presentation kfa
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By:
Awadhoot Prakash S ingh
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About KFA :-
Kingfisher Airlines began its operations
on 9 May 2005, following the lease of
four Airbus A320 aircraft.
Kingfisher was the first airline in India
to equip all the seats of its aircraft with
in-flight entertainment (IFE), even those used
on domestic routes.
Kingfisher Airlines Limited is an airline based in Bangalore,India, Termed as the first full frills true value carrier,Kingfisher Airlines was the first carrier to introduce first-class premium cabins onboard its flights.
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Promoter:-
MALLYA King of GoodTime, 52,
the son of an Indian industrialist,is among the 1,000 richest people
in the world with a net worth of $1.2billion.
The Mastermind behind the UBGroup
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Kingfisher is one of only six airlines in the world to have a five-star
rating from Skytrax, along with Asiana Airlines, Malaysia Airlines,Qatar Airways, Singapore Airlines and Cathay Pacific Airways.
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Awards
Kingfisher Airlines has received 30 awards for innovation,customer responsiveness and was voted the Best New Airline of
the Year within months of its launch
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Kingfisher Airlines has clear definedtarget audience:
SEC A, SEC B+ (socio-economicclass) in the age group of 25-45years of age. This segment hastraveled extensively and is aware ofinternational travel trends. They aremodern, trendy and upwardly mobile
looking for a great flying experience.
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Current Events:-
date news Type ofbusinessenvironment
Impactanalysis
remarks
08-02-
2012
Airlines
get nodto fly injet fuel
Political
environment
It will help
kfa inreducingcost andalso insavingstate
taxes10-02-2012
Kingfisherin talkswith RILover jetfuel
transport
Internal It will helpinreducingcost ofoperation
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date News Type ofbusinessenvironment
Impactanalysis
remarks
14-02-2012
KFA staffnot paidfor 2months
internal It willdemotivateemployees
and canlead toturnover
16-02-2012
Mallya toapproachbankswithviabilityreport
micro It maygeneratefund tokeep theairlinesafloat.
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Date news TYPE OFBUSINESSENVIRONMENT
Impactanalysis
remarks
21-02-2012 Travel agentsdeplane KFAas crisisdeepens
micro It would hamperits revenuegenerationcapacity andwill loose itscredibility andgoodwill in themarket.
22-02-2012 Kingfisherfails toconvinceDGCA
micro DGCA can takesome legalactions againstKFA(fine orfreezing of bankaccounts.
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date news Tupe ofbusinessenvironment
Impact analysis remarks
23-01-
2012
Licence soon for
KF, others toimport ATF
Political It will help in
improving financialsituation and willreduce operatingcost.
23-02-
2012
Kingfisher files
fresh schedulebefore DGCA
internal One side it will
decrease itsrevenue generationcapacity and onthe other side, itwill help KFA inmanaging its cost
in a better way.28-02-2012
Kingfisher intalks with 2foreign carriersfor rescuepackage
micro It can generatefunds and can getFDI upto 49% afterthe changesannounced.
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date news Type ofbusinessenvironment
Imoactanalysis
remarks
29-02-2012 Kingfisher may
get fresh wings
in april
micro It may getfinancial
support andcan incurprofit.
01-03-2012 Ajit sees noreason to
groundkingfisher
political It would notget any
financialsupport fromgovt
15-03-2012 KFA cutsmoreflights,mallya
to meet pilotstoday
internal It may helpKFA to run itsbusiness
21-03-2012 Kingfishermay loselicence
Political it will haveto shutdown its
business.
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date news Type ofbusinessenvironment
Impactanalysis
remarks
26-03-2012 Kingfisher topay rs10 Cr
out of rs76 Crdues
internal It can face anyimmediate panel
action for non-payment of duesamount.
27-03-2012 Kingfishershuts shop in
lucknow
internal Financialcondition is
going bad toworst and KFA isnot able tooperate itsflights.
28-03-2012 MakeMytrip
removeskingfisherfrom opaquefares
micro It looses
another way ofgeneratingrevenue andloosing itscustomer alongwith their
confidence.
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date news Type ofbusinessenvironment
Impactanalysis
remarks
28-03-2012 KFA flies outof city,
Hyderabad
Internal Trying toreduce cost
and waiting forgovt decisionon FDI andsearching foranotherfinancial
sources.
29-03-2012 Airlines toldto drop out ofopaque farescheme
Political Can get somecustomers
29-03-2012 KFAs taxrepaymentdeadline maybe extended
Political Will get sometime to arrangethe monetaryfund for thepayment ofservice tax.
d f k
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date news Type ofbusinessenvironment
Impactanalysis
remarks
04-04-2012 KFA staff dropstrike threat,
acceptMallayassalaryassurance
internal TemporarilyKFA gets
some time forthe salarypayment andwill continueitsoperations
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SWOT ANALYSIS:-
STRENGTH-
Has created a good image among Indian fliers.
Strong backing from promoters.
Strong brand image and reputation in the mind ofcustomers.
First airline to have a new fleet of airbuses.
Quality of services
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WEAKNESS:-
Heavy debt.Still not a profit organization.High ticket pricing.
Facing a tough competition fromcompetitors
OPPORTUNITIES:
Reputation of providing the bestamenitites in Indian skies.The non-penetrated domesticmarket.International market.
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THREATS:
Rising Fuel Costs.Rising Labour Costs.
Economic slowdown.
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Future:-
Can get any investor
FDI will be permitted
Aviation sector will grow Will get any financial support from any bank
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Decisions I will take- Remove vijay mallya from his position
Appoint a professional board to salvage theairline(instead of management)
Banks will be allowed to convert 100% of their debtinto equity
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THANK
U
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