ''()&8+*', * 4 '*9', 4+'*& 44 +*(44
9(' ?& +8+&' (++' & 8+48&, & (8+*' '4 &
-
7/23/2019 DENOMINACIONES COMERCIALES
23/28
(&* &89&(&( '* *& 8&(&, 9(''4 +4+*'4 & & &4 9&(& & & ?&*
'6*+' & 9('+* '((49'*+*. E4&4 9*&4 45* '**+&4 * '4 &(>'4
100, 101 / 102:
Artculo 1.E B ''4&8* 4+)* * 4&6+8+*' '8' 4(4&
'(' B *)& *'8+*&+* '8(+& ()+4(&& '*;'(8 & 4& L/, 4(5
&4+)&' '* 9(+4+* *' & ' 844.
Artculo 11.+* ''4&8* 4 &9('? &4 *&&4 *& (9&+*
+*4(+& ' '8(+& &B+(+& 9'( 4;(' '(' B *)& 4 9('9+& &
&89&(' & 9(4* L/, 4(5 &4+)&' '* 9(+4+* *' & ' 844.
Artculo 1!.S(5* &4+)&'4 '* 8& +**& & 8+ 6'>&(4: 1;. L'4
B 4+* ?&6( '6*+' *& 9&* ' 4+* )'&( '4 9(++)+'4 & 8+48&, &
+*'B* '8' 4+ +4;(&4* &. !;. L'4 B 4* *& 8&(&, +6' '
8''4 +*4(+&4 4+* *( '((49'*+* (+;+&' ()+4(' +*+B*
B & 8&(&, +6' ' 8'', 4* ()+4(&'4 ;.L'4 B *)&* *& 8&(&
9&(& (8+*&& &4 9(''4 / & &9+B* '8' 8&(& ()+4(&& 9&(&
9(''4 9(*+*4 & *& &4 +;(*, / ";.L'4 B, * ;'(8& ''4&,
9(*&* 8&**( '8' 5+', * ()+4(' B ?&/& 9(+' 44 ;'4
&(' '* & &(&+* 9@6+& & &'(+& '89*. E* &4'
(+*+*+&, & 9*& 4' 4 '*(+(5 * 9(+4+*
9('9'(+'*&. I)&8*, / & ;+* ?&( 89+( &4 9('?+6++'*4 '**+&4 *
&(>' 33 & L/, 4 ?& '*4&)(&' *& *'(8& 9(4& * &(>' 103,
* '4 (8+*'4 4+)+*4:
Artculo 1. E B 4 8&(&4 9('?+6+&4 9'( '4 *8(&4 1, 2, 3, $ / !
http://www.monografias.com/trabajos12/derjuic/derjuic.shtmlhttp://www.monografias.com/trabajos/adolmodin/adolmodin.shtmlhttp://www.monografias.com/trabajos2/rhempresa/rhempresa.shtmlhttp://www.monografias.com/trabajos12/derjuic/derjuic.shtmlhttp://www.monografias.com/trabajos/adolmodin/adolmodin.shtmlhttp://www.monografias.com/trabajos2/rhempresa/rhempresa.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
24/28
&(>' 33 4& L/, 4(5 9*&' '* 8& +* 6'>&(4 K#4. 100,00G /
'4 8+ 6'>&(4 K#4. 2.000,00G 4+ ??' *' 4+( &4+)&' 9'( '(& L/.
Artculo 1. E* '& 4**+& '**&'(+& 9'( +' '*(& & 9('9+&
+*4(+&, 4 '(*&(5 & 4(+* '4 +*4(8*'4 B ?&/&* 4(+' '
4+(* 9(9&(&'4 9&(& & '8+4+* +', &4> '8' '4 '6'4 B
9('*)&* 8+48'.
LEMA COMERCIAL
E* *+*)*& / &*(+'( 4 ?&6>& &' *(&& & '4 8&4 '8(+&4 B, 9'(
'(& 9&(, '*4+/* * '4 E4&'4 854 &&*&'4 * &9'( &+'4' 9&(&
+*4(+&, '8(+&* ' &)(+'(, /& B 4+(* 9&(& )(&6&( * & 8*
'*48+'(*& 9+&( &(&(>4+& 9(''.
