Download - Consum Entrenosotros 51
-
8/3/2019 Consum Entrenosotros 51
1/32
33%38 | 33"13aftxafmrmtxmr OC XAY@RTC H@EARTXCO DAO RMB@M BO@AFTABRA%3
OMR IXARBMREcx`rbm/ qf hmbcdm da Ecx af Oc Earc
AF ^MXTCDCa{ ~Octmr `fcO`hOar ~cxc artcr fcy`dcdar
OC ARBC^CDCdar~`da aO cm da qfc mxEc d`axafta
RCOQD P HAOOA[Cc bcdc ~axrmfcO`dcd rq ~axqEa
-
8/3/2019 Consum Entrenosotros 51
2/32
Art`ecdmr rmb`mr p rmb`cr;
Rchcr sqa ocr ~axrmfcr tafaemr omrxabqxrmr fabarcx`mr ~cxc rax ao`bar=^cxaba sqa bmf tcftm fqhcxxf ard`b`o rax m~t`e`rtcr/ cr sqa fmrmtxmr
sqaxaemr ~xm~mfaxta oc er rcfc da ocrcbt`tqdar; ikcxta af ocr bmrcr ~mr`t`ycrsqa ta xmdacf ~cxc rcbcx afaxjc daaoocr p rq~axcx ocr d`ibqotcdar& Romdarda qf ~ocftace`aftm bcxjcdm daafaxjc ~mr`t`yc rq~axcxaemr oc bx`r`r&
Daftxm da fcdc artf csq ocr Fcy`dcdar/ iartcr/ ~cxc oc ecpmxcaftxcchoar/ sqa fmr aymbcf emeaftmr af ce`o`c coxadadmx daqfc earc ooafc da bmrcr x`bcr& Artcr baoahxcb`mfar rmf tceh`fiartcr ~cxc oc ar~axcf{c/ pc sqa dcemr oc h`afyaf`dc c qf fqaymcm p ~mfaemr tmdc fqartxc `oqr`f af rcbcx om eakmx da arabcoafdcx`m sqa artxafcemr&
Af arta feaxm da Bmfrqe Aftxafmrmtxmr ta dcemr eqblcr dacr ~cxctafaxom tmdm o`rtm& Pc rchar sq ycr c bmb`fcx arta cm= R` tmdcyc fmom t`afar bocxm m fm rchar sq lcbax ~cxc fm xa~at`x/ Af ^mxtcdc tadcemr d`a{ xabatcr `fco`hoar bmf ocr sqa rmx~xafdax c omr sqa ersq`axar& Tceh`f sqaxaemr mxabaxta fqartxc ~asqac bmftx`hqb`f coc abmfmec dmert`bc bmf ~asqamr bmfrakmr sqa ra ycf c txcdqb`xaf qfc Fcy`dcd er abmfe`bc p eafmr bmftce`fcfta&
Cqfsqa arta cm lc bmrtcdm/ pc art cl ao `fra~cxchoa bme~caxm daoc Fcy`dcd; ao xm& Rchcr sqa ~qadar chx`jcx tq bcrc p jafaxcx qf`e~mxtcfta clmxxm da oq{ p da jcr=& Ta mxabaemr omr eakmxar bmfrakmr~cxc artcx r`ae~xa c jqrtm/ p bcoaft`tmr/ af bcrc& axm r` axar da omr sqafm ta jqrtc artcx af bcrc p ~xaiaxar y`ckcx/ laemr ~xa~cxcdm ~cxc t`
bqctxm dart`fmr dmfda dar~ad`x ao cm da qfc mxec d`axafta&
D`baf sqa qfc ecjaf ycoa er sqa e`o ~cochxcr p sqa qf momx cjxcdchoa~qada lcbaxfmr xabmxdcx y`yafb`cr pc moy`dcdcr m c ~axrmfcr sqa lcbaeqblm t`ae~m sqa fm yaemr& R` t`afar ~afrcdm xajcocx qf ~axqeaartcr Fcy`dcdar/ ~qada sqa ta `ftaxara bmfmbax ocr d`axafb`cr sqa lcpaftxa aoomr p bqo aoaj`x rajf oc ~axrmfco`dcd dao dart`fctcx`m&
P cdaer da artmr taecr/ laemr sqax`dm c~xmyablcx ~cxc cfco`{cx qfmda omr ~xmdqbtmr t~`bmr da artcr ablcr; ao tqxxf7 cdaer da mxabaxtatxqbmr p bmfrakmr ~cxc bme~xcx p bmfraxycx ao ecx`rbm& Ar~axcemr sqata jqrtaf p ta daracemr qfc Iao`{ Fcy`dcd p qf ^xr~axm Cm 8>38&
Ad`tcBmfrqe R& Bmm~& Y&
Bmfrakm da Xadcbb`fTaxarc Hcpcxx`/ Kqo`m Cohaxm/Ef`bc Cor/ Ycfarrc ^xa{/Omqxdar Hxqjaxc/ Cfc Ecxc Jcxbc/X`bcxdm Ichxajct/ Bcxeaf Hmxmfct/Oqbc Cr`fr/ Bcxeaf `bmt/ Oq`rcO~a{/ R`oy`c Ecr p Fqx`c X`hc
Cde`f`rtxcb`f p Dmbqeaftcb`fT`fc oycxa{/ @fec Bmrtc pYcfarrc Jea{
Xadcbb`f p Cde`f`rtxcb`fBmfrqe R& Bmm~& Y&Cydc& Coj`fat/ f 34949> R`ooc ,Ycoafb`c)Taoimfm; 0>> 1>> 389Ic|; 09 38> 3< 92a%ec`o;bmeqf`bcb`mfa|taxfcNbmfrqe&ar
Bmochmxcb`mfarE fjaoar Tmer ,^r`bomjc)/Rcxx` Ecr` ,Txcdqbtmxar)/H`mtabfco ,Ochmxctmx`m)&
D`ram p Ecsqatcb`fAfjomhc
ImtmjxcicCxbl`ym da Bmfrqe R& Bmm~& Y&
Imtmeabf`bcO`tlmr
@e~xaftc@e~xar`c
Da~r`tm OajcoTM%>9
^qho`bcb`f H`eartxco&Bmfrqe R& Bmm~& Y&
^c~ao abmoj`bm p a|aftm da bomxm
AD@TMX
@CO
-
8/3/2019 Consum Entrenosotros 51
3/32
Rqecx`m
Af ~mxtcdc&D`a{ ~octmr `fico`hoar ~cxcartcr Fcy`dcdar&
Oc Arbc~cdc&Dar~`da ao cm da qfc imxecd`iaxafta&
bmfbAtA&Axar l`~mbmfdx`cbm=
AO cfO`r`r&Bmfmba omr rabxatmr dao Tqxxfda K`kmfc/ dao`b`mrm ecfkcx fcy`dam&
rcOqd p hAOOA{c&C bcdc ~axrmfco`dcd rq~axiqea&
bmf b dA bme~xme`rm& ^cxt`b`~c affqartxm : Bmfbqxrm da Bqaftmr @oqrtxcdmr&
Ao ^ocf da @jqcodcd da Bmfrqe xab`ha ao y`rcdmda oc Bmfraooax`c&
tqr xAbAtcr&D`rixqtc da qfc xabatc ib`op rchxmrc&
ArbqAOc dAO bmfrqe`dmx& QfcFcy`dcd abmoj`bc p abmfe`bc&
eAd`m ceh`AftA&^xa~xcta ~cxc ao ixm&
bmf b dA bmfrqe&Cobcf{cemr omr 81>rq~axeaxbcdmr Abmab`aftar& Pc ~qadarafbmftxcxfmr af ocr xadar rmb`coar#
Omr ixArbmr&Ecx`rbm/ qf hmbcdm da ecxaf fqartxc earc&
bq`dcdm `ficft`O&@ftaxfat/ qf jxcf co`cdm~cxc Rqr Eckartcdar da Mx`afta&
bmf txqbm&Bmfmba fqartxmr txqbmr er~xbt`bmr p afycfmr tqr rqjaxafb`cr&
33%38 | 8>33"13
>4
39
84
3>
8>
8
4
Oc Fcy`dcd ar qfc ~mbc da xaqf`mfar ice`o`cxar p rmb`coar/
da xaafbqaftxm bmf fqartxmr raxar sqax`dmr c omr sqa sqaxaemr
cjcrckcx aftmxfm c qfc hqafc earc p/ ~mx rq~qartm/ qfc ocxjc
bmfyaxrcb`f& ^axm/ pc rchar om sqa ycr c bmb`fcx arta cm=
R` ~afrchcr af `ffmycx ~cxc oc bafc da Fmblahqafc m oc
bme`dc da Fcy`dcd ~axm fm rchcr bem/ ta ~xm~mfaemr d`a{
xabatcr icftrt`bcr p rafb`oocr ~cxc rmx~xafdax af Fcy`dcd&
~octmr ~cxc rmx~xafdaxaf Fc`dcd
Aochmxcb`f3& Bmqo`r da ratcr; ^mfax ocr ratcr c xaemkm bmf cjqc bco`afta7 arbqxx`x pxaraxycx ao cjqc& ^`bcx ocr arbcomf`cr p 3 {cfclmx`c& Rmxax af qfc rcxtfbmf qf ~mbm da cba`ta&
8& Ccd`x ocr ratcr arbqxx`dcr/ oc lcx`fc/ ao cjqc da ocr ratcr p ao bcodm&Ea{bocx h`af&
2& Dakcx qfmr 8> e`fqtmr c qajm oaftm p tx`tqxcx& ^crcx ~mx ao bl`fm,m~b`mfco)&
4& Xaooafm; ^aocx p bmxtcx ocr yaxdqxcr af dcdmr ,xaraxycx 3 {cfclmx`c&Xalmjcx bmf qfc bqblcxcd`tc da ecftasq`ooc& Ccd`x 4>> eo da bxaecda oabla p dakcx c qajm oaftm lcrtc sqa ar~ara& Rco~`eaftcx p ccd`xao afaodm&
1& Ixax ocr jcehcr/ ccd`afdm qf ~mbm da y`fm&9& ^xa~cxcx ao xc~a af qfc bc{qaoc/ bmf qf ~mbm da cjqc p qf blmxx`tm da
y`fm& Rco~`eaftcx&:& Tx`tqxcx ao ~arbcdm p ea{bocx bmf ocr yaxdqxcr&
& Af qfc qafta da lmxfm a|tafdax ao bmqo`r p bmombcx omr bcfaomfar& Bqhx`x
bmf ao sqarm ,~xay`ceafta ea{bocdm bmf ocr fqabar p 8 bqblcxcd`tcr dabxaec da oabla) a `ftxmdqb`x qfmr e`fqtmr af ao lmxfm&
BCFAOMFAR DA ECX@RBM RMHXA BMQO@R DA RATCR
@fjxad`aftar jcehcr ~aocdcr 4>> j xc~a 2>> j bcfaomfar < qf`dcdar fchm 8>> j {cfclmx`c 83> j ~qaxxm 31> j bxaec da oabla 1>> eo y`fm hocfbm 1> eo blcomtc 9> j ratcr rabcr 1> j sqarm jmxjmf{moc 3>> j fqabar 2> j lcx`fc 3> j afaodm ecftasq`ooc 31 j bcodm da yaxdqxc 8>> eo cba`ta da mo`yc rco ~`e`aftc emo`dc
