csr presentation
TRANSCRIPT
Ethical issues in marketing
Need for ethics in marketing Pricing lack of clarity in pricing. Counterfeit goods and brand piracy. Deceptive advertising. Copying the style of packaging in an attempt to
mislead consumers. Unethical practices in market research and
competitor intelligence. Unsafe products. selling at a loss to increase market share &
destroying competition in order to raise price.
Unethical issues in marketing
Obtaining research data without permission.
Targeting the vulnerable (children/old age people).
Over focus on materialism
Unfair or deceptive marketing practices
Portrayal of women in marketing efforts
ANTI-COMPETITIVE PRACTICES
OFFENSIVE AND OBJECTIONABLE MATERIALS-
CONCLUSIONS- Advertisers have to be especially careful to act
ethically at all times. They should extra care when advertising to
children. Advertising should not include promotion of
potentially harmful products. Avoid using psychological tactics to stimulate
demand. Ethical abuses frequently lead to pressure
(social or government) for institutions to assume greater responsibility for their actions.