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Jake Jensen
Major: Human Resources
Jessica Clive
Major: Strategy
Rebekah McClain
Major: Athletic Training
Victor Lau
Major: Accounting
Kenyon Anderson
Major: Information Systems
Presented By: Team Thor’s Hammer
Jerry Richardson
“I stand firmly against domestic violence, plain
and simple.’’
“We do the right things.”
AGENDA
➔ Methodology
➔ We Advise “Winning The Right Way”◆ Alternatives
➔ Criteria Selection ◆ Perception of Panthers’ Culture ◆ Earnings◆ Chances of Winning Super Bowl◆ Influence to End Domestic Violence
➔ Criteria Weights
➔ Justification
➔ Implementation & Evaluation
Feasibility
Situation Results
METHODOLOGY
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Our Recommendation
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
“WINNING THE RIGHT WAY”
➔ Suspension: Six Games➔ Salary Cut: Deductions to work and roster
bonus➔ Re-sign: Dependent on off-field and on-field
performance➔ Team Culture: Adhering to NFL domestic
violence policies and promoting team motivation & bonding
Case Review Committee“Decreases domestic violence by 20 percent”
(U. Penn. Dean Richard Gelles)
Winning the Right AwaySatisfying NFL policy while encouraging moral
action
Promoting NFL CultureEnforcing existing policies
Ray Rice ItUsing precedent to satisfy justice
ALTERNATIVES
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Winning the Super BowlDisregarding the offense for glory
CRITERIA SELECTION
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
1) People’s Perception of the NFL and Panthers’ Culture
2) NFL’s Influence to End Domestic Violence
3) Panthers’ Championship Chances
4) NFL and Panthers’ Earnings
PEOPLE’S PERCEPTION OF THE NFL AND PANTHERS’ CULTURE - 30%
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Protecting the brand of both the NFL and the Panthers
Understanding the necessity of a moral culture shift
Supporting the Panthers’ team culture
“He’s that guy who takes us to a whole other level.”
-Teammate Josh Norman
NFL’s INFLUENCE TO END DOMESTIC VIOLENCE - 30%
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Domestic Violence in the NFL Today➔ 55.4 percent higher arrest rates than
national average for men ages 25-29
The Influence of the NFL➔ Sponsorship of the No More Campaign➔ Donation to the National Domestic
Violence Hotline
PANTHERS’ CHAMPIONSHIP CHANCES - 25%
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Promising Season➔ Season includes six teams Power Ranked
ahead of Panthers
Greg Hardy’s On-field Influence➔ 15 sacks and 39 unassisted tackles➔ 2014 first-round pick Kony Ealy has a
good chance of becoming an NFL star
PANTHERS’ EARNINGS - 15%
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Original Operating Income$62 million
Adjusted Operating Income$48 million
Greg’s Incident ReducesPanthers’ Sponsorships (30%)
Tickets Sold & Merchandise (12%)
CRITERIA WEIGHTS
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
30% - People’s Perception of the NFL and Panthers’ Culture30% - NFL’s Influence to End Domestic Violence
25% - Panthers’ Championship Chances15% - NFL and Panthers’ Earnings
JUSTIFICATION
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
“Winning The Right Way”➔ Increases positive public
perception of NFL and Panthers➔ Maintains the chance of winning
the Super Bowl➔ Reduces the amount of lost
revenue➔ Uses NFL’s influence for good
IMPLEMENTATION
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
Implementation:➔ Set meeting with a CRC➔ Approve financial plan with CFO Dave Olson➔ Consult Roger Goodell on suspension decision
"I think sports, in general, have driven a lot of
change...We have a great platform and
we have to make sure we use that
platform wisely."
-Roger Goodell
Evaluation:➔ Review Greg’s on- and off-field
performance➔ Review public’s perception of
NFL and Panthers➔ Make alterations when
necessary
EVALUATION
MethodologyWe Advise
“Winning The Right Way”
Criteria Selection
Criteria Weights Justification Implementation
& Evaluation
AGENDAAppendix - Quantitative Analysis
Case Review Committee
“Committees should be expected to examine and implement evidence-based and not advocacy-based interventions such as anger-management counseling, violence-prevention training and cognitive behavioral therapy”
“A proprietary study I did for the military showed that the rate of domestic violence declined by 20% between 1994 and 2002”
Richard Gelles
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