Ycomx fqtx`b`mfco
afaxjc 041/>2 Gbcobcxhml`dxctmr 48/
-
8/3/2019 Consum Entrenosotros 51
5/32aftxafmrmtxmr
1
Aochmxcb`f3& ^mfax c bmbax ocr bcha{cr da omr bcxch`faxmr& ^aocx/
~`bcx p rcotacx ocr blcomtcr af kqo`cfc bc{qaoc bmf
qf ~mbm da ecftasq`ooc& Ccd`x ao xc~a txmbacdm/ ocrjcehcr p ocr bmocr da omr bcxch`faxmr& Rco~`eaftcx&8& Ccd`x ao y`fm/ oc ec`bafc p qf ~mbm da bcodm da oc
bmbb`f da oc bcha{c da omr bcxch`faxmr& Dakcx bmbax ptx`tqxcx&
2& Arbcodcx ocr lmkcr da oablqjc af cjqc l`xy`afdm& ^mfaxaf qf xab`~`afta bmf bqh`tmr da l`aom/ p rabcxocr h`af&
4& A|tafdax ocr lmkcr da ~crtc iom/ qftcx bmf ecftasq`ooc/~mfax oc lmkc da oablqjc p xaooafcx bmf oc ea{boc daecx`rbm& Baxxcx bcdc rcsq`tm/ bmf t`xcr da ~crtc iom&
1& Bmombcx af qfc qafta p eatax af ao lmxfm lcrtc sqara dmxaf& Raxy`x `fead`ctceafta&
RCSQ@TMR DA ECX@RBM
@fjxad`aftar
ecrc sqahxcdc oablqjc j
blcomtc 38> j bcxch`faxmr 4 qf`dcdar jcehcr ~aocdcr 81> j xc~a 8>> j ec`bafc 8> j ecftasq`ooc 2> j y`fm hocfbm 3>> eo ~`e`aftc emo`dc rco
Ycomx fqtx`b`mfco
afaxjc 41>/> Gbcobcxhml`dxctmr 22/93 j~xmtafcr 81/00 jjxcrcr 84/42 j
Aochmxcb`f3& ^xa~cxcx omr eak`oomfar p ocr coeakcr/ l`xy`fdmomr af
cjqc bmf rco p qfcr lmkcr da ocqxao&8& Bqcfdm artf o`rtmr/ xaraxycx ao bcodm&2& Rmxa`x oc bahmooc ifceafta ~`bcdc af chqfdcfta cba`ta&
Bqcfdm art af rq ~qftm/ ccd`x ao ~`eaftf p qf ~mbmda ~axak`o ~`bcdm&
4& ^crcx ao rmx`tm c qfc bc{qaoc/ ~mfax c qajm ead`m p ccd`xoc rcorc da tmecta&
1& Xaemyax/ `fbmx~mxcx ao bcodm da omr eak`oomfar p dakcxsqa l`axyc&
9& @fbmx~mxcx ao ~arbcdm& x`eaxm ao xc~a p ao bcocecx7 qfmr
e`fqtmr dar~qr/ oc eaxoq{c p ocr jcehcr&:& Rco~`eaftcx p dakcx tmdm c qajm ead`m qfmr 3>%31
e`fqtmr&> j xc~a 1>> j eak`oomfar 1>> j coeakcr 81> j jcehcr 2>> j bcocecx 3 qf`dcd bahmooc 3 qf`dcd rcorc da tmecta 3>> eo cba`ta da mo`yc ocqxao ~`eaftf
rco ~`e`aftc
Aochmxcb`f3& ^`bcx h`af ~asqac oc bahmooc p xalmjcx af qfc bc{qaoc
bmf 8 bqblcxcdcr da cba`ta/ lcrtc sqa dmxa& Ccd`x aockm h`af ~`bcd`tm p dakcx bmb`fcx 2 e`fqtmr er&
8& ^aocx p txmbacx af tcsq`tmr ~asqamr oc bcochc{c a`fbmx~mxcxoc af oc bc{qaoc& Xaemyax p dakcx bmb`fcxqfmr 4 e`fqtmr er&
2& Cjxajcx ao cjqc p oc oabla/ ea{bocx p dakcx bmb`fcxqfmr 38 e`fqtmr m lcrtc sqa co ~`fblcx bmf qftafadmx oc bcochc{c art t`axfc&
4& Tx`tqxcx tmdm p rco~`eaftcx&1& ^cxc tmrtcx ocr omfblcr da kcef raxxcfm/ bmombcxocr
rmhxa qfc hcfdakc ,r`f cba`ta) p ooaycx co lmxfm qfmr
9 e`fqtmr m lcrtc sqa artf tmrtcdcr p bxqk`aftar&Xaraxycx&9& ^`bcx ao bahmoo`fm p xaraxycx& ,Ar ~cxc dabmxcx)&:& ^cxc ~xaraftcx; raxy`x af qf ~octm lmfdm oc bxaec da
bcochc{c/ dabmxcx bmf txm{mr da bxqk`afta da kcefraxxcfm p qfc ooqy`c da bahmoo`fm& Pc art o`rtm ~cxc raxy`x&
BXAEC DA BCOCHC[C P BXQK@AFTA DA KCEF
@fjxad`aftar
bcochc{c 1>> j,ycx`adcd bcbclqat)
cjqc 8>> eo oabla 8>> eo bahmooc 3>> j
,3 qf`dcd) kcef raxxcfm 4> j
,8 omfblcr) cba`ta da mo`yc 8> eo
,8 bqblcxcdcr rm~axcr) ckm 3> j ,8 d`aftar da ckm) bahmoo`fm/ m ~axak`o/
m xmeaxm/ m tme`oom 2 j,3 bqblcxcdc da bc co xcr)
rco pmdcdc 8 j,3 bqblcxcdc da bc co xcr)
~`e`aftc fajxc emo`dc,m~b`mfco) >/1 j
Ycomx fqtx`b`mfcoafaxjc 39> Gbco
bcxhml`dxctmr 33/< jc{bcxar 0/3 jjxcrcr 0/: jjxcrcr rctqxcdcr 8/0 jihxc 2/9 jrmd`m >/44 j
Ycomx fqtx`b`mfco
afaxjc 48:/40 Gbcobcxhml`dxctmr 9/:1 j~xmtafcr 91/02 jjxcrcr 31/2> j
-
8/3/2019 Consum Entrenosotros 51
6/32
9
Aochmxcb`f
3& Bmxtcx ao rcoef/ ~axabtceafta o`e~`m ,r`f ~`ao f` ar~`fcr)af dcdmr ~asqamr&8& Co`cx bmf cba`ta p o`ef7 rco~`eaftcx&2& ^`bcx eqp h`af ao lqaym dqxm/ oc bahmooc t`axfc/
ocr cobc~cxxcr p ocr cba`tqfcr& @fbmx~mxcx tmdmr omr`fjxad`aftar co rcoef p ccd`x ao afaodm&
4& Ea{bocxom tmdm h`af p dakcxom ecbaxcx/ co eafmr qfclmxc&
1& Ra ~qada raxy`x cbme~ccdm da qfc rcorc/ co jqrtm&
TCXTCX DA RCOEF
@fjxad`aftar
rcoef xarbm 3 gj lqaym 8 qf`dcdar bahmooc t`axfc :1 j cba`tqfcr r`f lqarm 1> j o`ef 3 qf`dcd cba`ta da mo`yc cobc~cxxcr ~axak`o ~`e`aftc afaodm rco
Aochmxcb`f3& Ao rmome`oom daha artcx af ~`a{cr aftaxcr/ ~cxc chx xocr c
om ocxjm p xaooafcx bmf ao tmb`fm&8& Rmxa`x oc yaxdqxc/ ifceafta ~`bcdc/ c a|ba~b`f dao tmecta&
Xcoocx omr tmectar&2& Bmombcx ao rmome`oom af qfc qafta da lmxfm dqxcfta
3>%31 e`fqtmr& C bmft`fqcb`f/ `fbmx~mxcx oc yaxdqxcp dakcx mtxmr 1%3> e`fqtmr&
4& Ccd`x ao tmecta p 8>> eo da cjqc bco`afta& Dakcx af aolmxfm qfmr e`fqtmr er/ xaemy`afdm r` ar fabarcx`m&
1& ^xa~cxc oc rcorc cjx`dqoba; Lcbax qf bcxceaom bmf coc{bcx p ao y`fcjxa7 ccd`x ao o`bmx p dakcxom qfmr e`fqtmrco qajm&
9& Xat`xcx ao rmome`oom p ea{bocx h`af oc rcorc da oc hcfdakcda lmxfm bmf oc rcorc ~xa~cxcdc& Ra ~qada ea{bocx bmf oce`f`~`eax m ~crcx ~mx ao bl`fm ~cxc sqa sqada er rqcya&
Bmfrakm;Ra ~qada cbme~ccx da qfc jqcxf`b`f/ dqoba mrcocdc/ cdaer da oc rcorc&
RMOME@OOM DA BAXDM CJX@DQOBA
@fjxad`aftar
rmome`oom baxdm :1> j tmb`fm 4> j bahmooc 31> j ~qaxxm 31> j {cfclmx`c :1 j tmecta 2>> j c{bcx 31 j cba`ta da mo`yc y`fcjxa o`bmx da fcxcfkc rco ~`e`aftc
Aochmxcb`f3& ^mfax oc ~`axfc da bmxdaxm af qfc qafta da lmxfm7
ccd`x qf ycrm da y`fm/ qf hqaf blmxxm da cba`ta damo`yc& Rco~`eaftcx&
8& Crcx c~xm|`ecdceafta dmr lmxcr& ,J`xcf oc ~`axfc c oclmxc/ ~cxc sqa ra lcjc h`af ~mx omr dmr ocdmr)&
2& Dakcx xadqb`x ao y`fm bmf qf ~mbm da kqjm da oc qaftada lmxfm p ocr l`axhcr& Ccd`x ao eaehx`oom bmxtcdm afdcdmr p dakcx bmbax&
4& Raxy`x ao bmxdaxm bmf ao eaehx`oom p oc rcorc ~mx afb`ec&
BMXDAXM BMF EAEHX@OOM
@fjxad`aftar
bmxdaxm/ ~`axfc 3 qf`dcd
y`fm hocfbm 4>> eo eaehx`oom 31> j ~crcr 1> j ckm xmeaxm tme`oom rco
Ycomx fqtx`b`mfcoafaxjc 1:8/0< Gbcobcxhml`dxctmr 34/0: j~xmtafcr 22/>< jjxcrcr 9:/:1 j
Ycomx fqtx`b`mfco
afaxjc 183/32 Gbcobcxhml`dxctmr 2>/:1 j~xmtafcr 83/92 jjxcrcr 22/03 j
Ycomx fqtx`b`mfcoafaxjc 2:4/80 Gbcobcxhml`dxctmr 3/1 jjxcrcr 8:/0> j
-
8/3/2019 Consum Entrenosotros 51
7/32
:
aftxafmrmtxmr
:
Aochmxcb`f3& ^aocx p txmbacx oc ecf{cfc/ sq`tfdmoa ao bmxc{f
