social media en español
Post on 09-Jul-2015
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Hablemos de …
Traditional Media
Dario Diament – ddiament@latin3.com
Control Editorial Centralizado
Canales Limitados de Comunicación
Comunicación de Una Via
En 1965, solo hacía falta 3 spots en Prime Time para llegar al 80% de la población entre 18 y 48 años.
Solo hacía faltaGRITAR
Una revolución se está gestando desde hace mucho tiempo
La gente quiere tener voz
La gente quiere mostrar su creatividad
La gente quiere publicar
La gente quiere no quiere escuchar tus gritos
Una nuevo tipo de persona acompaña el comienzo de una nueva era
@old_ben
La era del Fin de las Restricciones
“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform.” – Tim O’Reilly
La Verdad …
La web 2.0 existió desde el primer momento que se creó la Internet . No es un cambio tecnológico, sino una nueva manera de pensar en como interactuamos.
Un cambio de paradigma.
Success: Although she started off imitating famous artists, when she performed her own music she was an instant hit on youtube and has since appeared on dutch tv shows like Life & Cooking and Jenssen. More recently she has actually had the chance to perform with Justin Timberlake and has been signed by Tennman records.
Video
Esmee Denters
http://www.youtube.com/watch?v=69Grnh7Qin8&feature=user
Fotolog
Fotolog
En el marco del desarrollo integral de la campaña Sportswear, Furia realizó una zapatilla-tobogán de 11 metros de alto que fue colocada en las escalinatas del Abasto para que se tiren y saquen fotos los floggers que allí se convocan. La inauguración se realizará este domingo 24 de agosto, y como punto de partida habrá una fiesta flogger organizada por Cumbio, desde las 15hs. La zapatilla gigante, amarillo flúo, estará instalada por 2 semanas y Cumbio será la encargada de editar el fotolog con imágenes tomadas durante estas semanas.
Una nueva manera de comprender
21
Which Web 2.0 opportunities are right for you?
Social Media
RichInterfaces
New DigitalInteractions
Ratings & reviews
Tags
Collaborative content
Message boards
Blogs
Behavior-driven info architecture
Social networking
Instant feedback
Faster processes
More ways to interact
Direct manipulation
Differentiating experiences
Widgets
Browser extensions & toolbars
Virtual worlds
Mobile
Television & gaming platforms
Openness
RSS feeds
Open APIs
New content uses
Mashups
Social Media
A Social Trends in which people use techonolgies to get the things they need from each other, rather from traditional institutions like corporations
The four-step approach to the groundswell
POST
People Assess your customers’ social activities
Objectives Decide what you want to accomplish
Strategy Plan for how relationships with customers will change
Technology Decide which social technologies to use
Creators
Critics
Collectors
Joiners
Spectators
Inactives
Development
Support
Sales
Marketing
Research
Groundswell objectivesRoles
Listening
Talking
Energizing
Supporting
Embracing
Key roles and their groundswell objectives
Listening
Communities
Buzz Monitoring
Talking
This isn’t just about talking - but it is about conversation, and building brand by participating in the conversation.
http://direct2dell.com/
3.5 millones de pageviews por mes
Blogging
http://blogs.openforum.com/
Blogging
Energizing
This is about helping your best customers recruit other customers.
Reviews
Facebook Pages
Supporting
People will be willing to help each other or enable customers to build solutions together
Wiki
EmbracingWork with users to create and prioritize new features, new products.
ENGAGEMENT
http://summergames.lenovo.com/
Blogging
http://widgets.yahoo.com/widgets/best-buy-desktop-planner
Widgets
Keep track of the holidays, see what's in demand, and search Best Buy for the perfect gift!
http://widgets.yahoo.com/widgets/best-buy-sara-moulton-episode-reminder
Widgets
Don't want to miss a mouth-watering recipe or an information-packedarticle fresh off the press? You don't have to. Download this widget and you'll know the minute a new recipe or article is served.
No hay que olvidar que ahora la gente tiene el control
http://www.youtube.com/watch?v=aasSEl-Cr9Yhttp://www.youtube.com/watch?v=ogLgZ-JJFY4&feature=related
Graciashttp://www.beingpeterkim.com/2008/09/ive-been-thinki.html
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