1

Jake Jensen

Major: Human Resources

Jessica Clive

Major: Strategy

Rebekah McClain

Major: Athletic Training

Victor Lau

Major: Accounting

Kenyon Anderson

Major: Information Systems

Presented By: Team Thor’s Hammer

Jerry Richardson

“I stand firmly against domestic violence, plain

and simple.’’

“We do the right things.”

AGENDA

➔ Methodology

➔ We Advise “Winning The Right Way”◆ Alternatives

➔ Criteria Selection ◆ Perception of Panthers’ Culture ◆ Earnings◆ Chances of Winning Super Bowl◆ Influence to End Domestic Violence

➔ Criteria Weights

➔ Justification

➔ Implementation & Evaluation

Feasibility

Situation Results

METHODOLOGY

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Our Recommendation

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

“WINNING THE RIGHT WAY”

➔ Suspension: Six Games➔ Salary Cut: Deductions to work and roster

bonus➔ Re-sign: Dependent on off-field and on-field

performance➔ Team Culture: Adhering to NFL domestic

violence policies and promoting team motivation & bonding

Case Review Committee“Decreases domestic violence by 20 percent”

(U. Penn. Dean Richard Gelles)

Winning the Right AwaySatisfying NFL policy while encouraging moral

action

Promoting NFL CultureEnforcing existing policies

Ray Rice ItUsing precedent to satisfy justice

ALTERNATIVES

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Winning the Super BowlDisregarding the offense for glory

CRITERIA SELECTION

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

1) People’s Perception of the NFL and Panthers’ Culture

2) NFL’s Influence to End Domestic Violence

3) Panthers’ Championship Chances

4) NFL and Panthers’ Earnings

PEOPLE’S PERCEPTION OF THE NFL AND PANTHERS’ CULTURE - 30%

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Protecting the brand of both the NFL and the Panthers

Understanding the necessity of a moral culture shift

Supporting the Panthers’ team culture

“He’s that guy who takes us to a whole other level.”

-Teammate Josh Norman

NFL’s INFLUENCE TO END DOMESTIC VIOLENCE - 30%

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Domestic Violence in the NFL Today➔ 55.4 percent higher arrest rates than

national average for men ages 25-29

The Influence of the NFL➔ Sponsorship of the No More Campaign➔ Donation to the National Domestic

Violence Hotline

PANTHERS’ CHAMPIONSHIP CHANCES - 25%

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Promising Season➔ Season includes six teams Power Ranked

ahead of Panthers

Greg Hardy’s On-field Influence➔ 15 sacks and 39 unassisted tackles➔ 2014 first-round pick Kony Ealy has a

good chance of becoming an NFL star

PANTHERS’ EARNINGS - 15%

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Original Operating Income$62 million

Adjusted Operating Income$48 million

Greg’s Incident ReducesPanthers’ Sponsorships (30%)

Tickets Sold & Merchandise (12%)

CRITERIA WEIGHTS

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

30% - People’s Perception of the NFL and Panthers’ Culture30% - NFL’s Influence to End Domestic Violence

25% - Panthers’ Championship Chances15% - NFL and Panthers’ Earnings

JUSTIFICATION

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

“Winning The Right Way”➔ Increases positive public

perception of NFL and Panthers➔ Maintains the chance of winning

the Super Bowl➔ Reduces the amount of lost

revenue➔ Uses NFL’s influence for good

IMPLEMENTATION

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

Implementation:➔ Set meeting with a CRC➔ Approve financial plan with CFO Dave Olson➔ Consult Roger Goodell on suspension decision

"I think sports, in general, have driven a lot of

change...We have a great platform and

we have to make sure we use that

platform wisely."

-Roger Goodell

Evaluation:➔ Review Greg’s on- and off-field

performance➔ Review public’s perception of

NFL and Panthers➔ Make alterations when

necessary

EVALUATION

MethodologyWe Advise

“Winning The Right Way”

Criteria Selection

Criteria Weights Justification Implementation

& Evaluation

“WINNING THE RIGHT WAY”

17

Sources: TrustRadius Software Reviews (Based on 92 users)

QUESTIONS?

Appendix - Quantitative Analysis

In Depth Justification

AGENDAAppendix - Quantitative Analysis

Explaining the Cost of our Recommendation

Appendix - Quantitative Analysis

Greg Hardy Makes a Difference on the Field

Appendix - Quantitative Analysis

Information on the Earnings Criterion

AGENDAAppendix - Quantitative Analysis

Further Information on the Earnings Criterion

Appendix - Quantitative Analysis

Female Fanbase

AGENDAAppendix - Quantitative Analysis

NFL Arrest Rates

AGENDAAppendix - Quantitative Analysis

Case Review Committee

“Committees should be expected to examine and implement evidence-based and not advocacy-based interventions such as anger-management counseling, violence-prevention training and cognitive behavioral therapy”

“A proprietary study I did for the military showed that the rate of domestic violence declined by 20% between 1994 and 2002”

Richard Gelles