p ~mfaxoc daftxm da qfc qafta ~cxc e`bxmmfdcr&Ar~moymxacx ~mx afb`ec bmf 8 bqblcxcdcr rm~axcrda c{bcx p oc bcfaoc af ~moym& Ooaycx c bmb`fcx afao e`bxmmfdcr af dmr `ftxycomr da 8 e`fqtmr er meafmr ,c ~mtafb`c e|`ec)/ xat`xcx/ ea{bocx p bmb`fcxfqayceafta mtxmr 8 e`fqtmr er& Qfc ya{ o`rtm/xat`xcx p xaraxycx&
8& @fbmx~mxcx c oc fctc ocr coeafdxcr ~`bcdcr ,xaraxycfdmqf ~msq`tm ~cxc oc dabmxcb`f)/ `ftajxcx bmf qfcoafjqc da ecfaxc dao`bcdc&
2& ^cxc ~xaraftcx; raxy`x af bqafbm/ bm~c m ycrm cdabqcdm/bmf cpqdc da qfc ecfjc/ oc ar~qec da coeafdxcr/oqajm da mxec dabmxct`yc/ raxy`x oc ecf{cfc bmfbcfaoc& Dabmxcx bmf qfc ooqy`c da coeafdxcr ~`bcdcr&Pc art o`rtm ~cxc raxy`x&
Aochmxcb`f3& ^xa~cxcx qf coehcx bmb`fcfdm af qfc bc{qaoc ao
cjqc bmf ao c{bcx/ dakcx sqa bmb`fa lcrtc mhtafax ocbmfr`rtafb`c daracdc&
8& ^aocx p bmxtcx ocr ~axcr af bqctxm c om ocxjm/ xat`xcx aobmxc{f/ bqcfdm ao coehcx art o`rtm/ `ftxmdqb`xocr pdakcx bmb`fcx 1 e`fqtmr& Oqajm xat`xcx/ dakcx afx`cx pxaraxycx&
2& ^mfax c qfd`x ao blmbmocta af ao e`bxmmfdcr bmfbq`dcdm da sqa fm ra sqaea/ dqxcfta 8 e`fqtmr cead`c ~mtafb`c ,co xat`xcx ea{bocx ~cxc yax r` oa lcbacotc qf ~mbm ecr da bcomx)/ xat`xcx a `fbmx~mxcx ocoabla/ aeqor`mfcx tmdm lcrtc sqa ra mxea qfc rcorc dablmbmocta bmfr`rtafta&
4& ^cxc ~xaraftcx; rmhxa qf ~octm lmfdm d`rtx`hq`x 4txm{mr da ~axc da mxec dabmxct`yc& Rcoracx bmf ocrcorc da blmbmocta p dabmxcx bmf qf ~mbm da hcxsq`oomecblcbcdm& Pc art o`rtc ~cxc raxy`x&
AR^QEC DA COEAFDXCR BMF ECF[CFC P BCFAOC
^AXCR C OC E@AO BMF BLMBMOCTA
@fjxad`aftar
ecf{cfc 8>> j,3 qf`d)
fctc ~cxc emftcx,da r~xcp) :1 eo
coeafdxc tmrtcdcp ~`bcdc 1> j,1 bqblcxcdcr rm~axcr)
c{bcx 8> j,8 bqblcxcdcr rm~axcr)
xcehqarc 3> j bcfaoc af ~moym 2 j lmkcr da eaftc xarbc
3 j ,~cxc dabmxcx)
@fjxad`aftar
~axc hocfsq`ooc mbmfaxafb`c > j ,4 qf`d)
cjqc 4>> eo c{bcx :1 j blmbmocta ~cxc qfd`x
:1 j oabla :1 eo hcxsq`oomr 2> j
Aochmxcb`f
3& Af qfc rcxtf dmxcx oc bcxfa rco~`eaftcdc ,fm arfabarcx`m ccd`x cba`ta ~mx oc ~xm~`c jxcrc dao ~ctm)&Xat`xcx bqcfdm artf dmxcdcr&
8& ^xa~cxcx oc rcorc af oc e`rec rcxtf; Darlqarcx oce`tcd da ocr baxa{cr/ ccd`x ao y`fm p ao bcodm& Dakcxxadqb`x qfmr e`fqtmr& Ccd`x qfc ~`{bc da bqoc daec{/ d`oq`dc af cjqc&
2& ^crcx oc rcorc ~mx ao bl`fm&4& Eatax oc bcxfa af ao lmxfm lcrtc sqa sqada dmxcdc
~mx qaxc p kqjmrc ~mx daftxm&1& Raxy`x oc bcxfa cbme~ccdc da oc rcorc&
ECJXAT DA ^CTM BMF RCORC DA BAXA[CR
@fjxad`aftar
~ctm % ~ablqjc 1>> j baxa{c > j y`fm t`ftm 81> eo bcodm da bcxfa 81> eo bqoc da ec{ ~`e`aftc emo`dc rco
Ycomx fqtx`b`mfcoafaxjc 23: Gbcobcxhml`dxctmr 11/2 j
c{bcxar 18/8 jjxcrcr 0/4 jjxcrcr rctqxcdcr 1/8 jihxc : jrmd`m >/>4 j
FMTC; Tmdcr ocr xabatcr artf bcobqocdcr ~cxc 4 ~axrmfcr&
Ycomx fqtx`b`mfco
afaxjc 3/>8 j
Ycomx fqtx`b`mfco
afaxjc 48>/32 Gbcobcxhml`dxctmr 8
-
8/3/2019 Consum Entrenosotros 51
8/32
< ArbqAOc dAO bmfrqe`dmx
qfc fcy`dcd ABMFE@BC P ABMOJ@BC
Dabmxcb`fFcdc eakmx sqa c~xmyablcx oc dabmxcb`ffcy`dac ~cxc lcbax ecfqco`dcdar bmfomr ~asqamr da oc bcrc& ^mdaemr lcbaxjcooatcr bmf d`axaftar mxecr; artxaooc/eqabm da f`aya/ atb& p oqajm ~`ftcxocrbmf c{bcx p bmojcxocr af ao xhmo da fc%y`dcd& Tceh`f ~mdaemr dabmxcx ao xhmobmf jq`xfcodcr bcraxcr/ c~xmyablcfdm ao~c~ao dao ~ax`d`bm7 bmf xqtcr ~asqacrsqa fm ~araf daecr`cdm7 bmf hmeh`oocrsqa pc fm qfb`mfaf/ ~`ftcdcr bmf ~`fbao7
~crcfdm ~come`tcr ~mx qf bmxdao7 atb&Cdaer/ ~cxc ao xartm da oc bcrc/ ~mda%
emr qrcx afycrar/ taocr/ bckcr p eqblmrmtxmr mhkatmr sqa pc fm qraemr p c~xmya%blcxomr ~cxc bxacx baftxmr da earc&
Co`eaftcb`f
Af Fcy`dcd omr x`jmxibmr rqaoaf artcx xa~oa%tmr da bme`dc/ co`eaftmr ~xa~cxcdmr/ ~mr%txar Arta cm/ ~xm~mfjemfmr fm bme~xcxdaecr`cdm/ ~cxc ay`tcx sqa rmhxa p co ifcotafjc sqa darablcxra& Om eakmx ar bme~xcxco`eaftmr xarbmr da tae~mxcdc/ rqaoaf artcx
er rchxmrmr p/ cdaer/ rmf er abmfe`bmr&P r` rmhxc cojm da bme`dc/ af oqjcx da t`xcxoc ra~qada jqcxdcx ~cxc ao dc r`jq`afta& Omr afyc%rar p tq~~axr xaqt`o`{choar rmf qf jxcf co`cdm&
^mx mtxc ~cxta/ fm lcba cotc bme~xcx co`%eaftmr eqp raoabtmr ~cxc tafax qf eaf3>& Rom fmr lcba cotc qf ~msq`tm da ecj`%fcb`f ~cxc bxacx qfmr ~octmr `fbxahoar bmf~xmdqbtmr sqa qt`o`{cemr c d`cx`m&
@oqe`fcb`f p aoabtx`b`dcd
Ar qfm da omr taecr er darbq`dcdmr af
Fcy`dcd/ `fboqrm aftxa csqaoomr sqa ao xartmdao cm om t`afaf af bqaftc& Fmxecoeafta aojcrtm aobtx`bm cqeaftc af artcr ablcr/ rm%hxa tmdm ~mx ocr baoahxcb`mfar/ sqa `e~o`bcfqf jcrtm a|txc af oc bmb`fc/ oc `oqe`fcb`f
Bcoaicbb`f
Co bmftxcx`m da om sqa eqblc jafta ~`afrccbaxbc dao cqeaftm da oc bcoacbb`f r` ta%faemr `fy`tcdmr af bcrc/ om xabmeafdchoa ar
ecftafax oc tae~axctqxc c 8>%88B/ ~qartmsqa bqcftc er jafta lcpc/ er cotc rax octae~axctqxc dao ceh`afta& Tce~mbm ar fa%barcx`m baxxcx oc artcfb`c/ cr r`ae~xa artcxyaft`ocdc p ao c`xa ra xa~cxt`x bemdceafta&
dao xhmo p dao haof/ atb& Cqfsqa artm fm ara|bqrc ~cxc daxxmblcx/ taf af bqaftc artmrbmfrakmr p clmxxc af tq cbtqxc da oc oq{;
Qrc oqbar af mxectm OAD ~cxc cdmxfcx aoxhmo da Fcy`dcd/ bmfrqeaf aftxa qf :1!
p qf 0>! eafmr da afaxjc&
^xmjxcec ao afbafd`dm p c~cjcdm da ocroqbar bmf qf tae~mx`{cdmx& Clmxxcxr afax%jc p ay`tcxr ~ao`jxmr ffabarcx`mr af bcrc&
R` ycr c bmb`fcx/ c~cjc omr aoabtxmdmer%t`bmr ,lmxfm/ mjmfar) qf ~mbm cftar daraxy`x/ ao bcomx ra ecft`afa `jqco p qt`o`{creafmr afaxjc&
Om sqa r ra ~qada lcbax qfmr dcr cftar/ar xay`rcx oc bcodaxc ~cxc bme~xmhcx sqatmdm art bmxxabtm& P r` qrcemr jcr m hq%tcfm/ bmfyafdx bme~xmhcx ao rqe`f`rtxm~cxc oc bcoacbb`f/ oc bmb`fc p ocr artqcr&
Af ~mbcr fcy`dacr ar eqp
bmef bmeax/ hahax p bme%
~xcx af a|barm/ om sqa rq~m%fa/ `fay`tchoaeafta/ jafaxcx
er xar`dqmr& Ra bcobqoc sqa
af artcr iablcr ra jafaxc
aftxa qf 8>! p qf 2>! er
da xar`dqmr sqa af bqcosq`ax
mtxc ~mbc dao cm& Arta cm/
c~mrtaemr ~mx qfc Fcy`dcd
abmfe`bc p abmoj`bc/ ao
ead`m ceh`afta p fqartxm
hmor`oom fmr om cjxcdabaxf&
-
8/3/2019 Consum Entrenosotros 51
9/32
-
8/3/2019 Consum Entrenosotros 51
10/32
3> AO cfO`r`r
bee
TQXXMFAR
DA K@KMFCdo Ao tqxxf ar qf ~xmdqbtm t~`bceaftaar~cmo sqa/ jxcb`cr c rq a|baoafb`cco`eaftcx`c/ lc bmftx`hq`dm c sqa bcdcya{ racf er omr ~crar bmfrqe`dmxarda arta dao`b`mrm ecfkcx&
