Download - Bernini Presentation
Transcript
0" 2" 4" 6" 8" 10"
Sparkling"Wine"Cider"
Champagne"Fancy"Cheap"Sweet"Blush"
First&word&that&comes&to&mind&
Number"of"Respondents"
0" 2" 4" 6" 8" 10"Berries"Peach"Blends"
Pineapple"Apple"
Red"Grape"Dry"Lime"
Strawberry"Pomegranate"No"Additions"
Flavour(Additions(
Number"of"Respondents"
Findings
Key Issues
Ø Bernini’s packaging = Cider
Ø Bernini lacks an online presence.
Ø Associated with the older generation.
“I don’t see
any Bernini
promotions
or ads”
“the Classic
reminds me
of beer”
“I don’t
recognise
the logo”
“I won’t
order it in a
restaurant
or club”
“Bernini
makes me
think of my
mom and
aunties”
“I think
flavoured
drinks are
too sweet”
“It depends
on who I’m
drinking
with”
Consumer Insights
“I drink for
the
outcome”