sabra(presentation)- martin agency

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Challenges Sabra Faces

New Program: 3-Component Solution

Digital UGC Hub

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Challenges Sabra Faces

New Program: 3-Component Solution

Digital UGC Hub

Congratulations!

Objective:Get our target to try Sabra Hummus for the first time

Target:Millennials; people between the ages of 18 and 24

Timing: Fall activation in September/October 2015, Content created would run until the end of the year

Budget:$150,000

To bring the world a

little closer

Brand Purpose

Most diverse demographic. Ever.Interests are eclectic despite being connectedProducts we support are an extension of ourselves

Target

Most diverse demographic. Ever.Interests are eclectic despite being connectedProducts we support are an extension of ourselves

Target

Most diverse demographic. Ever.Interests are eclectic despite being connectedProducts we support are an extension of ourselves

Target

I Dip, You Scoop, #WeSabra

I Dip, You Scoop, #WeSabra

I Dip, You Scoop, #WeSabra

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Challenges Sabra Faces

New Program: 3-Component Solution

Digital UGC Hub

Bringing the World a little

Closer

Bringing the World a little

Closer#WeSabra

Bringing the World a little

Closer#WeSabra

Media Partnerships

Media Partnerships

Top shared content sites among millennials

Sponsored content

Quizzes, videos

Top shared content sites among millennials

Satirical ‘news’ stories

Feature sponsored content

Bringing the World a little

Closer#WeSabra

Media Partnerships

UGC

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience

UGC

Experiential Platform

Experiential Platform

Experiential Platform

Sabra Tailgate Tent

Winner is selected at random

Receives lawn seats for the 2nd half of the game

Announced at halftime

#WeSabra on GameDay

Winner is selected at random

Announced at halftime

Receives lawn seats for the 2nd half of the game

#WeSabra on GameDay

Winner is selected at random

Announced at halftime

Receives lawn seats for the 2nd half of the game

#WeSabra on GameDay

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High Millennial attendanceConcentrated reachAccess to social media platforms

Criteria

Extension Opportunities

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience

UGC

UGC

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience Social

Media

UGC

UGC

Social Media

Social Media

Social Media

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience Social

Media

UGC

UGC

UGC

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Challenges Sabra Faces

New Program: 3-Component Solution

Digital UGC Hub

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience Social

Media

Digital HubUGC

UGC

UGC

Bringing the World a little

Closer#WeSabra

Media Partnerships Experience Social

Media

Digital HubUGC

UGC

UGC

I Dip, You Scoop, #WeSabra

I Dip, You Scoop, #WeSabra