b`c dao cbtmx lqecfm ar eqp `e~mxtcf%ta& Rq bcxbtax cxtarcfm art crmb`cdm c occhx`bcb`f bcqtaomrc/ bmf areaxm p dad`%bcb`f da omr Ecartxmr tqxxmfaxmr/ sqa
xab`haf p txcfre`taf rq aochmxcb`f da qfcjafaxcb`f c mtxc&
Ocr ectax`cr ~x`ecr ,coeafdxcr/ e`ao/c{bcx p paecr p bocxcr da lqaym) qt`o`{c%dcr af oc aochmxcb`f dao Tqxxf da K`kmfc
~xmbadaf/ af rq jxcf ecpmxc/ da bqot`ymrycoafb`cfmr/ rmhxa tmdm af ao bcrm da occoeafdxc ,ecxbmfc) p oc e`ao& Tmdmr omr~xmdqbtmr dahaf rax da e|`ec bco`dcd&
Da~afd`afdm dao t`~m da tqxxf sqa rasq`axc aochmxcx ra ccdaf qfmr q mtxmr `f%jxad`aftar& Omr er qt`o`{cdmr rmf omr xq%tmr rabmr ,fqabar/ cyaoocfcr/ atb&)/ xqtcrarbcxblcdcr m paecr bmfitcdcr&
Ao tqxxf ar rajf ao Bmfrakm Xajqocdmx daocr @fd`bcb`mfar ^xmtaj`dcr K`kmfc p Tqxxfda Co`bcfta ,BX@J^KTC)/ hr`bceafta qfcecrc mhtaf`dc ~mx oc bmbb`f da e`ao/ c{%
bcx p bocxc da lqaym/ bmf ~mrtax`mx fbmx~m%xcb`f da coeafdxc ~aocdc p tmrtcdc/ sqadar~qr ra cecrc dfdmoa oc txcd`b`mfcomxec da tchoatc xabtcfjqocx m tmxtc&
Ra txctc da qf ~xmdqbtm dmfda oc `fqaf%
-
8/3/2019 Consum Entrenosotros 51
11/32
33
aftxafmrmtxmr
Qf ~mbm da l`rtmx`c
Omr mxjafar dao tqxxf ra qh`bcf af oc ~a%ffrqoc cxh`jc/ p pc af ao r`jom \@ ra lcflcoocdm ta|tmr rmhxa ead`b`fc sqa lchocf
dao tqxqf& Oc `ftxmdqbb`f da arta dqobaaf ao ead`taxxfam ,@tco`c p Ar~cc) ra ocdahaemr c omr xchar& Coxadadmx dao r`jom\Y c~cxab` af oc ~xmy`fb`c da Co`bcfta ocyaxr`f ar~cmoc dao tqxxf/ ~qartm sqa afoc bmxta da Bcxomr Y pc axc qf dqoba cemrm&
Dqxcfta omr r`jomr \Y/ \Y@ p \Y@@/ oc c%hx`bcb`f dao tqxxf ra xaco`{chc tcftm afCo`bcfta bmem af K`kmfc/ ~axm bmf ao ~crmdao t`ae~m rq aochmxcb`f af Co`bcfta ~xb%t`bceafta darc~cxab`&
Ao Tqxxf da K`kmfc
Af ao artqd`m emrtxcdm c bmft`fqcb`f racfco`{c bmfbxatceafta ao Tqxxf da K`kmfc/bmfmb`dm ~m~qocxeafta bmem tqxxf hocf%dm& Ra txctc da qf tqxxf bme~qartm ~mx qfcecrc mhtaf`dc c txcyr da oc bmbb`f da e`ao/c{bcx p bocxc da lqaym/ c oc sqa oqajm ra oa`fbmx~mxcf coeafdxcr tmrtcdcr p ~aocdcr&
Oc aochmxcb`f dao Tqxxf da K`kmfc ar cxta%rcfco p da~afda da oc lch`o`dcd dao EcartxmTqxxmfaxm& Oc tabfmomjc ae~oacdc ra o`e`tc c
qfc hct`dmxc%bmbadmxc sqa ra oocec Eabf`%bc p qf xab`~`afta dmfda ra hcta/ bqaba p racxxaectc oc ea{boc/ bmfmb`dc bmem Hm`|at&
Ao Tqxxf da K`kmfc ~xmy`afa da oc aochmxc%b`f dao Tqxxf da Co`bcfta/ m tqxxf dqxm&
taxb`m~aom/ ~cxab`dm c oc ~`ao da eaombmtf/dah`dm c oc cdlar`y`dcd da oc ea{boc rmhxaao ~cocdcx p oc oafjqc& Af bqcftm c rq rchmx/daha rax dqoba bmf qf o`jaxm tmsqa c ~ocftcrcxmet`bcr/ dah`dm c rq bcft`dcd da e`ao/ p
tceh`f fmr xabmxdcx o`jaxceafta c ecda%xc/ ~mx ao tmrtcdm da oc coeafdxc&
Fqtx`b`mfcoeafta/ ra txctc da qf co`eaftmbmf qf jxcf ~mdax afaxjt`bm ,19> gbco-3>>j)/ x`bm af l`dxctmr da bcxhmfm/ jxcrcr yaja%tcoar p ~xmtafcr&
C f`yao da b`dmr jxcrmr/ ao tqxxf t`afa qfcbme~mr`b`f r`e`ocx co cba`ta da mo`yc/ ~mx rqbcft`dcd da coeafdxcr/ dmfda tcf rmom ao
Af bqcftm c rqr y`tce`fcr/ ao Tqxxf da K`%kmfc ar qf ~xmdqbtm x`bm af y`tce`fcr C/ A p~cxta dao jxq~m H& Xar~abtm c omr e`faxcoar/dartcbc rq bcft`dcd da ~mtcr`m p rmxm&
Ar dab`x/ ~x`eaxm ra lc mhtaf`dm qfc ecrchocfsqab`fc p lmemjfac da e`ao/ coeaf%dxc/ c{bcx p bocxc da lqaym/ sqa ra bmfyax%t`x af Tqxxf da Co`bcfta p artc ea{boc/ ctxcyr da qf ~xmbarm da emo`afdc/ tx`tqxc%
b`f p lmemjafa`{cb`f/ xarqotcx p cr mh%tafdxaemr ao Tqxxf da K`kmfc&
Rajf ao Bmfrakm Xajqocdmx/ ao tqxxf daharax a|boqr`yceafta da bco`dcd RQ^XAEC/ ombqco `e~o`bc sqa ao ~mxbaftcka da coeafdxcrax bmem ef`em dao 94! p ao ~mxbaftckada e`ao dao 3>!&
C f`yao rafrmx`co/ ao Tqxxf da K`kmfc daha~xaraftcx qf bmomx ecxxf hocfsqab`fm f`aya/bmf jxfqomr da coeafdxc tmrtcdc d`rtx`hq`%dmr da mxec `xxajqocx& Xar~abtm co cxmec/fmr xabmxdcx c ar~ab`cr p ~ocftcr cxmet`bcrbmem ao kafj`hxa m ao bcxdcemem&
Rq ta|tqxc ra ~xaraftc/ af qf ~x`eax em%eaftm/ bmem o`jaxceafta xj`o/ c xc{ darq ~xmbarm da aochmxcb`f& Dqxcfta oc ecr%t`bcb`f/ rq ta|tqxc fmr xabqaxdc c qf rqt`o
Rq bcxbtax cxtarcfm art crmb`cdm c ocichx`bcb`f bcqtaomrc/ bmf areaxm p dad`bcb`f daomr Ecartxmr tqxxmfaxmr/ sqa xab`haf p txcfre`tafrq aochmxcb`f da qfc jafaxcb`f c mtxc&
Ao Bmfrakm Xajqocdmx da ocr @fd`bcb`mfar xmtaj`dcr K`kmfc p Tqxxf
da Co`bcfta ,BX@J^KTC)/ ar ao xjcfm afbcxjcdm da yaocx ~mx oc bc%
o`dcd dao tqxxf& ^cxc aoom/ mtmxjc rq raoom da bco`dcd f`bceafta c
csqaoomr ~xmdqbtmr sqa bqe~ocf bmf omr xasq`r`tmr artchoab`dmr af
oc Mxdaf da 88 da Ecx{m da 3009 ,HMA f 0
-
8/3/2019 Consum Entrenosotros 51
12/32
3
4
8
2
38
Ycomxcb`f;Bmxxabtc af tmdmr rqr cr~abtmr& Rq `ftafb`f da bme~xc ar eqp ~cxab`dc c oc mh%taf`dc ~mx Ao Omhm&
Bme~mfaftar; Bmftaf`dm aiabt`ym rq~ax`mx co dabocxcdm& Ecpmx ~mxbaftcka da ~xmtafc p/kqftm bmf Ao Omhm/ ~xarafb`c da ecotmrc bmem c{bcx d`iaxafb`co& Ycomxar cfcot`bmr bmxxabtmr&
^axba~b`f; Fm ra afbqaftxcf jxcfdar d`iaxafb`cr/ cqfsqa oc bctc eqartxc qfc ycomxcb`f `f%
iax`mx af rchmx p ta|tqxc/ ~mx ~cxabax cba`tmrc& ^axba~b`f da eafmx bcft`dcd da coeafdxc/cqfsqa af omr cfo`r`r fm ra eqartxc f`fjf dctm&
Oc bqcxtc eakmx m~b`f da oc bme~cxct`yc c qf f`yao r`e`ocx bmf Ao Omhm&
Ycomxcb`f; ^mx rq eafmx bcft`dcd da coeafdxc/ ar ao ~xmdqbtm bmf oc ycomxcb`f er hckc/cqfsqa rq `ftafb`f da bme~xc ar hqafm&
Bme~mfaftar; ^arm aiabt`ym `fiax`mx co dabocxcdm/ ~axm daftxm da oc fmxect`yc& Eafmx ~mxbaf%tcka da coeafdxc p jxcrcr&
^axba~b`f; Omr ctx`hqtmr da cr~abtm p bmomx/ momx p ta|tqxc artf h`af ycomxcdmr af bctc&
Oc rajqfdc m~b`f da bme~xc/ taf`afdm af bqaftc sqa cfcot`bceaftafm a|`rtaf jxcfdar d`iaxafb`cr p sqa ar qf ~xmdqbtm h`af ycomxcdm ~mx omr bmfrqe`dmxar&
Tqxxf da K`kmfc& Bco`dcd Rq~xaec % Cft`q \`|mfc
Tqxxf da K`kmfc& Bco`dcd Rq~xaec % 3
-
8/3/2019 Consum Entrenosotros 51
13/32
32
aftxafmrmtxmr
Ycomxcb`f % ycomxar cfcot`bmr
CFT@Q \@\MFC ^@B AO OMHM 3> 8/12 4/1: 2/3:
Rchmx 2/:2 8/0> 4/4: 2/8>
Rchmx Xar`dqco 2/ 2/82
Eakmx xaocb`f ~mx bco`dcd ,+)
CFT@Q \@\MFC
^@B
AO OMHM3/>! 49/:!