L'4 8&4 '8(+&4 *' 4'* 9('9+&8* *& 8&(& *' 4 ++&* 9&(&
+4+*)+( 9('' 8+48', 4' 4+(* 9&(& (&( &86+* / (&+'*&(
(8+*&&4 ;(&44 ' /*&4'* &B. S +89'(&*+& 4 &, B &)*'4 ?&*
)&' & *( &*& (&+)&86( B 4 4'& **+&+* ?& 9*4&( ' ('(&( &
+4*+& 9('' & & 4 &9+&*. E* V*& +*)(&* *& ()+*
9(+8(& >*& * '8(+' / 9'(>& +(4, & B *' ?&/ /& * 9(''
&+&, 49+&8* ;*)+6, B *' &/& &'89& *'*(&8'4 '8' 8?'4 '4 ?&* 9&4&' & '*4++( 9&( &8&
9'9&( ' '4 (;(&*4 B +*)(&* & ()& ?'86( 96'. E 8&
'8(+&, ' ;+* & L/ &4>: KA(. 27G
Es la !arca )ue consiste en una palabra* (rase o le"enda utili$ada por un
http://www.monografias.com/trabajos10/delipen/delipen.shtmlhttp://www.monografias.com/trabajos10/delipen/delipen.shtmlhttp://www.monografias.com/trabajos5/comco/comco.shtml#aspehttp://www.monografias.com/trabajos15/medio-ambiente-venezuela/medio-ambiente-venezuela.shtmlhttp://www.monografias.com/trabajos15/leyendas-coloniales/leyendas-coloniales.shtmlhttp://www.monografias.com/trabajos11/conge/conge.shtmlhttp://www.monografias.com/trabajos11/teorela/teorela.shtml#PROPAGhttp://www.monografias.com/trabajos10/prens/prens.shtmlhttp://www.monografias.com/trabajos13/radio/radio.shtmlhttp://www.monografias.com/trabajos37/historia-television/historia-television.shtmlhttp://www.monografias.com/trabajos37/evolucion-alma/evolucion-alma.shtmlhttp://www.monografias.com/trabajos15/fundamento-ontologico/fundamento-ontologico.shtmlhttp://www.monografias.com/trabajos15/fundamento-ontologico/fundamento-ontologico.shtmlhttp://www.monografias.com/trabajos10/delipen/delipen.shtmlhttp://www.monografias.com/trabajos5/comco/comco.shtml#aspehttp://www.monografias.com/trabajos15/medio-ambiente-venezuela/medio-ambiente-venezuela.shtmlhttp://www.monografias.com/trabajos15/leyendas-coloniales/leyendas-coloniales.shtmlhttp://www.monografias.com/trabajos11/conge/conge.shtmlhttp://www.monografias.com/trabajos11/teorela/teorela.shtml#PROPAGhttp://www.monografias.com/trabajos10/prens/prens.shtmlhttp://www.monografias.com/trabajos13/radio/radio.shtmlhttp://www.monografias.com/trabajos37/historia-television/historia-television.shtmlhttp://www.monografias.com/trabajos37/evolucion-alma/evolucion-alma.shtmlhttp://www.monografias.com/trabajos15/fundamento-ontologico/fundamento-ontologico.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
25/28
industrial* co!erciante o agricultor* co!o co!ple!ento de una !arca o
deno!inacin co!ercial.
DEL REISTRO DE LA PROPIEDAD INDUSTRIAL
Artculo %.T'' ' (&+' & & 9('9+& +*4(+& 4&(5 & &()' *& ';++*&
B 4 *'8+*&(5 R)+4(' & P('9+& I*4(+&.
Artculo 8. E R)+4(&'( & P('9+& I*4(+& 6(5 4( &6')&' / &
+6( +* / (8'+* E+' N&+'*&, 9'( ()&*' M+*+4('
F'8*'.
Artculo 9.L'4 &'4 / '8*'4 B &'(+ R)+4(&'( * (++'
44 &(+6+'*4, 8(* ; 9@6+&.
Artculo ".E R)+4(&'( +* 6( ?&( 8'4(&( *(' & O;++*&, &
'' B ' 9+&, '4 +6('4, >*+4, '8*'4, 9+*4, &&4 / 9&*'4
B +4* * & ';++*&, 4+* 9'( '6(&( *+*)@* 8'8*' 9'( 4 (&6&' *+
9'( 9(8++( B '4 4'++&*4 4&B* &4 '9+&4 4+894 B 4*. S
9@&* 4& +49'4++* '4 9+*4 9&*4 +**+* B 4
?6+(* 8&*&' (4(&( '*;'(8 & & L/.
