design thinking workshop 3 horas
TRANSCRIPT
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Liderando desde el diseño los procesos de innovación estratégica
Design Thinking
DIEGO RODRIGUEZ BASTIAS
Ingeniero Comercial / Magister en Diseño EstratégicoProfesor de Innovación y Diseño de Negocios MBA UtalcaAutor libro: Innovación por Design ThinkingPartner en Consulting Design
Creatividad yPrototipaje
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Design ThinkingInnovación centrada en el usuario
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IDEO / diseño e innovación
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Y muchas más…
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"Oncebusinessleadersseetheycanusedesignthinkingtoreframeproblems,theyaretransformed”
MarketingDirector atP&GGlobalDesign
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“Vamos a contratar a 1100 diseñadores de aquí a fin de año para instalar Design Thinking en la cultura de IBM” Phil Gilbert, Gerente General de Diseño. Octubre 2015
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“La Innovación por Design Thinking ha generado proyectos que agregan valor no solamente a Arauco, sino también a las comunidades y a los stakeholders.”Matías DomeykoVicepresidente Ejecutivo Arauco
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www.masmaqui.com
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hemos adoptado las mejores prácticas de innovación globales y es así como hoy estamos operando células de innovación llamadas “MASISA LAB”, bajo la filosofía del Design Thinking.”“
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“Comocompañíahemosincorporadoel‘design thinking’ennuestrosprocesosdecreacióndevalor”CarlosRodríguezGerentedeInnovaciónEstratégica
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SISTEMA DE INNOVACIÓN CENTRADO EN LAS PERSONAS / USUARIOS
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Fuente:Consulting Design
Cualquier proyecto de innovación debe considerar estos 3 elementos
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MétodoEquipo Entrenado
Espacio Dedicado
sistema
Fuente:Consulting Design
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Espacio acondicionado
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Fuente:Consulting Design
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Equipos Multidisciplinarios
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La innovación no se hace de manera individual
Se hace en equipos multidisciplinarios
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Fuente:Procorp
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Entrevista a usuarios. A personas reales.
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Fuente:Procorp
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Metodología
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Fuente:Consulting Design /Libro“Diseñoparainnovaciónestratégica”(Working title)
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Fuente:Consulting Design /Libro“Diseñoparainnovaciónestratégica”(Working title)
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Fuente:Consulting Design /Libro“Diseñoparainnovaciónestratégica”(Working title)
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Modelo de “Henry Ford Learning Institute”
CreatividadEmpatía Adaptabilidad Síntesis
Ejemplo de Modelo de integración de Design Thinking en el Curriculum de formación técnica
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LOS USUARIOS SON LO MÁS IMPOTANTE
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PARTIMOS SIEMPRE POR CONOCER A NUESTRO USUARIO
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Introducción práctica A la innovación por
Design thinkingProcesometodológico desarrolladoporD.SchoolStanford.
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DISEÑAR
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3 Minutos
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3 Minutos
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5 MinutosPrimera Entrevista
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3 MinutosSegundaEntrevista
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3 Minutos
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3 Minutos
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5 Minutos
Dibuja!
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3 Minutos
Comparte con tu usuario
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3 Minutos
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2 Minutos
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3 Minutos
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7 MinutosConstruya!!!
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8 MinutosComparta su solución
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1. ¿El diseño final fue el mismo o distinto que el diseño ideal inicial?2. ¿En qué momento te quedaste atascado?3. ¿En qué momento tuviste un AHA!!!?4. ¿Cómo contribuyó la empatía a tu proceso?5. ¿Cómo contribuyó el proceso de prototipar alternativas al diseño?6. ¿Cómo contribuyó la retroalimentación al diseño?7. ¿Cómo mejorarías el proceso?
REFLEXIÓN DEL PROCESO
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Las fases del Design Thinking y el proceso de iteración
Fuente:Consulting Design /Libro“Diseñoparainnovaciónestratégica”(Working title)
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Gracias
www.cdesign.cl
DIEGO RODRIGUEZ BASTIAS
Ingeniero Comercial / Magister en Diseño EstratégicoProfesor de Innovación y Diseño de Negocios MBA UtalcaPartner en Consulting Design