bec group 4 presentación
TRANSCRIPT
TheChallenge
Kepa Anacabe Soihartze del OlmoVictor Dupont Xabier Gomez-EtxebarriaAna Carla Irastorza Víctor López
Group 4.
INDEX1. Previous investigation2. Other editions and SWOT 3. NEW IDEA4. General data5. General Objectives6. Exhibitors7. Visitors8. Communication9. Actions schedule 10.Webgraphy
1. TENDENCY INVESTIGATION
9/10 young people watch videos in YouTube
everyday.
1. TENDENCY INVESTIGATIONIAB study: 1/4 spanish people consume YouTubers
Youtubers most value influencers in Spain.
Most increasing media in the world: Video Games
1. TENDENCY INVESTIGATION66%
population
(18-55): Consumes YouTube 3h/week
EU: 62% Play
Videogames
1. TENDENCY INVESTIGATIONSpanish most viewed YouTubers
ElRubius:18.017.236
Subscribers3.715.628.076
Views_________________ 4.858.200 per day
WillyRex:1º Channel:
6.906.491 Subscribers
1.401.133.448 Views
2º Channel:
9.375.333 Subscribers
2.838.799.217
Views
1. TENDENCY INVESTIGATION
2. OTHER EDITIONS AND SWOT
Urano gamesMadrid games week
Fun & SeriousGamepolis
First media festival in Latin-America
135.000 assistants
2. OTHER EDITIONS AND SWOT
2. OTHER EDITIONS AND SWOT
Madrid Games Week (MGW): • 2014: 55.228 assistants
• 16.000 m2
• 2015: 92.524 assistants • 30.000 m2
Fun&Serious:• 2014: 18.000 assistants
• 6000 m2
• 2015: 25.000 assistants• 6000 m2
+68%
+38,8%
IFEM
AEu
skal
duna
2. OTHER EDITIONS AND SWOT
SWOT
- Opportunity to saw all brands, games and gamers to people.- Lots of people interested in this products.
- Lot of followers per Youtuber.- The only way to have a face to face conversation.
- A way of tasting the game before launching.- Distance from the centre of the city.- Very young target audience.
- Very specific events.- Small spaces for this kind of events.
- New tendencies (increasing).- Increase of peoples interest on social media, games and
youtubers.- Increase of people consuming game contents.
- TV mins VS YouTube mins. - Very specified and niche festivals. - Trendy.
- Lot of trade fairs are created.- Experience of other editions.
GAMINGFestival
3. NEW IDEA
- Festival- Informative
stands- Shops- Trials
A place to connect directly gamers, YouTubers, Video Game Businesses and their fans.
WHAT
The FIRST YouTubers Festival in
Spain.WHY
HOW Convince the partners.
Convince YouTubers.2 parts: Festival and
the main Fair.
TARGET:YouTube viewers.
Gaming fans.Curious people.WHO
4. GENERAL DATAJune 1st. Thursday.17:00 h. Opening: with invitation and accreditation.Catering Service in each stand. Courtesy of BEC.19:00 h. Opening toast.
June 2. Friday.11.00 h. Welcome Coffee to exhibitors.11.30 h. Opening to the public.11.30/17.00 h. Activities around the Games.18:00. 1st Show of YouTubers and Gamers. In the Arena. (Approx. 4h.30m).21.30 h. Close to the public.21: 30 / 02.00 h. Exhibitors dinner.02.00 h. Closing.
June 3. Saturday.11.00 h. Welcome Coffee to exhibitors.
11.30 h. Opening to the public.11.30/17.00 h. Activities around the Games.
18.30 h. 2nd Show of YouTubers and Gamers. In the Arena. (Duration approx. 4h).
21.30 / 03.00 h. Extra Shows.03.00 h Closing.
June 4. Sunday.11 a.m.. Welcome Coffee exhibitors.
11.30 h. Opening to the public.14.00 h. Catering Service in each booth served by
Lardhy. Courtesy of Staff.20.00 h. Closing of the 1st Edition.
4. GENERAL DATADía 1 de Junio. Jueves.17:00.h Apertura con invitación y acreditaciones.Servicio de Catering en cada stand. Cortesía del BEC.19:00h. Brindis de Inauguración. Día 2 de Junio. Viernes. 11.00 h. Café de Bienvenida a los expositores.11.30 h. Apertura al público.11.30/17.00 h. Actividades en torno a los Videojuegos. 18:00 h. 1ª Show en torno a YouTubers y Gamers. En el Arena. (Duración aprox. 4h.30m).21.30 h. Cierre al público.21:30/02.00 h. Cena de Expositores.02.00 h. Cierre.
Día 3 de Junio. Sábado.11.00 h. Café de Bienvenida a los expositores.
11.30 h. Apertura al Público.11.30/17.00 h. Actividades en torno a los
Videojuegos. 18.30 h. 2ª Show en torno a YouTubers y Gamers.