CONCLUSIONES
E* 4& ?&4+& +*4+)&+*4 ?&* 9'+' 4&&( &(+&4 '*4+'*4 &(&
&4 M&(&4, L8&4 / D*'8+*&+'*4 C'8(+&4, &4 &4 *8(&(8'4
& '*+*&+*:
http://www.monografias.com/trabajos11/norma/norma.shtmlhttp://www.monografias.com/trabajos11/norma/norma.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
26/28
E E4&' 4 *&()&' '*('&( ()+4(' 8&(&4, 8&4 /
*'8+*&+'*4 '8(+&4, &(+6+* B +* (&*)' '*4++'*&.
L' (&+' & & 8&(+& 8&(&4, 8&4 / *'8+*&+'*4 '8(+&4
45 '*89&' * & C'*4++*, * C+)' C++ / * & L/ P('9+&
I*4(+&.
L&4 8&(&4 '8(+&4 4'* 4+)*'4, ;+)(&4, +6'4, 9&&6(&4 '
'86+*&+* 9&&6(&4, /*&4 / '(&4 4+& 9&(& +4+*)+( '4 &(>'4 B 9(',
'* '4 B '8(+& ' 4 9('9+& 89(4&.
L&4 *'8+*&+'*4 '8(+&4 4'* 8&(&4 B +** 9'( '6'
+4+*)+( *& 89(4&, *)'+', 9'&+* ' 4&6+8+*' 8(&*+,
+*4(+&, &)(>'& ' 8+*('.
L'4 8&4 '8(+&4 4'* 8&(&4 B '*4+4* * *& 9&&6(&, ;(&4 '
/*& ++&& 9'( * +*4(+&, '8(+&* ' &)(+'(, '8' '898*'
*& 8&(& ' *'8+*&+* '8(+&.
C'* & (&+* R)+4(' &)*4 & P('9+& I*4(+&, 4 +8+
& )4+* &* 4& O;++*&
C&*' 4 & & (*'&( * ()+4(' 4 ++& * 8&*&' 9&(& B &*'
4 '*& & (*'&+* 8+48', 4 9'*)& *& *'& 8&()+*& * &4+*'
(49+', &*' '*4&*+& ' &&'.
http://www.monografias.com/trabajos36/signos-simbolos/signos-simbolos.shtmlhttp://www.monografias.com/trabajos36/signos-simbolos/signos-simbolos.shtml -
7/23/2019 DENOMINACIONES COMERCIALES
27/28
E (?' 4&( 4+&8* *& 8&(& ()+4(&& 9(8&* *
+)'( 9'( (8+*' B+* &
-
7/23/2019 DENOMINACIONES COMERCIALES
28/28
BIBLIO#RA=IA
CON"RESO DE LA REP#LICA DE VENEZUELA. C+)' C++ V*&.
"&& O;++& N 2.==0 E(&'(+*&(+'. 2-07-!2. F'(9, C. A. C&(&&4, 1==.
CON"RESO DE LA REP#LICA DE VENEZUELA. L/ P('9+& I*4(+&.
"&& O;++& N 2%.227 E(&'(+*&(+'. 02-12-%. E++'*4 D'6'4&*, C. A.
C&(&&4, 1==$.
CODI"O DE COMERCIO DE LA REP#LICA #OLIVARIANA DE VENEZUELA.
CONSTITUCIQN DE LA REP#LICA #OLIVARIANA DE VENEZUELA.
P('8)&& 9'( & A4&86& N&+'*& C'*4+/* 30 D++86( 2000
K"&& O;++&, N@8(' 3.!0, E(&'(+*&(+'G. L& P+(&. C&(&&4, V*&.
DICCIONARIO DE CIENCIAS JURDICAS, POLTICAS Y SOCIALES. M&*
O44'(+'. . E++*. E+'(+& H+&4&, S.R.L. #*'4 A+(4. 1=!.
DICCIONARIO ILUSTRADO DE LA LEN"UA ESPAOLA. Aristos. E+'(+&
R&8* S'9*& S.A. #&('*&, E49&