presentation 1 samsung zammssss
TRANSCRIPT
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Samsung
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SAMSUNG STRATEGY
Kun-Hee Lee
Chairman &
CEO
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Type : public (Korean)
Industry : conglomerate
Founded :1938
Founder(s) : lee Byung-chull
Headquarters : Samsung Town,Seoul,south Korea
Areaserved : world wide
Key people :Lee kun-hee(chairmanandceo )
Lee soo bin (president,ceo ofSamsunglife
insurance
Samsung Group
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Revenue : US$ 220.1 billion (2010)
Netincome : US$21.2billion (2010)
Totalassets :US$ 343.7billion (2010)
Total equity :US$ 141.1 billion (2010)
Employees :344,000 (2010)
Subsidiaries :SamsungElectronics
Samsung Life Insurance
SamsungHeavy Industries
Samsung C&T etc.
Website :Samsung.com
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The building ofSamsung Sanghoe in Daegu in
the 1930s
Lee Byung-chull (19101987) ofalarge landowning family inthe Uiryeong county came to the nearby Daegu city and
founded Samsung Sanghoe (),
A smalltradingcompany with 40 employeeslocatedin
Su-dong (now Ingyo-dong).
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The company prospered and Lee moved its headoffice to Seoul in 1947.When the Korean Warbroke out, however, hewas forced to leave Seoul and started a sugarrefinery in Busan as a name ofCheil Jedang.
After the war, in 1954, Lee foundedCheil Mojikand built the plant in Chimsan-dong,Daegu. It was the largest woolen mill ever in thecountry and the company took on an aspect of a
major company.
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Inthe late 1960s,Samsung Group enteredinto theelectronicsindustry.It formedseveral electronics-
relateddivisions,suchasSamsungElectronics
Devices Co.,SamsungElectro-Mechanics Co.,
Samsung Corning Co.,andSamsungSemiconductor& Telecommunications Co.,andmade the facility
in Suwon
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Its first product wasablack-and-white televisionset.In1980,the company acquired Hanguk Jeonja
Tongsin in Gumi,andstartedto buildtelecommunication
devices
.Its early products were switchboards. The facility were
developedinto the telephone and faxmanufacturing
systemsandbecame the centre ofSamsung'smobilephone manufacturing.
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View ofthe Samsunglogo inside theTime Warner
Center in New York City
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Inthe late 1980sand early 1990s,Samsung
Electronicsinvestedheavily in researchand
development
Investmentsthat were pivotalin pushingthe company to
the forefront ofthe global electronicsindustry.
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In 1982,itbuiltatelevisionassembly
plantinPortugal.
in 1984,a plantinNew York.
in 1985,a plantin Tokyo.
in 1987,a facility in England,and
another facility in Austin in 1996
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Samsung started to rise as an international
corporation in the 1990s.
Samsung's construction branch was awarded a
contract to build one of the two Petronas
Towers in
Malaysia, Taipei 101 in Taiwan and
the Burj Khalifa in United Arab Emirates
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In 1993, Lee Kun-hee sold off ,ten of SamsungGroup's subsidiaries, downsized the company,and merged other operations to concentrate on
three industries:Electronics, Engineering, and Chemicals.
In 1996, the Samsung Group reacquired
the Sungkyunkwan University foundation.
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Samsung Group
headquarters at
Samsung Town, Seoul
Samsung became the largest producer of memory
chips in the world in 1992,
and is the world's second-largest chipmaker
after Intel
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Different logo
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The Samsung Byeolpyo
noodles logo, used from
late 1938 until replaced in
1950s.
The Samsung Group logo,
used from late 1969 until
replaced in 1979
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The Samsung Group logo(three stars), used from
late 1980 until replaced in
1992
The Samsung Electronics
logo, used from late 1980until replaced in 1992
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Samsung'scurrentlogo used
since 1993.
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DevelopmentOlympics :
Samsungishopingtheir role inthe London2012
Olympic Games will provide a "goldenmoment"for the company's UK reputation,accordingto
Olympicnews outlet
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They developedsmart phonesanda phone
combinedmp3 player .Samsung where dedicatedto
the 3G industry.Making video,camera phonesata
speedto keep up withconsumer demand.
Samsunghasmade steady growthinthe mobile
industry andare currently top competitor.
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Samsung Electronics Introduced Samsung
Galaxy Tab to U.S. Market
Samsung Electronics began mass producingindustrys first 3D TV panels
Samsung Mobile Display developed flexibleAMOLED panel with four times clearerresolution, LED display (light-emitting diode)
(liqued crystal screen)
Samsung announced that it will establishseven social enterprises over the next three
years to support the underprivileged in Korea
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Samsung Engineering won the Sabah (Malaysia)Oil & Gas Terminal Project
Samsungs brand value was ranked No. 19 in theworld by Interbrands 2010 Best Global Brands
Samsung Electronics won five European EISA
Awards
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Samsung Electronics TV won Product of theYearAward in Russia two years in a row.
Samsung Fire and Marine Insurance entered theChinese automobile insurance market
Samsung Electronics hosts Samsung Global
Developers Day for the Bada platform
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Samsung announced that it will invest$20 billion in new projects such as in eco-
friendly and health care sectors by 2020
Samsung Electronics launched Worldsfirst 3D home theatre
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Samsung Electronics merged with SamsungDigital Imaging
Samsung Heavy Industries won $500 Millioncontract for nine oil tankers
Samsung Electronics announced the industrysfirst multi-chip package (MCP) with PRAM foruse in mobile handsets
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Samsung Electronics globally launched theWorlds first Full HD 3D LED TV
Samsung C&T opened Burj Khalifa, the world'stallest building.