01-04-2015 / goirle / mark hoevenaars design voor...

All the information in this presentation is confidential © 2015 / Copyrights VanBerlo

01-04-2015 / GOIRLE / MARK HOEVENAARS

DESIGN VOOR SOCIALE IMPACT VANBERLO | INTRODUCTIE

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VanBerlo

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Opgericht : 1982 Medewerkers: 80 Locations: • Eindhoven (HQ) • Delft Services: • Innovation Strategy • Product design & Development • Brand strategy & Communications • User insights & User experience • Social design & Service design

WHY? We geloven in een maakbare, betere wereld en we zijn er van overtuigd dat we met ons denken en doen een doorslaggevende bijdrage kunnen leveren. HOW? We kijken anders, luisteren zonder aannames, begrijpen het onderliggende vraagstuk, werken samen met alle belanghebbenden en gebruiken daarbij onze verbeeldingskracht en creativiteit. WHAT? We ontwikkelen onder meer producten, merk- en communicatiestrategieën, user experiences en datgene wat morgen nodig is om het leven mooier, makkelijker, aangenamer en veiliger te maken.

DESIGN IS MULTIDISCIPLINAIR

5 Tim Brown, 2009, TED speech

Business (Viability)

Technology (Feasibility)

People (Desirability)

Design Thinking

Experience Innovation

Portfolio Communications /

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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS

MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL

Portfolio Product /

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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS

MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL

Portfolio Development /

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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS

MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL

Portfolio User interface /

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FOODSERVICE FMCG HOME CONSUMER ELECTRONICS

MOBILITY PUBLIC DESIGN PROFESSIONAL EQUIPMENT MEDICAL

Cross-fertilization 10

DOING

CO-CREATIE

All the information in this presentation is confidential © 2013 / Copyrights VanBerlo

VANBERLO INSIGHTS – TOOLBOX BY: INSIGHTS TEAM

All the information in this presentation is confidential © 2014 / Copyrights VanBerlo

MARCH 2014

Plan your project carefully- use the tools that you need. 16

Observations. Going in field to see, feel and hear real users. 17

Interviews. Going in home to speak and experience real users. 18

Data processing. Analysing what was happened after each interview. 19

Focus group. Together with users you analyse the current product. 20

Focus group. Testing the first ideas and protoypes with the users. 21

Design

Stock available Quality of product OK

Reference of other customers

Insecure of value for money

Satisfied people Gain within budget Bad service/quality

Complete range of products for all applications

Responsible for internal budget

Continuity of supply and quality

Ensure professional advice

Complaints from employees

Selected suppliers

Wants to satisfy his customers/colleagues

Meet with set standards

Safety in his company Must be safe guarded

Company who wants to be partners shall be

professionals as they are

Relation

Price too high

How solve problems related

to shoes/feet

More products & service / same

supplier

Max price/quality

Incomplete range Lack of specialist information Reduced accidents

Level of support

Many product offers

Professional partner

Accidents

Empathy map: what does our target customer feel?

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Usability tests / During

1. Give an introduction Brief explaination, not a test, not everything works

2. Provide tasks on paper

One-by-one

3. Ask questions when it gets silent What are you thinking? What are you looking for?

4. Don’t explain, answer all questions in the same way

Hm, what would you expect?

5. Take notes What goes wrong, what goes well, your questions

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Social Design Onze aanpak - methode /

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VANBERLO

• Design Strategists • Social designers • Product Designers • UX Designers • Service Designers • Brand Specialists • Communication designers • Engineers • Project Managers

PEOPLE & SKILLS

• >4000 projects • 300 international clients • 150 international awards

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CLIENTS & AWARDS

UITEINDELIJK DRAAIT ALLES OM MENSEN

ECHTE EMPATHISCH INZICHT LAAT JE ANDERS KIJKEN

NAAR MENSEN