Ycomxcb`f Jomhco
Jomhco 4/0 4/9 4/0 4/0
^qftqcb`f af qfc arbcoc dao 3 co 1&,+) cxc oc bocr`bcb`f ra lcf taf`dm af bqaftc oc `ftafb`f da bme~xc p omr xarqotcdmr/ tcftm cfcot`bmr bmem da bctc ead`cfta ao tart da bmfrqe`dmxar&
-
8/3/2019 Consum Entrenosotros 51
14/32
34 Omr ixArbmr
Lchcr mdm ao d`blm ~m~qocx da sqa omr earar bmf axxa rmf omr ~t`emr~cxc bmeax ecx`rbm= Ar ~mxsqa art er darcxxmoocdm p bmf eakmx rchmx pbmomx& Sq`{ lmp af dc bmf oc cbq`bqotqxc ~mdaemr afbmftxcxom tmdm ao cmaf ao rq~axeaxbcdm/ ~axm a|`rta qfc tae~mxcdc ~cxc bcdc ar~ab`a& Tceh`frchax bme~xcxom p bmfraxycxom fmr ~qada clmxxcx eqblcr rmx~xarcr&
AO ECX@RBMq e e
Ao ecx`rbm m xqtm dao ecx bme~xafda qfcafmxea ycx`adcd da ar~ab`ar bmeart`hoar/ sqa`fboqpaf omr bxqrtbamr/ bmem bcecxmfar/ bcf%
jxakmr/ ~axbahar m ocfjmrt`fmr/ p omr emoqrbmrbmem coeakcr/ mrtxcr/ y`a`xcr/ eak oomfar m hax%haxablmr& Omr bxqrtbamr ra bcxcbtax`{cf ~mxtafax d`a{ ~ctcr p qf bc~cxc{f a|taxfm/ sqa~qada rax xj`dm bmem af omr baftmoomr p hqapar
da ecx/ rae`xxj`dm bmem ao da omr ocfjmrt`fmr pb`jcocr/ m a|`hoa/ bmem ao da ocr jcehcr&
^mraaf b`dmr jxcrmr bmem Meajc 2 sqa
rmf ~mo``frctqxcdmr/ ar dab`x/ jxcrcr hqafcr~cxc fqartxm mxjcf`rem p t`afaf ~xm~`adc%dar bcxd`mrcoqdchoar&
Oc jcrtxmfmec ar~cmoc ar x`bc af ~octmrbmf ecx`rbm p ar Jco`b`c oc bmeqf`dcd cq%
tfmec er cemrc ~mx oc bco`dcd da artmrxqtmr dao ecx/ ~axm fm oc f`bc& Tceh`fCfdcoqbc/ Crtqx`cr/ Bcftchx`c/ Bmeqf`dcd
Ycoafb`cfc/ Bctcoqc p ocr @rocr Hcoacxar dar%tcbcf ~mx rqr ~octmr t~`bmr c hcra da ecx`r%bm/ pc rac af jq`rmr m cxxmbar m bmb`fcdmr coyc~mx bmf ar~ab`cr da ocqxao p bocym/ cdaxa%{cdmr bmf ckm/ ~axak`o p o`ef&
-
8/3/2019 Consum Entrenosotros 51
15/32
31
Bmfrakmr da bme~xc p bmfraxycb`f
R` bme~xcemr ecx`rbm y`ym/ rta daha xacb%
b`mfcx co dcxoa qfmr jmo~ab`tmr& Bqcfdm omrbxqrtbamr eqaxaf/ ocr cxt`bqocb`mfar ra mrbq%xabaf/ ocr ~ctcr ra bcaf p c~cxaba ~xmftm aoeco momx& Dahaemr bmbaxom bqcftm cftar&
R` ao ecx`rbm ar bmb`dm/ dahaemr bmjax cojqfc~`a{c bmf oc ecfm p daha xarqotcx ~arcdc afxaocb`f c rq tcecm& Arm r`jf`ibc sqa t`afabcxfa chqfdcfta&
^cxc bme~xcx jcehcr/ b`jcocr m bcxch`fa%xmr fmr dahaemr ikcx af sqa oc bcha{c/ aochdmeaf p oc bmoc artf ixeaeafta qf`%dmr aftxa r&
Qfc ya{ bmb`dm dahaemr jqcxdcxom af oc{mfc er xc dao x`jmxibm/ bqh`axtm bmfqf ~cm leadm arbqxx`dm& Ra daha bmf%rqe`x af qf ~cx da dcr/ m r` fm/ bmfjaocxom&
Omr bcxch`faxmr/ ocfjmrtcr/ hmjcycftar pbaftmoomr cde`taf h`af oc bmfjaocb`f/
pc racf bxqdmr m bmb`dmr& R` laemr bmb`%dm ao ecx`rbm/ dahaemr arbqxx`xom h`af peataxom af hmorcr da ~ort`bm/ hckcfdm octae~axctqxc dao bmfjaocdmx ~cxc sqa ocbmfjaocb`f rac x~`dc& Ocr b`jcocr ar ea%
kmx fm bmfjaocxocr af bcrc&
R` ao ecx`rbm ar bmfjaocdm/ dahaemr ooaycx%om c bcrc om cftar ~mr`hoa ~cxc fm xme~axoc bcdafc da xm& R` qf ecx`rbm ra darbmf%
Bmbb`f
^cxc bmbax h`af ao ecx`rbm lcp sqa ~mfax aodmhoa da cjqc sqa ao ~arm dao ecx`rbm sqa
tafjcemr ,~mx akae~om/ qf o`txm da cjqc~cxc ead`m g`om da ecx`rbm) p ccd`x 2>%4>jxcemr da rco ~mx o`txm da cjqc& Ra xabm%e`afdc ccd`x 3%8 lmkcr da ocqxao&
R` ao ecx`rbm art y`ym ar eakmx `ftxmdqb`x%omr bmf ao cjqc xc& Ao ecx`rbm bmfjaocdm fmfabar`tc darbmfjaocb`f ~xay`c& Ao t`ae~mda bmbb`f ra bmftcx darda sqa ae~`aba claxy`x ao cjqc&
Bqcfdm ao cjqc xme~c c laxy`x lcp sqa ta%fax af bqaftc ao t`ae~m ,yax bqcdxm)& Ao ec%x`rbm ~asqam ra ~qada xat`xcx af bqcftm ra
xabq~axc ao laxymx dao cjqc& Dar~qr da ocbmbb`f dahaemr afx`cx ao ecx`rbm af cjqcbmf l`aom p rco dqxcfta dmr e`fqtmr&
jaoc/ fm ra ~qada ymoyax c bmfjaocx/ c fmrax sqa ra bqa{c ~xay`ceafta/ r` om laemrbme~xcdm af bxqdm&
Oc eakmx ~mbc ~cxc bme~xcx ecx`rbm arao `fy`axfm/ omr earar bmf axxa/ a|ba~%tm hmjcycftar/ b`jcocr p baftmoomr/ sqa ra~qadaf bme~xcx tmdm ao cm& Tceh`f omr~xmbadaftar da cbq`bqotqxc/ bmem eq%blmr ocfjmrt`fmr&
Ctafb`f bmf ocr bcha{crda omr bxqrtbamr
Rajf ocr ot`ecr xabmeafdcb`mfarda oc Cjafb`c Ar~cmoc da Rajqx`dcdCo`eaftcx`c p Fqtx`b`f ,CFARCF)bmfy`afa ay`tcx ao bmfrqem da ocr bc%ha{cr da omr bxqrtbamr bmem jce%hcr/ ocfjmrt`fmr/ b`jcocr p bcfjxakmr&Ao emt`ym ar ay`tcx oc bmftce`fc%b`f ~mx bcde`m/ eatco ~arcdm sqara afbqaftxc af ocr yrbaxcr da omrcf`ecoar/ p sqa af omr bxqrtbamr raombco`{cf af oc bcha{c& ^qada bcqrcxdare`faxco`{cb`f da omr lqarmr p art|`bm ~cxc ao x`f&
^mraaf b`dmr jxcrmr bmem Meajc 2 sqa rmf~mo``frctqxcdmr/ ar dab`x/ jxcrcr hqafcr ~cxc fqartxmmxjcf`rem p t`afaf ~xm~`adcdar bcxd`mrcoqdchoar&
Tae~mxcdc dao ecx`rbm
Af Ar~cc ao bmfrqem da ecx`rbm af aolmjcx ar `e~mxtcfta& Rajf dctmr dao E`%
f`rtax`m da Ead`m Ceh`afta/ Ead`m Xqxco p Ecx`fm/ omr ar~cmoar bmfrqe`emr qfmr2 e`oomfar da g`omr co cm/ aftxa xarbm/bmfjaocdm p bmb`dm/ xafta c omr :2 e`oomfarda g`omr cfqcoar bmfrqe`dmr af lmrtaoaxc pxartcqxcb`f& ^mx artc xc{f/ bmfy`afa rchaxocr ar~ab`ar ~mx tae~mxcdcr;
^x`ecyaxc; ocr b`jcocr/ ocr coeakcr p ocr mrtxcr&
Yaxcfm; omr eak`oomfar/ ocr coeakcr/ fcyckcr p bcxceqkmr ,bcxcbmoar da ecx)/ ao hmjc%ycfta/ oc ocfjmrtc/ ocr mrtxcr/ omr ~axbahar pao bcfjxakm xaco&
Mtmm; omr haxhaxablmr/ ao hmjcycfta/ ocfjmr%tc/ ocr y`a`xcr/ ocr {cehqx`cr p ocr jcehcr&
@fy`axfm; ao baftmoom/ ao hqap da ecx/ ocrfbmxcr/ omr bcecxmfar/ ocr y`a`xcr/ ocr co%eakcr p omr rcft`cjq`mr&
ECX@RBM E@FQTMR
Hqap ead`cfm 3
Hmjchcftar/ ocfjmrtcrp baftmoomr
Lcrtc 1>> jx& 3>%38
^mx bcdc 1>> jx& 1 e`f 'er da ~arm
ECX@RBM E@FQTMR
Ocfjmrt`fmr/ Co laxymxb`jcocr ~asqacr
B`jcocr jxcfdar 2
Fbmxcr p bcfjxakmr 2 c 1~asqamr
Fbmxcr p bcfjxakmr :jxcfdar
T@AE^MR DA BMBB@F
Iqafta; MBQ
-
8/3/2019 Consum Entrenosotros 51
16/32
39 Oc Arbc~cdc
^qahomr bmf afbcftm
^cxc coakcxra da omr xq`dmr p ocr ~x`rcr daocr bme~xcr fcy`dacr/ qfc hqafc rqjaxaf%b`c ~cxc ~crcx oc Fmblay`akc ar cosq`ocx qfcbcrc xqxco bmf afbcftm dmfda d`rxqtcx afce`o`c m bmf ce`jmr da qfc bafc cjxcdc%hoa p qfc iartc ~x`ycdc& Cmxtqfcdceafta/af Ar~cc jm{cemr da qfc jxcf bco`dcd pycx`adcd da dart`fmr ~cxc lcbax tqx`rem
xqxco da ecfaxc crasq`hoa& Cdaer/ ~qadarc~xmyablcx p bmeaf{cx ao cm bmf qf ~c%ram ~mx oc fctqxcoa{c m bmf cojqfc cbt`y`%dcd da cyaftqxc bmf oc sqa ~crcx ao dc daCm Fqaym da mxec d`yaxt`dc p d`axafta&
b o
Oc txcd`b`f da baoahxcx oc Fmblay`akc p ao Cm Fqaym da imxec iart`yc fmr y`afadarda oc cft`jadcd& Lcba 4&>>> cmr omr hch`omf`mr pc om lcbcf/ p er tcxda
omr aj`~b`mr/ cqfsqa dqxchc er dcr p ra baoahxchc af ~x`ecyaxc& ^axm iqa aoae~axcdmx Kqo`m Brcx ao sqa bceh` oc iablc co 3 da afaxm/ bcoafdcx`m sqa lc
~axdqxcdm lcrtc fqartxmr dcr& R` cf fm t`afar bocxm sq lcbax af Fmblay`akc/
ta ~xm~mfaemr cojqfmr dart`fmr ~cxc dar~ad`x ao cm da qfc ecfaxc d`iaxafta&
qfc FMBlAy@AKC D@IAXAFTA
-
8/3/2019 Consum Entrenosotros 51
17/32
3:
aftxafmrmtxmr
Dar~ad`x ao cm af oc f`aya
R` ~xaiaxar dar~ad`x ao cm lcb`afdm da~mx%ta/ ocr artcb`mfar da arsq ar~cmocr t`afafd`axaftar maxtcr ~cxc arcr ablcr& Dar%da R`axxc Faycdc/ lcrtc ao ^`x`fam bctcof
p cxcjmfr/ ~crcfdm ~mx Cotm Bce~mm afBcftchx`c m Fcycbaxxcdc af Ecdx`d/ oc f`aya~qada rax mtxc hqafc m~b`f ~cxc artc Fm%blay`akc& Cdaer/ cojqfcr artcb`mfar bmem
Ycoofmxd af Cfdmxxc mxabaf cbt`y`dcdard`axaftar/ bmem ao darbafrm fmbtqxfm bmfcftmxblcr af Cx`frco/ dmfda omr emf`tmxarmxabaf qf ar~abtbqom f`bm& Oc kmxfcdc rabme~oatc bmf qfc yaocdc art`yc sqa fboqpacbt`y`dcdar af oc f`aya/ bafc p er`bc&
Ocr bce~cfcdcr/ af oc bcooa
Oc txcd`b`f da dar~ad`x ao cm bmf qycr arhr`bceafta ar~cmoc p ~cxaba rax sqa raxaemftc c ifcoar dao r`jom \@\/ bqcfdm ao~xar`dafta dao Bmfrakm da E`f`rtxmr dar~`d`ao cm bmf qycr p blce~f af 30 ao `e~qorm daif`t`ym c octxcd`b`f/ ~mx qfc rmhxa~xmdqbb`f da qycaf Co`bcfta p Eqxb`c sqa omr cjx`bqotmxar fa%bar`tchcf bmombcx af ao eaxbcdm&
Tmdmr laemr y`rtm eqot`tqd da yabar~mx taoay`r`f ocr bce~cfcdcr dao xaomkda oc ^qaxtc dao Rmo af Ecdx`d/ ~axm tajqrtcxc yaxom `f r`tq= Qf ~ocf d`axafta
