wiggles nz presentation
Post on 21-Feb-2017
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TRANSCRIPT
The World’s Favourite Children’s
Entertainment Group!
“THE PHENOMENON THAT IS THE WIGGLES…” Andrew Denton
• “The Band that Rocks The Cradle" New York Times.
• "They're the # 1 Kids Act in the World. They're the happiest people on Earth”. Fox & Friends USA (Brian Kilmeade).
• "The Fab Four of Fun, The Wiggles" The Daily Advertiser.
• "The Rock Stars for the Pre-school Set". Daily Mail.
• “The core of The Wiggles is their humanity..The human scale of what they offer.. They're not puppets, not cartoons, they’re real people.. There is something life enhancing about The Wiggles… A spirit, a good nature runs through them”. Ben Elton (Producer, Director).
The Wiggles are a child’s first love outside the family
The Wiggles are Iconic
THE WIGGLES AUDIENCE
1. Preschool children
– Equal girl / boy appeal
– Age 0 – 5 yrs
2. Parents / Carers
– Mainly Mothers
– Age 20 – 45 yrs
THE WIGGLES THEMES
• ‘Edutainment’
• Music & singing
• Dance & movement
• Role play & dress ups
• Healthy eating & living
• Childhood safety
• Three of the original Wiggles were trained in Early Childhood Development.
• This key pillar of educational entertainment remains true today with all
founders still engaged in the brand and business.
• They see things from the perspective of the child. It is the basic tenet that
informs their work.
The Wiggles’ music is based on concepts of
Early Childhood Education!
• The Wiggles have always encouraged children to become effective
communicators by modelling appropriate communication between
each other and with their young audiences.
• Through music, dance, movement, storytelling, talking and listening
they help children create and express a range of ideas as they
further their education in the many ways of making meaning.
• Children learn best through play and so the primary focus of The
Wiggles’ content is to entertain while seeking to provide
appropriate frameworks for learning.
• The Wiggles’ appeal is International for they value and respect children.
• The Wiggles have been broadcast (and dubbed) in over 100 countries.
Their catalogue includes songs in French, Italian, Hebrew, Spanish,
Mandarin, Portuguese and many other languages.
The Wiggles actively promote healthy eating & healthy
living principles…
• Many of their songs refer to food but only to food that is
appropriate for young children with fruit and vegetables playing
a major role.
• Songs such as “Fruit Salad”, “Apples & Bananas”, “Broccoli
Bunch” and “Vegetable Soup”, are examples of songs that
encourage healthy eating in a creative way and also educate
children about healthy choices.
The Wiggles’ shows are broadcast worldwide
The BIGGEST Wiggles Broadcast Ever!
• Ready, Steady, Wiggle!
104 x 11 mins Episodes
• Emma!
30 x 4 min Episodes.
• Wiggle Town! 52 x 4 mins Episodes
• Lachy!
26 x 4 min Episodes
• Wiggle, Wiggle, Wiggle!
26 x 22 min Episodes (Mid 2017)
The Wiggles now on
# 1 Subscription Video on
demand service (SVOD).
• 190 Countries around the
world
• Including: New Zealand
• 264,000 NZ homes have
of Netflix (as at Jul ’16)
• Source: Roy Morgan
Research.
Over 100 million views!!
“Hot Potato”
36 million
views on
YouTube
“Big Red Car”
14 million
views on
YouTube
“Fruit Salad”
22 million
views on
YouTube
Brand new content for YouTube
The Wiggles Nursery Rhymes
Uploaded:
Dec 2016
Over 2.8
million views
in the first 2
months!
Many New DVDs every year
• 13 titles released thus far under new group
• 4 titles slated for release in 2017
The Wiggles are advocates for
children all over the world...
The Wiggles are a part of Pop Culture
Photographic and Character art!
The Wiggles tour extensively internationally!
• Over 330,000 people watched The Wiggles live
last year and over 14,000 in NZ!
• 2017 NZ Tour confirmed – dates & venues to be
announced soon!
The Wiggles New Products!
Game On
Mitch Dowd
Emma’s Army
Ballet
Dance
Bows
Dress Ups
Community
Red Hair Preschoolers Dolls
Fun
Role Model
EMMA OVERVIEW
• The most popular Wiggle
EVER
• Positive role model for young
girls
• Appeals to both boys & girls
• Emma live show tours sell out
in weeks.
• Emma’s Facebook 45,000
likes with strong engagement.
• Emma products make up over
60% of sales.
EMMA THEMES
• ‘Edutainment’
• Dance – Ballet, Jazz, contemporary, Irish..
• Role play & dress ups
• Dolls & plush
• Accessories
• Home
THANK YOU
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