Download - Cursocommunitymanager
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El rol del Community Manager en las empresas Miguel Fernández Arrieta [email protected] http://www.linkedin.com/in/miguelfernandezarrieta http://twitter.com/lostinweb20
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“Si no estás en Internet, no existes”
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“Si no estás en Facebook o en Twitter,
no existes”
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“Tenéis que mantener un Blog, un canal en Youtube, una página
en Facebook, un perfil en Twitter…”
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Vale, ¿y cuándo trabajo?
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¡Necesitas un community manager!
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¿De qué vamos a hablar?
El rol y las funciones del community manager en la
empresa Las plataformas y
herramientas que puede utilizar
Las alternativas que podemos encontrar para cubrir este rol
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¿Qué es un community manager?
La persona que cuida la identidad digital de
una empresa
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¿Qué es un community manager?
Responsable de las relaciones de la empresa con las
personas
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¿Qué es un community manager?
En línea con estrategia de la empresa y los
intereses de los clientes
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¿Qué es un community manager?
Son personas que generan contenidos y
que conversan
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¿Qué es un community manager?
intervienen en la empresa
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¿Qué es un community manager?
y tienen conocimientos técnicos para elegir las
herramientas adecuadas
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Habilidades y aptitudes
Tiene que conocer y estar en línea con la
estrategia de la empresa
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Habilidades y aptitudes
Tiene que saber sobre marketing, publicidad
y comunicación
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Habilidades y aptitudes
Tiene que saber redactar (y redactar
para Internet) Creativo, proactivo
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Habilidades y aptitudes
Tiene que dominar la cultura y las
herramientas 2.0
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Habilidades y aptitudes
No es necesario que sea un friki
y/o un geek
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Las funciones del Community Manager
Escuchar: Lo que dicen sobre mi
empresa Lo que dicen de la
competencia Lo que dicen sobre mi sector
Identificar oportunidades
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RSS: la montaña viene a Mahoma
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¿Qué dicen de mi?
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http://www.google.es/alerts
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http://www.google.es/alerts
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Google reader
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Google reader
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¿Qué dicen de mi en los blogs?
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¿Qué dicen de mi en los blogs?
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¿Qué dicen de mi en los blogs?
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¿Qué dicen de mi en los blogs?
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¿Qué dicen de mi en los blogs?
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http://news.google.es
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http://news.google.es
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http://news.google.es
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http://news.google.es
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¿Qué dicen de mi en …
…Twitter, Youtube y Facebook?
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Identificar oportunidades
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Identificar oportunidades
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Las funciones del Community Manager
Filtrar y difundir información dentro de
la empresa Vigilancia tecnológica y
competitiva
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Las funciones del Community Manager
Difundir contenidos fuera y conversar
Es un moderador, dinamizador
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Las funciones del Community Manager
Medir ¿Nos escucha la gente
en Internet? ¿Lo estamos haciendo
bien?
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El rol de Community Manager
Persona Personal externo
Equipo Toda la empresa
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@taxioviedo
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@taxioviedo
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Evangelizador
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Jennifer Preston, Social Media Editor
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Gestor de comunidades frente a Gestor de medios sociales
Comunicador y tecnólogo
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Valores de la web 2.0 y normas de conducta básica
La persona se convierte en proveedora de
contenidos
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Valores de la web 2.0 y normas de conducta básica
La gente está hablando También hablan sobre
marcas, productos, servicios…
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Word of mouth
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Valores de la web 2.0 y normas de conducta básica
Damos más importancia a lo que dicen otros que a lo que dice la
marca
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Valores de la web 2.0 y normas de conducta básica
Transparencia Cercanía
Credibilidad
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http://www.siaedurnepasaban.com
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Spanair en la crisis del volcán
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Spanair en la crisis del volcán
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Valores de la web 2.0 y normas de conducta básica
¿Y por qué va a conversar la gente
conmigo? Porque le aporto cosas
(aka “valor añadido”)
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¿Qué estoy haciendo? en 140 caracteres Sentimientos,
recomendaciones, opiniones…
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Mucho más sencillo que los blogs
Multiplataforma
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microblogging + red social
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Es importante personalizar
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Es importante personalizar
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tweet
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retweet
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reply
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mention
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D estudiomaske Te paso el enlace al evento que te comenté: "Marketing On Line en las empresas industriales" http://ow.ly/1xkzA
Mensaje directo
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Mucho cuidado…
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Hashtag
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http://search.twitter.com
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Enlaces
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¿Qué es followfriday?
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Estrategia de comunicación en Internet
Audiencia Objetivos
Herramientas Monitorización
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Orbea
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Orbea, ¿quién es su cliente?