~cxc artc Fmblay`akc raxc rax qfm da omr~xmtcjmf`rtcr da ara emeaftm sqa ra xa%txcfre`ta c e`oomfar da lmjcxar da fqar%txm ~cr p tmecxra ocr qycr coo/ xmdacdmda eqot`tqd da ~axrmfcr& Rajqxm sqa arqf emeaftm f`bm& Tceh`f ~qadar m~tcx~mx b`qdcdar bmem Hcxbaomfc/ Ray`ooc/ Yc%oafb`c/ Ycoocdmo`d m Rcftcfdax/ aftxa mtxcr/sqa baoahxcf af rqr ~oc{cr p ~cxsqar artctxcd`b`f tcf fqartxc&
Hcxbaomfc/ oc{c da Bctcoqfpc
P iqaxc da fqartxcr ixmftaxcr
Fqayc Pmxg ar qf dart`fm tqxrt`bm dqxcftatmdm ao cm/ ~axm oc b`qdcd mxaba af Fcy`%dcd eqblmr ctxcbt`ymr sqa fm ra ~qadaf yax
af mtxc ~mbc dao cm& Xarqotc ar~abtcbqocxoc dabmxcb`f a `oqe`fcb`f fcy`dac da rqrbcooar/ ao afmxea xhmo da Fcy`dcd dao Xmb%gaaooax Baftax da Ecflcttcf/ da 81 eatxmrda cotm p qfcr 2>&>>> hmeh`oocr p oc ~`rtc dal`aom sqa lcp c rqr ~`ar& Tceh`f ar `e~cb%tcfta oc artxaooc da Rzcxmryrg` da 2 eatxmr p81> g`omr sqa bmxmfc ao xhmo&
Qfc da ocr txcd`b`mfar er bmfmb`dcr daFqayc Pmxg ar ~crcx oc Fmblay`akc af T`earRsqcxa p yax hckcx oc hmoc/ sqa ar qfc araxcoqe`fmrc sqa darb`afda bmfmxea cycf{c oc
bqaftc ctxr ~cxc ao 3 da afaxm da bcdc cm&^axm r` fm d`r~mfar da tcftmr dcr ~cxcbxq{cx ao blcxbm/ lcp b`qdcdar aqxm~acrsqa rmf `jqcoeafta ctxcbt`ycr ~cxc dar~ad`xao cm& ^cxr ar qf hqaf akae~om/ af dmfda~mdxr d`rxqtcx da rqr bchcxatr m da qfcbafc%bxqbaxm ~mx ao Rafc/ da oc `oqe`fcb`fda oc tmxxa A`ao p omr qajmr cxt`ib`coar sqara d`r~cxcf txcr ocr 38 m da oc `oqe`fcb`f daomr Bce~mr Aoramr p ao Cxbm dao Tx`qfm&
P r` axar qf cecfta da oc er`bc bor`bc/ao Bmfb`axtm da Fmblay`akc p Cm Fqaymaf ao ^cocb`m @e~ax`co ~mx oc I`ocxef`bc
da Y`afc ar mtxm dart`fm aehoaet`bm ~cxcartcr Fcy`dcdar& Ycorar da Kmlcff Rtxcqrr/Aeeax`bl Gcoecf/ Ixcf{ Olcx p dqatmr daEm{cxt rmf cojqfcr da ocr eaomdcr bmf ocrsqa daoa`tcxra omr mdmr& Y`afc
^cxr
Fqayc Pmxg
Artcb`f da arsq da Cx`frco
-
8/3/2019 Consum Entrenosotros 51
18/32
3< eAd`m ceh`AftA
^cxc sqa artm fm mbqxxc/ xay`rc omr ~qf%tmr dmfda ~qada lchax ~xmhoaecr da c`r%oce`aftm/ rmhxa tmdm ~qaxtcr p yaftcfcr&Ar `e~mxtcfta sqa artcr ot`ecr tafjcfh`af ckqrtcdmr omr r`rtaecr da b`axxa&Ao bc%omx tceh`f ra ~`axda ~mx omr bx`rtcoar/ cr
sqa ar xabmeafdchoa tafax yaftcfcr dadmhoa bx`rtco/ pc sqa oc ~xd`dc rax eqblmeafmx& R` artm fm ar ~mr`hoa/ ra ~qada ea%
kmxcx ao c`roce`aftm jxcb`cr c ocr bmxt`fcrp ocr ~axr`cfcr&
Bmf ocr ~qaxtcr mbqxxa om e`rem/ ar eqp`e~mxtcfta bme~xmhcx sqa b`axxcf h`af p fmlcp aftxcdcr da c`xa& ^cxc oc ~cxta `fax`mx/ ocer bme~o`bcdc da c`rocx ~mx rq emy`e`aftm/a|`rtaf qfmr r`rtaecr da `fcr hcfdcr c`rocf%tar/ sqa ra bmombcf c bcdc ocdm da oc ~qaxtc/ p
sqa ra qfaf bqcfdm artc art baxxcdc&Ao r`jq`afta ~crm ar bcoaftcx fqartxc
bcrc& Oc tae~axctqxc xabmeafdcdc mrb`ocaftxa omr 8> % 83B& Cqfsqa ~mx oc fmbla/~mdaemr ~xmjxcecx fqartxm r`rtaec da bc%
~xa~xcta ~cxc AO IXM
R`ae~xa fmr cbmxdcemr dao ixm bqcfdm pc lc ooajcdm p aftmfbar pc
ar tcxda ~cxc `frtcocx r`rtaecr da c`roce`aftm m bcoaicbb`f& Arta
cm/ racemr ~xay`rmxar p ~xa~cxemfmr ~cxc ao ixm bmem ar dah`dm&
R` fm sqaxaemr ~crcx xm af bcrc bqcfdmooajc ao `fy`axfm/ dahaemr tafaxoc h`af c`r%ocdc p ecftafax qfc tae~axctqxc cdabqcdc
p bmfrtcfta dqxcfta tmdm ao dc& C bmft`fqc%b`f ra a|~o`bcf ycx`mr bmfrakmr ~cxc sqaartr r`ae~xa c jqrtm af bcrc&
Ao c`roce`aftm/ ~axr`jqa qf dmhoa mhkat`ym;sqa fm aftxa xm af bcrc/ ~axm sqa tce~mbmrcojc ao bcomx& R` ao bcomx ra arbc~c/ cdaerda afx`cxra oc bcrc/ artcxaemr daxxmblcfdmao d`faxm sqa ae~oacemr af bcoaftcxoc&
-
8/3/2019 Consum Entrenosotros 51
19/32
30
aftxafmrmtxmr
Ocr yaftcfcr bmxxadaxcr rmfocr sqa er bcomx ~`axdaf/ pc sqarq r`rtaec da b`axxa ar eafmr lax%et`bm sqa ao da ocr da dmhoa lmkc&
oacbb`f ~cxc sqa ra ecftafjc aftxa omr39 %3:B/ cr clmxxcxaemr aoabtx`b`dcd& Afoc bmb`fc/ fm rqaoa lcbax cotc bcoacbb`f/
pc sqa a|`rtaf mtxcr qaftar da bcomx sqacqeaftcf oc tae~axctqxc&
Omr r`rtaecr ~cxc bcoaftcx ao lmjcx rmfeqp ycx`cdmr p tmdmr t`afaf qf xafd`e`aftmcotm& ^mdaemr `frtcocx bcodaxcr da jcr/ jc%rm`o/ hmehc da bcomx/ rqaom xcd`cfta/ bcomxc{qo/ xcd`cdmxar aobtx`bmr/ atb& p rq aoabb`fda~afda da eqblmr cbtmxar; d`r~mf`h`o`dcdda ar~cb`m/ da rqe`f`rtxm da jcr/ mhxcr cxaco`{cx/ bmrta da `frtcocb`f
Ao bcomx c{qo m omr xcd`cdmxar aobtx`bmrrmf omr er rafb`oomr da `frtcocx& Cdaer/~axe`taf oc ~xmjxcecb`f `fda~afd`aftada bcdc lch`tcb`f& Oc hmehc da bcomx/ r`ar baftxco`{cdc/ rq~mfa qf jcrtm cd`b`mfcoda frtcocb`f/ ~axm t`afa oc yaftckc da ~xm%~mxb`fcxfmr c`xa cbmfd`b`mfcdm af yaxcfm&
Xar~abtm co rqaom xcd`cfta/ cqfsqa xa%sq`axa lcbax hcrtcfta mhxc af bcrc/ fmr ~xm%~mxb`mfc qfc ecpmx rafrcb`f da bmfmxt&
Ocr bcodaxcr da jcr da~afdaf da ~mdaxbmftcx bmf rqe`f`rtxm/ fabar`tcf mhxc/ ~axmrmf r`f dqdc ocr er abmfe`bcr& Ao jcrm`oar ao r`rtaec eafmr xabmeafdchoa/ ~mx ocrfabar`dcdar da ar~cb`m ~cxc ao da~r`tm p ocbmftce`fcb`f af mxec da BM
8/ lqemr p
momxar sqa jafaxc&Tce~mbm ~mdaemr moy`dcxfmr da ocr bl`%
eafacr& Rqaoaf tafax qf xafd`e`aftm ero`e`tcdm/ cqfsqa lmp af dc a|`rtaf bl`ea%facr bmf xabq~axcb`f da bcomx a `fboqrmtxcfre`r`f dao e`rem c ocr lch`tcb`mfar
~mx bmfdqbtmr& ^cxc csqaoomr sqa d`rxqtcfda qf `fy`axfm bo`dm co ocdm da oc oac sqa%efdmra/ ar qfc hqafc aoabb`f&
Ao rqrt`tqm abmoj`bm ~axabtm ~cxc tmdmrartmr r`rtaecr da bcoacbb`f rmf ocr bcoda%xcr da h`mecrc/ ~axm artf ~mbm a|tafd`dcr
p rq `frtcocb`f ar bme~o`bcdc/ ~mx fabar`%dcdar da ar~cb`m sqa `e~o`bc&
Ao`kcemr ao r`rtaec sqa ao`kcemr/ om`e~mxtcfta ar lcbax qf hqaf qrm da o/fm chqrcfdm af a|barm dao bcomx/ pc sqatmdmr artmr r`rtaecr jafaxcf qfc `e~mx%tcfta bmftce`fcb`f ~mx bmfrqem afax%
jt`bm& Oc afaxjc sqa fabar`tcemr ~qadarax jafaxcdc ~mx qfc qafta m ~mx mtxc~axm/ tmdcr aoocr/ bmftx`hqpaf c oc ae`r`fda jcrar da aabtm `fyaxfcdaxm p/ bmf aoom/co bceh`m bo`et`bm&
-
8/3/2019 Consum Entrenosotros 51
20/32
8> rcOqd p hAOOA{c
Ao moictm ar qfm da omr raft`dmr erdarcxxmoocdmr sqa tafaemr& C tmdmr fmrlc yaf`dm cojqfc ya{ c oc eaemx`c qfxabqaxdm/ qfc ~axrmfc m qfc aemb`fbmf rmom cbaxbcxfmr c qf momx ar~ab`co&
Ocr ~axrmfcr ra jqcf ~mx ocr aemb`mfar pfm lcp eakmx akae~om da aoom sqa ao ~ax%
qea& Lcp momxar sqa fmr lcbaf xabmxdcxemeaftmr p r`tqcb`mfar `e~mxtcftar af ocy`dc/ p fqartxm baxahxm ocr coecbafc af rq`ftax`mx dqxcfta cmr&
^AXQEA/ A\TXCBTM/ CJQC DA BMOMF@CBqo aoaj`emr=
Cjqc xarbc ,Acq Ixcbla); cxmec xarbm~xmyaf`afta da fmtcr btx`bcr/ mxcoar pcxmet`bcr& Bme~qartm af jxcf ~cxta ~mxcobmlmo/ af ao sqa ra d`rqaoya ao cxmecbmfbaftxcdm ,4%1!)/ ar qf ~xmdqbtm `e%
~xarb`fd`hoa af ~mbcr da bcomx& Omr mxec%tmr rqaoaf rax jxcfdar/ lcrtc 8>> eo&
Cjqc da bmomf`c ,Acq da tm`oatta); bmf qf3>! da arafb`c cxmet`bc/ rq momx ar ftafrm
co ~x`fb`~`m p ra ayc~mxc bmf xc~`da{& Ar xa%xarbcfta p/ fmxecoeafta/ ~mbm ~axr`rtafta&Rqaoaf rax cxmecr xarbmr p fctqxcoar&
Cjqc da ~axiqea ,Acq da ~cxqe); bme%~qartc ~mx lcrtc qf 8>! da arafb`c ~qxc/ao ~axqea ar ao eakmx da omr bme~oaeaf%tmr& Rqr bmeh`fcb`mfar rqaoaf rax ftafrcr
p dqxcdaxcr/ p ra xabme`afdc yc~mx`{cxomaf ao ~aom m oc xm~c/ taf`afdm bq`dcdm bmfomr tak`dmr dao`bcdmr& Rq tcecm r`ae~xaar ~asqam/ aftxa 2> eo p 0> eo&
^axiqea m a|txcbtm; rq cotc bmfbaftxcb`fda arafb`cr om bmfy`axta af oc yaxr`f er~xab`cdc da bqcosq`ax xcjcfb`c& Da lablm/~qadaf ooajcx c rq~mfax lcrtc qf 4>! dao
tmtco/ lablm sqa fmr ~axe`ta qrcx eqblceafmr bcft`dcd da ~xmdqbtm/ cocxjcfdm rqy`dc t`o& Rqr tcecmr rqaoaf rax a|txaec%dceafta ~asqamr&
Qf ~axiqea e
-
8/3/2019 Consum Entrenosotros 51
21/32
83
aftxafmrmtxmr
Ao ~axiqea ar qfc d`eafr`f `ftax`mx da oc iae`f`dcd sqa/ rmhxa tmdm/ a|~xarc da
qfc ecfaxc ~cxt`bqocx csqaoom sqa fm ra ~mdxc dab`x da mtxm emdm& ,Bmbm Blcfao)
OC EAKMX ARAFB@C
-
8/3/2019 Consum Entrenosotros 51
22/32
88 bq`dcdm `ficft`O
Ao qrm da oc zah ~cxc bmfrqotcx/ bme~cxcxp bme~xcx omr xajcomr da Fcy`dcd art bxa%b`afdm c ~crmr cj`jcftcdmr& Da lablm/ ra%jf F`aoraf Mfo`fa/ bcr` dmba e`oomfar da`ftaxfcqtcr cbqd`xf c ~mxtcoar ar~ab`co`%{cdmr af oc yaftc mfo`fa ~cxc `fmxecxra pafbmftxcx ~xm~qartcr ~cxc xajcocx& P ao ::!