En el Arena. (Duración aprox. 4h).21.30/03.00 h. Espectáculos extra.
03.00 h Cierre.
Día 4 de Junio. Domingo.11.00h. Café de Bienvenida a los expositores.
11.30 h. Apertura al Público.14.00 h. Servicio de Catering en cada stand
servido por Lardhy. Cortesía de Gabinete.20.00 h. Clausura de la 1ª Edición.
5. GENERAL OBJECTIVES1. Offer fans the possibility to meet celebrities.
2. Create a meeting point.
3. Be the first in Spain and create a Brand of it.
4. Create a place/moment where: knowledge, experiences and contacts are exchanged.
5. Offer publicity to small companies.
6. Create new jobs.
6. EXHIBITORS
• Audiovisual interactive leisure• Simulators, virtual reality..(oriented to videogames)
• Videogames• Consoles, PC, smartphones and tablets
• Technological sector• Gaming accessories brands• PC and components brands
Sectors
BRANDS
• Install an cinema-like an auditorium with a stage where the speakers are and a cinema screen to see every detail• Shows all the afternoons
• Invited speakers
SHOWS
• Gaming shows• FIFA, Call of Duty, LOL, Hearthstone, Gran Turismo…
• YouTubers’ shows• Hot spicy challenge
• Talks• Performances
• DEV (Asociación Española de Empresas Productoras y Desarrolladoras de Videojuegos y Software de Entretenimiento)• AEVI (Asociación Española de Videojuegos)• EuskadiTecnología• YouTube ES
SECTORIAL SUPPORT
• Formed by members of BEC, DEV, AEVI, YouTube ES and EuskadiTecnología.• Including DigiPen students
TECHNICAL ADVISORY AND
COMETEE
Prices to exhibitors with sale to the public:Focused to gaming stuff brands, videogame shops, etc.Price 850€/m2
PRICES AND CONDITIONS
Prices to exhibitors:Focused to companies that want to promote their videogames, news…
Price 750€/m2
Exhibitor stands• 5% less for more than 15 m2• 7% less for more than 25 m2• 10% less for more than 35 m2
Exhibitor with sale to the public stands• 7% less for more than 20 m2
DISCOUNTS
7. VISITORS
TARGET:YouTube viewers.
Gaming fans.Curious people.B2C
40,000+
•Posters•Leaflets•Promotional videos by attendant YouTubers
8. COMMUNICATION
• Business cards:
BANNERS METRO BILBAO
SPECIALIZED MAGAZINES
WHERE?
PROMOTIONAL VIDEOS BY ATTENDANT YOUTUBERS
ON• ALL THE INFORMATION
ABOUT THE EVENT• NEWS ABOUT THE EVENT• POSTERS
9. ACTION SCHEDULEFAIR Objective Exhibitors Visitors Dimension
YouGaming 2017
National: B2C
Be the first in Spain and create a
Brand of it.
Create new jobs.
Audiovisual interactive leisureSimulators, virtual reality..(oriented to videogames)
VideogamesConsoles, PC,
smartphones and tablets
Technological sectorGaming
Accessories brandsPC and components
brands
YouTube viewers.
Gaming fans.Curious people.
B2C17-34
7,300 m2
Exhibiting companies: 23 cooperatives
represented their exhibitorsVisitors: 40,000+
10. WEBGRAPHYhttp://www.marketingdirecto.com/digital-general/social-media-marketing/facebook-roba-50-minutos-dia-no-
descansara-conseguir-mas/
https://twitter.com/MkDirecto/status/729560051841519618
https://twitter.com/OBS_edu/status/722088681364918272?s=08
https://pbs.twimg.com/media/CgVf1FHWIAE67RC.png
http://www.statista.com/topics/2019/youtube/
http://www.statista.com/statistics/259477/hours-of-video-uploaded-to-youtube-every-minute/
http://www.statista.com/topics/1716/user-generated-content/
http://andro4all.com/2015/07/youtube-aumenta-tiempo-visionado
http://andro4all.com/2015/06/youtube-gaming-videojuegos-twitch
http://socialblade.com/youtube/top/country/es
http://www.europapress.es/desconecta/curiosity/noticia-10-canales-mas-vistos-youtube-espana-2014-
20141212055933.html
http://www.logo123.com/blog/2937/
http://www.techweek.es/redes/analisis/1016122004501/youtubers-influencers-superan-bloggers-celebrities.1.html
http://prnoticias.com/podcast/ondacro/atrapados/20145900-youtubers-influencers-espana
http://www.marketingdirecto.com/marketing-general/publicidad/ninos-padres-ii-foro-mkt-indican-quien-debe-dirigir/
http://www.puromarketing.com/16/27081/chicas-generacion-viven-continuamente-enganchada-redes-sociales.html