Ciclista de competición Deportista Ocio/placer Transporte
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¿Sólo hablan de bicis?
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¿Cuál es mi objetivo?
“No me digas qué vendes, dime
qué te compran”
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¿Qué buscan nuestros clientes?
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Google insights
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“Es mejor ser cabeza de ratón que cola de león”
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Presencia en Internet
Blogs Salas de prensa Videos y fotos
Facebook Tuenti
Twitter…
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Un ejemplo
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Pastas Gallo
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http://blogsearch.google.com/
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¿En la nube o en casa?
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http://www.tupropioestilodevino.com
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http://www.youtube.com
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Youtube insight
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Nube de tags en Flickr
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La Caja de Navarra en Flickr
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http://www. flickr.com
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¿Por qué las empresas utilizan las
redes sociales?
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Power to the people!
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Presencia Conversación
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Relaciones públicas Extender los mensajes de las
empresas Conseguir una imagen corporativa
menos seria, más informal Promocionar eventos,
presentaciones…
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No automatices los contenidos
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Relación con el cliente
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Comercio electrónico Generar tráfico hacia la Web
corporativa
![Page 109: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/109.jpg)
Incrementar la productividad interna
![Page 110: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/110.jpg)
https://www.yammer.com
![Page 111: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/111.jpg)
![Page 112: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/112.jpg)
![Page 113: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/113.jpg)
¿De quién es el contenido que
subimos a Facebook?
![Page 114: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/114.jpg)
Statement of Rights and Responsibilities
You grant us a non-exclusive, transferable,
sub-licensable, royalty-free,
worldwide license to use any IP content that you post
on or in connection with Facebook
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![Page 116: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/116.jpg)
On Facebook, People Own and Control Their Information
![Page 117: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/117.jpg)
Páginas
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Páginas
Orientadas a entidades
![Page 119: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/119.jpg)
Páginas
Visibles fuera de facebook
![Page 120: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/120.jpg)
Las páginas tienen fans
![Page 121: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/121.jpg)
Páginas
Las actualizaciones se muestran en la página de inicio del usuario
![Page 122: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/122.jpg)
¿Cómo creo una página?
![Page 123: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/123.jpg)
¿Cómo creo una página?
![Page 124: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/124.jpg)
http://facebook.com/pages
![Page 125: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/125.jpg)
¿Cómo creo una página?
El nombre de la página es muy importante
Elige el nombre pensado en cómo quieres que te
encuentren
![Page 126: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/126.jpg)
Et voilà!
![Page 127: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/127.jpg)
Eventos
![Page 128: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/128.jpg)
Notas: contenido más estático
![Page 129: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/129.jpg)
http://www.facebook.com/username/
![Page 130: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/130.jpg)
La primera impresión: ¿nuestro contenido o el de los admiradores?
![Page 131: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/131.jpg)
Aplicaciones
![Page 132: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/132.jpg)
¿Cómo se añade una aplicación a una página?
![Page 133: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/133.jpg)
![Page 134: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/134.jpg)
![Page 135: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/135.jpg)
![Page 136: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/136.jpg)
![Page 137: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/137.jpg)
![Page 138: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/138.jpg)
![Page 139: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/139.jpg)
![Page 140: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/140.jpg)
Lanzo el mensaje en Twitter…
![Page 141: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/141.jpg)
…y se repite en Facebook
![Page 142: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/142.jpg)
Ubicación de las aplicaciones
![Page 143: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/143.jpg)
http://involver.com/gallery.html
![Page 144: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/144.jpg)
Static FBML
![Page 145: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/145.jpg)
Static FBML
![Page 146: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/146.jpg)
![Page 147: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/147.jpg)
Presencia en Internet
Además, están las redes sociales temáticas…
![Page 148: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/148.jpg)
Conecta tus medios sociales
![Page 149: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/149.jpg)
La importancia de monitorizar nuestra reputación online
EL CM ha de estar atento a lo que se dice sobre la empresa en
Internet
![Page 150: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/150.jpg)
La importancia de monitorizar nuestra reputación online
![Page 151: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/151.jpg)
El ciclo de vida de una crisis de reputación
Tranquilidad Crítica
Conflicto Crisis
![Page 152: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/152.jpg)
¿Cómo gestiono una crisis de reputación
online?
![Page 153: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/153.jpg)
¿Cómo es el comentario?
• ¿Es relevante? – Comenzada por detractores importantes – Mucho ruido online – Comentada por escritores influyentes…
• ¿Es verdad lo que dice? • ¿Es nuevo? • ¿Es una opinión o un insulto?