da omr qrqcx`mr cbchcx xaco`{cfdm rqr bme%~xcr ~mx @ftaxfat& B`xcr eqp aoaycdcr sqalcbaf ~xayax sqa oc axc d`j`tco lc ooajcdm~cxc sqadcxra&
Cr sqa fm mr ~xambq~`r/ omr Xapar Ecjmr p ^c~ Fmao ra lcf ~qartm c oc ot`ec aftabfmomjc p arta cm ycf c rax omr er em%daxfmr dao ~ocfatc&
Bme~xcx ~mx @ftaxfat ~ax%
e`ta/ eqblcr yabar/ clmxxcxra
cojm da d`faxm ~mxsqa ra bmfr`%jqaf ~xab`mr er bme~at`t`ymr&
Sqax`dmr Nxaparecjmr
Oc ~octcmxec da cfo`r`r da xadar rmb`coar`Rmfcx cfco`{ omr tzaatr/ ~j`fcr da cfraf Icbahmmg/ ydamr da PmqTqha/ fmt`b`cr/ m%xmr p homjr ~qho`bcdmr af Ar~cc lcrtc ao 2>da d`b`aehxa da 8>3>& Omr xarqotcdmr qaxmfbocxmr/ oc Fcy`dcd/ rqr aftxcchoar ~axrm%fckar p omr xajcomr/ t`afaf qfc jxcf ~xaraf%
b`c mfo`fa& Arm r/ Rqr Eckartcdar jcfcf af~xmtcjmf`rem c ^c~ Fmao/ bmf 843&318 p88>&>:3 Ea jqrtc xar~abt`yceafta/ aftxatmdcr ocr ~j`fcr sqa c aoomr dad`bcf omr ar%~cmoar af Icbahmmg&
@FTAXFAT/
Ocr fqaycr tabfmomjcr a `ftaxfat lcf rq~qartm af omr ot`emr cmr qfc ar~ab`a
da xaymoqb`f rmb`co p jomhco& P bmem fm ~mdc rax da mtxm emdm/ omr Xapar daMx`afta fm lcf sqax`dm sqadcxra ctxr& Darda bme~xcx omr xajcomr fcy`damr/
lcrtc afy`cx oc bcxtc c tq xap ~xaiax`dm/ lmp tmdm ~qada lcbaxra c txcyr da oc xad&
Qf jxcf co`cdm ~cxcRqr Eckartcdar da Mx`afta
Sqax`dmr Xapar Ecjmr;
-
8/3/2019 Consum Entrenosotros 51
23/32
82
aftxafmrmtxmr
Dao cfo`r`r tceh`f ra a|txca sqa 98&448~axrmfcr xabmfmb`axmf af Icbahmmg tafax~xmhoaecr ~cxc bmfb`o`cx ao rqam oc fmblacftar da omr Xapar/ dah`dm c omr faxy`mr& Mtxc~j`fc daryaochc sqa rqr Eckartcdar dahcftafax er bq`dcdm xa~cxt`afdm omr bcxceaomraf ocr bchcojctcr/ bmf 82&29: ~axrmfcr sqacixechcf lchax xab`h`dm cojf bcxceaoc{m&
Af bqcftm c oc xad rmb`co Tz`ttax/ ao artqd`mxayaochc qfc bxab`afta `e~mxtcfb`c da omrXapar Ecjmr p ^c~ Fmao& Bmfbxatceafta/ra ~qho`bcxmf 80< tzaatr ~mx lmxc xaax`dmrc omr Xapar da Mx`afta p 328 c ^c~ Fmao/lcb`afdm rmhxa tmdm ~at`b`mfar c emdm da
e`f`%bcxtc ~cxt`bqocx&Xar~abtm c PmqTqha/ ra afbmftxcxmf 30: y%
damr rmhxa omr txar Xapar Ecjmr/ bmf 9&388&812da xa~xmdqbb`mfar& C omr sqa oar rajqc ^c~Fmao/ bmf 3>: ydamr p 9&892&>:4 xa~xmdqbb`m%far& Oc ecpmxc da artmr ydamr axcf eafrckard`x`j`fdmra c omr f`mr p xa~cxt`afdm xajcomr&
Bem ta lcr ~mxtcdm arta cm=
Af ao eqfdm tabfmoj`bm p d`j`tco tceh`f a|`rtaf bcdc ya{ er c~o`bcb`mfar ~cxc cbaxbcxc omr er ~asqamr oc ecj`c da oc Fcy`dcd& C bmft`fqcb`f mr datcoocemr cojqfcr da aoocr;
Bqart`mfcx`m xaco yc cbahmmg;Omr Xapar Ecjmr lcf ~xa~cxcdm qfc c~o`bcb`f af ocbmfmb`dc xad rmb`co bmf qf bqart`mfcx`m ~xay`m ~cxc rchax bqoar rmf tqr daramr ~cxc artcFcy`dcd& Dar~qr da bmftartcxom/ tq Xap ~xaax`dm c~cxabax ~cxc dakcxta qf eafrcka&
Ydam ~axrmfco`{cdm ~mx bmxtarc da Baic Tmpr; Af zzz&fcy`dcdarrmx~xafdaftar&bme omr Xa%par Ecjmr p c~ Fmao ao`b`tcf c tq l`km ocr Fcy`dcdar p oaaf rq bcxtc af ydam& Oa d`baf af sqt`afa sqa eakmxcx p af sq art cbtqcfdm h`af& Lcrtc oa afracxf qfc mtm rqpc# P tceh`fr`xya ~cxc hxmeacx aftxa cdqotmr&
Oc bcxtc da omr Xapar yc @~cd; Bcxtc Xapar Ecjmr ar qfc d`yaxt`dc c~o`bcb`f/ bmf qfcr`oqrtxcb`mfar eqp hmf`tcr/ sqa oar afbcftcxf c omr f`mr& ^qadaf ~mfax rq fmehxa/ r` ralcf ~mxtcdm h`af m eco/ omr xajcomr sqa oar jqrtcxc xab`h`x/ p ifcoeafta afy`cx oc bcxtc cMx`afta c txcyr dao @~cd& Er x~`dm `e~mr`hoa&
-
8/3/2019 Consum Entrenosotros 51
24/32
84 bmfbAtA
axar l@^MBMFDXCBM=Bq`dcxfmr p ~xambq~cxfmr fqartxc rcoqd r`ae~xa ar
`e~mxtcfta/ ~axm r` arc ~xambq~cb`f ra bmfy`axta af
mhrar`f/ ~mdaemr ooajcx c darcxxmoocx qf txcrtmxfm
~r`sq`tx`bm dafme`fcdm l`~mbmfdxc&
Sq ar oc l`~mbmfdxc=
Aftxa oc ~xambq~cb`f fmxeco ~mx oc rcoqdp oc l`~mbmfdxc a|`rta qf ocxjm bce`fm& Ra~mdxc lchocx da qf bmft`fqm af ao sqa af qfa|txaem ra r`tqcxc oc `fd`axafb`c tmtco ~mxao ~xm~`m bqax~m/ fcdc darachoa/ p af ao mtxma|txaem oc ~xambq~cb`f cfr`mrc p mhrar`yc
~mx afaxecx m emx`x&Oc ecpmxc da ~axrmfcr ra r`tcf af aobaftxm da cehcr r`tqcb`mfar/ ~xambq~f%dmra da bq`dcxra da qfc ecfaxc rcoqdchoa&^axm bqcfdm artc ~xambq~cb`f cobcf{cf`yaoar sqa cabtcf co darcxxmoom da oc y`dcbmt`d`cfc da oc ~axrmfc m da rq aftmxfm/ ooa%yfdmoa c xaco`{cx bmfdqbtcr ~mbm bmeqfardqxcfta qf ~ax`mdm rq~ax`mx c omr ra`r earar/ra ~qada lchocx da l`~mbmfdxc&
Ao afaxem l`~mbmfdxcbm ra eqartxccsqakcdm da rftmecr r`bmr dar~xm~mxb`m%fcdmr p ycx`choar sqa oa lcbaf artcx er~xambq~cdm ~mx ao ~mr`hoa mx`jaf p r`jf`ibc%dm da omr e`remr/ sqa ~mx ao ecoartcx sqa oa~xmymbcf& ^xaraftc qf jxcf taemx c afax%ecx m t`afa oc baxta{c da artcx r`ae~xa af%axem& Cdaer/ ra ~xambq~c af a|barm ~mxao bqax~m p rqr qfb`mfar y`tcoar p ir`moj`%bcr/ p tmdm aoom/ c ~arcx da sqa ocr bmft`fqcrxay`r`mfar ed`bcr c ocr sqa ra rmeata fmbmfixecf fqfbc rqr taemxar xabqxxaftar&
Af omr bcrmr er jxcyar/ c~cxabaf e`a%dmr xaocb`mfcdmr bmf ~mr`hoar axxmxar af aod`cjfrt`bm ed`bm/ c oc mbqotcb`f da dctmr
xaoaycftar ~mx ~cxta dao cbqotct`ym m oc c%e`o`c/ ~mr`hoar bmfqr`mfar af omr cfo`r`r bo%f`bmr/ a `fboqrm c oc `fbme~atafb`c ed`bc/om sqa oar chmbc c qf ocxjm ~axajx`fcka aftxad`rt`ftmr ar~ab`co`rtcr&
-
8/3/2019 Consum Entrenosotros 51
25/32
81
aftxafmrmtxmr
Bcqrcr da oc l`~mbmfdxc
Cojqfmr ar~ab`co`rtcr m~`fcf sqa oc l`~m%bmfdxc ar ao xarqotcdm da qfc `ftax~xatc%b`f axxfac da ocr rafrcb`mfar bmx~mxcoar
fmxecoar/ sqa ra bmfr`daxcf bmem racoarda afaxeadcd r`bc jxcya& Mtxmr/ ~`afrcfsqa omr rqkatmr l`~mbmfdxcbmr rmf er raf%r`hoar c dataxe`fcdmr t`~mr da arteqomr `f%taxfmr& A `fboqrm lcp sq`af ~`afrc sqa artcr~axrmfcr t`afaf qfc yqofaxch`o`dcd ar~ab`codax`ycdc da qf c~xafd`{cka ~mx mhraxycb`f&
Cdaer/ mtxmr cbtmxar bmem ao lchax rq%x`dm afaxeadcdar jxcyar af oc `fcfb`c/ aolchax bxab`dm af qf ceh`afta dmfda ra lc%hochc bmf xabqafb`c da afaxeadcdar/ m aolchax ~xarafb`cdm oc eqaxta m afaxeadcdjxcya da cojq`af baxbcfm/ tceh`f ~qadaf`fq`x af ao darcxxmoom da arta txcrtmxfm&
Oc l`~mbmfdxc ar qf txcrtmxfm d`b`o/ sqafm t`afa hqaf ~xmfrt`bm/ p ~mx tcftm rq txc%tce`aftm ar bme~oakm& Ao chmxdcka daha raxtcftm ~r`bmoj`bm bmem cxecbmoj`bm/ p areqp darachoa sqa ra `f`b`a af ocr ~x`eaxcratc~cr dao txcrtmxfm/ om sqa cqeaftc ocr ~m%r`h`o`dcdar da xabq~axcb`f& cxc aoom/ ar bmf%yaf`afta sqa ao aftmxfm dao ~cb`afta ~qadc`daft`ibcx b`axtmr `fd`bcdmxar p mx`aftcxoaaf oc hrsqadc da cpqdc ~xmar`mfco& axm ocxaco`dcd ar sqa bmft`fc r`afdm qf txcrtmxfm
