samsung presentation
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MARKETING MAGICPresentation on Samsung
GROUP MEMBERS NAME &ID ↓ Name :Md.Aminul islam ID:BBA120370484
Name: Nasima Abbasi Nas ID:BBA120304848
Name: Md. Sazzadul Bari ID: BBA120370480
Name: Umme Asma ID:BBA120370468
Name: Md. Ratan Hossain ID:BBA120370451
Name: Moon war ibna mahfuz ID: BBA120370512
Marketing managementMarketing managementIntroduction & History of SamsungIntroduction & History of Samsung
NOWNOW
PresentingPresenting
Aminul Islam Aminul Islam ID: 120370484ID: 120370484
INTRODUCTION & INTRODUCTION & HISTORY OFHISTORY OF
INTRODUCTION OF SAMSUNGINTRODUCTION OF SAMSUNG
Samsung was founded by Lee Byung- Samsung was founded by Lee Byung- Chull in 1938. Chull in 1938.
Samsung is a South KoreanSamsung is a South Korean multinational conglomerate companymultinational conglomerate company
Samsung’s primary focus is in the Samsung’s primary focus is in the electronics, heavy industry, electronics, heavy industry,
construction, and defense industries. construction, and defense industries.
They produced lots of electrical product .They produced lots of electrical product .
Samsung is one of the largest businesses in Samsung is one of the largest businesses in Korea.Korea.
Producing nearly one seventy of the country’s Producing nearly one seventy of the country’s total exports. total exports.
Recently Samsung very remarkable there Recently Samsung very remarkable there valuable Smart mobile phone .valuable Smart mobile phone .
PRODUCTS
HISTORY OF SAMSUNG
On March 1, 1938, founding chairman Byung-Chull Lee.
Largest Information Technology company measured by 2011 revenues •
Assembly plants and sales networks in 61 countries.
Samsung logo First logo was developed in the year 1958
2nd logo from the year 1979-1993
It was the present logo of Samsung from the year 1993 Tagline: “Inspire the World, Create the Future”
HISTORY IN 1938-1970HISTORY IN 1938-1970
In 1938 the Samsungs founder In 1938 the Samsungs founder Buying- Chull LeeBuying- Chull Lee set up a trade export company in Korea.set up a trade export company in Korea.
Within a decade Samsung had flour mills and Within a decade Samsung had flour mills and confectionary machines and became a co-confectionary machines and became a co-operation in 1951. operation in 1951.
From 1958 Samsung began to expand into other From 1958 Samsung began to expand into other industries such as financial, media, chemicals industries such as financial, media, chemicals and ship building throughout the 1970sand ship building throughout the 1970s..
Samsung is most famous for, Televisions, Radios, in Samsung is most famous for, Televisions, Radios, in 1970-1990.1970-1990.
In the1990s Samsung began to expand there In the1990s Samsung began to expand there business globally. business globally.
After Lee, the founder's death in 1987 After Lee, the founder's death in 1987 , Samsung , Samsung Group was separated into four business groups.Group was separated into four business groups.
HISTORY IN 1970-1990HISTORY IN 1970-1990
HISTORY IN 1990-2014HISTORY IN 1990-2014
In 2000, Opened a computer In 2000, Opened a computer programming laboratory inprogramming laboratory in Poland.Poland.
Produce huge electrical Product.Produce huge electrical Product.
In June 2009 they launched smart phone in In June 2009 they launched smart phone in marketmarket
Marketing managementMarketing managementSamsung Companies World Wide Operation and DistributionSamsung Companies World Wide Operation and Distribution
NOWNOW
PresentingPresenting
Nasima Abbasi NasNasima Abbasi Nas ID: 120304848ID: 120304848
Marketing managementMarketing managementPRODUCT CATEGORY & FINANCIAL PERFORMANCEPRODUCT CATEGORY & FINANCIAL PERFORMANCE
NOWNOW
PresentingPresenting
Sazzadul BariSazzadul Bari ID: 120370480ID: 120370480
Marketing managementMarketing managementSamsung Advertising And PromotionSamsung Advertising And Promotion
NOWNOW
PresentingPresenting
Umme AsmaUmme Asma ID: 120370468ID: 120370468
Samsung Group
Shinsegae Group
CJ Group Hansol Group
PromotionPromotionPersonal Selling Personal Selling Direct CommunicationDirect Communication Face to face contactFace to face contact Usually Used to sell industrial Usually Used to sell industrial Goods and servicesGoods and services Also used to sell some ConsumerAlso used to sell some ConsumerItem, e.g. BP machine, Computer system Item, e.g. BP machine, Computer system
Mass Selling Mass Selling
Communicating with Large number of potential Customer
Non –personal Selling
Used when the target market is large and dispersed
Promotion ObjectivesPromotion Objectives
Advertising that seeks to Advertising that seeks to develop demand through develop demand through presenting factual information presenting factual information on the attributes of a product or on the attributes of a product or service.service.
Tends to be used in promotion Tends to be used in promotion new product.new product.
4 Promotion Jobs: AttentionInterestDesireAction
Advertising Advertising The main from of mass selling any paid of no personal Communication. Techniques include……Billboard
Television
Print mediaPrint media
InternetInternet
Marketing managementMarketing managementCompetitors of Competitors of SAMSUNG GROUPSAMSUNG GROUP
NOWNOW
PresentingPresenting
Ratan HossainRatan Hossain ID: 120370468ID: 120370468
Marketing managementSummery and conclusion about Samsung.
NOW
Presenting
MOON WAR IBNA MAHFUZ ID: 120370512
Samsung Operations:
Samsung comprises around 80 companies.
It is highly diversified, with activities in areas including construction, consumer electronics, financial services, shipbuilding, and medical services.
Samsung Distribution: : Samsung has 8 overseas
organization for healthcare division in USA, Korea, China, Japan, India, France, Italy, Germany. In addition we have more than 100 distributors all over the world.
Publicity of Samsung product famous person photographed using there
product. product mentioned in National News in a
positive way. product featured in a movie . TV commentary about aspects of that
product trade magazines carrying a storyeg. Road and Track doing a feature on the new Landover.
SWOT ANALYSIS OF SAMSUNG: STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
This all are the competitors of Samsung
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