cb presentation2007

8/8/2019 cb presentation2007

http://slidepdf.com/reader/full/cb-presentation2007 1/21

PROBLEM STATEMENT

To get an insight view of the Indiansportswear scenario.



OBJECTIVE

To understand the importance consumers give

to different parameters related to sportswear

while making a choice of the sportswear they

buy and also to analyze how they evaluate

different sportswear brands.



SUB OBJECTIVES

1. To find out major factors considered to be important byconsumers while choosing sportswear.

2. To find out the major players of the sportswear sector.

3. To find out the price at which a consumer is willing tobuy a specific brand.

4. To find out the role played by the brand image of a brandin the buying behaviour of a consumer.



1- According to you which is the most important parameter, which you

consider, while buying a sports wear?

15%

20%

10%35%

20%

Durability

Price

Design

Comfort

Brand Image

Inference: 35% of the Respondents consider Comfort as the most important

parameter while buying a sports wear, 20% of the respondents consider brand image, 20%

consider price, 1% consider durability and 10% consider design as the most important

parameter while buying sports wear



2. According to you which is the most durable sportswear brand?

34%

26%

23%

17%

0% 0%

NIKE

ADIDAS

PUMA

REEBOK

LOTTO

OTHERS

Analysis- 34 % of the respondents believe that NIKE is the most durable

sportswear brand. 26% said ADIDAS, 23% said Puma and 17% said Reebok is

the most durable sportswear brand.



3. According to you which sportswear brand offers the best value for money

deals?

19%

27%

21%

27%

3% 3%

NIKE

ADIDAS

PUMA

REEBOK

LOTTO

OTHERS

Inference: 27% of the Respondents believe that Adidas offers the

best value for money deals, 27% said Reebok, 21% said Puma, 19%said

Nike, 3% said lotto and 3% believe that other brands offer the best value for

money deals.



4. According to you which sportswear brand is the most innovative in terms of

design?

26%

21%40%

13%

0% 0%

NIKE

ADIDAS

PUMA

REEBOK

LOTTO

OTHERS

Inference: 40% of the Respondents believe that Puma is the most innovative

brand in terms of Design, 26% said Nike, 21% said Adidas, 13% said Reebok is the most

innovative brand in terms of designs.



5. According to you which sportswear brand is most comfortable sportswear

brand?

23%

32%

24%

21%

0% 0%

NIKE

ADIDAS

PUMA

REEBOK

LOTTO

OTHERS

Inference: 32% of the Respondents believe that Adidas is the most

comfortable sportswear brand, 24% said Puma, 23% said Nike and 21% said Reebok is

the most comfortable sportswear Brand.



6. What do you expect to pay for buying a pair of sports shoes if it had all the

attributes which you want? (In rupees)

11%

20%

37%

29%

3%

1001-20002001-3000

3001-4000

4001-5000

ABOVE 5000

Inference: 37% of the Respondents expect to pay Rs. 3001-4000 for a pair of

Sports shoes, 29% expect Rs. 4001-5000, 20% expect Rs. 2001-3000, 11% expect Rs.

1001-2000 and 3% expect to pay above Rs. 5000 for a pair of sports shoes if it had all

the attributes.



7. What do you expect to pay for buying the team jersey of your favourite

sports team?(in rupees)

9%

33%

18%

9%

13%

18%501-1000

1001-1500

1501-20002001-2500

ABOVE 2500

DONOT BUY

Inference: 33% of the Respondents expect to pay Rs. 1001-1500 for

buying the team jersey of the favorite sports team, 18% expect Rs. 1501-

2000, 13% expect Above Rs. 5000, 9% expect Rs. 501-1000, 9% expect Rs.

2001-2500 and 18% will not buy the team jersey of the favorite sports team



8. What do you expect to pay for buying an apparel related to sports( in

rupees)

13%

30%

37%

19%

1%

501-1000

1001-1500

1501-2000

2001-2500

ABOVE 2500

Inference: 37% of the Respondents expect to pay Rs. 1501-2000, 30%

expect Rs. 1001-1500, 19% expect Rs. 2001-2500, 13% expect Rs. 501-1000

and 1% expect to pay above Rs. 2500 for buying an apparel related to sports

wear



9. Which brand do you prefer for buying a pair of shoes?

32%

26%

27%

14%

1% 0%

NIKE

ADIDAS

PUMAREEBOK

LOTTO

OTHERS

Inference: 32% of the Respondents prefer Nike , 27% prefer Puma, 26%

prefer Adidas, 14% prefer Reebok and 1% prefer lotto for buying a pair of sports

shoes



10. Which brand do prefer for buying sports related apparel?

19%

34%22%

20%

1% 4%

NIKE

ADIDAS

PUMA

REEBOK

LOTTO

OTHERS

Inference: 34% of the Respondents prefer Adidas, 22% prefer

Puma, 20% prefer Reebok, 19% prefer Nike, 4% prefer Other brands and 1%

prefer lotto for buying sports related apparel



11. Which purchase method do you prefer for buying a sportswear?

0%2%

96%

2%

PHONE

ONLINE

IN PERSON

CATALOGUE

Inference: 96% of the Respondents prefer In-person purchase method

for buying a sportswear



12. Which payment method would you prefer for buying a sportswear?

44%

22%

33%

1%

CASH

CREDIT CARD

DEBIT CARD

CHEQUE

Inference: 44 % of the respondents prefer to shop by cash, 33 % prefer to shop by

debit card and 22 % respondents prefer credit cards for shopping.



13. Which of the following categories describes your age?

3

< 1

1

3 3

>

Inference of the respondents belong to the age category 1 yrs.

of the respondents belong to the age category : less than 1 yrs.

of the respondents belong to 3 3 years category.



10%

%

%

%

IN LAKH RUPEES

.

.

14. Which category best describes your family annual income? (In lakh rupees)

Inference- 34 % of the respondents surveyed have an annual household income of more

than Rs. 8 lakhs, 28 % have an annual house hold income between 6-7.99 lakhs, 27 %

have an annual house hold income between 4-5.99 lakhs and 11 % have an annual

house hold income between 2-3.99 lakhs.



15. Which sportswear brand is your favourite overall?

1

nference- of the respondents have as their favourite sportswear brand,

like , like and 1 have as their favourite sportswear brand.

We can clearly infer from the analysis that is the best sportswear brand according

to the respondents.



Conclusion

Majority of the respondents consider comfort as

the most important parameter while buying a

sportswear.

Majority of the respondents believe that Nike is

the most durable sportswear brand

Majority of the respondents believe that Adidas

and Reebok offers the best value for money deals Majority of the respondents believe that Puma is

the most innovative brand in terms of design.



Majority of respondents believe that Adidas is

the most comfortable sportswear brand. Nike is the favourite brand of the majority of

the respondents for buying a pair of shoes.

Adidas is the favourite brand of the majorityof the respondents for buying apparels and

accessories related to sports.

Overall Nike is the favourite sportswear brand

of the respondents.



THAN YO

cb presentation2007

Documents