hcrtcfta darbmfmb`dm p ocr `ftaxyafb`mfarra rqaoaf `f`b`cx af crar pc eqp cycf{cdcr/bqcfdm ao ~cb`afta pc lc lablm qf ocxjm xa%bmxx`dm/ p ocr ~mr`h`o`dcdar da xae`r`f bme%~oatc ra lcf xadqb`dm&
-
8/3/2019 Consum Entrenosotros 51
26/32
89 bmf b dA bmfrqe
bl/ o s be/ l e e; h/ hjo/ S ~o p yo&
ao bl h/ s o 39 e/ o oo ro J/ 48/ p 21> e8 o & ~ / o bl hjo s o 88 e% 81> e8 o / o oo Oa/ 44 p o s be e& ce eo , / / jo/ jo/ &) p j e&
O oe e e bl o oo Kxe Ke/ 2: o h o b S ~o p bl o oo K a/ 8/ 8>> e 8 p 2>> e8 o /
e& ce j / % p e&
ce/ o o bl o p e s o b o/ o ~j%e o be&
Blcxtax chxa 4 fqaycr ixcfsq`b`cr af ra~t`aehxaa hx/ hj/ Sx d ~m p Y
Rq~axeaxbcdm Blcxtax da Htaxc
-
8/3/2019 Consum Entrenosotros 51
27/32
-
8/3/2019 Consum Entrenosotros 51
28/32
-
8/3/2019 Consum Entrenosotros 51
29/32
-
8/3/2019 Consum Entrenosotros 51
30/32
2> bmf txqbm
Tqr ~caoocr xaoqb`aftarbmem ao ~x`eax dcC yabar ocr ~caoocr ra m|`dcf r` artft`ae~m r`f qt`o`{cxra& ^cxc ay`tcxom/ixtcocr bmf y`fcjxa m qf ~mbm da {qemda o`ef p yaxr bem ao b`dm sqaooaycf lcba sqa rcota ao cxxm{ p ae~`abac xaoqb`x ao cbaxm& Qfc ya{ o`e~`cr/rbcocr eqp h`af p cdaoar qfcr jmt`tcrda cba`ta da mo`yc a|tafd`fdmom eqph`af bmf ~c~ao da bmb`fc/ dkcocr rabcx poqajm pc ocr ~qadar jqcxdcx& Oc ~caoocartcx `e~abchoa p o`rtc ~cxc qrcx&
Ce~cxm IqaxtarRmb`c 3&3:0&44>
Qfmr blce~`mfarer hocfbmrBqcfdm o`e~`cemr blce~`mfar/eqblcr yabar ra oar sqadcf xartmrda t`axxc af ao `ftax`mx& ^cxc ay`tcxom/dar~qr da bmxtcxoar qf ~mbm ao xch`tm/`ftxmdbaomr af qf ~octm lmfdm par~moymxcomr bmf qf ~mbm da lcx`fc&Oqajm oe~`comr h`af bmf ~c~ao dabmb`fc p yaxr sq hocfbmr ra sqadcf&
Cfc E YcxjcrRmb`c 12:&:49
^cf ixarbm er t`ae~m^cxc ay`tcx sqa ao ~cf ra afdqxa{bc daqf dc ~cxc mtxm/ jqxdcom daftxm da
qfc hmorc da taoc kqftm bmf qfc xce`tcda c~`m p b`xxcoc h`af& Co dc r`jq`aftabme~xmhcxr sqa ao ~cf r`jqa t`axfm/bmem xab`f lablm&
Kmrac cf`cjqcRmb`c 3&3/ R ooc ,Ycoafb`c)/ bmf oc ifco dcd da jart`mfcx ao bmfbqxrm p rq bmxxar~mfd`afta aftxajcda ~xae`mr/ r`f o e`tcb`f cojqfc da mxectm/ `e~xarm m d`j`tco/ bmfr`ft`afdm a|~xarceafta/ ~mx ao rmom lablm da ~cxt`b`~cx/ af sqa rqr dctmr/ `fboq`dm `ecjaf/ ~qadcf rax ~qho bcdmr ~mx oc Bmm~axct`yc af aoead`m/ `ftaxfm m a|taxfm/ sqa art`ea bmfyaf`afta/ ~cxc dcx ~qho b`dcd co xaax`dm bmfbqxrm/ r`afdm ~mx tcftm fabarcx`m sqa ao ~cxt`b`~cfta rqe`f`rtxa oc tmtco dcd da oc `fmxecb`f rmo b`tcdc& Ao ~cxt`b`~cfta~mdx/ af bqcosq`ax emeaftm/ akaxb`tcx omr daxablmr da cbbarm/ xabt`ibcb`f/ bcfbaocb`f p m~mr`b`f ead`cfta arbx`tm d`x`j`dm c BMFRQE/ R&BMM &Y& co dme`b o m cftar `fd`bcdm& Ra xqajc co ~cxt`b`~cftasqa bmf ao if da ecftafax oc `fmxecb`f dah`dceafta cbtqco {cdc/ bmeqf`sqa bqcosq`ax bceh`m rmhxa oc `fmxecb`f rqe`f`rtxcdc&Cr`e`rem/ ra fmxec co ~cxt`b`~cfta sqa/ ~mx ao eaxm lablm da ~cxt`b`~cx af ao bmfbqxrm/ cqtmx`{c da mxec a|~xarc/ xxaymbchoa p jxctq`tc/ c BMFRQE/ R&BMM &Y& ~cxc oc ~qho bcb`f dao txqbm/ cf bqcfdmfm xarqota jcfcdmx dao ~xae`m/ tcftm af oc xay`rtc dao ear bmem af rqbar`ycr a fboqrm af o hxmr m ~qho bcb`mfar xabm~ octmx`cr sqa oc Bmm~axct`yc ~qadc xaco {cx af ao qtqxm/ cr bmem af bqcosq`ax mtxm ead`m m~octcmxec d`yqojct`yc/ fboq`dm ftaxfat& Af arta raft`dm/ sqadc h`af aftafd`dm sqa BMFRQE/ R&BMM &Y& fm ra lcba xar~mfrchoa dao bmftaf`dm da omr txqbmr xae`t`dmr ~mx omr rmb`mr ,f da rq yaxcb`dcd/ xac%o dcd m aabtmr xacoar m ~mr`hoar/ cr bmem tce~mbm da aabtmr rabqfdcx`mr m bmfrabqafb`cr sqa/ ~mx rq c~o bcb`f/ ~qadcf ~xmdqb`xra)/ o e`tfdmra f`bc p a|boqr`yceafta c oc ~qho bcb`f da omr e`remr&
-
8/3/2019 Consum Entrenosotros 51
31/32
23
aftxafmrmtxmr
tqr xAbAtcr
TXQBM XAE@CDM
^caooc bmf cobcblmicrR` lcbar ~caoo`tc bmf cobcblmicr p fmsq`axar sqa ao cxxm{ ra sqada fajxm/bmxtc ocr cobcblmicr c txmb`tmr ~asqa%mr qf bqcxtm da lmxc cftar da ablcxao cxxm{/ ~mfocr af qf xab`~`afta bmfcjqc/ ead`m {qem da o`ef p qf ~m%sq`tm da rco p xarxycocr& Dar~qr/ ~mf ao cxxm{ af oc ~caooc p ablc ocrcobcblmicr ~mx afb`ec& Ao cxxm{ ra
sqadcx hocfbm/ hocfbm&
E Dmomxar Laxffda{Rmb`c 311&822
Bmf ao mhkat`ym da cdc~tcx oc ~qho`bcb`f
c yqartxc daecfdc xmjcemr c omr rmb`mrsqa fm xab`hcf Bmfrqe Aftxafmrmtxmr afao `d`mec sqa daracf sqa fmr om bmeqf`%sqaf c txcyr da;
Ao taomfm jxctq`tm;ctafb`f co Rmb`m%Bo`afta 0>> 1>> 389
Oc d`xabb`f da bmxxam aoabtxf`bmbmfrqebmm~axct`ycNbmfrqe&ar
Oc r`jq`afta d`xabb`f da bmxxam ~mrtco`fd`bcfdm af ao rmhxa;
BMFRQE AFTXAFMRMTXMR af &&&&&&&&&&&&&&&,`fd`bcx d`mec daracdm)
Bmfrqe qho`bcb`mfarCy& Coj`fat/ f 34949> R`ooc ,Ycoafb`c)
Ar `e~xarb`fd`hoa sqa `fd`sqa`r yqartxmfmehxa p feaxm da rmb`m&Eqblcr jxcb`cr ~mx yqartxm `ftaxr#
BMFRQE qho`bcb`mfarTao&; 09 30: 4> >> Ic|; 09 38> 8< 82Cy& Coj`fat/ f 3 4949> R`ooc ,Ycoafb`c)bmeqf`bcb`mfa|taxfcNbmfrqe&ar
hq{f
Aochmxcb`f;Txmbacx ocr fqabar eqp ~asqacr/ dakcfdm qfcr bqcftcr ~cxc dabmxcx&Xaraxycx& aocx p lcbax ao ~otcfm c xmdckcr& Xaraxycx&
^aocx ocr {cfclmx`cr p tx`tqxcx kqftm bmf 1> jxcemr da c{bcx p qfcrbqblcxcdcr da oabla/ lcrtc sqa sqada qfc ~crtc fc r`f jxqemr& Xaraxycemr&
Af qf bc{m c iqajm eqp oaftm ~mfaemr oc oabla/ ao xartm dao c{bcx/ ocrpaecr p oc lcx`fc& Emyaemr h`af ~cxc sqa fm ra lcjcf jxqemr p/ cftarda sqa ae~`aba c laxy`x/ ccd`emr eqp oaftceafta oc ~crtc da {cfclmx`cp rajq`emr emy`afdm ~cxc sqa fm ra lcjcf jxqemr/ lcrtc sqa ra lcjc qf~mbm ar~arc& Xat`xcemr da iqajm p ccd`emr ocr fqabar txmbacdcr&
Raxy`emr af qfcr bc{qao`tcr da hcxxm p ccd`emr qfcr xmdckcr da ~otcfmp qfcr ~mbcr fqabar aftaxcr& Dakcemr afix`cx qf ~cx da lmxcr c oc fayaxc&
^xm~qartc da ~xaraftcb`f; Cftar da bmeax/ ~mdaemr dabmxcx ocrbc{qao`tcr bmf qfcr jxmraoocr p qfc lmk`tc da eaftc&
Rcfdxc EaoafblfRmb`c 180&>:9
Jcfcdmxc dao @@ Bmfbqxrm da Bmb`fc Rcoqdchoa af Bctcoqc ,^mrtxa)
@fjxad`aftar ~cxc 4 ~axrmfcr;
Bxaec dqoba da {cfclmx`c bmf ~otcfm p fqabar
Xabatc
Afycfmr tqr eAkmxAr xAbAtcr#
o`txm da oabla
2 paecr da lqaym
2 {cfclmx`cr8>> j da c{bcx
8 bqblcxcdcr da lcx`fct`~m ec`{afc
8 ~otcfmr
3>> j da fqabar
3 bqblcxcdc da jxmraoocr
Ycx`cr lmkcr da eaftc
-
8/3/2019 Consum Entrenosotros 51
32/32