social media week- buenos aires
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emBlue
julián m. drault
universo social: la muerte del email ?
Monday, September 20, 2010
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como usamos ...??Monday, September 20, 2010
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• Compartir las fotos del bautismo de mi sobrino con la familia
• Juntar 9 personas + para armar el partido de fútbol del Sábado ?
• Comunicarme con RRHH para solicitar entrevista laboral ?
• Sugerirías a tu tía no-internauta comenzar a usar ?
• Le dedico más tiempo ?
• Mañana desaparecen 2 de los 3.Con cuál te quedás ? Por qué ?
• Chat / SMS / FB / TW / email ?
• Preferís recibir confirmaciones de compras / recordatorios de vencimiento ?
Monday, September 20, 2010
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Un poco de actualidad
redes sociales & emailing
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Agosto 2010
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Agosto 2010
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Agosto 2010
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COO de
el email está condenado !
Monday, September 20, 2010
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por una gorra de ...
qué debería suceder
para que
reemplace al email ??
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How do website readers prefer to share stories they find with friends?
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Monday, September 20, 2010
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How people communicate – by email, social networking, or both
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Social networks *need* email. Like a drug. How do you register for
them? Email. How do you get little notifications all day? Email. It’s
the intermediary step between getting acquainted and total obsession
with a social network: email.
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Monday, September 20, 2010
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como compartís contenido con amigos ?
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Monday, September 20, 2010
emBlue 6.8 billones de personas
Monday, September 20, 2010
emBlue 1.7 billones de usuarios internet
(25% población)Monday, September 20, 2010
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123 mails promedio x día(210 billones de mails diarios)
85% mail es SPAM
20 mails promedio x día al INBOXMonday, September 20, 2010
emBlue 2015 => 507 billones mails x día
(+2x)Monday, September 20, 2010
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Forgot PasswordThe information needed to reset your password has been posted to your email address. Please be sure to check your junk mail / spam filter if you do not see the message in your Inbox.
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fundamentosemail marketing
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e-mail marketing
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e-mail marketing
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e-mail marketing
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e-mail marketing
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VR
VTOROR
DR [vs BR]
CTOR
• DR: Deliver Rate
• BR: Bounce Rate
• OR: Open Rate
• CTR: Click through• CTOR: Click to Open Rate
• VR: Viral Rate
• VTOR: Viral to Open Rate
CTR
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3 inf. dedicada
e-mail marketing
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segmentación relevancia conversiónconocer al cliente contenido;
darle lo que espera $
la fórmula es igual para todos ...
• le pregunto (formulario de inscripción / actualización)• analizo su propio comportamiento (lectura, click, viral)• aprendo del comportamiento de terceros
“engagement”
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social email marketing
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cambio de paradigma
push vs engagement
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+ -
+
-
redes sociales ?
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e-mail marketing redes sociales+
1. Email como punto de partida de una interacción social (facilitador del diálogo).
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7 tricks email can stealfrom social media
1. Sharing is caring (viral)2. Be democratic (comentarios de usuarios)3. Be real (conocer la persona “del otro lado”)4. Be compassion (caridad, compromiso social)5. By invitation only (miembros que invitan a otros)6. Have fun ! (holidays, videos divertidos)
http://www.imediaconnection.com/26787.asp
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Monday, September 20, 2010
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Implementaciones COMPARTIR (SHARE)
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http://twitter.com/share?url=http://www.emblue.com.ar&text=No%20dejen%20de%20visitar%20el%20sitio%20de%20emBlue&via=jdrault
Monday, September 20, 2010
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http://www.facebook.com/sharer.php?u=http://www.emblue.com.ar/index.php
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GRACIAS ... :)
julián m. draultjmd@grupopexo.com
http://classmyth.blogspot.com
Monday, September 20, 2010
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