![Page 154: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/154.jpg)
¿Cómo es el autor?
• ¿Es un troll? • ¿Es mi competencia? • ¿Es un cliente insatisfecho?
![Page 155: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/155.jpg)
Contesto a:
• Las críticas (positivas o negativas) • Que tienen impacto y no son antiguas • Me excuso y justifico • Elijo el canal (público o privado)
– Intento que la conversación tenga lugar en mis medios
![Page 156: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/156.jpg)
La crisis del cortapichinas
![Page 157: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/157.jpg)
¿Qué hacemos con los comentarios negativos? (emarketer, 11/2009)
Contactar con el autor Intentar mejorar el
producto o el servicio
![Page 158: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/158.jpg)
Fans, no clientes
![Page 159: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/159.jpg)
…¿y qué es lo que tengo que medir?
![Page 160: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/160.jpg)
Tamaño: Suscriptores
Followers Fans…
![Page 161: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/161.jpg)
Vitalidad: Comentarios en blogs y
foros Favoritos
Retuits, mentions…
![Page 162: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/162.jpg)
Influencia: Enlaces entrantes
Enlaces en twitter…
![Page 163: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/163.jpg)
Actividad: Visitas
Visitantes únicos Comportamiento…
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Google Analytics
![Page 165: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/165.jpg)
Medimos para ver cómo la gente…
encuentra nuestro sitio web
navega dentro del sitio web
convierte
![Page 166: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/166.jpg)
Vista inicial de los informes
![Page 167: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/167.jpg)
Usuarios
![Page 168: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/168.jpg)
Fuentes de tráfico
![Page 169: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/169.jpg)
Contenido
![Page 170: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/170.jpg)
Superposición del sitio
![Page 171: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/171.jpg)
Objetivos
Sirven para medir las conversiones y
obtener informes
![Page 172: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/172.jpg)
Ejemplos de Objetivos
Registrarse como usuario Inscribirse en una newsletter
Realizar con éxito una compra Realizar una consulta
Finalizar correctamente una descarga
Leer un artículo clave...
![Page 173: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/173.jpg)
Informes de los objetivos
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Objetivos
• Los informes de Objetivos ayudan a comprender: – cómo la gente a nuestro sitio – por qué no completan los objetivos – Porcentajes de conversión – Valor económico del tráfico que
recibe nuestro sitio
![Page 175: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/175.jpg)
Proximamente en sus pantallas…
![Page 176: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/176.jpg)
http://tweetstats.com
![Page 177: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/177.jpg)
http://twittercounter.com
![Page 178: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/178.jpg)
http://twitalyzer.com
![Page 179: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/179.jpg)
http://manageflitter.com
![Page 180: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/180.jpg)
Estadísticas en bit.ly
![Page 181: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/181.jpg)
http://backtweets.com
![Page 182: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/182.jpg)
Youtube insight
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Estadísticas en Facebook
![Page 184: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/184.jpg)
Clientes
![Page 185: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/185.jpg)
Nos pueden ayudar a gestionar varias
cuentas y a integrar el trabajo con varias
redes sociales
![Page 186: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/186.jpg)
TweetDeck es un cliente de escritorio
Integra Twitter, Facebook, MySpace,
LinkedIn, Foursquare, Google Buzz…
![Page 187: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/187.jpg)
Hootsuite es un cliente web con el que
podemos gestionar varias plataformas
Proporciona estadísticas
![Page 188: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/188.jpg)
http://hootsuite.com
![Page 189: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/189.jpg)
![Page 190: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/190.jpg)
![Page 191: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/191.jpg)
![Page 192: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/192.jpg)
Añado mi cuenta en twitter
![Page 193: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/193.jpg)
El panel de control
![Page 194: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/194.jpg)
![Page 195: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/195.jpg)
Puedo añadir más…
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![Page 197: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/197.jpg)
![Page 198: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/198.jpg)
![Page 199: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/199.jpg)
![Page 200: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/200.jpg)
Integro twitter, fb, fanpages…
![Page 201: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/201.jpg)
La propiedad intelectual en Internet
Todo el contenido publicado está
sujeto a copyright
![Page 202: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/202.jpg)
http://creativecommons.org
![Page 203: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/203.jpg)
http://www.copyscape.com
![Page 204: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/204.jpg)
No te vuelas loco con todo esto
Lo más importante es el contenido
![Page 205: Cursocommunitymanager](https://reader035.vdocuments.co/reader035/viewer/2022062710/559a51af1a28ab3c298b4814/html5/thumbnails/205.jpg)
http://delicious.com/web20enlaempresa http://www.slideshare.net/miguelfernandezarrieta