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Post on 15-Feb-2017
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GIFTING FOR MALE DUMMIESIain Mason
Denzyl Morris Carolina Batista
PROBLEM
Male Millennials need help!
UNIQUE VALUE PROPOSITION
TARGET CUSTOMERS
REVENUE STREAMS
• Consumer Data • Sponsorships • Gift Wrapping Service
• Contextual advertisements• Online Retailers
KPI
Sign-ups, app download, profit, recommendation ratings
MVP
• Beta-testing • Interviews with couples to test effectiveness of survey/filter
PRODUCT LAUNCH
• Jewelry blog• Partnerships with designers and jewelry retailers• Referrals • Point System• Targeted social media
FUTURE
• Online curated collection• Expanding customer base and product
WHY US?
• Retailers’ revenues are decreasing• Extensive background in jewelry• Team dynamics
THANK YOU!
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