diseño para un mundo mejor
Post on 22-Apr-2015
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Design for a Better World
Diseñando para un Mundo Mejor
design foster spread
what we’re learning:
5
thoughts on design thinking
Que estamos aprendiendo:
5 ideas sobre design thinking
1 more humble and more expert
1 más humilde y más experto
prototype the product,
4040
2 to get an unexpected solution, start from an unexpected place
2 para llegar a una solución inesperada, comienza de un lugar inesperado
3 let one question lead to the next
3 deja que una pregunta te lleve a otra
OWNERSHIP = CARE
If a family feels that the toilet is theirs, it will be treated with care and cleaned.
26Unilever + WSUP + IDEO
SERVICE MODEL
26
01Branded household toilet with bio-digester chemical and removable waste container.
02Local franchised operator provides household waste collection service.
03Waste taken to neighborhood transfer tank for interim storage.
04Vacuum truck services local transfer tanks.
05Waste used to generate electricity or create fertilizer to sustain and grow local business.
4 mix insight, inspiration and intuition
4 combina visión, inspiración y intuición
foster
T H E D E S I G N P R O C E S S
INSPIRATION IDEATION IMPLEMENTATION
observe and inspire
tel l stor ies
synthesize
brainstorm
create concepts
prototype
introduce experiments
scale, spread, sustain
T H E D E S I G N P R O C E S S
5 open up se abierto
5
“I’m learning, but it’s not what I thought I would.”
"Estoy aprendiendo, pero no es lo que pensé que aprendería"
thank you gracias
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