imagen corporativa acciona

Fernanda Flores RiffTaller V

Índice

Introducción Pg 1

Desarrollo Pg 2 -46

Conclusiones Pg 47 -48

Anexos Pg 49

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Introducción

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Desarrollo

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¿Qué es una Junior Empresa?

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presa Junior

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Isotipo: Icono o signo visual gráfico que remite a la empresa. (Iso= Ícono/imagen).

Logotipo: Representación tipográfica del nombre de la marca.(Logo= Tipografía/texto).

Isologo o Imagotipo: Se encuentran ambos, logo e isotipo, representación verbo-visual o fonética del elemento básico de identidad.

Marca: Combinación del logotipo y del nombre para uso comercial. Sumado al concepto que el público percibe de sus productos y su identidad.La marca se construye con el paso del tiempo y los éxitos logrados.

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1.1 Número de Trabajadores1. Personal de Trabajo

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1.2 Costos y Tiempo de trabajo

Empresas:

Valor de la asesoría:

ENONIPQ!

ENON"PIN

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1.3 Producto y Subproducto

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2. Localización del Proyecto

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2.1 Espacios de Trabajo

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Posicionamiento en el mercado

Credibilidad sobre los clientes

Confianza sobre los productos yservicios a ofrecer

Diferenciarse de la competencia

Generar interés en el segmento objetivo

Aumento del conocimientode Acciona

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Rentabilidad de la Imagen Corporativa

¿Cómo saber si la empresa tiene una buena identidad?

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Anexos

Para poder crear una imagen corporativa, se necesita de un análisis de conceptos que sus-tenten la idea. Estos se pueden representar en un imagotipo mediante colores.Para poder asociar un concepto a un color, existe CYMBOLISM. En esta página, miles de personas votan por asociar un color a una palabra, y ésta entrega la gama de colores de acuerdo a las votaciones.Para ingresar: www.cymbolism.com

Anexos

2. Propuesta de papelería

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Con ésta se logra el objetivo de centrar la mirada en el isologo. El diseño es sutil ya que al ser transparente, poner muchos colores se perdería la utilidad del material. Presenta similitudes con las hojas y los sobres, pero la diferencia es que las líneas utilizadas son más finas, por el espacio reducido. Lo que se quiere lograr con las líneas (al igual que las hojas y sobres) es poder “encapsular” Acciona dentro del universo IDP, pero siempre manteniendo los márgenes. Es por esto que se hace de una forma sutil, para no perder la identidad de junior empresa. Los colores se utilizaron sin opacidad, ya que esta la entrega el material. Es por esto que se tiene el beneficio de poder cargar los colores sin llegar al exceso.

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imagen corporativa acciona

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