capstone presentation-3

Safe and Sustainable Commutes

By: Mariana Del Valle, Ian DeVille, Darlenne Guerra, Giovanni Ibarra, Victoria McClellan, and Rebecca

Ortega

CSUMB and Salinas ProjectCSUMB: How is Zipcar being adopted and how can we increase use of the program on campus?Salinas: What can be done to increase pedestrian and cyclist use of streets in the City of Salinas?

Zipcar ride to Salinas Community Meeting

Zipcar - Background ● Current CSUMB

population:7,634 (Fall 2016)

● Master Plan 2020: 12,700 students

● Carbon Neutral by 2030

● Campus Planners: How to grow sustainably?

● Limited Academic Research ● Shift in Parking● Increased Traffic

Traffic backed from East Campus to Main Campus

Description & Current State of Issue

Current Marketing and Accessibility

Current Marketing● Pamphlets● E-newsletters● Website

First two Zipcars at CSUMB Fall 2016

CSUMB Marketing and AccessibilityCurrent Accessibility● Zipcard● Mobile App

● Unlocking the car● Turning off the alarm● Etc.

Zip Car Key

How do we fit in?Survey

● First year● Laid foundation

for CSUMB zipcar study and how we can improve it

● Only 9 out of 119 university members surveyed indicated that they are Zipcar members

● Of those 9, 8 live on campus - campus residents are crucial for Zipcar’s success

● The main two transportation needs survey takers expressed were leaving campus for work and groceries

Are you a Zipcar member?Results

Future Improvements ● Markets: Increase in Outreach

Throughout the website and social mediaTarget incoming freshmen and campus residents(main and East campus). ● Accessibility:

Wider range of accessibility through the mobile application An on-site Representative for emergencies.

Salinas - BackgroundPopulation: 157,000

Main roads: 4 lanes designed to move large volumes of vehicles quickly

Link between Health and Transportation

1.2 million dollar grant from the Active Transportation Program (ATP)

Eucalyptus and East Market St.

Description & Current State of Issue

● Pedestrians safety

● Children crossing alone

● Lack of lighting

Towt and Market (Fremont Elementary School)

Improvement Plan

East Market St Road Diet (Stars indicate count locations)

Improvement Plan

Left: Existing 4 lane roadway, Right: Road Diet with 3 lanes

B

Current Community Engagement● Need for surrounding

community to be more involved

● Meetings involve translators

● Methods of reaching out● Letters● Utilized Students to go

door-to-door

Flyer passed out

How do We Fit In?

● Pedestrian/Cyclist Counts

● Distributed flyers● Talked one-on-one

Flyer we postedFlyer passed out in Spanish

ResultsPedestrian counts● Very Low number of

cyclists ● Correlated with both

nearby schools start and end time.

● Pedestrian and cyclist data post project Understanding how the community is utilizing the road diet

● Increasing in Outreach and Collaboration Collaboration with School Districts affected by the road dietsIncrease outreach about future projects through website and social media

Future Improvement

Poster PresentationRoom 1188 at 1:30 pm

For more information regarding● CSUMB Zipcar Data

● Salinas- Market Street Road Diet● Further data and information

Thank you Special Thanks to:

James Serrano, Transportation Planner - City of Salinas Victor Gutierrez, Assistant Engineer - City of Salinas

Charlotte Strem, Assistant Director Physical/Environ. Planning - University of California

Bernard Green - Transportation Agency for Monterey CountyDaniel Fernandez, Capstone Professor

ReferencesCampus Planning and Development. April 12, 2016. CSUMB Master Plan Presentation. BMS Design Group. Available from: https://csumb.edu/campusplanning/campus-master-plan-2016?_search=campusplanning+campus-master-plan2016

US Department of Commerce.(2010) US Census of 2010 Quick Facts. http://www.census.gov/quickfacts/table/PST045215/0664224