convergencia 2, la crisis (2014)
DESCRIPTION
TRANSCRIPT
![Page 1: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/1.jpg)
El futuro de
los medios
![Page 2: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/2.jpg)
Revista Universitaria Julio 2006
Revista Mensaje Febrero 2009
![Page 3: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/3.jpg)
![Page 4: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/4.jpg)
chile
![Page 5: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/5.jpg)
![Page 6: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/6.jpg)
![Page 7: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/7.jpg)
Controles a Internet
![Page 9: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/9.jpg)
This is the Toughest of Times,
This is the Greatest of Times.
![Page 10: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/10.jpg)
![Page 11: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/11.jpg)
![Page 12: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/12.jpg)
![Page 13: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/13.jpg)
![Page 14: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/14.jpg)
Cuándo todo lo demás
era gasto
![Page 15: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/15.jpg)
Outdoor
• Cine
• Radio
TV
Consumo de Medios promedio de horas por semana (Microsoft)
![Page 16: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/16.jpg)
1945, huelga de 17 días de los
distribuidores de diarios de NY
![Page 17: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/17.jpg)
![Page 18: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/18.jpg)
![Page 19: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/19.jpg)
![Page 20: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/20.jpg)
![Page 21: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/21.jpg)
![Page 22: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/22.jpg)
![Page 23: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/23.jpg)
Los medios se fragmentaron
• 13.500 estaciones de radio (frente a 6 mil en 1960)
• 17 mil revistas (frente a 8.400 en 1960)
• 82 canales de TV por casa (frente a 5 en 1960)
Y todo el web, con sitios y blogs
![Page 24: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/24.jpg)
Los medios se fragmentaron
• 13.500 estaciones de radio (frente a 6 mil en 1960)
• 17 mil revistas (frente a 8.400 en 1960)
• 82 canales de TV por casa (frente a 5 en 1960)
Y todo el web, con sitios y blogs
![Page 25: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/25.jpg)
![Page 26: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/26.jpg)
“Lamentablente
en esta
industria los
consumidores
ya no valoran
los avisos”
Joseph Jaffe
![Page 27: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/27.jpg)
EL
TSUNAMI DIGITAL
![Page 28: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/28.jpg)
November 13, 2009
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet
wirelessly
<10% use “cloud”
= slow, stationary
connections built around my
computer
Internet es el agente del cambio
entonces y ahora 2009
79% of adults use internet
63% with broadband at home
85% own a cell phone
56% connect to internet
wirelessly
>two-thirds use “cloud”
= fast, mobile connections
built around outside servers
and storage
![Page 29: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/29.jpg)
![Page 30: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/30.jpg)
![Page 31: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/31.jpg)
![Page 32: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/32.jpg)
![Page 33: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/33.jpg)
![Page 34: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/34.jpg)
![Page 35: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/35.jpg)
![Page 36: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/36.jpg)
![Page 37: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/37.jpg)
La Calidad es rentable, Phil Meyer
Calidad de Contenidos
Credibilidad
Influencia Social
$ Rentabilidad
Circulación
![Page 38: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/38.jpg)
![Page 39: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/39.jpg)
![Page 40: Convergencia 2, la crisis (2014)](https://reader034.vdocuments.co/reader034/viewer/2022051323/54818f755806b5f7048b4568/html5/thumbnails/40.jpg)