kelsey hinson portfolio presentation

Kelsey Hinson

Professional Portfolio

Cover Letter

▵ Kelsey is an organized, ambitious and reliable Merchandise Marketing student at the Fashion Institute of Design and Merchandising in Los Angeles

▵ She has over seven years of combined sales and customer service experience, as well as excellent merchandising skills

▵ Kelsey offers computer proficiencies and a continued education about the fashion and retail industries

▵ She also has experience in writing purchase orders and the use of Retail Pro

Kelsey Hinson

Resume

Merchandise Marketing

Buying StrategiesMerchandise StrategiesBusiness Management

StrategiesMarketing Strategies

Buying StrategiesThe buying strategies are the analytical

process that trains in the planning, purchasing and allocation of merchandise,

along with the technical knowledge required by today’s fashion leaders.

Related Courses▵ Merchandise Math▵ Technology for Merchandise Buying▵ Merchandise Buying▵ Applied Buying▵ Merchandise Allocation

Merchandise Buying

MadewellDenim Department

Analysis

Target Customer▵ 30% New couples (25-30 years old)

▵ Have jobs that allow a higher disposable income▵ Are not currently looking to invest in home or

car▵ 26% Young and Single (under 30 years old)

▵ College students and new full-time workers▵ Transitioning into adulthood and may want a

new look▵ This generation is about fulfilling themselves

Department Analysis

Merchandise Mix Modification

Market Trend Analysis

Unit Assortment Plan

Operating Statement

Applied Buying

Joe’s JeansSpring 2014 Purchasing

Six Month Plan

Classification Plan

Open to Buy

Assortment Plan & Purchase Order

Launch Strategy▵ Created a launch

strategy for RevolveClothing.com

▵ Included free shipping with Joe’s Jean purchase for first 30 days

▵ Free GWP with Joe’s Jean purchase

Merchandise StrategiesThese courses and projects provide an

opportunity to research the trends that predict consumer buying patterns and how a variety of strategic merchandising decisions can separate

your organization from the competition.Related Courses

▵ Retail Environment▵ Merchandising Strategies▵ Concepts in Trend Forecasting▵ Applied Trend Forecasting▵ Merchandise Presentation▵ Contemporary Business Strategies

Applied Trend Forecasting

Applied Trend Forecasting

Merchandise Presentation

Contemporary Business Strategies

Business Management Strategies

The business administration courses are designed to prepare for the responsibilities, skills and challenges required of today’s leaders. Emphasis is placed on how to be proactive to changes in the marketplace,

develop and implement strategies to accomplish goals and exceed expectations in a team

environment.Related Courses

▵ Technology for Business Applications▵ Leadership Development▵ Organizational Behavior and Management▵ International Business▵ Entrepreneurship

Organizational Behavior and Management

▵ Bloomingdale’s▵ Several employees

quitting▵ How to motivate

employees beyond paychecks

▵ Employee appreciation

▵ “Coffee with the boss”

International Business▵ Bring Stone Fox Bride

to London, England▵ London is a trendy

and fashion-forward city

▵ Traditional values in England are changing; Stone Fox Bride is “anti-bridezilla”

▵ Smooth transition due to similar marketing strategies and fashion concepts

Entrepreneurship▵ Cheeky Bikini

▵ Swim retailer located in Santa Monica

▵ E-commerce site that ships internationally

▵ Sell high quality designer bathing suits, as well as related apparel and accessories

▵ Future plans to expand with more stores and a private label line

Marketing StrategiesThe target market for a given retail business

environment is researched and the appropriate marketing and branding

strategies are developed to ensure success in a competitive marketplace.

Related Courses▵ Marketing Essentials▵ Consumer Behavior and Research▵ Brand Management Strategies▵ Marketing Communications▵ Promotions in the Work Environment

Consumer Behavior and Research

Brand Management Strategies

Brand Management Strategies

Marketing Communications